Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, October 1, 2014 (Posted 10.02.14)
CBS #1 on Wednesday with ‘Criminal Minds’ as the #1 program.
CBS
The Tiffany Network began the evening at 8P with ‘Survivor’ which drew 9.47 million viewers and a 5.8/9 which was 6% below a year ago. At 9P, the tenth season premiere of ‘Criminal Minds’, now with Jennifer Love Hewitt as a cast member, finished #1 in its time slot and drew 11.54 million viewers and a 7.5/12, up 4% over the year ago evening. It was the top program in all of television on Wednesday. At 10P, the series premiere of ‘Stalker’ drew 9.07 million viewers and a 6.0/10, which was even with ‘CSI’ last year. It finished #1 in its time slot by keeping 80% of its lead in audience from ‘Criminal Minds’.
NBC
The Peacock Network at 8P, ‘The Mysteries of Laura’ drew 8.89 million viewers and a 6.1/10. It beat year-ago occupant ‘Revolution’ (3.9/ 7 on 10/02/13) by a hefty 56%. The suits at Peacockville don’t like the older skewing audience Debra Messing brings. But what do they expect? Older people lover her. And all she does is bring in ratings. And talk about an older skewing audience, at 9P, ‘Law & Order: SVU’ finished in third-place with 7.81 million viewers and a 5.3/8, which was 8% above the 4.9/8 on the year-ago evening. Sort of surprising, at 10P, ‘Chicago PD’ finished in second-place with 6.68 million viewers and a 4.3/ 7, which was 19% below its 5.3/9 season opener one week earlier and 14% below the series debut of the failed revival of ‘Ironside’ on the year-ago evening (5.0/ 9 on 10/02/13).
ABC
The Alphabet Network began its evening at 8P with ‘The Middle’ drew 7.05 million viewers and a 5.2/9 and finished third in the time slot. At 830P, ‘The Goldbergs’ drew 6.67 million viewers and a 4.9/8 which was slightly better than last year’s ‘Back in the Game’ (4.7/8) by 4%. At 9P, ‘Modern Family’ drew 10.00 million viewers and a 7.4/12, good for second place in the time slot. At 930P, ‘Black-ish’ drew 7.96 million viewers and a 6.1/10, way ahead of last year’s failed ‘Super Fun Night’ by 11%. At 10P, ‘Nashville’ drew 5.15 million viewers and a 3.9/7 which was equal to last year.
FOX
The Animal Network of Broadcast had a strange evening of scheduling. At 8P, ‘Hell’s Kitchen’ drew 3.84 million viewers and a 3.1/5, which was 45% below ‘The X Factor’ last year. FORTY-FIVE PERCENT. Way to go, Murdoch’s Minons. You did it again. You actually have a show which did way worse than the previous entry. Then at 9P, ‘Red Band Society’ drew 3.33 million viewers and a 2.6/4. To wit: FOX is heading for The CW territory.
The CW
The Little Network That Couldn’t pulled off another rerun evening but on Wednesday they reran ‘Arrow’ all night long. At 8P, the first rerun of ‘Arrow’ drew 700,000 viewers and a 6.0/1. Then at 9P, it reran another episode of ‘Arrow’ which drew 670,000 viewers and a 6.0/1.
Late Night
NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with 3.1/8; CBS’s ‘Late Show with David Letterman’ came in with 2.2/6; and ABC’s ‘Jimmy Kimmel Live’ had a 2.0/5. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished with 1.4/5 in metered-market households; ABC’s ‘Nightline’ had 1.2/4; CBS’s ‘Late Late Show with Craig Ferguson’ had 1.1/4. At 135A, ‘Carson Daly’ on NBC finished with 0.8/4.
For The Record
CBS finished #1 on Wednesday with 10.026 million viewers and a leading 6.4 ratings and a 10 share of the available audience. NBC finished with 7.794 million viewers and a 5.2/9. FOX finished with 3.587 million viewers and a 2.8/5. ABC finished with 6.995 million viewers and a 5.2/9. Univision finished with 2.857 million viewers and a 1.5/3. Telemundo finished with 1.3 million viewers and an 0.8/1. The CW finished with 686,000 viewers and a 0.6/1.
Today In TV History
On this date in 1955, CBS-TV presented, ‘Alfred Hitchcock Presents’. Time magazine named ‘Alfred Hitchcock Presents’ one of “The 100 Best TV Shows of All-TIME”
Digital/Mobile News
Which Mobile Location Ads Are The Most Accurate? http://bit.ly/1rK6LES
Video Viewers’ Ad Receptivity Most Influenced by Location
Location has the biggest influence on video viewers’ receptiveness to ads – and viewers are most receptive when they’re in public places such as restaurants, stores, gyms and commuting, per the report. Mood and content genre are the next-most influential indicators of ad receptiveness, with excitement the top-indexing mood and business the highest-indexing content category.
Marketing News
Home Ownership: Not Just A Dream For American Millennials
Much has been written about the size and breadth of the world’s youngest consumers, the Millennials, but little has been written about the impact this massive demographic will have on the real estate market. With a size that rivals the Baby Boomers, Millennials make up 22% of the U.S. population and will most certainly play a role in country’s housing market—but when?
