Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 17, 2014 (Posted 10.18.14)
The Tiffany Network made it four days in a row as the #1 network on television in America. At 8P, ‘Amazing Race’ drew 6.61 million viewers. At 9P, ‘Hawaii Five-0’ in a tremendous episode which ended with Dano killing the murderer of his brother, drew 9.14 million viewers. And at 10P, the kind of Friday, ‘Blue Bloods’ followed the hectic journey of Frank’s son which drew 10.42 million viewers for the top performance on Friday.
The Alphabet Network began at 8P with ‘Last Man Standing’ and it drew a time slot leading 6.71 million viewers. At 830P, ‘Cristela’ drew 5.97 million viewers. At 9P, ‘Shark Tank’ drew 7.27 million viewers for the network’s top performance of the night. At 10P, ’20/20′ fell badly drawing less than 5 million viewers, with 4.68 million viewers tuning in.
The Peacock Network at 8P presented a rerun of the pilot of ‘Marry Me’ which drew 3.03 million viewers. At 830P, a rerun of ‘About A Boy’ drew 2.65 million viewers. Then at 9P, ‘Dateline’ delivered 5.72 million viewers. But there was absolutely nothing blending these programs together. It seems that the suits at Peacockville just feel ‘Dateline’ can stand on its own without any help. Time to rethink Friday’s lead-ins.
The Animal Network of Broadcast began the evening at 8P with ‘Utopia’ which drew only 1.88 family and friends. At 9P, nothing could overcome that disappointing start but the Murdoch Minions put a rerun of ‘Gotham’ in the slot and drew 1.44 million viewers.
The Little Network That Couldn’t tried. At 8P, a rerun of ‘Jane The Virgin’ brought in 1.27 million viewers. Then at 9P, ‘America’s Next Top Model’ drew 1.06 million viewers. Wow! Perhaps ‘Penn & Teller’ should come back to bring up the audience levels here.
For The Record
CBS finished #1 on Friday with 8.720 million viewers. ABC finished with 6.097 million viewers. NBC finished third with 4.761 million viewers. Univision finished fourth with 2.686 million viewers. FOX finished with 1.659 million viewers. The CW finished with 1.164 million viewers
Today In TV History
On This Date in 1954, the 100th episode of ‘I Love Lucy’ aired on CBS.
Fury Begins Large
A strong Thursday and Friday opening leads experts to believe that ‘Fury’ will finished #1 at the box office this weekend. After Friday’s figures:
#1 ‘Fury’ $ 8.8 million in 3,155 theaters
#2 ‘Gone Girl’ $ 5.6 million 3,248 theaters
#3 ‘The Book of Life’ $ 5.0 million 3,071 theaters
#4 ‘The Best of Me’ $ 4.1 million 2,936 theaters
#5 ‘Alexander and the Horrible, No Good, Very Bad Day’ $ 3.2 million 3,088 theaters
#6 ‘Dracula Untold’ $ 2.9 million 2,900 theaters
#7 ‘The Judge’ $ 2.45 million 3,003 theaters
#8 ‘Annabelle’ $ 2.45 million 2,878 theaters
#9 ‘The Equalizer’ $ 1.5 million 2,262 theaters
#10 ‘The Maze Runner’ $ 1.2 millin 2,155 theaters
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV had the top program of the Friday evening in prime time in the UK. ‘Lewis’ although down 800,000 viewers from last week, on Friday it drew 4.72 million viewers (21.3%).
BBC One came through with a good Friday. ‘Would I Lie To You?’ drew 3.15 million viewers (14.5%). ‘Have I Got News For You’ pulled in 4.05 million viewers (18.1%). ‘Not Going Out’ drew 3.60 million viewers (16.5%).
Channel 4 had ‘Stand Up To Cancer’ special and it drew 4.09 (18.1%).
Seven Again. Seven took top honors on Friday with not only a huge 35.3% share of the available audience but also the #1 program in the nation. #1 was ‘Better Homes and Gardens’ with 915,000 viewers. #3 was ‘Seven News’ with 872,000 viewers, tops in Adelaide and Perth. #5 was ‘Seven News/Today Tonight’ with 815,000 viewers. #8 was ‘M-The Borne Ultimatum’ with 627,000 viewers.
Network Nine finished second with 23.1% share with three programs in the Top Ten. #2 was ‘Nine News’ with 904,000 viewers which was tops in Sydney, Melbourne and Brisbane. #4 was ‘Nine News 6:30’ with 863,000 viewers. #6 was ‘A Current Affair’ with 685,000 viewers.
Ten finished third with 18.1% share. Its sole program in the Top Ten was ‘The Living Room’ with 614,000 viewers.
ABC1 came in fourth on Friday with 17.9% share. It had two programs in the Top Ten with #7, ‘ABC News’ with 667,000 viewers (with the largest number in Melbourne with 229,000 viewers). #10 was ‘Happy Valley’ which drew 588,000 viewers.
SBS finished fifth with 5.5% share.
Saturday Overnight Ratings in Australia (October 18, 2014)
Seven edged Nine on Saturday with 28.6% share of the available audience in Australia. And the #1 program and newscast was ‘Seven News Saturday’ with 969,000 viewers. #6 was ‘The Smurfs’ movie which drew 538,000 viewers.
Network Nine finished second with 28.2% share. #3 was ‘Nine News Saturday’ with 785,000 viewers and #9, ‘Octopussy’ which drew 456,000 viewers.
ABC1 had its usually strong Saturday evening with 22.1% share as #2 was ‘ABC News Saturday’ with 795,000 viewers; #4, a rerun of ‘New Tricks’, #5, ‘Scott & Bailey’ which drew 729,000 viewers and #10, ‘Gardening Australia’ with 447,000 viewers.
Ten finished fourth with 16.4% share. #7 was the post match of ‘Rugby: 2014 Bledisloe Cup-Game 3’ which drew 529,000 viewers and #8, ‘the match itself which drew 493,000 viewers.
SBS finished fifth with 4.7% share.
As you can see, no matter where you are in the world, people are …
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The Beatles LIVE at the Cavern 1962