Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, September 27, 2014 (Posted 09.28.14)
The Tiffany Network won on Saturday with a combination of reruns of premiere shows and a premiere. At 8P, a rerun of the premier of Madam Secretary’ drew 3.935 million viewers. At 9P, a rerun of the premiere of ‘Scorpion’ pulled in 4.605 million viewers, easily winning it time slot against all comers and setting up, at 10P, the season premier of ’48 Hours’ which drew the top rating of the night, 5.49 million viewers.
The Alphabet Network finished second on Saturday evening. At 8P and throughout the evening, ‘Saturday Night Football’ with Notre Dame beating Syracuse drew an average of 3.827 million viewers. Perhaps Notre Dame simply does not draw the numbers it once used to pull because of their competition.
The Peacock Network just didn’t have anything to compete on Saturday. At 8P, ‘The Voice’ pulled in 2.755 million viewers. At 9P, something called ‘Music for Change: The Global Citizen Festival’ certainly did not capture the imagination of many as this hardly noticed program drew nearly zero promotion and pulled in 1.825 million viewers, almost CW level programming. At 10P, a rerun of the tired ‘Saturday Night Live’ drew 3.205 million viewers. Yikes!
If it were not for The Animal Network of Broadcast, NBC would be in the cellar. At 8P they presented ‘College Football’ featuring two Big Eight teams nearly no one cares about except in Ames and around Waco. As a result, the Baylor match up against Iowa State (who this year is the King of Iowa, as it beat the Hawkeyes earlier in the season) was a but as it drew 1.533 million viewers. It didn’t even beat the ‘Global Citizens Whatever Festival’! Come on!
For The Record
CBS was #1 on Saturday with 4.67 million; ABC finished #2 with 3.86 million viewers; NBC showed up with 2.60 million viewers and FOX barely showed up with 1.59 million viewers. Hey! Saturday is part of the week.
Today In TV History
On this date in 1955, ‘The World Series’ was televised in color for the first time. The game was between the New York Yankees and the Brooklyn Dodgers on NBC-TV.
Television Broadcast News
On Mondays this Fall at 10P, a battle will be waged between ABC’s ‘Castle’, CBS’ ‘NCIS: Los Angeles and NBC’s ‘The Blacklist’. Anyone want to bet on who is going to win this one their first head-to-head match-up on Monday, September 29th? Take the survey and see how well you can predict the future of television. https://www.surveymonkey.com/s/XXXMF5Q
Top Five Box Office This Weekend (September 26-28, 2014)
1. ‘The Equalizer’ – $35 million
2. ‘The Maze Runner’ – $17.5 million
3. ‘The Boxtrolls’ – $17.25 million
4. ‘This Is Where I Leave You’ – $7.1 million
5. ‘Dolphin Tale 2’ – $4.84 million
6. ‘No Good Deed’ – $4.6 million
7. ‘A Walk Among the Tombstones’ – $4.23 million
8. ‘Guardians of the Galaxy’ – $3.79 million
9. ‘Let’s Be Cops’ – $1.515 million
10.’Teenage Mutant Ninja Turtles’ – $1.450 million
Cinema/Television Production News
The Federal Aviation Administration announced on Thursday that it will allow the restricted use of unmanned aircraft, or drones, on movie and TV locations. According to a story in Variety by Ted Johnson, the agency’s approval had been expected. It grants a waiver to six aerial photo and video production companies to use the unmanned aircraft in production. The FAA determined that the drones do not need an FAA certificate of air worthiness based on a finding that they do not a pose a threat to national airspace users or national security. Productions like “Skyfall” and the Harry Potter movies have already been using camera-mounted drones for aerial shots, but the filming has been in other countries that allow for their use.
The FAA approval comes with restrictions: the unmanned aircraft can be used only in closed sets. A certified pilot must operate the drones, and they will be allowed to got up to 400 feet, within sight lines. Productions must give the FAA notice of their use, so the agency can inform air traffic control in that region. The FAA also is not allowing the use of drones at night, although Huerta indicated they could reconsider that in the future.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One did it again. At 7P, ‘Strictly Come Dancing’ topped primetime television last night (September 27) with more than eight million viewers, in fact the dancing competition earned 8.18 million viewers (39%), with ‘Doctor Who’ episode ‘The Caretaker’ taking 4.89 million viewers (21.8%) afterwards. At 915P, ‘Casualty’ continued with 3.98 million viewers (20%) barely edging in front of ‘Keyhole’ on ITV. ‘The National Lottery Live’ had 3.04 million viewers (16.7%).
ITV at 7P, had ‘The Chase’ and it drew 3.39 million viewers, which was way off the powerful ‘Strictly’ showing. At 8P, ‘The X Factor’ powered through with 7.34 million viewers (32.3%), easily beating ‘Who’, with a further 514k (2.6%) tuning in on +1. ITV2’s ‘The Xtra Factor’ was watched by 543,000 viewers (2.7%) from 920P. On ITV at 920P, ‘Through The Keyhole’ brought in 3.23 million viewers (16.9%).
BBC Two at 7P presented ‘Restoring England’s Heritage’ and it was watched by 641,000 viewers (3.3%). At 730P, ‘The Culture Show’ was seen by 483,000 viewers (2.3%). At 830P, highlights of the European domination over Tom Watson’s American team in the Ryder Cup drew 1.72 million (8.4%).
