Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, September 30, 2014 (Posted 10.01.14)
CBS #1 on Tuesday. ‘NCIS’ #1 program.
CBS
The Tiffany Network had the power on Tuesday and they used it. At 8P, the world’s most watched drama, ‘NCIS’ finished #1 with 18.84 million viewers and an 11.7 rating/19 share. Comparably, that was 6% above the 11.0/18 for the season-premiere one week earlier (which translated into 18.34 million viewers, based on the Live + Same Day data). Next at 9P, was episode two of ‘NCIS: New Orleans’ with 16.457 million viewers and a dominant 10.3/16, which topped the year-ago occupant ‘NCIS: Los Angeles’ (9.5/15 on 10/01/13) by 8% and maintained 98% of its 10.5/16 debut one week earlier. At 10P, the drama ‘Person of Interest’ finished with 10.72 million viewers and a 6.7/11, which was down 19% from the 8.3/15 on the year-ago evening. People don’t like the new direction of one of their favorite programs. As they are no longer on top of the food chain, the gang is forever looking over their shoulders. Just doesn’t feel right.
NBC
The Tiffany Network had a couple of powerful programs of their own and charged ahead to a strong Tuesday. At 8P, ‘The Voice’ drew a strong 13.73 million viewers and a 9.0/14, which was 6% above the 8.5/13 one week earlier. At 10P, ‘Chicago Fire’ drew 8.71 million viewers and a second place 5.5/9, which was equal from both one week and one year earlier. If the writers at CBS falter, NBC is ready to claim the Tuesday crown. They are only a step away.
ABC
The Alphabet Network got the wind knocked out of them on Tuesday. No runs. No hits. And a bunch of errors. That by the way was a tribute to the extraordinary Kansas City Royals victory over the Oakland A’s in the Wild Card American League playoff game on Tuesday. And it is one of the reasons ABC performed so poorly as a bunch of people, some 5.2+ million, watched TBS’ thrilling game which lasted for nearly five hours. At 8P on the Alphabet, the premiere of the sitcom ‘Selfie’ was launched but that was it. It only pulled 5.31 million viewers and a distant third-place 3.7/6. It lead, at 830P, into the premiere of ‘Manhattan Love Story’ and good luck on this one, drew 4.28 million viewers and a 3.2/5. And the two comedies, on average, trailed year-ago occupant ‘Marvel’s Agents of S.H.I.E.L.D’ (5.6/9 on 10/01/13) by a 38% and the week-ago live ‘Dancing With the Stars’ Results Show (7.0/11 on Sept. 23) by 51%. Since most new series drop in the vicinity of 10% to 20% in week two, this is a strike out for the Disney Channel of Broadcast. Next at 9P was relocated ‘Marvel’s Agents of SHIELD’ and few watched as 5.05 million viewers and a 3.2/ 5 were tuned in as it was 16% below the 3.8/6 one week earlier which translated into 5.98 million viewers and a 2.1/6. At 10P was episode three of drama ‘Forever’ and it was the top program on the network with 5.69 million viewers and a 3.9/7, which decreased by 7% from the 4.2/7 in the overnights for its time period debut one week earlier. Compared to failed year-ago occupant ‘Lucky 7’ (2.0/4 on 10/01/13), it did increase the audience level 95%. At this point, lets continue with the baseball idioms and called it a walk with two out in the bottom of the 9th.
FOX
The Animal Network of Broadcast is hurt, and hurt bad. At 8P, the worst new show on television, ‘Utopia’ could only draw 1.99 million viewers and a 1.7/3. With that kind of lead in, at 9P, ‘New Girl’ could only draw 2.37 million viewers and a 2.0/3. At 930P, ‘The Mindy Project’ fell back a bit with 2.35 million viewers and a 1.8/3. It is bad to be a suit at Murdochville.
The CW
The Little Network That Couldn’t just plodded along at 8P with a two-hour Part 2 of low-rated special, ‘iHeartradio Music Festival’, which drew 995,000 viewers and a 0.7/1. Let’s hope next week the new programs get rolling. There is no better time to beat FOX and possibly ABC than now.
