Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, October 2, 2014 (Posted 10.03.14)
The Tiffany Network has NFL football on Thursday and that made it the winner. At 8P, the ‘Football Kick-Off Show’ finished second in its time slot with 10.02 million viewers and a 5.6/10. At 830P, ‘Thursday Night Football’ with the Green Bay Packers crushing the Minnesota Vikings 42-10 drew 12.87 million viewers and a 8.5 rating/14 share in households. Comparably, this was an estimated 7% below the week-ago match-up between the New York Giants and the Washington Redskins (and that, including the NFL Network, translated into 16.29 million viewers, based on the Live + Same Day data). While the matchup of the Packers and the Vikings normally would be a big draw, the early jump Aaron Rodgers and Eddie Lacy had destroyed any buildup of an audience on this Thursday. Watch for Black Rock to increase its Thursday share once ‘Thursday Night Football’ goes solely to the NFL Network in late October.
The Alphabet Network had an interesting if not middle-of-the-road evening on Thursday. At 8P, the 11th season of ‘Grey’s Anatomy’ premiered with 9.07 million viewers and a 6.6/11, which was 10% below its 7.3/12 on the year-ago evening (on 10/03/13). At 9P, ‘Scandal’ rose to 10.41 million viewers and a 7.7/12 and also finished second behind football on CBS. One year earlier, ‘Scandal’ began its season with an almost identical 7.9/14. At 10P, ‘How To Get Away With Murder’ drew 11.76 million viewers and a 8.7/15, which was the top Disney Broadcast Network show on Thursday but down 9% from last week. It still looks like a winner as it does one thing every network affiliate loves…a lead-in victory at 10P for the 11P local news.
The Animal Network of Broadcast had a bit of the old and new also on Thursday. At 8P, the old standby, ‘Bones’ pulled in 6.30 million viewers and a 4.4/7. With an exciting episode to find the murderer of Sweets, the ending was a wonderful send off to a great part of the show. At 9P, the new was very, very different. Somewhat remittance of ‘Twin Peaks’, ‘Gracepoint’ opened with a very disappointing 4.83 million viewers and a 2.9/5. While a limited 10 episode series, this show may slide into oblivion before they find the murderer of the boy on the beach. Haven’t we seen this program before? And there is Nick Nolte hanging in the shadows. Is he playing a mute? Should make for an interesting Emmy nomination. Best silent film acting in 2014.
The Peacock Network brought some old and new to Thursday. At 8P, ‘The Biggest Loser’ drew 4.72 million viewers and a 3.3/5. At 9P, a new series, ‘Bad Judge’, starring former ‘Private Practice’ lead Kate Walsh opened with 5.86 million viewers and a 4.4 rating/7 share in the household overnights for third in its time slot. It was the top program on 30 Rock on Thursday. That’s not good. At 930P, another series premiere, ‘A To Z’, starring Ben Feldman and Christin Milioti, launched with 4.81 million viewers and a 3.3/ 5, which also finished a distant third in the time period. Comparably, however, this was 13% below failed year-ago occupant ‘The Michael J. Fox Show’ (3.8/ 6 on 10/03/13) and is officially DOA. When you finish below ‘Michael J. Fox’ you are below the Mendoza Line. Done. Caput. Fini. Over. End it now. Gone. At 10P, ‘Parenthood’ closed the night with 4.36 million viewers and a 2.9/5.
The Little Network That Couldn’t just doesn’t give itself a chance to succeed. Perhaps this network is managed by the head of the Milwaukee Brewers. Did you know the new CW season began on Thursday? Few did. At 8P, it opened the new season of dramas with the sixth season of ‘The Vampire Diaries’ drawing 1.78 million viewers and a 1.6/3. It was down from the 2.0/3 a year ago on 10/03/13. At 9P, the second season of ‘Reign’ premiered with another horrible 1.05 million viewers and a 0.9/1. It was down a significant 40% from last years 1.5/2 on 10/17/13. To the suits of this dismal network: you cannot have something like the iHeart radio special to draw a fly, much fewer people, and expect viewers to understand that there are new programs on your channel. Advertising 101. Advertise. You are owned by CBS, the most-watched network and Warner Bros., one of the biggest movie studios. Use that power to promote your programming. If this is the way a broadcast network manages its affairs, it will soon be relegated to nostalgia.
For The Record
CBS finished #1 on Thursday with 12.399 million viewers and a 8.2/14. ABC finished second with 10.415 million viewers and a 7.7/12. FOX finished with 5.569 million viewers and a 3.6/6. NBC finished with 4.808 million viewers and a 3.3/5. Univision finished with 2.882 million viewers and a 1.5/2. The CW finished with 1.419 million viewers and a 1.3/2. Telemundo finished with an 0.8/1.
