Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, October 8, 2014 (Posted 10.09.14)
CBS #1 on Wednesday as ‘Criminal Minds’ #1 program.
CBS
The Tiffany Network powered through with another strong night and won Wednesday. At 8P, ‘Survivor’ drew 9.52 million viewers and a 5.9 rating and a 10 share of the available audience. At 9P, ‘Criminal Minds’ led the time slot with 10.49 million viewers and a a 6.7/11, which was 11% below its season-premiere one week earlier (7.5/12 on Oct. 1). At 10P, ‘Stalker’ scored a dominant 8.13 million viewers and a 5.1/9, which was 15% below its 6.0/10 debut one week earlier which translated into 9.05 million viewers. Overall, Black Rock was solid throughout the evening with every program winning its time slot. That is great news for the local affiliates.
NBC
The Peacock Network had the most improvement on Wednesday. At 8P with its breakout it, ‘The Mysteries of Laura’, which recently received an order for additional scripts, drew 8.50 million viewers and a 6.0 rating/10 share in households. It was an amazing 67% ahead of the year ago occupant in this time slot, ‘Revolution’ (3.6/6 on 10/09/13). This boost gave, at 9P, to the 16th season of ‘Law & Order: SVU’ a lift as it delivered 7.60 million viewers and a 5.3/8, which increased by 21% from the 4.3/7 on the year-ago evening. At 10P, ‘Chicago PD’ drew 6.70 million viewers and a 4.6/8, which increased from ‘Ironside’ a year ago (3.9/7 on 10/09/13) by 18%.
ABC
The Alphabet Network just stood ground and marched in place, securing the middle of network delivery…not enough to move up and just enough to stay ahead of the 2-Hour Networks. At 8P, ‘The Middle’ drew 7.35 million viewers and a 5.2/9. It led into, at 830P, ‘The Goldbergs’ which dropped to 6.97 million viewers and a 4.7/8. At 9P, ‘Modern Family’ was the top program on the Disney Broadcast Network with 10.07 million viewers and a 7.1/11, no thanks to any lead-in support. At 930P, ‘Black-ish’ delivered 7.95 million viewers and a 5.7/9. While much better than what it replaced a year ago, ‘Super Fun Night’ (4.7/8 on 10/09/13), it has fallen each of the first three weeks from 7.6/12; 6.1/10 and now 5.7/9 and if you noticed, it finished more than 2 million less than its lead-in. At 10P, ‘Nashville’ delivered a third-place 5.48 million viewers and a 4.0/7, which at a 3.9/7 in the overnights last week translated into 5.34 million viewers.
FOX
The Animal Network of Broadcast recovered from a disastrous Tuesday as it slipped ahead of The CW. At 8P, ‘Hell’s Kitchen’ drew 3.77 million viewers and a 3.1/5. At 9P, ‘Red Band Society’ finished with a series low of 2.89 million viewers and a 2.3/4, down by an average of 49% in the household overnights from two-hours of ‘The X Factor’ on the year-ago evening (5.3/9 on 10/09/13). Let’s face it, Simon Phillip Cowell is more beloved than Gordon Ramsey. No matter what the suits at Murdochville do, they fail. It is only a matter of time before it slips below The CW. Good thing the World Series is coming to save the Murdoch Minions.
The CW
The Little Network That Couldn’t almost did again, for the second night in a row. AT 8P, the season premiere of ‘Arrow’ opened season three with 2.79 million viewers and a 2.0/ 3 in the overnights, which was one-tenth of a rating point (or 5% below the 2.1/3 for its season-opener on the year-ago evening. One night earlier, spin-off ‘The Flash’ launched with a 3.4/5. And at 9P, ‘Arrow’ led into a rerun of that pilot episode of ‘The Flash’ drew 2.09 million viewers and a 1.6/3.
For The Record
CBS finished #1 on Wednesday with 9.381 million viewers and a 5.9/10. NBC finished second with 7.624 million viewers and a 5.3/9. ABC finished #3 with 7.216 million viewers and a 5.1/8. FOX finished with 3.333 million viewers and a 2.7/4. Univision finished with 2.657 million viewers and a 1.4/2. The CW finished with 2.441 million viewers and a 1.8/3. Telemundo finished with an 0.8/1.
