Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, October 16, 2014 (Posted 10.17.14)
CBS Wins On Thursday as ‘Thursday Night Football’ is top program.
CBS
The Tiffany Network topped all for the third straight night with football. At 8P, ‘Football Kick-Off Show’ drew a 7.24 million viewers and a 5.2/9. At 830P, ‘Thursday Night Football’ featuring the New York Jets loss at the New England Patriots kept CBS in the Thursday overnight winner’s circle with an estimated 16.09 million viewers and a 9.5 rating/16 share in the household overnights. Comparably, this was 3% above the 9.2/16 in the overnights for Indianapolis victory over Houston last week, and that translated into 15.85 million viewers.
ABC
The Alphabet Network has really uplifted their performance on Thursday evenings. At 8P, ‘Grey’s Anatomy’ drew 8.43 million viewers and a 6.6/11. At 9P, ‘Scandal’, as the #1 of the scripted shows for the evening drew 9.90 million viewers and a 7.7/12. At 10P, week four of ‘How To Get Away With Murder’ drew 9.79 million viewers and a 7.2/12. Although “HTGAWM” dipped by 9% week-to-week (versus a 7.9/13 on Oct. 9), it was still 4% above ‘Scandal’ on the year-ago evening (6.9/12 on 10/17/13). It is the strength of this new show that has really turned around the Disney Broadcast Network’s fortune on Thursdays. With this kind of lead into the late local news, affiliate love the suits on Thursday.
FOX
The Animal Network of Broadcast, although finishing third of all broadcast networks on Thursday, didn’t even beat its sports cable sibling, FS1 as the final game of the NCLS which saw the San Francisco Giants win on a walk off home run to win the pennant against the St. Louis Cardinals (ratings to be posted later) as on Wednesday the two drew over 5 million viewers. At 8P, ‘Bones’ was equal to one week earlier, with a third-place 6.56 million viewers and a 4.1/6 in the household overnights. But at 9P, week three of limited drama ‘Gracepoint’ dropped to 3.70 million viewers and a 2.2/4, which was 12% below the 2.5/4 one week earlier. That translated into 3.80 million viewers (based on the Live + Same Day data). Three-week overnight track for ‘Gracepoint’ has been 3.0/5; 2.5/4 and 2.2/4. It is slipping into non-renewal. FOX is thankful to have ‘Bones’.
NBC
The Tiffany Network took it on the chin on Thursday. At 8P, ‘The Biggest Loser’ finished in fourth-place with 4.66 million viewers and a 2.9/5. But it remains a major improvement from year-ago sitcoms ‘Parks and Recreation’ (2.4/4 on 10/17/13) and short-lived ‘Welcome to the Family’ (1.9/3). Next at 9P was episode three of ‘Bad Judge’ which finished in third place with 4.68 million viewers and a 3.1/5 and was 24% above last year’s failure ‘Sean Saves the World’ (2.5/4 on 10/17/13). At 930P, ‘A To Z’ slipped to 3.37 million viewers and a 2.3/4, which dropped from last week by 8%. But it was only equal to failed year-ago time period occupant ‘The Michael J. Fox Show’. At 10P, the soon-to-conclude ‘Parenthood’, finished a distant third with 4.20 million viewers a 2.9/5 in the overnights but it was 12% above the 2.6/ 5 one year earlier.
The CW
The Little Network That Couldn’t struggled on Thursday. At 8P, ‘The Vampire Diaries’ was down 25% from a year ago by drawing only 1.83 million viewers and a 1.5/2. At 9P, the network fell further with ‘Reign’ which drew 1.27 million viewers and a 0.9/1.
For The Record
CBS finished #1, for the third straight night on Thursday, with 11.867 million viewers and a 8.7 rating and 14 share of the available audience. ABC finished #2 with 9.320 million viewers and a 7.2/12. FOX finished with 5.113 million viewers and a 3.1/5. FS1 finished with 4.891 million viewers. NBC finished with 4.291 million viewers and a 2.8/5. Univision finished with 2.985 million viewers. NFL Network finished with 2.902 million viewers. The CW finished with 1.612 million viewers and a 1.2/2. Telemundo finished with 1.2 million viewers a 0.8/1.
Today In TV History
On this date in 1962, The Beatles first appeared on Great Britain’s Grenada TV Network.
