Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, September 28, 2014 (Posted 09.29.14)
The Peacock Network had the pigskin flying and with it, #1 in televise on Sunday night. At 7P, pre-game ‘Football Night in America’ drew 6.23 million viewers and a 1.5/3. At 730P, ‘Football Night In America’ grew to 8.02 million viewers and a 2.6/4. At 8P, bigger growth to 16.06 million viewers and an 8.6/14. At 830P, the New Orleans Saints at the Dallas Cowboys on ‘Sunday Night Football’ lifted NBC to victory with 19.846 million viewers and a 13.5 rating/22 share in the household overnights, was 10% above the Pittsburgh Steelers at the Carolina Panthers match-up one week earlier (12.3/20 on Sept. 21).
The Animal Network of Broadcast has a 30 minute overrun of football, delaying all of their programming by a half hour. At 7P, the 30-minute primetime football overrun drew 20.66 million viewers and a 16.1/28. At 730P, that led into ‘The OT’, and 19.12 million viewers with a 16.4/27. The overnight results for Fox, which was up by double-digit percentages, are approximate due to football. At 8P, the longest running scripted series in the history of television, animated ‘The Simpsons’, kicked-off season #26 with 8.5 million viewers and a 5.5/8. Compared to the year-ago season-opener (4.4/7 on 9/29/13), this is a rise of 25%. And it led into the second season premiere of relocated (and critically acclaimed) live action comedy ‘Brooklyn Nine-Nine’ which drew 5.45 million viewers and a 3.8/6. Comparably, this was 27% above ‘Bob’s Burgers’ on the year-ago evening (3.0/5 on 9/29/13) as it retained 69% of the audience out of ‘The Simpsons’. At 9P, the one-hour season-premiere of animated ‘Family Guy’, featuring the Griffins traveling to Springfield for a visit with the clan called Simpson, drew 8.39 million viewers and a 5.4/8. Year-to-year, this was an increase of a hefty 59% in the overnights.
The Tiffany Network finished third with its revised lineup on Sunday and that is not welcome news for the #1 viewed network in television. Again, with a football overrun, there was a 15 minute delay for the start of regularly scheduled programming. At 715P, ’60 Minutes’ pulled in 9.165 million viewers and a 7.65/12. At 815P, ‘Madam Secretary’, which had a tremendous episode drew 12.65 million viewers and a 9.0/13. This program was Must See TV ON DEMAND. At 915P, ‘The Good Wife’ pulled in 11.225 million viewers and an 8.2/12. Now we are finally all settled with the new firm and hopefully the sparks will begin to fly. At 1015P, the season premiere of ‘CSI’ drew 9.75 million viewers and a 6.2/10.
The Alphabet Network did not have the kind of Sunday they would have preferred. At 7P, a clips show special ‘Once Upon a Time: Storybrooke Has Frozen Over’ drew 5.14 million viewers and a 3.1/5 in the household overnights. At 8P, that led into the Season premiere of ‘Once Upon A time’ with 9.33 million viewers and a 5.5/8 (#3), which was 6% above the 5.2/8 on the year-ago evening (which translated into 8.52 million viewers). And at 9P, the second season premiere of drama ‘Resurrection’ drew 7.565 million viewers and a 4.8/7, which maintained 86% of lead-in ‘Once Upon a Time’ (5.6/ 8). At 10P, season four of ‘Revenge’ drew 5.245 million viewers and a 3.9/7 which 11% above the series-premiere of failed year-ago time period occupant ‘Betrayal’.
For The Record
NBC finished #1 on Sunday with 16.19 million viewers and a 10.3/17. FOX finished second with 13.43 million viewers and a 8.7/14. CBS came in third with 10.67 million viewers and a 7.7/12. ABC finished with 6.82 million viewers and a 4.3/7.
Today In TV History
On this day in 1953, Danny Thomas’ ‘Make Room for Daddy’ premiered on ABC-TV.
