Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 3, 2014 (Posted 10.04.14)
CBS and ‘Blue Bloods’ #1 on Friday.
CBS
For the fifth night in a row, The Tiffany Network won on Friday. At 8P, ‘The Amazing Race’ drew 6.16 million viewers. At 9P, with a terrific episode of ‘Hawaii Five-0’ Steve and the crew solved an involved kidnapping of a Navy Seal’s daughter while the Seal was on assignment. It drew 9.71 million viewers. At 10P, ‘Blue Bloods’ powered through and won the evening with 10.68 million viewers as everyone in the family had an opinion on what is the responsibility of a cop’s partner and vice versa.
ABC
The Alphabet Network finished second on Friday. At 8P, the season premiere of ‘Last Man Standing’ drew 6.64 million viewers which led the time slot. AT 9P, ‘Shark Tank’ slipped to second in the time slot even though it increase the audience to 7.07 million viewers but fell more than 2 million viewers behind the power of ‘Hawaii Five-0’. At 10P, ’20/20′ fell flat and drew only 4.75 million viewers, good for last place in the time slot. What began as a good night, finished badly for the Disney Network of Broadcast.
NBC
The Peacock Network had nothing on Friday. First, at 8P, it decided to rerun premiere sitcoms from Thursday and they did not perform at all as ‘Bad Judge’ pulled in 4.03 million viewers. At 830P, a rerun of the premiere of ‘A to Z’ drew 3.03 million viewers. At 9P, ‘Dateline’ drew 5.42 million viewers, just half what ‘Blue Bloods’ drew.
FOX
The Animal Network of Broadcast had nothing on Friday. First at 8P, it presented ‘Utopia’. Enough said. It drew 1.75 friends and family. At 9P, a rerun of ‘Gotham’ drew 1.78 million viewers to top their evening. When does criticism become redundant? When do the Murdoch Minions realize they should not be in television?
The CW
The Little Network That Couldn’t clearly didn’t even when they had a chance. At 8P, ‘Whose Line Is It Anyway?’ drew 1.28 million viewers. At 830P, a rerun of ‘Whose Line Is It Anyway?’ pulled in 1.09 million viewers. At 9P, ‘America’s Next Top Model’ drew 1.14 million viewers. With any luck it could have beaten FOX on Friday for the Futility Crown.
For The Record
CBS was #1 on Friday with 8.850 million viewers. ABC finished with 6.154 million viewers. NBC finished with 4.789 million viewers. Univision finished fourth with 2.607 million viewers. FOX barely edged out The CW with 1.763 million viewers. The CW finished with 1.159 million viewers.
Today In TV History
On this date in 1957, ‘Leave it to Beaver’ debuted on CBS-TV. The American Family would never be the same after this. Jerry Mathers was ‘The Beav’.
Cinema News
Top Ten Box Office This Weekend Oct 3-5 2014
#1 Gone Girl $36,500,000
#2 Annabelle $31,000,000
#3 The Equalizer $17,500,000
#4 The Maze Runner $11,500,000
#5 The Boxtrolls $10,400,000
#6 Left Behind $7,000,000
#7 This Is Where I Leave You $4,000,000
#8 Guardians of the Galaxy $3,000,000
#9 Dolphin Tale 2 $3,000,000
#10 No Good Deed $2,400,000
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV took Friday in the UK. At 8P, ‘Gino’s Italian Escape: A Taste of the Sun’ was seen by 2.47 million (11.9%). At 9P, ‘The X Factor’ topped Friday’s ratings outside of soaps with an average audience of 6.01 million viewers (27.7%). As the Judges make their final selections for the live shows, the latest episode peaked with 6.11 million (28.8%).
BBC One began the evening with ‘The One Show’ with 3.37 million viewers (18.9%). Next, ‘A Question of Sport’ followed with 2.95 million viewers (15.2%). At 830P, ‘Would I Lie to You’ was seen by 3.18 million viewers (15.4%). Then, ‘Have I Got News for You’ had the network’s evening high of 4.27 million viewers (19.4%), well behind ‘The X Factor’. ‘Big School’ was watched by 2.37 million viewers (11.1%). Later in the evening at 1035P, with guests including Hugh Grant, Emma Thompson and Luke Evans, ‘The Graham Norton Show’ ended the evening with 3.06 million viewers (23.4%). (see above)
BBC Two at 7P had ‘Celebrity Antiques Roadshow’ and it drew 1.72 million viewers (9.2%). Next, ‘Mastermind’ drew 2.03 million viewers (9.8%). ‘Lorraine Pascale: How to Be a Better Co’ was seen by 1.49 million viewers (7.2%). Tom Kerridge’s ‘Best Ever Dishes’ drew 1.42 million (6.5%). ‘Gardeners’ World’ was seen by 1.95 million viewers (9.1%). To end the evening, ‘QI’ drew 1.85 million viewers (10.5%).
Channel 4 at 8P had ‘Stars at Your Service’ and drew a weak 450,000 viewers (2.2%). It was followed by ‘Googlebox’ which drew 2.13 million viewers (9.8%). Finally, ‘Alan Carr: Chatty Man’ had 1 million viewers (6.3%).
Channel 5 presented ABC’s ‘Body of Proof’ and it was the network’s highest-rated show with 767,000 viewers (3.5%). ‘NCIS’ drew 514,000 viewers. ‘Body of Proof’ was cancelled last year. ‘NCIS’ continues to be the #1 drama in America.
ITV 3 at 8P presented ‘Lewis’ and it drew 530,000 viewers (2.5%).
Down Under
On a very slow evening in Australia, Seven took top honors with a 32.4% share of the available audience as no program drew over 1 million viewers. #3 was ‘Seven News’ with 863,000 viewers. #4, ‘Seven News/Today Tonight’ drew 830,000 viewers. #5 had ‘Better Homes and Gardens’ with 817,000 viewers. #7 was ‘M-The Bourne Identity’ with 717,000 viewers.
Network Nine finished second with 25.1% share. It had the #1 program and the #1 newscast in the nation with ‘Nine News’ drawing 903,000 viewers. #2 was ‘Nine News 6:30’ with 894,000 viewers. #6 was ‘A Current Affair’ with 761,000 viewers. #9 was ‘The Block Glasshouse Unlocked’ with 615,000 viewers.
ABC1 finished third with 18.4% share. Its top program was #8, a rerun of ‘Inspector George Gently’ which drew 672,000 viewers. And, #10 was ‘ABC News’ with 603,000 viewers.
Ten finished fourth with 17.1% share.
SBS finished fifth with a 7.0% share, bigger than usual.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘Mothers Connect with Social on Smartphones’ can be found at: http://bit.ly/1qnUh0v
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Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Tony Bennett & Andrea Bocelli ‘Stranger In Paradise’
Weekend Double Feature of Music
Tony Bennett & Billy Joel ‘The Good Life’
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