Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Saturday, October 18, 2014 (Posted 10.19.14)
The Alphabet Network finished first on Saturday with the big college football game of the year as at 8P, Notre Dame lost to Florida State in a thrilling game from Tallahassee. It drew 12.034 million viewers.
The Tiffany network, without sports, at 8P reran ‘Hawaii Five-0’ with 3.23 million viewers. At 9P, a rerun of ‘NCIS: Los Angeles’ pulled in 3.76 million viewers. At 10P, ’48 Hours’ drew a network evening high of 4.57 million viewers.
The Peacock Network began at 8P with a rerun of ‘The Mysteries of Laura’ which drew 2.39 million viewers. At 9P, a rerun of ‘Law & Order: SVU’ pulled in 2.30 million viewers. And at 10P, a rerun in prime time of ‘Saturday Night Life’ drew 2.60 million viewers, a high for the network on Saturday.
The Animal Network of Broadcast finished last as at 8P ran a rerun of ‘Gracepoint’ which only drew 1.39 and at 9P, another rerun of ‘Gracepoint’ drew 1.34 million viewers. It was a waste of network time.
For The Record
ABC finished #1 with 12.034 million viewers. CBS was #2 with 3.853 million viewers. NBC finished next with 2.425 million viewers. FOX finished last with 1.341 million viewers.
Today In TV History
On this date in 1953, singer Julius LaRosa was fired on publicly on ‘Arthur Godfrey Time’ by Godfrey.
Fury Begins Large
A strong opening lead to ‘Fury’ finishing #1 at the box office this weekend.
#1 ‘Fury’ $23.5 million in 3,155 theaters
#2 ‘Gone Girl’ $17.8 million 3,248 theaters
#3 ‘The Book of Life’ $17.0 million 3,071 theaters
#4 ‘Alexander and the Horrible, No Good, Very Bad Day’ $12.04 million 3,088 theaters
#5 ‘The Best of Me’ $10.2 million 2,936 theaters
#6 ‘Dracula Untold’ $9.89 million 2,900 theaters
#7 ‘The Judge’ $7.94 million 3,003 theaters
#8 ‘Annabelle’ $7.93 million 2,878 theaters
#9 ‘The Equalizer’ $5.45 million 2,262 theaters
#10 ‘The Maze Runner’ $4.5 millin 2,155 theaters
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One came out #1 in the UK on Saturday. At 630P, ‘Strictly Come Dancing’ secured another ratings victory over ‘The X Factor’ last night as ‘Strictly’ played to an average audience of 9.16 million (43.3%) , up from last week’s average of 8.65 million (39.2%). It peaked with 10.1 million viewers (45.6%) at 745P, making it the highest-rated show of the season so far. BBC One’s evening continued at 825P with ‘Doctor Who’ drawing 4.6 million (20.1%). At 910P, ‘Casualty’ drew 3.78 million (17.3%). At 1030P, ‘Match of the Day’ drew 3.51 million (25.8%).
ITV began with ‘The Chase’ and it had 3.08 million viewers (14.7%). At 8P, ‘The X Factor’ averaged 7.38 million (33.2%), peaking with 8.07 million around the 9PM. A further 321,000 viewers (1.7%) watched ‘The X Factor’ on ITV+1, while 290,000 viewers (1.8%) tuned in to ‘The Xtra Factor’ on ITV2 at 1020P. Finally at 1020P, ‘X Factor’ judges Mel B and Cheryl Fernandez-Versini joined Steve Carell and David Attenborough on the returning ‘Jonathan Ross Show’, which secured 2.43 million viewers (15.7%).
BBC Two began with ‘Penguins’ which drew 810,000 viewers (3.6%). Then a rerun at 830P of ‘Dad’s Army’ was again the network’s highest-rated show of the evening, bringing in 1.51 million (6.6%). Following, ‘Schama on Rembrandt: Masterpieces of the Late Years’ drew only 740,000 viewers.
Channel 5 presented Clint Eastwood classic, ‘The Good, the Bad and the Ugly’ drawing 818,000 viewers (5.1%).
Channel 4 began the evening at 8P with ‘Grand Designs’ which drew 770,000 viewers (3.3%). That was followed by the 2011 movie ‘Fast Five’ which appealed to 810,000 viewers (4.3%).
ITV3 at 9P had ‘Midsomer Murders’ was again Saturday’s most popular multichannel show, averaging 895,000 veers (4.5%).
Seven edged Nine on Saturday with 28.6% share of the available audience in Australia. And the #1 program and newscast was ‘Seven News Saturday’ with 969,000 viewers. #6 was ‘The Smurfs’ movie which drew 538,000 viewers.
Network Nine finished second with 28.2% share. #3 was ‘Nine News Saturday’ with 785,000 viewers and #9, ‘Octopussy’ which drew 456,000 viewers.
ABC1 had its usually strong Saturday evening with 22.1% share as #2 was ‘ABC News Saturday’ with 795,000 viewers; #4, a rerun of ‘New Tricks’, #5, ‘Scott & Bailey’ which drew 729,000 viewers and #10, ‘Gardening Australia’ with 447,000 viewers.
Ten finished fourth with 16.4% share. #7 was the post match of ‘Rugby: 2014 Bledisloe Cup-Game 3’ which drew 529,000 viewers and #8, ‘the match itself which drew 493,000 viewers.
SBS finished fifth with 4.7% share.
Sunday Night Overnight Ratings For Australia
Seven wins again, for the third straight night and on Sunday they won with a powerful 35.1% share of the available market watching television. And the #1 program in the nation was on Seven, ‘The X Factor Grand Final’ which drew a strong 1,316,000 viewers, the top program in Sydney, Adelaide and Perth. #3 was ‘Seven News Sunday’ with 1,033,000 viewers and the top program in Brisbane. #5 was ‘The Big Adventure’ with 945,000 viewers.
Nine came in with 25.9% share with four programs in the Top Ten. #2 was ’60 Minutes’ with 1,086,000 viewers. #4 was ‘Nine News Sunday’ with 1,029,000 viewers and the top program on the evening in Melbourne. #7, ‘The Embassy’ drew 874,000 viewers. And, #8 was ‘Gotham’ which drew 698,000 viewers.
Ten finished third with 17.5% share. It had two programs in the Top Ten, #9, ‘Modern Family’ with 660,000 viewers and #10, ‘Scorpion’ with 659,000 viewers.
ABC1 finished fourth with 14.9% share. #6 was ‘ABC News Sunday’ with 893,000 viewers.
SBS finished fifth with 6.7% share.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Billy Evans ‘My Foolish Heart’