Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, October 5, 2014 (Posted 10.06.14)
The Tiffany Network finished #1 on Sunday behind NFL Football. At 7P, ‘Football Night In America’ drew 6.19 million viewers. At 730P, ‘Football Night in America’ drew 9.99 million viewers. At 8P, ‘Football Night In America’ finished with 13.03 as fans got ready to see the New England Patriots stunning victory over the previously undefeated Cincinnati Bengals. At 830P, ‘Sunday Night Football’ registered 18.10 million viewers on average and a 12.6/22, topping the evening throughout America. There was one moment during the game when the opposing Patriots honored #75 of the Bengals whose daughter is fighting cancer, by having a moving story shown on the stadium television screens and the cheerleaders all wearing his #75 was quite a testament to the ownership of the New England team. Absolutely classy.
The Tiffany Network’s primetime lineup was delayed in multiple markets in the Eastern and Central Time Zones, with ’60 Minutes’ starting at 730P, ‘Madam Secretary’ at 830P, ‘The Good Wife’ at 930P and ‘CSI’ at 1030P. Ratings for CBS are tentative and likely to change. With that being said, at 7P, ‘NFL Football Overrun’ drew approximately 16.83 million viewers. At 730P, ’60 Minutes’ with the new FBI Director telling the world that he knows who the Americans fighting for ISIS are, drew 14.28 million viewers and a 10.6/17. At 830P, the latest edition of ‘Madame Secretary’ in an episode regarding the releasing of an Embassy employee in Pakistan for a Russian diplomat daughter’s grade of ‘incomplete’ pulled in 12.18 million viewers 8.7/13. at 930P, the delayed ‘The Good Wife’ with Gloria Steinem making a rare television appearance drew 10.05 million viewers 7.7/12. At 1030P, ‘CSI’ running a half-hour late drew 7.81 million viewers and a 5.5/10, decidedly better than any other network without football.
The Alphabet Network frankly was buried on Sunday. At 7P, a rerun of ‘Once Upon A Time’ drew 3.29 million viewers and a 1.8/3. At 8P, a new episode of ‘Once Upon A Time’ pulled in 8.6 million viewers and a 4.9/8. At 9P, ‘Resurrection’ drew 6.15 million viewers and a 4.5/7. At 10P, ‘Revenge’ drew 4.89 million viewers and a 3.8/6.
The Animal Network of Broadcast was buried even deeper on Sunday. At 7P, a rerun of ‘The Simpsons’ drew 4.12 million viewers. At 730P, ‘Bob’s Burgers’ drew 3.16 million viewers and a 2.2/4. At 8P, ‘The Simpsons’ drew 4.32 million viewers and a 2.9/4, tops for the network on this night. At 830P, ‘Brooklyn Nine-Nine’ pulled in 3.31 million viewers and a 2.4/4. At 9P, ‘Family Guy’ drew 3.68 million viewers and a 2.7/4. And at 930P, ‘Mulaney’ drew 2.34 million viewers and a 1.7/3. It became the lowest rated new show this season. The suits of Murdoch are hiding.
For The Record
NBC finished #1 on Sunday with 14.91 million viewers and a strong 10.2/16. CBS came in second with 12.34 million viewers and a 9.0/14. ABC finished with 5.73 million viewers and a 3.5/5. FOX finished with 3.49 million viewers 2.5/4. Univision finished with 2.27 million viewers and a 1.2/2. Telemundo finished with 600,000 viewers and an 0.4/1.
Today In TV History
On this date in 2000, the first episode of CBS’s ‘CSI’ aired.
Social Media Brands Ranked by Consumer Perception
Google currently has the strongest “brand health” of the major social media sites measured with an Index score of 51, according to YouGov. The index score is the average of 6 components – Impression, Quality, Value, Satisfaction, Reputation and Willingness to Recommend – and can range from -100 to 100, with 0 representing equal positive and negative feedback. Google is closely followed by YouTube (44), with Yahoo (29), Facebook (22) and Pinterest (17) trailing but in net positive territory. Twitter (8) and AOL (0) are further back but have improved from early 2013 levels.
