Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, October 14, 2014 (Posted 10.15.14)
The Tiffany Network finished 52% ahead of its nearest rival, NBC, on Tuesday. At 8P, ‘NCIS’ topped the evening, as always, with 17.09 million viewers and a 10.8/17, which is 11% below the 12.2/19 on the year-ago evening. At 9P it led into a dominant ‘NCIS: New Orleans’ with 15.90 million viewers and a 10.5/15, which held 91% of the 830P portion of its parent series (11.0/17). At 10P, ‘Person of Interest’ closed the night with 9.73 million viewers and a 6.5/11 (which was 19% below the 8.0/14 on the year-ago night). All in all, every show led their time slot.
The Peacock Network finished second. At 8P, ‘The Voice’ scored a rock-solid (and second place) 11.89 million viewers and a 8.3/13. At 9P, the series-premiere of the sitcom ‘Marry Me’ opened with 7.76 million viewers and a 5.6/9. At 930P, ‘About A Boy’, which was for some reason moved from 9P, drew 6.16 million viewers and a 4.2/6. At 10P, ‘Chicago Fire’ drew 7.18 million viewers and a 4.8/8.
The Alphabet Network has a problem. And that is the fact that The CW not only climbed over FOX but now has its eyes on the Disney folks. At 8P, ‘Selfie’ finished dead last with 3.52 million viewers and a 2.9/5. At 830P, ‘Manhattan Love Story’ finished even lower with 2.96 million family and friends and a 2.3/4. Both shows showed no signs of improvement. They could be the first to be cancelled. At 9P, ‘Marvel’s Agents of SHIELD’ pulled in 4.62 million viewers and a 3.2/5 in the overnights. It was 36% below its year-ago performance at 8P. At 10P, ‘Forever’ drew 4.68 million viewers and a 3.4/6 at 10 p.m.) dropped by 6% week-to-week (vs. a 3.6/6 on Oct. 7) but was the highest rated program on the network on Tuesday.
The Little Network That Couldn’t DID!!!! It beat FOX again on Tuesday. And at 8P, The CW has a bona fide hit on Tuesday with ‘The Flash’ which in week two scored 4.12 million viewers and a 3.0 rating/5 share in the household overnights. Comparably, this was 88% above former time period occupant ‘The Originals’ on the year-ago evening (1.6/2 on 10/15/13). Last week’s 3.4/5 translated into 6.42 million viewers with 3-days of DVR usage factored in (which was the CW’s most-watched series premiere ever). At 9P, was veteran ‘Supernatural’, which was on par from the year-ago telecast with 2.20 million and a 1.5/2.
The Animal Network of Broadcast is in its death throes. While it abandoned baseball playoffs by pushing the big draw over to its struggling FOX Sports 1 on cable, it continues to die. At 8P, a rerun of ‘The Simpsons” drew 1.97 and a 1.3/2. At 830P, a rerun of ‘Bob’s Burgers’ drew 1.53 million viewers and a 0.9/1). At 9P, a new episode of ‘New Girl’ drew 2.26 million viewers and a 1.8/3, the top program on the network on Tuesday. At 930P, ‘The Mindy Project’ drew 2.21 million viewers and a 1.7/3), down by 22% from last week’s poor overnight average. You paid for baseball. Use baseball to pull yourself up by the boot straps.
For The Record
CBS finished #1 on Tuesday with 14.239 million viewers and a 9.1/14. NBC finished second with 8.677 million viewers and a 6.0/10. ABC finished third with 4.170 a 3.1/5. The CW finished with 3.159 million viewers and a 2.3/4. Univision finished next with 3.020 million viewers and a 1.6/3. FOX finished with 1.992 million viewers and a 1.4/2. Telemundo finished with 1.2 million viewers and a 0.7/1.
Today In TV History
On this date in 1951, the historic first episode of ‘I Love Lucy’ aired on CBS.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One won on Tuesday with ‘The Apprentice’ achieved its best premiere rating since 2011 on Tuesday, according to overnight data. The 10th opener at 9P attracted an average audience of 6.66 million (29.7%). This is up from last year’s 6.01 million viewer ratings, but still down from 2011’s 7.8 million viewers. It is also up nearly a million from last year’s finale score of 5.70 million viewers.
ITV’s Wilderness Walks with Ray Mears interested 2.23m (10.9%) at 7.30pm (103,000/0.8% on +1), while Long Lost Family gathered 2.19m (10.6%) at 8pm (181k/0.8%). Spandau Ballet’s True Gold special entertained 1.27m (5.7%) at 9pm (141k/0.9%).
On BBC Two, You’re Fired brought in 2.10m (11.8%). Earlier, Cat Watch 2014 appealed to 1.11m (5.5%) at 7pm, followed by 100k House: Tricks of the Trade with 1.65m (8.0%) at 8pm and Human Universe with 1.58m (7.1%) at 9pm.
On Channel 4, Obsessive Compulsive Cleaners fascinated 1.58m (7.6%) at 8pm (244k/1.1%), followed by Gordon Ramsay’s Costa Del Nightmares with 1.28m (5.7%) at 9pm (300k/1.9%).
Channel 5’s Jill Dando: Britain’s Worst Crimes intrigued 934k (4.5%) at 8pm. CSI continued with 1.17m (5.2%) at 9pm (142k/0.9%).
On BBC Three, Don’t Tell The Bride amused 453k (2.0%) at 9pm.
Network Nine won on Tuesday in Australia. With a 29.0% share of the available audience, it had the #1 program, ‘Nine News’ with 983,000 viewers along with #4, ‘Nine News 6:30’ with 951,000 viewers and #7, ‘A Current Affair’ with 821,000 viewers.
Seven finished second with 28.3% share. #2 was ‘Seven News’ with 970,000 viewers; #3 ‘Seven News/Today Tonight’ with 967,000 viewers; #5, ‘Dancing With the Stars’ which drew 946,000 viewers and #6, ‘Home and Away’ with 928,000 viewers.
Ten finished third with 20.8% share.
ABC1 came in fourth with 17.1% share with #8, ‘ABC Evening News’ with 750,000 viewers; #9, ‘7.30’ with 743,000 viewers and #10, ‘ABC News Update” with 735,000 viewers.
SBS finished fifth with 4.9% share.
As you can see, no matter where you are in the world, people are …
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