Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, October 15, 2014 (Posted 10.16.14)
The Tiffany Network won for the second straight night on Wednesday. At 8P, ‘Survivor’ drew 9.32 million viewers and a 6.0/10, good for first in the time slot. At 9P, ‘Criminal Minds’ was again the network’s highest rated show and the highest rated show on all of television on Wednesday with 10.75 million viewers and a 7.4/12. At 10P, ‘Stalker’ showed a slight improvement over last week and finished in first-place in its time slot with 7.80 million viewers and a 5.5/9. One week earlier, it averaged a 5.2/9 in the full 56-metered markets.
The Peacock Network finished second again. At 8P, ‘The Mysteries of Laura’ finished with 8.52 million viewers and a 6.1/10. It was 65% above the year-ago airing of the drama ‘Revolution’ which drew 3.7/6 on 10/16/13. At 9P, season 16 of ‘Law & Order: SVU’ finished third with 7.27 million viewers and a 5.1/8 in the household overnights, which was on par from one year earlier. At 10P, ‘Chicago PD’ finished the night with a compatible 6.71 million viewers and a 4.8/8 good for second place, which was 37% above the 3.5/6 for the failed revival of ‘Ironside’ one year earlier.
The Alphabet Network finished in the cradle position again. At 8P, only Disney would think of replacing the regularly scheduled ‘The Middle’ and ‘The Goldbergs’ from 8-9P were rerun telecasts of animated ‘The Story of Terror’ with 6.27 million viewers and a 3.9/6 and at 830P, ‘It’s the Great Pumpkin, Charlie Brown’ with 6.28 million viewers and a 3.8/6). At 9P, ‘Modern Family’ drew the network’s highest rating on Wednesday with 9.46 million viewers and a 7.0/11, which will win the half-hour with ease in all the key demos. Next at 930P was week #4 of ‘Black-ish’ which drew 6.92 million viewers and a 5.1/8, which slipped by 11% from the 5.7/9 in the overnights last week (again based on all 56-markets). Regardless, ‘Black-ish’ was 19% above the 4.3/7 for failed year-ago occupant ‘Super Fun Night’ one year earlier. At 10P, ‘Nashville’ finished in last-place in the time slot with 5.08 million viewers and a 3.9/7, which was equal from one year earlier. Why does this show continue to say on Disney’s lineup?
The Animal Network of Broadcast simply was not competitive on Wednesday. At 8P, ‘Hell’s Kitchen’ has worn out its Gordon Ramsey welcome with 3.66 million viewers and a 3.1/5. At 9P, ‘Red Band Society’ is mismatched with the Ramsey yell-a-thon and could only draw 3.11 million viewers and a 2.4/4, which was equal to one week earlier. Isn’t one of the qualifications of a ‘Suit’ at a network the ability to match audiences to make one stronger than the next? The Murdoch Minions fail again. Oh, by the way…your sports cable network, FS1 finished ahead of you as it averaged 5.092 million viewers with the NLCS game #4 between the St. Louis Cardinals as they got beat by the San Francisco Giants at AT&T Park in San Francisco.
The Little Network That Couldn’t had a tough time on Wednesday. At 8P, ‘Arrow’ opened the evening with 2.25 million viewers and a 1.9. It was followed by a rerun of the second episode of ‘The Flash’ with 1.63 million viewers and a 1.4/3. One year earlier, the failed CW drama ‘The Tomorrow People’ pulled a 1.7/3 at 9P. Just saying…keep the network tight. Establish the night. Then you can always rerun things on Friday.
For The Record
CBS finished #1 again on Wednesday with 9.29 million viewers and a 6.3/10. NBC finished second for the second straight evening with 7.50 million viewers and a 5.3/9. ABC finished third for the second straight evening with 6.51 million viewers and a 4.6/7. FS1 finished with 5.092 million viewers as it was the top cable network on Wednesday. FOX finished with 3.38 million viewers and a 2.7/4. Univision finished with 2.9 million viewers and a 1.5/3. FX finished with 2.358 million viewers. TBS finished with 2.312 million viewers. FOX News Channel finished with 2.291 million viewers. The CW finished with 1.94 million viewers and a 1.6/3. HGTV finished with 1.513 million viewers. Telemundo finished with 1.3 million viewers and an 0.8/1. On this Wednesday, the top six broadcast networks drew 33.22 million viewers (56.7%). The top cable networks with 8-11P prime time programs in the top 100 finished with 25.445 million viewers (43.3%).