Top Ten Box Office This Weekend Oct 3-5 2014
#1 Gone Girl $37,513,000
#2 Annabelle $37,134,000
#3 The Equalizer $18,750,000
#4 The Boxtrolls $11,979,000
#5 The Maze Runner $11,634,000
#6 Left Behind $6,300,000
#7 This Is Where I Leave You $4,009,000
#8 Dolphin Tale 2 $3,422,000
#9 Guardians of the Galaxy $3,005,000
#10 No Good Deed $2,500,000
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV began the evening at 7P with ‘Sunday Night at the Palladium’ and drew 3.07 million viewers (13.9%). Then at 8P, ‘The X Factor’ was watched by 8.49 million viewers (33.9%), with a further 314,000 viewers (1.3%) tuning in on +1. At 9P, ‘Downton Abbey’ finished the ITV triumph with 7.47 million viewers (31.5%).
BBC One however at 7:20P had the top program with the first ‘Strictly Come Dancing’ results show attracted 8.84 million viewers (38.3%). At 8P, ‘Antiques Roadshow’ pulled in 5.41 million viewers (21.6%) and at 9P, Lacey Turner’s ‘Our Girl’ drew 3.64 million viewers (15.5%).
BBC Two at 8P had ‘Wonders of the Monsoon’ began with 1.86 million viewers (7.4%). It was followed at 9P by ‘Sacred Rivers’ with Simon Reeve with 1.89 million viewers (7.9%).
Channel 4 at 8P had ‘Operation Maneater’ as it concluded with 599,000 viewers (2.4%). At 9P, the airing of George Clooney’s ‘The Descendants’ earned 1.38 million viewers (7%). Aloha from Honolulu.
Channel 5 showed Welcome to the Jungle, which was seen by 672k (2.7%) from 8.05pm.
BBC Three had at 10P, ‘Family Guy’ and it averaged 1.09 million viewers (5.7%).
ITV2 had at 9P ‘The Xtra Factor’ continued with 562,000 viewers (2.4%).
Network Nine dominated Australian television on Sunday with a 43.1% share of the available audience as the ‘Rugby League Grand Final’ with a huge 2,449,000 viewers. The #2 program was the ‘Grand Final Presentation’ with 2,369,000 viewers. #3 was the ‘Grand Final Entertainment’ with 1,368 million viewers. And #4 was ‘Nine News Sunday’ with 1,332,000 viewers. #8 was ‘Big Brother’ with 867,000 viewers. For a look at the South Sydney Rabbitohs first victory in 43 years over the Canterbury Bulldogs, 30-6, enjoy the above highlights.
Seven came in a distant second with 24.9% share. Its top program was #5, ‘Sunday Night’ was 1,014,000 viewers. #6 was ‘Seven News Sunday’ with 903,000 viewers. #7 was ‘The X Factor Australia’ with 874,000 viewers. #10 was a rerun of ‘Mrs. Brown’s Boys’ with 608,000 viewers.
Ten came in third with 15.1% share.
ABC1 finished fourth with 11.2% share. #9 was ‘ABC News Sunday’ with 644,000 viewers.
SBS finished fifth with 5.7% share.
Monday Overnight Australian Television Ratings October 6, 2014
Seven wins Monday in spite of not have the #1, #2, #3 or #5 program in the Top Ten with 29.4% share. It did have #4, ‘Seven News’ with 1,118,000 viewers and wasn’t even the #1 newscast on the evening. Go figure. But it did have #6, ‘The X Factor Australia’ with 1,062,000 viewers; #7 ‘Seven News/Today Tonight’ with 1,012,000 viewers; #8 ‘Home and Away’ with 958,000 viewers and #9, ‘The Blacklist’ with 945,000 viewers. In other words, they had five of the Top Ten, even though most of them were in the bottom five of the Top Ten.
Nine had the #1 program and finished second on Monday with a 29.1% share. #1, ‘The Block Glasshouse’ finished with 1,481,000 viewers. #3 was ‘Nine News’ with 1,156,000 viewers. #5 was ‘Nine News 6:30’ with 1,117,000 viewers. #10 was ‘A Current Affair’ with 929,000 viewers, near it average viewership.
Ten finished third with 19.9% share. It had #2 ‘The Project’ with 1,192,000 viewers.
ABC1 finished fourth with 17.9% share.
SBS finished fifth on Monday with only 3.8% share.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Louis Armstrong ‘When The Saints Go Marching In’