Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, October 6, 2014 (Posted 10.07.14)
Monday evening was decided at 10P. And the finish in that hour determined the fate of all of the networks on this night on broadcast. Of course, ESPN’s ‘Monday Night Football’ with the Super Bowl Champion Seattle Seahawks edging out a victory over the Washington 11 or as we call them ‘The Skins’, won the evening. The game drew 13.122 million viewers with an 8.2 household US rating. It peaked from 915P with a 9.2 rating and 14,678,000 viewers. However, it was not the top rated program as CBS’ ‘The Big Bang Theory’ was the top rated program on Monday.
The Peacock Network edged out Black Rock because of the 10P program. At 8P, ‘The Voice’ drove in million viewers and an 8.4/13. It was down 6% (versus an 8.9/13). At 10P, ‘The Blacklist’ drew million viewers and a 6.6/11 to win the evening, which was 10% below the 7.3/12 on the year-ago evening.
The Tiffany Network is certainly the most improved on Monday evenings. At 8P, ‘The Big Bang Theory’ topped the ratings on Monday on Broadcast with 15.540 million viewers and a 10.3 rating/16 share . It was followed at 830P by an encore of ‘The Big Bang Theory’ which drew 11.87 million viewers and a 7.5/11. At 9P, ‘Scorpion’ pulled in 11.82 million viewers and a 8.0/12 which was still 60%, on average, above year-ago sitcom occupants ‘2 Broke Girls’ (5.1/ 8 on 10/07/13) and ‘Mom’ (4.9/ 7). At 10P, the relocated ‘NCIS: Los Angeles’ scored a third-place 8.60 million viewers and a 5.8/ 9, which is a 53% improvement over failed year-ago ‘Hostages’ (3.8/ 6 on 10/07/13). Facing both ‘The Blacklist’ and ‘Castle’ is no easy feat.
The Alphabet Network threw its biggest guns at Monday and came in third. At 8P, ‘Dancing With the Stars’ drove in 12.15 million viewers and an 8.5/13, down 7% (versus a 9.1/14 on 10/07/13) and finished third. Yet at 10P, it was ‘Castle’s’ strength that nearly won the night for the Disney Network of Broadcast as it drew 9.65 million viewers and a 6.3/10 finishing second by only 400,000 viewers.
The Animal Network of Broadcasting began to settle in on this third week of the new season as at 8P, ‘Gotham’ drew 6.28 million viewers and a 4.6/7 which dropped the audience by another 13%. The three-week overnight track: 5.7/9; 5.3/8 and now 4.6/7. This was only equal to ‘Bones’ on the year-ago evening, the considerable early gains via the DVR and the social media presence still makes ‘Gotham’ a definite winner. At 9P ‘Sleepy Hollow’ drew 4.46 million viewers and a 3.1/5. Comparably, this was down 38% from the year-ago evening (5.0/8 on 10/07/13). But ‘Sleepy Hollow’ like ‘Gotham’ is a large option via the DVR and ON DEMAND, which is one its more important assets.
The Little Network That Couldn’t just couldn’t on Monday. At 8P, ‘The Originals’ opened with only 1.35 million viewers and a 1.0/1, which dropped from its year-ago series-opener (1.7/3 on Thursday 10/03/13) by 41%. This was 10% below the season-premiere of former time period occupant ‘Hart of Dixie’ on the year-ago evening (1.1/2 on 10/07/13) which was a dud. At 9P, a behind-the-scenes look at the first nine seasons of ‘Supernatural’ (subtitled “A Very Special Supernatural Special”) drew 1.07 million viewers and a 0.8/1. Season No. 10 of ‘Supernatural’ kicks-off this evening at 9P out of the launch of ‘The Flash’.
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with 3.1/8; CBS’s ‘Late Show with David Letterman’ had a 2.1/5; and ABC’s ‘Jimmy Kimmel Live’ brought in a 1.9/5. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished with a 1.5/5 in metered-market households); ABC’s ‘Nightline’ had a 1.2/4. CBS’s ‘Late Late Show with Craig Ferguson’ rerun drew 1.1/4. At 135A, NBC’s ‘Carson Daly’ drew a 0.9/4.
For The Record
ESPN finished as the #1 network on Monday evening with 13.12 million viewers and an 8.2 rating. NBC finished #1 with 11.54 million viewers and a 7.8/12. CBS came in with 11.37 million viewers and a 7.7/12. ABC finished third with 11.32 million viewers and a 7.5/12. FOX finished with 5.37 million viewers and a 3.8/6. Univision finished with 2.67 million viewers and a 1.5/2. Telemundo finished with 1.3 million viewers and an 0.8/1. The CW finished with 1.20 million viewers and a 0.9/1.
8.2 household US rating, 9,535,000 households and 13,122,000 viewers (P2+), according to Nielsen. It peaked from 9:15-9:30 p.m. with a 9.2 rating and 14,678,000 viewers.