To get a sense of the impact that Millennials will have on the housing market, The Demand Institute recently surveyed more than 1,000 households headed by 18- to 29-year-olds to separate the fact from fiction about this massive demographic’s needs and wants when it comes to housing. As the group that came of age during and since the Great Recession in the U.S., this generation has faced significant economic challenges. During the downturn, an unprecedented share of young adults sought relief in their parents’ homes rather than fighting harsh odds in the worst conditions since the Great Depression. With economic conditions improving, prospects are looking up and Millennials are starting to think about next steps—including homes of their own.
In looking ahead, the steps this generation is taking today will have a significant impact on the U.S. housing market and home-related purchasing. In the next five years, more than 8 million Millennial households will form. Millennials will spend $1.6 trillion on home purchases. They will also drop $600 billion on rent.
Even with many consumers still feeling glum about the economy, young consumers are overwhelmingly optimistic about their futures and eager to make names for themselves. Their eyes are the future and most plan to move within the next five years. And when it comes time to move, nearly 80% say they plan to improve their living situations.
In keeping with their optimistic perspectives, more than 80% already own or plan to own someday. Economic downturn notwithstanding, 75% say they believe ownership is an important long-term goal, and 73% believe homeownership is an excellent investment. Notably, only 16% say they don’t plan to buy a home. Based on the group’s stated aspirations, Millennials don’t appear any less likely than previous generations to own their own homes.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
BBC One had at 8P, ‘The Great British Bake Off’ and it equalled its highest ever ratings on Wednesday, as the semi-final of the show rose to 8.82 million viewers (38.6%). It peaked at 9.50 million viewers (40.3%) at 845P. This is its highest rating for the current series, and equals the average audience of last year’s final on BBC Two. An ‘Extra Slice’ gathered 1.49 million viewers (3.0%) at 10P on BBC Two. Later at 9P, ‘Our Zoo’ continued with 4.50 million viewers (20.8%). While at 1035P, ‘A Question of Sport’ brought in 2.00 million viewers (16.4%).
BBC Two at 8P had ‘Long Shadow’ and it brought in 721,000 viewers (3.2%). It was followed at 9P by ‘Rwanda’s Untold Story’ with 656,000 viewers (3.0%). Again, at 10P, ‘Extra Slice’ brought in 1.49 million viewers, tops for the network on Wednesday.
ITV at 8P had ‘Celebrity Squares’ and it entertained 2.27 million viewers (9.9%). At 9P, ‘Scott and Bailey’ had 3.81 million viewers (17.6%).
Channel 4 at 8P brought ‘Double Your Home for Half the Money’ and it was seen by 1.09 million viewers (4.8%). It was followed at 9P by ‘Grand Designs’ with 1.90 million viewers (8.8%). At 10P, ‘The Paedophile Hunter’ had 1.22 million viewers (8.2%).
Channel 5 had ‘Nightmare Neighbor Next Door’ and it attracted 1.44 million viewers (6.4%). At 9P, ‘Can’t Pay? We’ll Take It Away’ had a few more, with 1.66 million viewers (7.6%). At 10P, it was followed by ‘Wentworth’ with 657,000 viewers (4.3%).
ITV2 at 10P presented ‘The Job Lot’ as it brought in 295,000 viewers (1.7%).
Down Under
Seven won for the second night in a row with a 30.8% share of the available audience without having the #1 program on television Wednesday. In fact its top rated show was #4 with ‘Seven News’ with 1,013,000 viewers, the only show on the network with above 1 million viewers. #6 was ‘Seven News/Today Tonight’ with 983,000 viewers. #7 was ‘The Force-Behind The Line’ which had 938,000 viewers. And, #8 was ‘Home and Away’ with 936,000 viewers. #10 was ‘Border Security–Australia’s Front line’ which had 863,000 viewers.
Network Nine had 28.5% share and had the #1 program, ‘The Block Glasshouse’ with 1,137,000 viewers. It also had the #2 program and top newscast in the nation as ‘Nine News 6:30’ pulled in 1,072,000 viewers. And, #3 was ‘Nine News’ with 1,071,000 viewers. It finished ahead of its main competition by 58,000 viewers. #5 was ‘A Current Affair’ with 1,011,000 viewers.
Ten finished third with 20.5% share and #9, ‘The Bachelor Australia’ with 895,000 viewers.
ABC1 finished fourth with 15.4% share.
SBS finished fifth with 4.8% share.
Thursday Australian Overnight Ratings October 2, 2014
Network Nine takes back the lead on Thursday but in the meantime, lost the top programming position. Nine had a strong 30.7% share but the usual top program, ‘The Block Glasshouse’ finished #2 on the evening with only 1,065,000 viewers, a big drop from the night before. #5 was ‘Nine News 6:30’ finished with 977,000 viewers. #6 was ‘Nine News’ with 953,000 viewers. And #8, ‘A Current Affair’ was watched by 899,000 viewers, well off of its usually delivery.
Seven finished second with 24.6% share, just ahed of third place Ten on Thursday. Its top program was #4, ‘Seven News’ with 1,017,000 viewers. #7 was ‘Seven News/Today Tonight’ with 949,000 viewers. #9 was ‘Home and Away’ with 839,000 viewers.
Ten surprised everyone with a 23.9% share and the #1 program, ‘The Bachelor Australia’ with the final decision as it drew 1,374,000 viewers. #3 was ‘The Bachelor Australia-Finale’ with 1,026,000 viewers. Also, it had the #10 program, CBS’ ‘Madam Secretary’ which drew 740,000 viewers.
ABC1 finished fourth with 15.8% share.
SBS finished fifth with 4.9% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Duke Ellington
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