Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Monday, September 29, 2014 (Posted 09.30.14)
Disney’s Sports Network had ‘Monday Night Football’ and the long tradition of being #1 on Monday continues. But it wasn’t the top program…just the top network. At 8P, ‘Monday Night Countdown’ delivered 2.152 million viewers. And at 815P, ‘Monday Night Football’ with Kansas City Chiefs crushing the New England Patriots had 14.426 million viewers on average. It did not win the opening time slot as ‘The Big Bang Theory’ beat it by nearly 2 million viewers.
The Tiffany Network pulled off a narrow broadcast network victory as it led off the evening at 8P with ‘The Big Bang Theory’ which topped the evening, with 16.18 million viewers and a 10.8 rating/16 share in the household overnights. And that led, at 830P, into a rerun of ‘The Big Bang Theory’ with 12.32 million viewers and a 7.8.11. At 9P, episode two of drama ‘Scorpion’ increased the audience by drawing 12.23 million viewers and an 8.7/13, which was just two-tenths of a rating point (or 2%) below last week’s 8.9/13 debut (which translated into 13.83 million viewers). ‘Scorpion’ increased from year-ago sitcoms ‘2 Broke Girls’ (5.2/8 on 9/30/13) and ‘Mom’ (4.9/7) by an average of 72%. At 10P, the season premiere of ‘NCIS: Los Angeles’ opened season six with 9.44 million viewers and a 6.0/10 on a new night. This was still 46% above failed year-ago occupant ‘Hostages’ (4.1/7). And it was a tremendous episode filled with terrific tension by nearly everyone in the cast. This was Must See TV ON DEMAND.
The Alphabet Network gave it its all on Monday throwing all of the bigs guns out there. At 8P, ‘Dancing With the Stars drew 12.69 million viewers and a 8.5/13 in the overnights, which was an approximate 9% below the 9.3/14 one year earlier. Remember, two ABC affiliates in Boston and Kansas City carried the ‘Monday Night NFL Game of The Week’ on ESPN. At 10P, the long anticipated season premiere of ‘Castle’ drew 11.26 million viewers and a 7.1/12, which held 82% of the 9:30 p.m. portion of lead-in ‘Dancing With the Stars’ (8.7/13). It finished #1 in its time slot, for those who took the poll.
The Tiffany Network began Monday at 8P with two hours of ‘The Voice’ and pulled in 12.74 million viewers and an 8.6/13, peaking at a first-place 8.9/13 at 930P. Year-to-year, ‘The Voice’ was down 3% (vs. an 8.9/13 on 9/30/13). And at 10P, it led into ‘The Blacklist’ which finished in second-place with 10.66 million viewers and a 6.8/11, which was down 13% from the 7.8/13 season-opener one week earlier.
The Animal Network of Broadcast, at 8P, the new drama ‘Gotham’ maintained 93% of its week-ago overnight debut with 7.33 million viewers and a 5.3/8. Comparably, this is 10% above year-ago occupant ‘Bones (4.8/7 on 9/30/13). The second season ‘Sleepy Hollow’ drew only 5.10 million viewers and a 3.4/5 in the overnights, which was down by 11% from its already diluted season-opener one week earlier (3.8/6 on Sept. 22) and down 35% from the 5.2/8 on the year-ago evening. That’s a 2 million drop. Wow!
The Little Network That Couldn’t really didn’t on Monday. At 8P, it had a two-hour special, ‘The iHeartradio Music Festival’ and only 914,000 viewers tuned in for a 0.6/1 in the overnights. Let’s see…radio … television … No.
For The Record
CBS was #1 for broadcast networks on Monday with 12.304 million viewers million viewers and an 8.0 rating and a 12 share of the available audience. Close behind was ABC with 12.214 million viewers and an 8.1/12. NBC came in next with 12.045 million viewers and an 8.0/12. FOX disappointed by finishing next with 6.216 million viewers and a 4.3/6. Univision finished with 914,000 viewers. The CW finished with 914,000 viewers and a 0.6/1.
Today In TV History
On this day in 1982, the first episode of ‘Cheers’ aired on NBC. The show aired for 11 years. It’s where everybody knows your name.
