Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, October 20, 2014 (Posted 10.21.14)
The Alphabet Network began the evening at 8P with ‘“Dancing With the Stars’, featuring guest co-host Leah Remini, and it scored with 12.70 million viewers and an 8.8/13. Comparably, that was just four% below the 9.2/14 on the year-ago evening. At 10P, ‘Castle’ in a great episode featuring an investigation which saw Rick Castle playing with kids and succeeding, drew 9.29 million viewers and a 5.8/10, which slipped year-to-year by 16%. This time slot is the best on television. ‘Castle’ is one of the best programs on air. And it is Must See TV ON DEMAND.
The Peacock Network had an interesting Monday. It was strong but somehow felt as if it didn’t come up to its full expectations. At 8P, ‘The Voice’ drew 11.60 million viewers and an 8.1/12. But it was down 5%. Then at 10P, in the big battle, 30 Rock had the winner as ‘The Blacklist’ drew 9.37 million viewers and a 6.3/10, which was 7% below the 6.8/12 one year earlier. It is part of the great Trifecta on Monday at 10. And it is Must See TV ON DEMAND.
The Tiffany Network began the evening with the #1 program, ‘The Big Bang Theory’ which did what it does so well at 8P, it draws huge numbers. On Monday it pulled in 15.65 million viewers and a strong 10.2/16. But at 830P, ‘The Millers’ returned for its Fall premiere, now featuring Sean Hayes, opened in third-place with 9.13 million viewers and a 6.0 rating/9 share. Comparably, that was 18%t above the 5.1/8 for year-ago occupant ‘2 Broke Girls’. But the overnight retention for ‘The Millers’ out of ‘The Big Bang Theory’ was only 59%. At 9P, ‘Scorpion’ moved the needle up and drew 10.52 million viewers and a 7.2/11. And the battle at 10P on Black Rock featured the veteran ‘NCIS: Los Angeles’ closed the night with a third-place 8.65 million viewers and a 5.7/ 9, which was a whopping 63% above failed year-ago show ‘Hostages’ (3.5/6 on 10/21/13). The move placing ‘NCIS:LA’ against the powers of ‘Castle’ and ‘The Blacklist’ is paying dividends as the Network of Les is really getting more. All three are Must See TV ON DEMAND. It will take us seven days to really find out which show won this time period. It is that competitive.
The Animal Network of Broadcast began the evening with its newest star, ‘Gotham’ and it drew 5.99 million viewers and a 4.6/7, just 4% below last week. It is one of the few Murdochville’s Must See TV ON DEMAND programs. At 9P, ‘Sleepy Hollow’ finished with 5.00 million viewers and a 3.2/5, which held 70% of the ‘Gotham’ crowd which was terrific. Murdoch’s Minions drew an average of 5.5 million in prime time. while not the best, it was good as they have a tremendous program leading off the evening.
The Little Network That Couldn’t began the evening at 8P with ‘The Originals’ which drew 1.54 million viewers and a 1.1/2. At 9P the Little One presented ‘Jane the Virgin’ and drew 1.75 million viewers and a 1.0/2, which was 9% below the 1.1/2 one week earlier and that translated into 1.61 million viewers. Go figure. Yet it was 25% above year-ago occupant ‘Beauty and the Beast’ (0.8/1 on 10/21/13). This was a very good evening for the Little One.
For The Record
ABC finished #1 on Monday with 11.592 million viewers and a 7.8/12. Second, NBC drew 10.868 million viewers and a 7.5/12. CBS finished with 10.520 million viewers and a 7.0/11. FOX had 5.493 million viewers and a 3.9/6. Univision finished with 2.768 million viewers and a 1.5/2. The CW finished with 1.648 million viewers and a 1.1/2. Telemundo finished with 1.4 million and an 0.8/1.
Today In TV History
On this date in 1967, The Grass Roots played ‘Wake Up Wake Up’ on American Bandstand.
