Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 4, 2014 (Posted 10.05.14)
The Alphabet Network had the battle of the Big Ten as the Eastern Division, Michigan State Spartans defeated the Western Division, Nebraska Cornhuskers and drew 4.48 million viewers on average. After upset Saturday, it looks like Northwestern in the West and Ohio State and Michigan State look like the top football teams in the conference this season.
The Tiffany Network used Saturday as further sampling of a couple of its new programs. At 8P, a rerun of ‘Scorpion’ drew 3.68 million viewers. At 9P, a rerun of ‘Stalker’ drew 3.55 million viewers. At 10P, the old Saturday standby, ’48 Hours’ pulled in the top performance of the evening on broadcast television with 5.11 million viewers.
The Peacock Network threw away the evening as at 8P, ‘The Voice’ drew 2.80 million viewers. Then at 10P, a rerun of ‘Saturday Night Live’ in prime time drew 3.00 million viewers.
The Animal Network of Broadcast had the Pac 12 as the Arizona State Sun Devils upset USC on a ‘Hail Mary’ in the last second to win the game. And for all of its trouble, it only drew 1.81 million viewers.
For The Record
ABC finished #1 on Saturday with 4.48 million viewers. CBS finished second with 4.41 million viewers. NBC finished #3 with 2.91 million viewers. FOX finished fourth with 1.81 million viewers.
Today In TV History
On this day in 1969, “Monty Python’s Flying Circus” debuted on BBC television.
Top Ten Box Office This Weekend Oct 3-5 2014
#1 Gone Girl $36,500,000
#2 Annabelle $31,000,000
#3 The Equalizer $17,500,000
#4 The Maze Runner $11,500,000
#5 The Boxtrolls $10,400,000
#6 Left Behind $7,000,000
#7 This Is Where I Leave You $4,000,000
#8 Guardians of the Galaxy $3,000,000
#9 Dolphin Tale 2 $3,000,000
#10 No Good Deed $2,400,000
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One has dancing and that made it #1 on Saturday in the UK. At 620P, ‘Strictly Come Dancing’ dominated primetime television last night (October 4), attracting 9.06 million viewers (43.3%) between 6.20pm and 8.30pm. It peaked at 9.99 million viewers (46.1%) before 8P. Elsewhere, ‘Doctor Who’ episode ‘Kill the Moon’ drew 4.82 million viewers (21.5%), before ‘Casualty’ drew 4.74 million viewers (23.8%).
ITV at 7P had ‘The Chase’ and 2.95 million viewers (14.1%) tuned in. Then Simon Cowell at 8P and ‘The X Factor’ appeared and it got hammered by dancing and only drew 6.94 million viewers (30.4%), with a peak of 7.51 million viewers (33.4%) at 845P. A further 379,000 viewers (1.9%) tuned into Simon Cowell’s singing series on +1. At 920P, ‘Through the Keyhole’ brought in 3.53 million viewers (18.1%).
ITV2’s ‘The Xtra Factor’ managed 317,000 viewers (1.6%).
BBC Two had an old episode of ‘Dad’s Army’ and 1.57 million viewers (7%) watched. At 915P, ‘Genesis: Together and Apart’ appealing to 1.4 million viewers (7.6%).
Channel 4 aired at 920P, Aaron Eckhart war film ‘Battle: Los Angeles’ and only 584,000 bothered to watch the destruction of Santa Monica Blvd. (3.5%).
Channel 5 had a couple of movies, first, ‘Joe Kidd’ drew 734,000 viewers and then, ‘A Fistful of Dollars’ drew 847,000 (4.8%).
ITV 3 had at 9P, ‘Midsomer Murders’ which drew 666,000 viewers (3.5%).
Sky Atlantic at 9P presented ‘Boardwalk Empire’ and only 48,000 bothered to watch (0.2%).
With no program drawing more than 900,000 viewers on Saturday, Seven was #1 in Australia with 26.8% share. Its top show as #3 ‘Seven News Saturday’ with 839,000 viewers. #6 was ‘M-Hotel Transylvania’ with 555,000 viewers.
Network Nine finished second with 25.6% share. #4 was ‘Nine News Saturday’ with 788,000 viewers. #9 was ‘Moonraker’ with 400,000 viewers.
ABC1 appeared to be the top network on the night but it drew 23.4% share. It had the top program and the top newscast, ‘ABC News Saturday’ with 870,000 viewers. #2, a rerun of ‘New Tricks’ drew 860,000 viewers. #5 was a rerun of “Foyle’s War’ with 614,000 viewers. #7 was ‘Gardening Australia’ with 490,000 viewers.
Ten finished #4 with 17.2% share. #8 was ‘Ten Eyewitness News Saturday’ with 459,000 viewers and #10, a rerun of ‘Taken’ which drew 393,000 viewers.
SBS finished #5 with an above average 7.0% share.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘Mothers Connect with Social on Smartphones’ can be found at: http://bit.ly/1qnUh0v
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Tony Bennett & Andrea Bocelli ‘Stranger In Paradise’
Weekend Double Feature of Music
Tony Bennett & Billy Joel ‘The Good Life’