Today In TV History
On this date in 1950, ‘The Frank Sinatra Show’ debuted. Also known as Bulova Watch Time, it was an American musical variety series hosted by Frank Sinatra from 1950 to 1952. The series aired on CBS. The show was broadcast live and was recorded via kinescope. Some episodes were 30 minutes long while others were 60 minutes.
Television Cable News
Top Ten Cable Programs on Monday, October 06, 2014
#1 ‘Monday Night Football’ ESPN 13.122 million viewers @ 815P
#2 ‘WWE Entertainment’ USA 3.924 million viewers @ 10P
#3 ‘WWE Entertainment’ USA 3.891 million viewers @ 9P
#4 ‘WWE Entertainment’ USA 3.577 million viewers @ 8P
#5 ‘MLB NLDS St. Louis vs L.A. FS1 2.887 million viewers @ 9P
#6 ‘The O’Reilly Factor’ FOXNC 2.614 million viewers @ 8P
#7 ‘Love & Hip Hop Hollywood’ VH1 2.185 million viewers @ 8P
#8 ‘Girl VS Monster’ DSNY 2.055 million viewers @ 8P
#9 ‘American Dad’ ADSM 1.801 million viewers @ 10P
#10 ‘The Kelly File’ FOXNC 1.800 million viewers @ 9P
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, Palestinian Territory, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (133). We are thankful to all of you with more than 15,000 views.
Across The Pond
ITV had a grand night on Monday. At 8P, ‘The Undriveables’ brought in 2.45 million viewers (11.1%). But it was at 9P, that ‘Grantchester’ a new detective drama, premiered 5.24 million viewers (24.1%), with a further 535,000 viewers (3.6%) tuning in on +1.
BBC One countered at 830P with ‘Panorama’ which was watched by 3.1 million viewers (13.9%). It was followed at 9P by the latest episode of ‘New Tricks’ which fell to second with 4.8 million viewers (22.1%).
BBC Two at 8P had ‘University Challenge’ as it finished second with 2.63 million viewers (12%). At 830P, ‘Only Connect’ fell back to third place in the time slot with 1.87 million viewers (8.4%). At 9P, a new series. ‘The Kitchen’ nearly fell off the charts with 931,000 viewers (4.3%). Perhaps ‘The Bedroom’ would draw more.
Channel 4 presented ‘Jamie’s Comfort Food’ and it was watched by 1.18 million viewers (5.4%). At 830P, ‘Gadget Man’ kept nearly all of Jamie’s audience with 1.03 million viewers (4.6%).
Channel 5 at 8P had ‘Ultimate Police Interceptors’ which had 817,000 viewers (3.7%). At 9P, ‘Too Tough to Teach?’ was watched by only 461,000 viewers (2.1%).
Seven wins Monday in spite of not have the #1, #2, #3 or #5 program in the Top Ten with 29.4% share. It did have #4, ‘Seven News’ with 1,118,000 viewers and wasn’t even the #1 newscast on the evening. Go figure. But it did have #6, ‘The X Factor Australia’ with 1,062,000 viewers; #7 ‘Seven News/Today Tonight’ with 1,012,000 viewers; #8 ‘Home and Away’ with 958,000 viewers and #9, ‘The Blacklist’ with 945,000 viewers. In other words, they had five of the Top Ten, even though most of them were in the bottom five of the Top Ten.
Nine had the #1 program and finished second on Monday with a 29.1% share. #1, ‘The Block Glasshouse’ finished with 1,481,000 viewers. #3 was ‘Nine News’ with 1,156,000 viewers. #5 was ‘Nine News 6:30’ with 1,117,000 viewers. #10 was ‘A Current Affair’ with 929,000 viewers, near it average viewership.
Ten finished third with 19.9% share. It had #2 ‘The Project’ with 1,192,000 viewers.
ABC1 finished fourth with 17.9% share.
SBS finished fifth on Monday with only 3.8% share.
Tuesday Overnight Ratings For Australian Television
Nine won Tuesday in Australia with a 30.2% share of the available audience and once again had the #1 program as ‘The Block Glasshouse’ drew 1,390,000 viewers. #4 was ‘Nine News’ which drew 982,000 viewers. #5 was ‘Nine News 6:30’ drew 935,000 viewers. #6 was ‘A Current Affair’ with 932,000 viewers.
Seven finished second with 28.5% share. It had #2, ‘Seven News’ which drew 1,061,000 viewers. #3 was ‘Seven News/Today Tonight’ drew 1,033,000 viewers. #7 was ‘Dancing With the Stars’ which drew 882,000 viewers. #8 was ‘Home and Away’ with 875,000 viewers.
Ten finished third with 21.2% share and had the #9 program, ‘NCIS’ which drew 788,000 viewers.
ABC1 finished fourth with 15.3% share and had the #10 program, ‘ABC News’ with 741,000 viewers.
SBS finished fifth with 4.8% share.
As you can see, no matter where you are in the world, people are …
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 33,500 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘Mothers Connect with Social on Smartphones’ can be found at: http://bit.ly/1qnUh0v
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Ahmad Jamal Trio ‘Darn That Dream’