Channel 5 at 830P had Mel Gibson’s war drama ‘The Patriot’ which was watched by 678,000 viewers (3.7%).
Channel 4 presented at 915P, Jake Gyllenhaal and Michael Peña drama ‘End of Watch’ and 451,000 viewers (2.6%) watched.
Sky Atlantic at 9P brought ‘Boardwalk Empire’ into the UK homes and it drew a very weak 79,000 viewers (0.4%) in its last season.
Twitter Increases UK TV Ratings
More than one in ten (11%) of British TV programmes increased their ratings over the past year because of viewers’ tweets, according to a new study into the correlation between TV viewing levels and Twitter activity. The report, “A Year in the Life of TV and Twitter” from Kantar Media, the market research firm, also found the top 30 TV series accounted for 50% of all measured Twitter UK TV activity and 9% of viewing volume.
Excluding live sports and news, the study covered live TV programmes and analysed 110m tweets from the beginning of June 2013 to the end of May 2014. Perhaps not surprisingly, it found twitter activity was particularly heavy for entertainment, talent shows, constructed reality, documentaries, soaps, special events and a few dramas, including Sherlock, Downtown Abbey and Doctor Who. The X-Factor attracted the highest number of tweets over the year – the competitive music show delivered 9.4m tweets and accounted for 8.6% of all TV-related tweets. It was followed by Celebrity Big Brother, Britain’s Got Talent, Made in Chelsea and I’m a Celebrity. EastEnders, the BBC soap opera, also made it into the top ten.
At 4m tweets, the BRIT Awards in February 2014 was the highest rated show on Twitter in terms of tweets for a single broadcast show. It was followed by I’m a Celebrity from November 2013 and Children in Need 2013, also broadcast last November, Britain’s Got Talent and the X-Factor final.
Love Actually, broadcast on Christmas Day, was the most tweeted film of the year (150,000 tweets) while the most tweeted-about drama was the 50th anniversary edition of Doctor Who (just under 501,000 tweets).
Nine with only two programs in the Top Ten came out #1 in Australia on Saturday with a whopping 36.9% share of the available audience. #7 was ‘Rugby League Final Series PF2’ which drew 1,069,000 viewers. #8 was ‘Nine News Saturday’ with 876,000 viewers.
Seven, on the other hand had six programs in the Top Ten and still finished second with 27.0% share. Reason? It was not in prime time on Saturday. That space belonged to Rugby. #1 was ‘Seven’s AFL: Grand Final: Sydney vs Hawthorn’ which drew 2,813,000 viewers. With 100,000 in attendance, The Hawks have won the 2014 Grand Final against the Sydney Swans, surprisingly very easily by 63 points. Luke Hodge was the Norm Smith Medal winner to become only the 3rd player in AFL history to win two Norm Smith Medals, with his other in 2008 against Geelong. The flag for Hawks means it’s there 3rd in 6 years and now have a strong hold on the best team of this era, which Geelong has won 3 in 5 years. #2, was the ‘Grand Final Presentations’ which kept 2,557,000 viewers watching. #3 was ‘Seven’s AFL; Grand Final: On The Ground’ with 2,174,000 viewers. #4 was ‘Seven’s AFL: Grand Final: Post Match’ coverage with 1,835,000 viewers. #5 was ‘Seven’s AFL: Grand Final: Pre Match Entertainment’ with 1,698,000 viewers. #6 was ‘Seven News Saturday’ with 1,380,000 viewers.
ABC1 finished third with 19.0% share as #9 was ‘ABC News Saturday’ with 819,000 viewers and #10, a rerun of ‘New Tricks’ which drew 802,000 viewers.
Ten finished with a low 11.3% share and in fourth place.
SBS finished fifth with 5.8% share.
Overnight Ratings For Australian Television on Sunday, September 28, 2014
Network Nine continues it streak as it was once again #1 on Sunday with a strong 33.2% share of the available audience. The top program was once again ‘The Block Glasshouse’ with 1,546,000 viewers. #3 was ‘Nine News Sunday’ which drew 1,146,000 viewers, some 8,000 fewer than it main rival. #5 was ’60 Minutes’ with 1,032,000 viewers.
Seven came in second with 29.3% share. #2 was ‘Seven News Sunday’ which drew 1,154,000 viewers good for the #1 newscast in the nation. #4 was ‘The X Factor Australia’ with 1,113,000 viewers. #6, ‘sunday Night’ drew 1,027,000 viewers.
Ten came in third with 16.1% share. It had one program in the Top Ten which was the premiere of CBS’ ‘Scorpion’ which drew 597,000 viewers.
ABC1 finished fourth with 14.2% share and had three Top Ten programs. #7 was ‘ABC News Sunday’ with 767,000 viewers; #9 was ‘The Code’ with 584,000 viewers and #10 was ‘Doctor Who’ which drew 569,000 viewers.
SBS finished fifth with a stronger 7.2% share. Its top program was #18, ‘Monty Python LIVE (Mostly): One Down, Five To Go’ which drew 423,000 viewers.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘Mothers Connect with Social on Smartphones’ can be found at: http://bit.ly/1qnUh0v
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Frank Sinatra, Sammy Davis Jr., Dean Martin & Johnny Carson
Saturday Double Header
Frank Sinatra and Ella Fitzgerald ‘Moonlight In Vermont’