Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, October 12, 2014 (Posted 10.13.14)
The Peacock Network brought out NFL Football and it won Sunday evening. At 7P, ‘Football Night in America’ drew 4.52 million viewers and a 1.4/2. At 730P, ‘Football Night In America’ drew 6.85 million viewers and a 3.3/5. At 8P, the final half hour of ‘Football Night in America’ drew 13.55 million viewers and an 8.2/13. Then at 830P, ‘Sunday Night Football’ featuring the New York Giants lost big time to the Philadelphia Eagles, 27-0, but it led 30 Rock to another Sunday overnight victory, with an estimated 16.57 million viewers and a 11.3 rating/18 share in households (peaking in the 9P half-hour with a 12.9/19). Comparably, this was 5% below the 12.8/20 for the Cincinnati Bengals at the New England Patriots one week earlier, which translated into 19.39 million viewers, based on the Live + Same Day data. With two of the largest market teams, this is quite a drop as it was the Giants first shutout in 18 years. Is it due to just another blowout or the public’s disfavor with the NFL and their handling of the adult and child abuse cases which seem to many as being handled in a fashion of a ‘cover up’? Perhaps it is just bad match ups.
The Tiffany Network with its new lineup finished a strong second on Sunday. At 7P, ’60 Minutes’ drew 9.73 million viewers and a 7.8/13. At 8P, the newest hit of the season, ‘Madam Secretary’ actually increased the audience level by drawing 11.45 million viewers and a 8.3/12, which was 46% above year-ago occupant ‘The Amazing Race’ (5.7/9 on 10/13/13). This show is absolutely Must See TV ON DEMAND. at 9P, ‘The Good Wife drew 10.32 million viewers and a 7.7/11, thanks to ‘Madam Secretary’. It is up 22% (vs he 65.3/10 on 10/13/13). But some credit goes to the writers who had an exceptional episode on Sunday as our girl is not running for State’s Attorney. At 10P, the relocated ‘CSI’ drew 8.85 million viewers and a 5.9/10.
The Animal Network of Broadcast shocked the world and finished third on Sunday. The most surprised? Disneyites. It received a huge boost from football (Cowboys defeating the Seahawks) at 7P with a primetime overrun at an estimated 24.47 million viewers and a 18.1/30. At 730P, the overrun earned 15.71 million viewers and a 15.1/25. In the 730P half hour, post-game ‘The OT’ drew a 9.9/16. Next at 8P was the granddaddy of the network, ‘The Simpsons’ drew 7.34 million viewers and a 4.7/7, which was 62% above the 2.9/4 one week earlier. At 830P, it was followed by repositioned ‘Brooklyn Nine-Nine’ with 4.52 million viewers and a 2.9/4. Next at 9P, for some reason, the suits ran a rerun of ‘Family Guy’ which drew 3.44 million viewers and a 2.3/3. At 930P, ‘Mulaney’ drew 2.19 million viewers and a 1.5/2. It was down 12% from last week. Question: how can a new show improve its ratings without a strong lead in? The Murdoch Minions continue to baffle.
The Alphabet Network unexpectedly died on Sunday. For one of the first time in years, if finished last. At 7P, the 25th season of ‘America’s Funniest Home Videos’, featuring host Tom Bergeron in his final season, opened far behind with 5.49 million viewers and a 3.1/5. Comparably, that was 7% above the 2.9/5 on the year-ago evening. Next at 8P, ‘Once Upon a Time’ drew 7.73 million viewers and a 4.6/7. At 9P, ‘Resurrection’ drew 5.47 million viewers and a 3.6/5. At 10P, ‘Revenge’ drew 4.59 million viewers and a 3.7/6, which was actually up 61%from failed drama ‘Betrayal’ on the year-ago evening (2.3/4 on 10/13/13).
For The Record
NBC finished first with 13.468 million viewers and a 9.0/14. CBS finished with 10.086 million viewers and a 7.4/12. FOX finished with 9.613 million viewers and a 7.2/11. ABC drew 5.820 million viewers and a 3.7/6. Univision drew 2.255 million viewers and a 1.2/2. Telemundo finished with 700,000 viewers and a 0.3/1.
Today In TV History
On this date in 1957, Bing Crosby and Frank Sinatra introduced the Ford Edsel on an hour-long special.
Sneak Preview of ‘Taken 3’
Sneak Preview of ‘Fury’
Top Ten Films At The Box Office This Weekend
#1 ‘Gone Girl’ $26,406,134 million at 3,284 theaters.
#2 ‘Dracula Untold’ $23,514,615 million at 2,887 theaters.
#3 ‘Alexander and the Terrible, Horrible, No Good, Very Bad Day’ $18,360,230 at 3,088 theaters.
#4 ‘Annabelle’ $15,855,239 million at 3,215 theaters.
#5 ‘The Judge’ $13,116,226 million at 3,003 theaters.
#6 ‘The Equalizer’ $9,703,875 million at 3177 theaters.
#7 ‘The Maze Runner’ $7,468,015 million at 3,072 theaters.
#8 ‘The Boxtrolls’ $6,638,703 million at 3,270 theaters.
#9 ‘Left Behind’ $2,834,919 million at 1,887 theaters.
#10 ‘Guardians of the Galaxy’ $1,824,863 million at 1,291 theaters.
