Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, October 19, 2014 (Posted 10.20.14)
The Peacock Network in the Fall is difficult to beat on Sunday evenings as it features ‘Sunday Night Football’. At 7P, ‘Football Night In America’ drew 7.97 million viewers. At 8P, ‘Sunday Night Football’ drew 17.21 million viewers.
The Tiffany Network ran its normal Sunday night lineup. At 7P, ’60 Minutes’ drew 11.12 million viewers, again the top rated news magazine on the air today. At 8P, ‘Madam Secretary’ powered the Black Rock Sunday schedule with a strong 12.37 million viewers. At 9P, ‘The Good wife’ drew another 10+ million audience, even against football, with 10.83 million viewers. At 10P, the veteran ‘CSI’ completed the evening for CBS with 8.79 million viewers.
The Animal Network of Broadcasting got lucky with an big overrun of the late NFL game on Sunday. At 7P, the overrun delivered 22.03 million viewers. At 730P, ‘OT’ scored 11.92 million viewers as fans were caught up on all of the games of the day. At 8P, ‘The Simpsons’ drew 7.64 million viewers, finishing fourth in its time slot. At 830P, ‘Brooklyn Nine-Nine’ delivered a slumping 5.20 million viewers. At 9P, the drop in audience continued as ‘Family Guy’ could only bring in 4.87 million viewers. Then at 930P, Murdochville hit the bottom as ‘Mulaney’ had 2.34 friends and family watching.
The Alphabet Network had a disaster on Sunday. At 7P, ‘America’s Funniest Home Videos’ drew 5.30 million folks and it really never recovered. Although at 8P, ‘Once Upon A Time’ did draw 7.90 million viewers, a hangover from the good ol’ days of ‘Wonderful World of Disney’ at 9P, ‘Resurrection’ couldn’t compete with only 5.00 million viewers. At 10P, ‘Revenge’ did no better drawing the same amount, 5.00 million viewers.
For The Record
NBC finished #1 with 17.41 million viewers. CBS finished #2 with 10.77 million viewers. FOX came in third with 9.0 million viewers. ABC came in last with 5.81 million viewers.
Today In TV History
On this date in 1957, Walter Cronkite began hosting ‘The 20th Century’. The show aired until January 4, 1970.
Fury Begins Large
A strong opening lead to ‘Fury’ finishing #1 at the box office this weekend.
#1 ‘Fury’ $23.5 million in 3,155 theaters
#2 ‘Gone Girl’ $17.8 million 3,248 theaters
#3 ‘The Book of Life’ $17.0 million 3,071 theaters
#4 ‘Alexander and the Horrible, No Good, Very Bad Day’ $12.04 million 3,088 theaters
#5 ‘The Best of Me’ $10.2 million 2,936 theaters
#6 ‘Dracula Untold’ $9.89 million 2,900 theaters
#7 ‘The Judge’ $7.94 million 3,003 theaters
#8 ‘Annabelle’ $7.93 million 2,878 theaters
#9 ‘The Equalizer’ $5.45 million 2,262 theaters
#10 ‘The Maze Runner’ $4.5 millin 2,155 theaters
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, Palestinian Territory, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (133). We are thankful to all of you with more than 16,000 views.
Across The Pond
BBC One powered to #1 on Sunday because of a dancing show as at 615P, ‘Countryfile’ drew 6.05 million viewers (30.7%). Then came the little show called ‘Strictly Come Dancing’, as at 715P, it climbed to an average 9.11 million viewers (38.8%). At 8P, ‘Antiques Roadshow’ brought in 5.42 million viewers (21.9%). And at 9P, ‘Our Girl’ continued with 3.73 million viewers (15.1%). At 1035P, ‘Match of the Day 2’ scored 2.35 million viewers (19.2%).
ITV was strong but it fell short at the beginning. At 7P, ‘Sunday Night at the Palladium’ had 3.35 million viewers, hardly a problem for BBC. Then at 8P, ‘The X Factor’ upped the ante to 7.95 million viewers (33.6%) beating Antiques Roadshow but not enough to offset ‘Strictly. At 9P, ‘Downton Abbey’ pulled in a significant 7.48 million viewers easily winning its time slot.
BBC Two at 7P presented ‘Human Universe’ and it was seen by 1.12 million viewers (4.9%). It was followed at 8P by ‘Wonders of the Monsoon’ with 1.54 million viewers (6.2%). At 9P, ‘Sacred Rivers’ increased the audience with 1.78 million viewers (7.2%).
Channel 4 at 8P had ‘Secret History’ and it gathered 988,000 viewers (4.0%)., at 9P, ‘Homeland’s’ latest episode thrilled 1.24 million viewers (5.0%).
Channel 5 at 715P had the broadcast of ‘Forbidden Kingdom’ and it brought in 944,000 viewers (4.0%), It was followed by at 9P by ‘Robin Hood: Prince of Thieves’ with 815,000 viewers (4.9%).
BBC Three at 10P had ‘Family Guy’ and it amused 874,000 viewers (4.5%) vs the BBC News.
Seven wins again, for the third straight night and on Sunday they won with a powerful 35.1% share of the available market watching television. And the #1 program in the nation was on Seven, ‘The X Factor Grand Final’ which drew a strong 1,316,000 viewers, the top program in Sydney, Adelaide and Perth. #3 was ‘Seven News Sunday’ with 1,033,000 viewers and the top program in Brisbane. #5 was ‘The Big Adventure’ with 945,000 viewers.
Nine came in with 25.9% share with four programs in the Top Ten. #2 was ’60 Minutes’ with 1,086,000 viewers. #4 was ‘Nine News Sunday’ with 1,029,000 viewers and the top program on the evening in Melbourne. #7, ‘The Embassy’ drew 874,000 viewers. And, #8 was ‘Gotham’ which drew 698,000 viewers.
Ten finished third with 17.5% share. It had two programs in the Top Ten, #9, ‘Modern Family’ with 660,000 viewers and #10, ‘Scorpion’ with 659,000 viewers.
ABC1 finished fourth with 14.9% share. #6 was ‘ABC News Sunday’ with 893,000 viewers.
SBS finished fifth with 6.7% share.
As you can see, no matter where you are in the world, people are …
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 34,000 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page: