Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, October 7, 2014 (Posted 10.08.14)
CBS Dominates Tuesday as ‘NCIS’ is the #1 program on television.
CBS
The Tiffany Network showed its muscle on Tuesday. At 8P, the world’s favorite drama, ‘NCIS’ drew 17.08 million viewers and a 11.1/18. The episode reveals a connection to Ducky’s estranged childhood best friend, as he and Special Agent Bishop travel to London for interviews with family and co-workers of his friend. While there, Ducky finds himself reminiscing about the choices he made in his past and the subsequent impact they had on his adult life. It’s a Ducky evening. At 9P, ‘NCIS: New Orleans’ drew 15.34 million viewers and a 9.8/15. At 10P, ‘Person Of Interest’ had 9.83 million viewers and a 6.4/11. In total, Black Rock dominated Tuesday.
NBC
The Peacock Network ran at 8P, a two-hour clip edition of ‘The Voice’ which finished second with 9.00 million viewers and a 6.1/9. At 10P, ‘Chicago Fire’ also finished second with 8.39 million viewers and a 5.4/9, which was 8% above a year ago. It was a solid night for 30 Rock.
ABC
The Alphabet Network was a mess. At 8P, ‘Selfie’ opened with a fourth-place 3.90 million viewers and a 2.9/5, which was 22% below the 3.7/6 one week earlier. And at 830P, ‘Manhattan Love Story’ dropped like a rock with 3.20 million viewers and a 2.3/4, or fourth as it was beaten out by ‘The Flash’, which was 28% below the 3.2/5 debut last Tuesday. At 9P, with this weak lead-in, ‘Marvel’s Agents of SHIELD’ dropped to a series-low of 4.39 million viewers and a 3.0/5, which was 6% below the 3.2/5 one week earlier and 43% below the 5.3/9 on the year-ago evening. At 10P, episode four of drama ‘Forever’ capped off the evening with a series-low 5.13 million viewers and a 3.6/6, which was still a marked improvement (+57%) over a rerun of ‘Scandal’ on the year-ago evening (which replaced canceled ‘Lucky 7’). It was the highest rated program on Disney Broadcast Network on Tuesday.
The CW
The Little Network That Couldn’t DID!!!! At 8P, the series-premiere of The CW’s highly anticipated ‘The Flash’ was the hit of the night as it drew 4.50 million viewers and a 3.4/5, which was The CW’s highest-rated premiere in the overnights since “90210” six years ago on Sept. 2, 2008. Comparably, episode one of ‘The Flash’ beat ‘The Originals’ on the year-ago evening (1.3/2 on 10/08/13) by 166%. It beat the first hour of special ‘The iHeartradio Music Festival’ last Tuesday (0.7/1) by a whopping 386%. ‘The Flash’ out delivered the debut of parent series ‘Arrow’ (3.0/5 on 10/12/12) by 13%. When was the last time The CW finished third in a time slot? At 9P, it gave a solid sampling for season 10 of ‘Supernatural’ which opened with 2.79 million viewers and a 1.9/5, which was 27% above the 1.5/2 (out of ‘The Originals’) on the year-ago evening. It was a great night to be a suit at The CW. They beat FOX solidly.
FOX
The Animal Network of Broadcast was beaten by The CW. That should end all statements about Tuesday as Murdoch’s Minions got wasted. At 8P, a rerun of the one-hour ‘Family Guy’ season-opener (featuring the crossover with ‘The Simpsons’) in place of ‘Utopia’ drew 1.98 million viewers and a 1.6/2. Comparably, that was actually one-tenth of a rating point below ‘Utopia’ last week (1.7/3 on Sept. 30). At 9P, ‘New Girl’ finished with 2.55 million viewers and a 2.1/3 which was the highest of the night on FOX. At 930P, ‘The Mindy Project’ finished fourth with 2.19 million viewers and a 1.8/3. Scatter to the winds, suits of Murdochville. You are about to get fired.
For The Record
CBS finished #1 on Tuesday with 14.083 million viewers and a 9.1/15. NBC finished #2 with 8.786 million viewers and a 5.8/9. ABC came in with 4.361 million viewers and a 3.1/5. The CW finished #4 with 3.663 million viewers and a 2.6/4. Univision finished #5 with 2.893 million viewers and a 1.53. FOX finished with 2.177 million viewers and a 1.8/3. Telemundo finished with 1.4 million viewers and an 0.8/1.
Today In TV History
On this date in 1942 and 1944, German television broadcasts from occupied Paris were picked up by British intelligence in a ‘shed’ on Beachy Head, near Eastbourne, Sussex. They included newsreels of allied bombing in France. For reception, an array of 32 conventional aerials were suspended between two 105-foot masts.
Digital/Mobile News
U.S. Daily Deal Users By Demographics
Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon, per YouGov, with these deals more popular among women (43%) than men (34%). Among age groups, daily deals are most popular with 34-54-year-olds (43%), although there is no significant difference when sorting by race/ethnicity. Adults with a post-graduate education, though, are significantly more likely than those with a high school degree or less to use daily deals (54% vs. 31%). And of note, respondents with income of more than $80k are almost 29% more likely than those with income less than $40k to use daily deals (45% vs. 35%).
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV won the evening on Tuesday. At 8P, ‘The Pride of Britain Awards’ was one of the big ratings winners on Tuesday night (October 7). It pulled in 4.6 million viewers (21.7% audience). An additional 279,000 viewers watched on +1.
BBC One at 9P, David Morrissey’s drama ‘The Driver’ slipped a bit as it had 3.56 million viewers and a share of 16.4%.
BBC Two at 8P presented ‘Cat Watch 2014’ and it attracted 2.64 million cat lovers (12.5%). at 9P, ‘Human Universe’ brought in a few less as 2.35 million viewers (10.8%) tuned in. At 10P, the latest episode of ‘Later Live… With Jools Holland’ dropped the audience level to 840,000 viewers (4.9%).
Channel 4, Gordon Ramsay’s ‘Costa Del Nightmares’ pulled in 1.43 million viewers (6.6%).
Channel 5 at 9P had the latest episode of CBS’ ‘CSI’ as it drew 986,000 viewers. At 10P, ‘NCIS’ followed with 640,000 viewers (4.1%).
BBC Three had at 10P, Jack Whitehall’s ‘Bad Education’ and it drew 506,000 viewers. At 11P, ‘Family Guy’ pulled in 517,000 viewers.
Down Under
Nine won Tuesday in Australia with a 30.2% share of the available audience and once again had the #1 program as ‘The Block Glasshouse’ drew 1,390,000 viewers. #4 was ‘Nine News’ which drew 982,000 viewers. #5 was ‘Nine News 6:30’ drew 935,000 viewers. #6 was ‘A Current Affair’ with 932,000 viewers.
Seven finished second with 28.5% share. It had #2, ‘Seven News’ which drew 1,061,000 viewers. #3 was ‘Seven News/Today Tonight’ drew 1,033,000 viewers. #7 was ‘Dancing With the Stars’ which drew 882,000 viewers. #8 was ‘Home and Away’ with 875,000 viewers.
Ten finished third with 21.2% share and had the #9 program, ‘NCIS’ which drew 788,000 viewers.
ABC1 finished fourth with 15.3% share and had the #10 program, ‘ABC News’ with 741,000 viewers.
SBS finished fifth with 4.8% share.
Wednesday Overnight Ratings in Australia (Oct 08 2014)
Seven bust through to take #1 on Wednesday in Australia with a 31.7% share of the available audience. It was led by #2, ‘The Force-Behind the Line’ which drew 988,000 viewers on a relatively slow Wednesday. #3 was ‘Seven News’ which was the #1 newscast in the nation with 984,000 viewers. #4 was ‘Seven News/Today Tonight’ with 949,000 viewers. #7 was ‘Border Security-Australia’s Front Line’ which drew 923,000 viewers. #8 was ‘Home and Away’ with 841,000 viewers and #10, ‘Criminal Minds’ with 779,000 viewers, the top drama of the evening.
Nine finished in second with 30.2% share as it once again had the #1 program, ‘The Block Glasshouse’ which was the only program to draw over one million viewers, 1,319,000 viewers to be exact. #5 was ‘Nine News’ with 948,000 viewers; #6, ‘Nine News 6:30’ with 925,000 viewers and the last of the Top Ten programs, #9, ‘A Current Affair’ which drew 816,000 viewers, nearly 100,000 viewers below its normal level.
ABC1 came in third with 16.7% share of the available audience.
Ten finished right behind it and in fourth with 16.5% share.
SBS finished fifth with 4.8% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Duke Ellington ‘C Jam Blues’
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