Television Cable News
Top Ten Cable Programs on Thursday, October 16, 2014
#1 MLB NLCS Giants vs Cardinals FS1 4.891 million viewers
#2 NFLN THU NTJets vs Patriots NFLN 2.902 million viewers
#3 Return To Halloweentown DSNY 2.736 million viewers
#4 The O’Reilly Factor FOXNC 2.700 million viewers
#5 Pawn Stars HIST 2.384 million viewers
#6 Project Runway LIF 2.334 million viewers
#7 FOX Sports Live FS1 2.317 million viewers
#8 The Big Bang Theory TBS 2.223 million viewers
#9 The Big Bang Theory TBS 2.095 million viewers
#10 The Big Bang Theory TBS 2.072 million viewers
Cinema News
Fury Begins Large
A strong Thursday opening leads experts to believe that ‘Fury’ will finished #1 at the box office this weekend with $32 million in ticket sales domestically.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV At 830P, Paul O’Grady’s ‘For the Love of Dogs’ had 4.38 million viewers led the network to top ranking for the evening. But it was at 9P, when it presented ‘The Great Fire’, its launch topped Thursday’s ratings outside soaps, as the new ITV period drama attracted an average 4.44 million (21.4%) the highest of the evening in the UK. An additional 377,000 viewers (2.5%) tuned in on +1.
Paul O’Grady’s For the Love of Dogs appealed to 4.38m (21.2%) at 8.30pm (240k/1.2% on +1).
BBC One at 8P had ‘Watchdog’ and it drew 3.17 million viewers (15.4%). At 9P it was followed by ‘Crimewatch’ which increased the audience to 3.21 million viewers (15.4%). After the news, at 1035P, ‘Question Time’ brought in 2.13 million viewers (21.1%).
BBC Two at 630P presented ‘It Takes Two’ and it entertained 1.74 million viewers (9.6%). At 7P, ‘Cat Watch’ continued with 1.27 million viewers (6.5%). At 8P, ‘The Great British Bake Off Masterclass’ had the top program on Two on Thursday with 2.04 million viewers (9.9%). At 9P, ‘Peaky Blinders’ latest episode captured 1.59 million viewers (7.6%).
On Channel 4 had the series finale of ‘Location, Location, Location’ and at 8P it was seen by 1.25 million viewers (6.1%). At 9P, it was followed by ‘Educating the East End’ which drew 1.18 million viewers (5.7%). At 10P, ‘Scrotal Recall’ drew 413,000 viewers (2.4%).
ITV2 at 10P presented ‘Celebrity Juice’ with 882,000 viewers (5.5%).
Channel 5 at 8P had ‘Benefits Britain’ which brought in 749,000 viewers (3.6%). At 9P, ‘No Foreigners Here’ attracted 606,000 viewers (2.9%).
Sky Atlantic had the new Clive Owen drama ‘The Knick’ debut at 9P with 105,000 viewers (0.5%).
Down Under
Seven #1 in Australia on Thursday.
Seven Wins Again. And on Thursday, Seven won with a 30.1% share of the available audience. And news was the leading factor even it the primary newscasts finished third and fourth on the evening. #3 was ‘Seven News’ with 903,000 viewers and #4 was ‘Seven News/Today Tonight’ with 873,000 viewers. #5 was ‘Home and Away’ with 825,000 viewers. That was it. Three programs that pulled off the victory/
Nine finished second with 26.8% share. They had the #1 program, ‘News Nine 6:30’ with 927,000 viewers, some 54,000 ahead of its main competition. #2 was ‘Nine News’ with 918,000 viewers, some 15,000 ahead of its main competition. #6 was ‘A Current Affair’ with 796,000 viewers, some 29,000 viewers behind its major competition. Then, #9 was ‘Kings Cross ER’ with 713,000 viewers.
ABC1 finished third with 19.1% share with three programs in the Top Ten, the same as the winner, Seven. #7 was ‘Catalyst’ with 731,000 viewers; #8, ‘Upper Middle Bogan’ with 719,000 viewers and #10, ‘ABC News’ with 704,000 viewers.
Ten finished fourth with 18.3% share.
SBS finished fifth with a 5.7% share of the available audience.
Friday Overnight Australian Television Ratings
http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1
Seven Again. Seven took top honors on Friday with not only a huge 35.3% share of the available audience but also the #1 program in the nation. #1 was ‘Better Homes and Gardens’ with 915,000 viewers. #3 was ‘Seven News’ with 872,000 viewers, tops in Adelaide and Perth. #5 was ‘Seven News/Today Tonight’ with 815,000 viewers. #8 was ‘M-The Borne Ultimatum’ with 627,000 viewers.
Network Nine finished second with 23.1% share with three programs in the Top Ten. #2 was ‘Nine News’ with 904,000 viewers which was tops in Sydney, Melbourne and Brisbane. #4 was ‘Nine News 6:30’ with 863,000 viewers. #6 was ‘A Current Affair’ with 685,000 viewers.
Ten finished third with 18.1% share. Its sole program in the Top Ten was ‘The Living Room’ with 614,000 viewers.
ABC1 came in fourth on Friday with 17.9% share. It had two programs in the Top Ten with #7, ‘ABC News’ with 667,000 viewers (with the largest number in Melbourne with 229,000 viewers). #10 was ‘Happy Valley’ which drew 588,000 viewers.
SBS finished fifth with 5.5% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
The Beatles LIVE at the Cavern 1962
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