For The Record
CBS finished #1 on Tuesday with 15.280 million viewers and a 9.5/15. NBC finished second with 12.017 million viewers and a 7.9/13. ABC came in with 4.907 million viewers and a 3.5/6. Univision finished with 2.881 million viewers and a 1.5/3. FOX finished with 2.177 million viewers and a 1.8/3. Telemundo finished with an 0.8/1. The CW finished with 995,000 viewers and a 0.7/1.
Today In TV History
On this date in 1982, NBC aired the first episode of ‘Remington Steele’.
Television Cable News
Baseball Playoffs With Kansas City Defeating Oaklans Lead Cable On Tuesday
#1 ‘MLB AL WildCard’ TBS 5.213 million viewers @ 8P
#2 ‘Sons Of Anarchy’ FX 4.036 million viewers @ 10P
#3 ‘O’Reilly Factor’ FOXN 2.718 million viewers @ 8P
#4 ’19 Kids & Counting’TLC 2.517 million viewers @ 931P
#5 ‘American Dad’ ADSM 2.256 million viewers @ 1030P
#6 ’19 Kids & Counting’TLC 2.369 million viewers @ 9P
#7 ‘Little People, Big World’ TLC 2.311 million viewers @ 1001P
#8 ‘The Kelly File’ FOXN 2.289 million viewers @ 9P
#9 ‘American Dad’ ADSM 2.037 million viewers @ 10P
#10 ‘Cleveland Show’ ADSM 1.652 million viewers @ 930P
Television Pay News
Ray Donovan Hits Record Numbers In Season Two Finale
According to Nielsen, with Liev Schreiber starring, ‘Ray Donovan’ averaged about 2 million viewers for its regular-timeslot airing, a big 40% gain over its first-season finale (1.4 million) and 61% higher than its second-season premiere in mid-July.
‘Donovan’ grew consistently throughout the season, with its final six episodes outperforming the first six by 21%. ‘Ray Donovan’ now ranks third among all Showtime original series, behind ‘Homeland’ and ‘Shameless’, averaging about 5 million weekly viewers across platforms. On average, 72% of the weekly audience comes on a delayed basis after its Sunday 9 p.m. telecast.
Digital/Mobile News
Which Mobile Location Ads Are The Most Accurate? http://bit.ly/1rK6LES
Marketing News
Home Ownership: Not Just A Dream For American Millennials
Much has been written about the size and breadth of the world’s youngest consumers, the Millennials, but little has been written about the impact this massive demographic will have on the real estate market. With a size that rivals the Baby Boomers, Millennials make up 22% of the U.S. population and will most certainly play a role in country’s housing market—but when?
To get a sense of the impact that Millennials will have on the housing market, The Demand Institute recently surveyed more than 1,000 households headed by 18- to 29-year-olds to separate the fact from fiction about this massive demographic’s needs and wants when it comes to housing. As the group that came of age during and since the Great Recession in the U.S., this generation has faced significant economic challenges. During the downturn, an unprecedented share of young adults sought relief in their parents’ homes rather than fighting harsh odds in the worst conditions since the Great Depression. With economic conditions improving, prospects are looking up and Millennials are starting to think about next steps—including homes of their own.
In looking ahead, the steps this generation is taking today will have a significant impact on the U.S. housing market and home-related purchasing. In the next five years, more than 8 million Millennial households will form. Millennials will spend $1.6 trillion on home purchases. They will also drop $600 billion on rent.
Even with many consumers still feeling glum about the economy, young consumers are overwhelmingly optimistic about their futures and eager to make names for themselves. Their eyes are the future and most plan to move within the next five years. And when it comes time to move, nearly 80% say they plan to improve their living situations.