Which Types Of Product Offers Will Consumers Share On Social Media
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that’s not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. Asked the types of offers they’re most likely to share with friends, respondents ranked the following among their top-3:
Clothing and accessories (31%); and
Travel and hospitality (24%).
Of consequence, additionally, percent-off deals (36%) are more likely to be shared than money-off (26%) or buy-one-get-one-free (17%) deals.
Overall, some 34% of active social media users have shared a product offer with their social networks, with Facebook easily the most popular channel, used by 94% of offer-sharers. (By comparison, just 15% shared on Twitter and 10% on Pinterest.)
Incentives such as additional savings or loyalty points could spur greater offer sharing, as 40% said they’d be more likely to share deals if incentivized, and 28% of those who have not shared in the past reported being more likely to start sharing if incentivized.
Earlier this year, a study from ShareThis and the Paley Center for Media found that shared online content (via email or social networking) could have almost the same degree of influence as in-person recommendations.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
‘The X Factor’ and ‘Strictly Come Dancing’ were neck-and-neck in the ratings on Sunday, the overnight data reveals. But ITV took the evening with a stronger evening schedule. Leading into prime time, the live ‘Euro 2016 Qualifier’ pulled in 5.03 million viewers (27.9%). Then at 715P, ‘Sunday Night at the Palladium’ drew 4.13 million viewers (17.1%) leading into the big show. At 815P ‘The X Factor’s first live results episode attracted an average audience of 8.49 million (33.7%), with an added 297,000 (1.3%) tuning in on +1. This was even with last week’s ratings of 8.49m. At 9P, ‘Downton Abbey’ drew 7.32 million viewers (31.6%).
BBC One at 630P, ‘Countryfile’ brought in 4.99 million viewers (23.8%). At 715P, ‘Strictly Come Dancing’ also attracted 8.49m (35.2%) at 7.15pm, dropping 300,000 from last week’s results show. At 8P, ‘Antiques Roadshow’ had 4.96 million viewers (20.2%). At 9P, the network could not match ITV on Sunday as ‘Our Girl’ drew 3.89 million viewers (15.8%).
Channel 4 at 630P had ‘Alan Carr’s Deal or No Deal’ special and it was seen by 1.13 million viewers (5.3%). It was followed at 730P by Guy Martin’s ‘Spitfire’ with 1.79 million viewers (7.3%). At 9P, ‘Homeland’ returned for its fourth season with 1.27 million viewers (5.2%).
Channel 5 at 630P had ‘Spider-Man 3’ and drew 1.01 million viewers (4.3%). It was followed at 915P by ‘2012’ with 1.12 million viewers (6.8%).
ITV2 had at 915P ‘The Xtra Factor’ and it brought in 521,000 viewers (2.2%).
It was a huge night in Australian television. On Sunday evening, Network Nine led a big night of television viewing with a dominating 36.7% share of the available audience in the nation. And it was let by ‘The Block Glasshouse-Winner Announced’ with 2,764,000 viewers, one of the biggest audiences of the year. Then, #2, ‘The Block Glasshouse-Auction’ pulled in 2,327,000 viewers. #4, ‘The Block Glasshouse-Grand Final’ drew 1,796,000 viewers. Then #7, ‘Gotham’ brought in 1,239,000 viewers, the biggest opening for a drama this season.
Seven drew a 31.6% share of the available audience, it did so by having six Top Ten programs on the evening. #3 was ‘Seven News Sunday’ with 1,990,000 viewers; #5, ‘Seven’s V8 SUPERCARS ROUND 11: BATHURST D3 THE WRAP-UP with 1,781,000; #6, ‘Seven’s V8 SUPERCARS ROUND 11: BATHURST D3 THE PODIUM’ with 1,559,000 viewers; #8, ‘Seven’s V8 SUPERCARS ROUND 11: BATHURST D3 THE RACE’ with 1,224,000 viewers; #9, ‘The X Factor Australia’ with 1,187,000 viewers and #10, ‘Sunday Night’ with 1,086,000 viewers.
Ten finished third with 13.9% share of the available audience.
ABC1 finished fourth with 12.2% share.
SBS finished fifth with 5.6% share.
Monday Overnight Ratings In Australia
Seven wins on Monday with 32.1% share of the available audience. #2 was ‘The X Factor Australia Results’ show which drew 1,302,000 viewers. And it had #4, ‘Seven News’ with 1,122,000 viewers which made it the #1 newscast in the nation. #8 was ‘Seven News/Today Tonight’ with 1,019,000 viewers and #9, ‘Home and Away’ with 969,000 viewers.
Then there was Network Nine which finished second with a 25.8% share of the available audience yet it had the #1 program, ‘The Big Bang Theory’ which drew 1,348,000 viewers and #3, a repeat of ‘The Big Bang Theory’ with 1,189,000 viewers. Plus it had the #5 program, ‘A Current Affair’ which drew 1,101,000 viewers along with the #6 program , ‘Nine News’ with 1,091,000 viewers and #7, ‘Nine news 6:30’ with 1,087,000 viewers. So how did it finish second?
ABC1 had 21.1% share and finished third. It also had the #10 program, ‘Australian Story’ with 918,000 viewers.
Ten finished fourth with 16.3% share.
SBS finished fifth with 3.8% share.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Johnny Mercer ‘You Belong To Me’