Today In TV History
On this date in 2008, the iTunes Music Store reached 200 million television episodes sold and 1+ million HD episodes sold. And you wonder what made Apple so valuable.
Television Broadcast News
CBS announced a new program called CBS All Access, which will allow people to watch all CBS programming online even if they do not have cable or an antennae that allows them to get broadcast channels. The new service will cost $5.99 per month. It will include all episodes of current CBS shows, as well as access to previous seasons of eight shows and classic programs from the network on demand. Residents of the 14 largest TV markets can also live stream their local stations. CBS hopes to add other markets in the future.
The new service will be measured by Nielsen, and it is available starting today at CBS.com or via mobile apps for Apple and Android. CBS said it also plans to make the service available via other connected devices over the coming months. That could mean set-top boxes such as Amazon Fire and Roku. The move comes as people’s TV viewing habits are undergoing a major shift. There has been a sharp rise in DVR viewing over the past few years, allowing people to watch shows on their schedules rather than the networks’. And while cord cutters remain a very small group, they are growing, and that makes the networks nervous. They want to continue to get their shows in front of as many people as possible so as to maintain advertising revenue.
But arguably the biggest incentive for CBS to roll out the new platform was the short life of Aereo, the streaming service that allowed people to watch local stations online without subscribing to them. While the Supreme Court KO’d Aereo earlier this year, broadcasters were eager to erase any threat of such a service tempting viewers again. They want to get credit for everyone who watches their shows for advertising, and the Aereo model did not offer them that credit. So the answer apparently is to provide an Aereo-like service themselves, with aspects of Netflix sprinkled in. People can binge-watch past seasons of CBS shows on CBS All Access, meaning they do not have to go to other services. That’s valuable to CBS, which wants to keep people within the network’s confines. Some might note that technically, CBS is available for free to cord cutters with an antennae. However, more and more people want to watch content on their tablets and phones, and that’s unavailable with an antennae. As it stands now, those people have to wait a week after an episode of a show airs on TV before it is added to CBS’s site. With CBS All Access, they can watch the shows on their mobile devices live just as they would on television.
However, there is one major drawback for NFL fans: CBS does not have the right to stream its NFL games, so those will be blacked out to those using the local market service.
Television Cable News
Top Ten Cable Programs on Tuesday, October 15, 2014
#1 MLB Giants vs Cardinals FS1 5.092 million viewers @ 8P
#2 American Horror Story FX 4.527 million viewers @ 10P
#3 MLB Royals vs Orioles TBS 3.991 million viewers @ 4P
#4 Halloweentown II: KALABAR DSNY 3.143 million viewers @ 8P
#5 The Big Bang Theory TBS 2.637 million viewers @ 930P
#6 The Big Bang Theory TBS 2.409 million viewers @ 10P
#7 Inside the MLB TBS 2.359 million viewers @ 716P
#8 The Big Bang Theory TBS 2.344 million viewers @ 9P
#9 The Big Bang Theory TBS 2.246 million viewers @ 1030P
#10 The Big Bang Theory TBS 2.222 million viewers @ 830P
Mobile Ads Pushing More Purchases
Mobile devices have been shown to push more interaction from shoppers in-store, from product research to coupon downloading, but one new study indicates there is a shift in m:commerce. The study indicates mobile is shifting from influencer to converter.
In an article written by Kristina Knight in BizReport (October 16, 2014), New data out this week from Marin Software shows mobile devices are now pushing more conversions. According to researchers smartphones and tablets now account for about one-third of conversions on Google (30%) and Facebook (35%).
Some interesting takeaways from the report include:
• 1 in 3 Facebook ad conversions took place via mobile (Q3 2014)
• Mobile ad conversions increased 16% Quarter over Quarter
• Mobile ads account for 52% of Facebook ad impressions
• Mobile ads account for 63% of Facebook ad clicks
• Mobile devices accounted for 31% of paid search impressions on Google (Q3 2014)
• Mobile devices accounted for 38% of search clicks
“While completing online transactions remains largely a desktop activity, a recent study by Marin Software analyzing the conversion rate of mobile ads suggests smartphones and tablets are increasingly being used by consumers to complete purchases,” write the researchers with Marin Software. “The mobile conversion trend is consistent across channels, with similar increases recorded for search, social and display ads as consumers engage and complete transactions across the web from their smartphones and tablets.”