Today In TV History
On this day in 1961, ‘The Dick Van Dyke Show’ debuted on CBS-TV. What was interesting about this was what you will see below. It is the original pilot filmed in New York in 1959 and this was Carl Reiner’s original pilot, with a different cast. As Sheldon Leonard, the producer, later informed him, “There’s one thing wrong with this pilot….YOU”- meaning, find someone else to play Rob, while you concentrate on writing and producing the show. Bet you haven’t seen this one.
Television Cable News
Baseball Beats Football on Thursday on Cable
#1 MLB AL DIVISION SERIES (Royals/Angels) TBS 4.153 million viewers @ 925P
#2 MLB AL DIVISION SERIES (Tigers/Orioles) TBS 3.964 million viewers @ 530P
#3 Thursday NT Football (Vikings/Packers) NFLN 2.692 million viewers @ 826P
#4 ‘The O’Reilly Factor’ FOXN 2.633 million viewers @ 8P
#5 ‘Pawn Stars’ HIST 2.427 million viewers @ 931P
#6 ‘College Football Prime’ (Arizona/Oregon) ESPN 2.384 million viewers 1030P
#7 ‘The Kelly File’ FOXN 2.276 million viewers @ 9P
#8 ‘Pawn Stars’ HIST 2.240 million viewers @ 9P
#9 ‘Girl Meets World DSNY 2.229 million viewers @ 830P
#10 ‘Jessie’ DSNY 2.214 million viewers @ 9P
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One topped the evening at at 8P, ‘Your Home in their Hands’ brought in 2.61 million viewers, finishing second to ‘Dogs’ on ITV’ But at 9P, Billy Connolly’s appearance on ‘Who Do You Think You Are?’ topped the ratings overall outside soaps with 4.77 million viewers (23.3%). At 1035P, ‘Question Time’ fascinated 2.27 million viewers (21.8%).
ITV at 830P presented ‘For the Love of Dogs’ and a big, 4.10 million non-cat lovers watched (8.4%). At 9P, ‘Blenheim Palace: Great War House’ brought in 1.42 million viewers (6.9%). Obviously, dogs rule.
BBC Two began at 630P with ‘Strictly Come Dancing: It Takes Two’ and it entertained 1.18 million viewers (7.1%). It was followed at 7P by ‘Antiques Road Trip’ with 1.59 million viewers (8.7%). At 8P, ‘Judge Atlantis’ brought in 1.29 million viewers (6.4%). At 9P, ‘Peaky Blinders’ the period drama brought in 1.69 million viewers (8.3%). At 10P, ‘Mock the Week’ had 1.43 million viewers (8.5%).
Channel 4 presented at 8P ‘Location, Location, Location’ and it drew 1.48 million viewers (7.4%) and it finished third in its time slot. It was followed at 9P by ‘Educating the East End’ with 1.33 million viewers (6.5%). At 10P, ‘Scrotal Recall’ debuted with 636,000 viewers (3.8%).
Channel 5 at 8P had ‘Benefit House: Me & My 22 Kids’ which drew 907,000 viewers (4.5%). At 9P, ‘No Foreigners Here: 100% British’ drew 782,000 viewers (3.8%). at 10P, ‘Mummy’s Little Murderer’ brought in 656,000 viewers (4.4%). It was a dismal night for Channel 5.
ITV2 at 10P had ‘Celebrity Juice’ and it drew 840,000 viewers (5.4%).
Network Nine takes back the lead on Thursday but in the meantime, lost the top programming position. Nine had a strong 30.7% share but the usual top program, ‘The Block Glasshouse’ finished #2 on the evening with only 1,065,000 viewers, a big drop from the night before. #5 was ‘Nine News 6:30’ finished with 977,000 viewers. #6 was ‘Nine News’ with 953,000 viewers. And #8, ‘A Current Affair’ was watched by 899,000 viewers, well off of its usually delivery.
Seven finished second with 24.6% share, just ahead of third place Ten on Thursday. Its top program was #4, ‘Seven News’ with 1,017,000 viewers. #7 was ‘Seven News/Today Tonight’ with 949,000 viewers. #9 was ‘Home and Away’ with 839,000 viewers.
Ten surprised everyone with a 23.9% share and the #1 program, ‘The Bachelor Australia’ with the final decision as it drew 1,374,000 viewers. #3 was ‘The Bachelor Australia-Finale’ with 1,026,000 viewers. Also, it had the #10 program, CBS’ ‘Madam Secretary’ which drew 740,000 viewers.
ABC1 finished fourth with 15.8% share.
SBS finished fifth with 4.9% share.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Woody Herman and the Herd ‘Caldonia’