In keeping with their optimistic perspectives, more than 80% already own or plan to own someday. Economic downturn notwithstanding, 75% say they believe ownership is an important long-term goal, and 73% believe homeownership is an excellent investment. Notably, only 16% say they don’t plan to buy a home. Based on the group’s stated aspirations, Millennials don’t appear any less likely than previous generations to own their own homes.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One had at the big show on television in the UK on Tuesday as at 9P, ‘The Driver’ was the most-watched program outside soaps on Tuesday as the David Morrissey drama pulled in 3.74 million viewers (17.5%). Later, at 1035P, after the news, ‘My £999 Wedding’ was seen by 1.78 million (17.8%)
ITV at 730P had coverage of the Champions League between ‘Manchester City vs Roma’ and it scored 3.22 million viewers (15.5%).
BBC Two at 8P had ‘100k House: Tricks of the Trade’ and it was watched by 2.03 million viewers (9.9%). It was followed at 9P by ‘Motorway: Life in the Fast Lane’ with 2.32 million viewers (10.8%).
Channel 4 presented at 8P ‘Posh Pawn’ and it attracted 1.22 million viewers (5.9%). At 9P, Gordon Ramsay’s ‘Costa Del Nightmares’ had 1.43 million viewers (6.7%). At 10P, a rerun of ‘Gogglebox’ had 1.02 million viewers (7.1%).
Channel 5 at 8P had ‘Sarah Payne: Britain’s Worst Crimes’ as 793,000 watched (3.8%). At 9P, it was followed by the latest ‘CSI’ with a strong 1.12 million viewers (5.2%). At 10P, ‘Secrets & Lies’ pulled in 464,000 viewers (3.1%).
BBC Three at 9P had ‘Don’t Tell the Bride’ which attracted 746,000 viewers (3.5%).
ITV2 at 9P had ‘Tricked’ which drew 442,000 viewers (2.1%).
On Sky Atlantic, ‘The Leftovers’ had 140,000 viewers (0.7%).
Down Under
Seven dominated with 33.5% share of the available audience but it still didn’t have the top program. But it did have the #2 which was ‘Seven News’ with 1,115,000 viewers. #4 was ‘Seven News/Today Tonight’ pulled in 1,074,000 viewers. #6 was ‘Dancing with the Stars’ with 1,040,000 viewers. #7 was ‘Home and Away’ with 962,000 veers.
Network Nine had 28.9% share and again had the #1 show which was ‘The Block Glasshouse’ with 1,184,000 viewers. #3 was ‘Nine News 6:30′ with 1,084,000 viewers. #5, Nine News’ pulled in 1,047,000 viewers. #8, ‘A Current Affair’ had 941,000 viewers.
Ten had 18.1% share for third place.
ABC1 finished fourth with 15.4% share. It had two programs in the Top Ten as #9 was ‘ABC News’ with 807,000 viewers. And, #10 was ‘7.30’ with 677,000 viewers.
SBS finished fifth with 4.1% share.
Wednesday Overnight Ratings for Australian Television October 1, 2014
Seven won for the second night in a row with a 30.8% share of the available audience without having the #1 program on television Wednesday. In fact its top rated show was #4 with ‘Seven News’ with 1,013,000 viewers, the only show on the network with above 1 million viewers. #6 was ‘Seven News/Today Tonight’ with 983,000 viewers. #7 was ‘The Force-Behind The Line’ which had 938,000 viewers. And, #8 was ‘Home and Away’ with 936,000 viewers. #10 was ‘Border Security–Australia’s Front line’ which had 863,000 viewers.
Network Nine had 28.5% share and had the #1 program, ‘The Block Glasshouse’ with 1,137,000 viewers. It also had the #2 program and top newscast in the nation as ‘Nine News 6:30’ pulled in 1,072,000 viewers. And, #3 was ‘Nine News’ with 1,071,000 viewers. It finished ahead of its main competition by 58,000 viewers. #5 was ‘A Current Affair’ with 1,011,000 viewers.
Ten finished third with 20.5% share and #9, ‘The Bachelor Australia’ with 895,000 viewers.
ABC1 finished fourth with 15.4% share.
SBS finished fifth with 4.8% share.
As you can see, no matter where you are in the world, people are …
Switching Channels!
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Harry james Concerto for Trumpet
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