Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, October 13, 2014 (Posted 10.14.14)
The Peacock Network, in one of the closest battles among broadcast networks in quite a while, took first place on Monday on broadcast by the narrowest of margins. At 8P, ‘The Voice’ scored 12.97 million viewers and a 8.6/13 in the overnights, peaking at a 9.0/13 at 930P. At 10P, it led into ‘The Blacklist’ which drew 9.83 million viewers and a 6.5/11 and won the important 10P time slot thus taking the evening for 30 Rock by the slimmest of victories.
The Disney Sports Network had ‘Monday Night Football’ which drew 12.712 million viewers from 815P to conclusion as the San Francisco 49ers won on the road, defeating the St. Louis Rams. From 6P-815P, the ‘Countdown drew 2.002 million viewers. The game ranked third for the evening.
The Alphabet Network at 8P had ‘Dancing With The Stars’ and finished third with 12.53 million viewers and an 8.6/13. But at 10P, ‘Castle’ battled for second place with 9.30 million viewers and a 5.7/9. Although down 10% from last week, it was still strong enough to lift the Disney Broadcast Network into second place.
The Tiffany Network began Monday with high hopes. But the results simply were not there. At 8P, it brought out its big comedy gun with ‘The Big Bang Theory’ as it was the #1 program on broadcast on Monday with 15.63 million viewers and a 10.0/16. Then at 830P, a rerun of ‘The Big Bang Theory’ episode featuring the legendary Bob Newhart, drew 11.87 million viewers and a 7.1/11. At 9P, ‘Scorpion’ finished third with 11.47 million viewers and a 7.9/12. At 10P, ‘NCIS: Los Angeles’, with a tremendous episode featuring the LA crew desperately attempting to help their boss, drew 9.09 million viewers and a 6.3/10, which was up 11% over last week and up 80% over ‘Hostages’ a year ago. It has made 10P very competitive and don’t be surprised if it eventually wins this hour.
The Animal Network of Broadcast had one of the best new programs of the year leading off their Monday. At 8P, ‘Gotham’ which was just renewed for another season, scored big with 6.24 million viewers and a 4.7/7. It was 2% above last week. But at 9P, ‘Sleepy Hollow’ fell asleep with only 4.84 million viewers and a 3.2/5, which was 35% below the 4.9/7 on the year-ago evening.
The Little Network That Couldn’t brought out it latest new program, ‘Jane the Virgin’, and drew 1.629 million viewers, up 57% over ‘Beauty and the Beast’ a year ago (0.7/ 1). At 9P, ‘The Originals’ drew 1.34 million viewers and a 1.0/2, which was equal to one week earlier.
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ had a 2.8/7; CBS’s ‘Late Show with David Letterman’ finished with 2.2/6; and ABC’s ‘Jimmy Kimmel Live’ came in with 2.0/5. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished with 1.4/5; ABC’s ‘Nightline’ had a 1.3/4. CBS’s ‘Late Late Show with Craig Ferguson’ completed the Tiffany Network’s evening with 1.1/4. At 135A, NBC’s ‘Last Call with Carson Daly’ finished all network programming with an 0.8/4.
For The Record
NBC won the evening with 11.924 million viewers and a 7.9/12. ESPN finished second with 11.820. ABC finished second with 11.456 million viewers and a 7.7/12.
CBS finished third with ww.435 million viewers and a 7.6/12. FOX finished with 5.540 million viewers and a 4.0/6. Univision finished with 2.827 million viewers. The CW finished with 1.483 million viewers and a 1.0/2.
Today In TV History
On this date in 1968, the first live telecast to come from a manned U.S. spacecraft was transmitted from Apollo 7. There were six broadcasts during the 11-day mission.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 830P had ‘The Farage Factor’ which drew 2.71 million viewers (12.1%). But it was at 9P when ‘New Tricks’ came on that it topped the ratings overall with 4.73 million viewers (21.4%). And at 1035P, after BBC News, ’10 Years of The Apprentice’ gathered 1.82 million viewers (17.1%).
ITV finished second on Monday in the UK at at 8P, ‘The Undriveables’ brought in 2.56 million viewers (18.8%). Then at 9P, ‘Grantchester’ fell behind ‘New Tricks’ with 4.15 millin viewers (18.8%).
BBC Two at 8P had ‘University Challenge’ and won the hour with 3.01 million viewers (13.3%). But at 830P, it was followed by ‘Only Connect’ which really didn’t and drew only 2.09 million viewers (9.3%). At 9P, Two fell off the map as ‘The Kitchen’ could only pull in 889,000 viewers (4.0%). At 10P, ‘Never Mind the Buzzcocks’ kept the audience with 896,000 viewers (5.1%).
Channel 4 at 8P had ‘Comfort Food; and it interested 1.17 million viewers (5.2%). At 830P it was followed by ‘Gadget Man’ and the audience fell to 910,000 viewers (4.1%). At 9P, ’24 Hours in Police Custody’ boosted the audience level to 1.64 million viewers (7.4%). At 10P, ‘8 Out of 10 Cats’ dropped to 917,000 viewers (5.7%).
Channel 5 At 8P, ‘Police Interceptors’ brought in 761,000 viewers (3.4%). But at 9P, it had the debut of ‘Gotham’ and the Batman origin series launched with 1.73 million viewers (7.8%), with an added 317,000 (2.1%) tuning in on +1. AT 10P, ‘Under the Dome’ continued its run with 771,000 viewers (5.0%)
E4 at 9P had ‘Made in Chelsea’ as it returned for its eighth regular season with 549,000 viewers (2.5%). At 10P, ‘Glue’ brought in only 277,000 viewers (1.8%).
BBC Three at 9P had ‘Hotel of Mom and Dad’ and it was seen by 380,000 viewers (1.7%).
ITV2 at 9P presented ‘Release the Hounds’ and it brought in 336,000 viewers (1.5%). At 10P it was followed by ‘Plebs’ with 561,000 viewers (3.2%).
Seven wins on Monday with 32.1% share of the available audience. #2 was ‘The X Factor Australia Results’ show which drew 1,302,000 viewers. And it had #4, ‘Seven News’ with 1,122,000 viewers which made it the #1 newscast in the nation. #8 was ‘Seven News/Today Tonight’ with 1,019,000 viewers and #9, ‘Home and Away’ with 969,000 viewers.
Then there was Network Nine which finished second with a 25.8% share of the available audience yet it had the #1 program, ‘The Big Bang Theory’ which drew 1,348,000 viewers and #3, a repeat of ‘The Big Bang Theory’ with 1,189,000 viewers. Plus it had the #5 program, ‘A Current Affair’ which drew 1,101,000 viewers along with the #6 program , ‘Nine News’ with 1,091,000 viewers and #7, ‘Nine news 6:30’ with 1,087,000 viewers. So how did it finish second?
ABC1 had 21.1% share and finished third. It also had the #10 program, ‘Australian Story’ with 918,000 viewers.
Ten finished fourth with 16.3% share.
SBS finished fifth with 3.8% share.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Gene Krupa ‘Big Noise From Winnetka’