Oscar de la Renta went into a new design world last evening. He gave us the pleasure of allowing us to produce some of his work in advertising. Produced by Jodi Gross. Directed by Sean Hanish At Oscar’s home in the Dominican Republic. Executive Producer: Lance G. Hanish.
Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach 75% completion. Separately, the study finds that mobile devices were responsible for more than 1 in 4 video starts in Q2 (26.6%), up from 18.6% a year earlier.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One powered through Monday as #1 in the UK. At 730P, ‘Inside Out’ was seen by 3.50 million viewers (16.1%). At 830P, it was followed by ‘Panorama’ with 2.10 million viewers (9.1%). Is it me or does this program seem like it is slipping? At 9P, ‘New Tricks’ season finale was the most-watched show of the night outside soaps, bringing in 4.47 million viewers (19.5%).
ITV’s At 8P, ‘The Undriveables’ brought in 2.57 million viewers (11.2%). At 9P had ‘Grantchester’ giving ‘New Tricks’ a run for its money as it continued with 4.09 million viewers (17.8%).
BBC Two continued to be a third or fourth best network as at 8P, ‘University Challenge’ questioned itself to 2.70 million viewers (11.7%). It was followed at 830P by ‘Only Connect’ with 2.10 million viewers (9.1%). At 9P, ‘The Kitchen’s’ latest episode brought in only 880,000 viewers (3.8%). At 10P ‘Never Mind the Buzzcocks’ got 949,000 viewers (5.4%).
Channel 5 at 8P had ‘Police Interceptors’ which brought in 737,000 viewers (3.2%), But at 9P had ‘Gotham’ and the comic book drama in its second week of airing drew 1.35 million viewers (5.9%), the network’s top performer on the evening. At 10P, ‘Under the Dome’ continued with 627,000 viewers (4.0%)
Channel 4 at 8P had ‘Jamie’s Comfort Food’ and we all love Jamie who interested 1.12 million viewers (4.9%). It followed at 830P by Sarah Beeny’s ‘How To Sell Your Home’ with 1.14 million viewers (4.9%). At 9P, ’24 Hours in Police Custody’ had 1.63 million viewers (7.1%). At 10P, ‘8 Out of 10 Cats’ dogged it with 788,000 viewers (5.0%).
FOX, at 9P had ‘The Walking Dead’s’ latest episode Sunday’s American classic drew 721,000 viewers (3.1%).
E4 at 9P presented ‘Made in Chelsea’s’ latest episode and it brought in 579,000 viewers (2.5%). It was followed at 10P by ‘Glue’ with 260,000 viewers (1.7%).
BBC Three at 9P had ‘Hotel of Mom and Dad’ and it amused 400,000 friends and family (1.7%).
ITV2 at 9P had ‘Release the Hounds’ and 254,000 viewers (1.1%) watched. At 10P, ‘Plebs’ appealed to a few more with 342,000 viewers (2.0%).
Seven dominated Australian prime time on Monday with a 43.5% share of the available audience. And that is because it had ‘The X Factor Grand Final-Winner Announced’ with 1,428,000 viewers. The program itself was #2 as ‘The X Factor Grand Final’ brought in 1,378,000 viewers. #5 was ‘Seven news’ with 1,045,000 viewers which was the top newscast in Brisbane, Adelaide and Perth.
Network Nine came in second with 24.4% share with five of the Top Ten programs. It had the top comedy of the night as the #3 program was ‘The Big Bang Theory’ with 1,127,000 viewers. It also had the #1 newscast in the nation but #4 program on the evening with 1,064,000 viewers. #7 was a rerun of ‘The Big Bang Theory’ with 1,012,000 viewers. #9 was ‘Nine News 6:30’ with 943,000 viewers and #10, ‘A Current Affair’ with 907,000 viewers.
ABC1 finished third with 20.0% share. It’s top program was #12 ‘Australian Story’ with 901,000 viewers.
Ten came in fourth with 17.7% share and had #8, ‘The Project 7PM’ which drew a surprisingly strong 1,002,000 viewers.
SBS finished fifth with 3.3% share, one of its poorest performances of the year.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Cal Tjader and Milt Jackson