Today In TV History
On this date in 1986, Joan Rivers debuted her new ‘The Late Show’ on the FOX network.
Digital/Mobile News
Which Types Of Product Offers Will Consumers Share On Social Media
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that’s not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. Asked the types of offers they’re most likely to share with friends, respondents ranked the following among their top-3:
Restaurants (58%);
Entertainment (42%);
Electronics (31%);
Clothing and accessories (31%); and
Travel and hospitality (24%).
Of consequence, additionally, percent-off deals (36%) are more likely to be shared than money-off (26%) or buy-one-get-one-free (17%) deals.
Overall, some 34% of active social media users have shared a product offer with their social networks, with Facebook easily the most popular channel, used by 94% of offer-sharers. (By comparison, just 15% shared on Twitter and 10% on Pinterest.)
Incentives such as additional savings or loyalty points could spur greater offer sharing, as 40% said they’d be more likely to share deals if incentivized, and 28% of those who have not shared in the past reported being more likely to start sharing if incentivized.
Earlier this year, a study from ShareThis and the Paley Center for Media found that shared online content (via email or social networking) could have almost the same degree of influence as in-person recommendations.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
BBC One had the power on Wednesday. at 8P, ‘Great British Bake Off’ final was the most-watched non-sporting TV event of year, averaging 12.3 million viewers (49%) as Nancy Birtwhistle was crowned the winner of this year’s ‘Great British Bake Off’. After, ‘Our Zoo’ had an exceptional 4.49 million watch (20.3%).
ITV began at 8P with ‘Celebrity Squares’ and drew 2.23 million viewers (8.9%). But at 9P, ‘Scott & Bailey’ continued with 3.71 million viewers (16.8%) last night, with a further 353k (2.3%) tuning in on +1.
Channel 5 at 8P presented ‘The Nightmare Neighbor Next Door’ and it was seen by 1.33 million viewers (5.3%). At 9P, ‘Can’t Pay? We’ll Take It Away’ and averaged 1.6 million viewers (7.2%). At 10P, ‘Wentworth Prison’ had 712,000 viewers (4.5%).
Channel 4 at 8P, Sarah Beeny’s ‘Double Your House for Half the Money’ attracted 1.06 million viewers (4.2%). Afterwards, ‘Grand Designs’ drew 1.87 million viewers (8.5%) and ‘True Stories’ could only manage 623,000 viewers (4%).
BBC Two had ‘Long Shadow’ and it could only pull in 639,000 viewers (2.5%). At 9P, ‘Horizon’ drew 1.6 million viewers (7.2%).
Down Under
Seven bust through to take #1 on Wednesday in Australia with a 31.7% share of the available audience. It was led by #2, ‘The Force-Behind the Line’ which drew 988,000 viewers on a relatively slow Wednesday. #3 was ‘Seven News’ which was the #1 newscast in the nation with 984,000 viewers. #4 was ‘Seven News/Today Tonight’ with 949,000 viewers. #7 was ‘Border Security-Australia’s Front Line’ which drew 923,000 viewers. #8 was ‘Home and Away’ with 841,000 viewers and #10, ‘Criminal Minds’ with 779,000 viewers, the top drama of the evening.
Nine finished in second with 30.2% share as it once again had the #1 program, ‘The Block Glasshouse’ which was the only program to draw over one million viewers, 1,319,000 viewers to be exact. #5 was ‘Nine News’ with 948,000 viewers; #6, ‘Nine News 6:30’ with 925,000 viewers and the last of the Top Ten programs, #9, ‘A Current Affair’ which drew 816,000 viewers, nearly 100,000 viewers below its normal level.
ABC1 came in third with 16.7% share of the available audience.
Ten finished right behind it and in fourth with 16.5% share.
SBS finished fifth with 4.8% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘Mothers Connect with Social on Smartphones’ can be found at: http://bit.ly/1qnUh0v
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Stan Getz ‘Chateauvallon’
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