Television Broadcast News
On Mondays this Fall at 10P, a battle will be waged between ABC’s ‘Castle’, CBS’ ‘NCIS: Los Angeles and NBC’s ‘The Blacklist’. Anyone want to bet on who is going to win this one their first head-to-head match-up tonight? Take the survey and see how well you can predict the future of television. https://www.surveymonkey.com/s/XXXMF5Q
Top Five Box Office This Weekend (September 26-28, 2014)
1. ‘The Equalizer’ – $35 million
2. ‘The Maze Runner’ – $17.5 million
3. ‘The Boxtrolls’ – $17.25 million
4. ‘This Is Where I Leave You’ – $7.1 million
5. ‘Dolphin Tale 2’ – $4.84 million
6. ‘No Good Deed’ – $4.6 million
7. ‘A Walk Among the Tombstones’ – $4.23 million
8. ‘Guardians of the Galaxy’ – $3.79 million
9. ‘Let’s Be Cops’ – $1.515 million
10.’Teenage Mutant Ninja Turtles’ – $1.450 million
Cinema/Television Production News
The Federal Aviation Administration announced on Thursday that it will allow the restricted use of unmanned aircraft, or drones, on movie and TV locations. According to a story in Variety by Ted Johnson, the agency’s approval had been expected. It grants a waiver to six aerial photo and video production companies to use the unmanned aircraft in production. The FAA determined that the drones do not need an FAA certificate of air worthiness based on a finding that they do not a pose a threat to national airspace users or national security. Productions like “Skyfall” and the Harry Potter movies have already been using camera-mounted drones for aerial shots, but the filming has been in other countries that allow for their use.
The FAA approval comes with restrictions: the unmanned aircraft can be used only in closed sets. A certified pilot must operate the drones, and they will be allowed to got up to 400 feet, within sight lines. Productions must give the FAA notice of their use, so the agency can inform air traffic control in that region. The FAA also is not allowing the use of drones at night, although Huerta indicated they could reconsider that in the future.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV bounced back on top of the ratings on Sunday as ‘The X Factor’ bounced back in the ratings on Sunday evening. At 7P, ‘Sunday Night At The Palladium’ began the evening with 4.13 million viewers (21.0%). At 8P, the ITV talent show’s Boot Camp stage rose to 8.50 million (35.4%), with an added 467k (2.0%) watching on +1. AT 9P, ‘Downton Abbey’ pulled in 7.71 million viewers (33.5%).
BBC One at 7P had ‘Countryfile’ and it drew 5.32 million viewers (26.7%). It was followed at 8P by ‘Antiques Roadshow’ with 4.68 million viewers (19.5%). At 9P, Lacey Turner’s ‘Our Girl’ drew 3.73 million viewers (16.0%).
BBC Two at 730P brought ‘Ryder Cup’ coverage and drew 1.86 million viewers (8.0%). At 930P, a rerun of ‘Mock the Week’ brought in only 985,000 viewers (4.4%).
Channel 4 at 8P had ‘Operation Maneater’ and it was seen by 644,000 viewers (2.7%). It was followed at 9P by the movie ‘Magic Mike’ with 868,000 viewers (4.7%).
Channel 5 at 9P presented the movie ‘Gone in 60 Seconds’ and it brought in 777,000 viewers (4.2%).
ITV2 at 9P had ‘The Xtra Factor’ and it attracted 453,000 viewers (1.9%).
Network Nine continues it streak as it was once again #1 on Sunday with a strong 33.2% share of the available audience. The top program was once again ‘The Block Glasshouse’ with 1,546,000 viewers. #3 was ‘Nine News Sunday’ which drew 1,146,000 viewers, some 8,000 fewer than it main rival. #5 was ’60 Minutes’ with 1,032,000 viewers.
Seven came in second with 29.3% share. #2 was ‘Seven News Sunday’ which drew 1,154,000 viewers good for the #1 newscast in the nation. #4 was ‘The X Factor Australia’ with 1,113,000 viewers. #6, ‘sunday Night’ drew 1,027,000 viewers.
Ten came in third with 16.1% share. It had one program in the Top Ten which was the premiere of CBS’ ‘Scorpion’ which drew 597,000 viewers.
ABC1 finished fourth with 14.2% share and had three Top Ten programs. #7 was ‘ABC News Sunday’ with 767,000 viewers; #9 was ‘The Code’ with 584,000 viewers and #10 was ‘Doctor Who’ which drew 569,000 viewers.
SBS finished fifth with a stronger 7.2% share. Its top program was #18, ‘Monty Python LIVE (Mostly): One Down, Five To Go’ which drew 423,000 viewers.
As you can see, no matter where you are in the world, people are …
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Louie Armstrong ‘What A Wonderful World’