The study further found:
• Mobile devices accounted for 40% of ad impressions
• 54% of ad clicks
• 38% of conversions
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One again for the second straight night on Wednesday in the UK. AT 9P, The latest firings on ‘The Apprentice’ still easily topped the night with 6.07 million viewers (26.5%). At 1035P, ‘A Question of Sport’ drew 1.93 million viewers (15.2%).
ITV at 8P had ‘Celebrity Squares’ brought in 2.91 million viewers (13.9%). At 9P, ‘Scott & Bailey’ brought in 3.71 million viewers (16.2%).
BBC Two at 7P had ‘Cat Watch’ and 1.04 million meow-ed about (5.2%). It was followed at 8P by ‘Trust Me, I’m a Doctor’ with 2.74 million viewers (13.2%). At 9P, the documentary ‘Swallowed by the Sea’ drew 2.18 million viewers (12.1%). At 10P it had the extension of ‘You’re Fired’ brought in 2.18m (12.1%).
Channel 4 at 8P had ‘Supervet’ and it was seen by 1.66 million viewers (8.0%). At 9P, ‘Grand Designs’ pulled in 1.88 million closet artisans (8.2%). It was followed at 10P by ‘Cutting Edge’ with 763,000 viewers (4.9%).
Channel 5 had ‘The Nightmare Neighbor Next Door’ and it attracted 1.44 million viewers (7.0%). It was followed at 9P by ‘Can’t Pay? We’ll Take It Away’, which drew a goulash 1.57 million viewers (6.9%). At 10P, ‘Wentworth’ was seen by 624,000 viewers (3.9%).
Seven wore down the competition with 31.9% share of the available audience. #2 was ‘Seven news’ with 984,000 viewers. #4 was ‘Seven News/Today Tonight’ with 947,000 viewers. #6, ‘Home and Away’ with 889,000 viewers. And, #9 was ‘The Force-Behind The Line’ with 811,000 viewers.
Network Nine had 27.0% share. And it did have the #1 program as ‘Nine News’ drew 988,000 viewers. #3 was ‘Nine News 6:30’ with 947,000 viewers. #5, ‘A Current Affair’ had 921,000 viewers. #7, ‘David Attenborough’s Life’ had 855,000 viewers. What is interesting is that each of these programs finished above its competition on Seven but still finished second.
ABC1 finished third with 19.2% share. It had two programs finish in the Top Ten on Wednesday, #8, ‘The Chaser’s Media Circus’ with 817,000 viewers. And #10, ‘ABC News’ with 722,000 viewers.
Ten finished fourth with 17.0% share.
SBS finished fifth with 4.9% share.
Thursday Overnight Ratings in Australia
Seven Wins Again. And on Thursday, Seven won with a 30.1% share of the available audience. And news was the leading factor even it the primary newscasts finished third and fourth on the evening. #3 was ‘Seven News’ with 903,000 viewers and #4 was ‘Seven News/Today Tonight’ with 873,000 viewers. #5 was ‘Home and Away’ with 825,000 viewers. That was it. Three programs that pulled off the victory/
Nine finished second with 26.8% share. They had the #1 program, ‘News Nine 6:30’ with 927,000 viewers, some 54,000 ahead of its main competition. #2 was ‘Nine News’ with 918,000 viewers, some 15,000 ahead of its main competition. #6 was ‘A Current Affair’ with 796,000 viewers, some 29,000 viewers behind its major competition. Then, #9 was ‘Kings Cross ER’ with 713,000 viewers.
ABC1 finished third with 19.1% share with three programs in the Top Ten, the same as the winner, Seven. #7 was ‘Catalyst’ with 731,000 viewers; #8, ‘Upper Middle Bogan’ with 719,000 viewers and #10, ‘ABC News’ with 704,000 viewers.
Ten finished fourth with 18.3% share.
SBS finished fifth with a 5.7% share of the available audience.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
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Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Billie Holiday & Louis Armstrong