Television Cable News
Top Ten Cable Programs on Monday
#1 ‘Monday Night Football ESPN 14.426 million viewers @ 815P
#2 ‘WWE Entertainment’ USA 4.222 million viewers @ 9P
#3 ‘WWE Entertainment’ USA 4.015 million viewers @ 8P
#4 ‘WWE Entertainment’ USA 3.882 million viewers @ 10P
#5 ‘The O’Reilly Factor FOXN 2.696 million viewers @8P
#6 ‘Love & Hip Hop Hollywood’ VH1 2.288 million viewers @ 8P
#7 ‘Monday Night Countdown’ ESPN 2.152 million viewers @ 8P
#8 ‘The Kelly File’ FOXN 2.073 million viewers @ 9P
#9T ‘NCIS’ USA 1.839 million viewers @ 7P
#9T ‘The Big Bang Theory’ TBS 1.839 million viewers @ 10P
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV was atop the ratings again on Monday as at 8P, ‘The Undriveables’ besought in 2.60 million viewers (11.6%). Then at 9P, ‘Cilla’ rose to 6.03 million viewers (26.1%), with an added 372,000 (2.4%) watching on +1.
BBC One at 730P, had ‘Inside Out’ and it appealed to 3.52 million viewers (16.9%). At 830P, ‘Panorama’ brought in 2.33 million viewers (10.3%). At 9P, ‘New Tricks’ continued with 4.60 million viewers (19.9%).
BBC Two at 8P presented ;University Challenge’ and 2.83 million wanted to be quizzed (12.6%). It was followed at 830P by ‘Only Connect’ with 2.03 million viewers (9.0%). At 9P, ‘Horizon’ brought in 1.48 million viewers (6.4%). At 10P, ‘Never Mind the Buzzcocks’ returned with new host Rhod Gilbert and 1.11 million viewers (6.4%) tuned in.
Channel 4 at 8P had ‘Jamie’s Comfort Food’ and it attracted 1.17 million viewers (5.2%). At 830P, ‘Gadget Man’ brought in 1.04 million viewers (4.6%). At 9P, a new series ’24 Hours in Police Custody’ brought in 1.62 million viewers (7.4%). It was followed at 1030P by ‘Jon Richardson Grows Up’ with 532,000 viewers (4.4%).
Channel 5 at 8P had ‘Ultimate Police Interceptors’ and it was seen by 747,000 viewers (3.3%). At 9P, ‘Too Tough To Teach’ brought out 614,000 curious viewers (2.7%). At 10P, CBS’ ‘Under the Dome’ brought in only 559,000 viewers (3.5%).
E4 at 9P had The CW’s ‘The 100’ and it concluded its first season with 651,000 viewers (2.8%) beating Channel 5 in the time slot. It was followed at 10P by ‘Glue’ with only 147,000 viewers (1.0%).
ITV2 at 9P had ‘Release the Hounds’ and 368,000 viewers (1.6%) watched. At 10P, ‘Plebs’ increased the audience to 475,000 viewers (2.7%). At 1030P, Dapper Laughs’ new series ‘On the Pull’ had 315,000 viewers (2.4%).
Seven finally won an evening with 30.4% share. Although it did not have the top programs, it did have #3, ‘The X Factor Australia’ with 1,161,000. #4 was ‘Seven news’ with 1,146,000 viewers. #6 was ‘The Blacklist’ with 1,048,000 viewers. #7 was ‘Seven news/Today Tonight with 1,035,000 viewers. And #9 was ‘Home and Away’ with 968,000 viewers.
Network Nine finished second with 29.4% share as it had the #1 program, ‘The Block Glasshouse’ with 1,333,000 viewers. And it had the top newscast, ‘Nine News 6:30’ with 1,184,000 viewers on Monday. #5 was ‘Nine news’ with 1,129,000 viewers. #8 was ‘A Current Affair’ with 988,000 viewers.
ABC1 finished third with 19.3% share. It had #10, ‘Australia Story’ with 887,000 viewers.
Ten finished fourth with 16.2% share.
SBS finished fifth with 4.2% share.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Dave Brubeck ‘The Duke’