Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, September 26, 2014 (Posted 09.27.14)
The Tiffany Network brought out it big Friday Night guns as at 8P, the season premiere of ‘The Amazing Race’ began another year in a new night and time slot and was extremely disappointing as it drew 5.5 million viewers, as 11 teams will be visit eight countries in their quest to win a million dollars. It brings a question: is this program as good as everyone thinks or was it just fortunate that it was wedged between ’60 Minutes’ and ‘The Good Wife’ on Sundays? Then at 9P, the season premiere of ‘Hawaii Five-0’ brought us a great view of Ko Olina and its magical half-moon beaches and the threat of drones as it drew 8.9 million viewers from a dismal lead-in and brought the network back to #1 in this time slot. A good episode, titled ‘A’ohe kahi e pe’e ai’ began with a very unique opening and tremendous back-and-forth between the two main characters at a psych session and the intro of the main theme atop Diamondhead but the landing of a private jet on the streets in downtown Honolulu made it a farce. Also the intro of a new assistant in the medical examiners office does not compare to the loss of Michelle Borth. Then at 10P, the most powerful gun in the arsenal of Black Rock, ‘Blue Bloods’ was the only program on Friday to top the 10 million viewer mark as 10.60 million watched. The season premiere episode, titled ‘Partners’, has the entire family involved with one problem or another mixed around the main theme of a good officer making a decision in a bad situation has everyone giving their opinion. Danny is involved in comforting his partner as her brother dies in a fire fight and Jamie has no clue if he loves his partner or his career more as Erin just gives her advice of the obvious. If the don’t make Jamie a Detective and he then understand that his partner is more than just an occupant in the car, the producers are missing an audience ‘want’.
The Alphabet Network stormed out of the gate at 8P with the two-hour episode of ‘Shark Tank’ as it drove the network to #1 in the 7P time slot with 7.10 million viewers, trouncing ‘The Amazing Race’. But then the network began falling apart as at 10P, the season premiere of ’20/20′ just could not compete with ‘Blue Bloods’ as it drew 6.4 million viewers.
The Peacock Network tried but couldn’t quite make the push to upset ABC for second on Friday. At 8P, with the rerun of ‘The Mysteries of Laura’ was a fill-in to try to turn Fridays around after a very poor performance last year. It drew 4.8 million for a rerun. That is impressive. At 9P, a two-hour episode of ‘Dateline’ drew 6.9 million viewers, good for third place in the first hour but second in the 10P time slot.
The Animal Network of Broadcast brought out their lost hope as it ran ‘Utopia’ at 8P and as expected drew a poor 1.9 million viewers, barely beating The CW’s entry. But at 9P, a rerun of the sensational ‘Gotham’ pulled the network up all by itself by drawing 2.5 million viewers. If you haven’t seen this series, it is Must See TV ON DEMAND. It is unbelievably good.
The Little Network That Couldn’t just didn’t have the guns. At 8P, ‘Masters of Illusion’ summer finale drew 1.1 million viewers for the top show on the network on Friday. At 830P, a rerun of ‘Whose Line Is It Anyway?’ drew only 900,000 viewers. But it was at 9P, that the network fell apart. A rerun of ‘America’s Next Top Model’ could only pulled in 590,000 viewers. Tyra. Your day is past. It is not night in the Big City.
For The Record
CBS won big on Friday with an average of 8.36 million viewers. ABC finished second with 6.90 million viewers. NBC finished third with 6.17 million viewers. FOX finished with 2.18 million viewers on Friday. The CW finished with 798,000 viewers.
Today In TV History
On this date in 1954, ‘The Tonight!’ show made its debut on NBC-TV with Steve Allen as host.
Television Cable News
New York Yankees Beat New York Giants In New York Ratings Thursday
The final Yankee Stadium home game in the career of New York Yankees shortstop Derek Jeter on Thursday, Sept. 25 became the all-time most-watched game on the regional sports outlet, the YES Network. Although the New York Yankees were officially eliminated from postseason contention the day prior, there was much interest in Jeter, who had announced this past March that the 2014 season would be the last of his playing career. The game unforgettably concluded with Jeter’s game-winning walk-off RBI single to right field in the bottom of the ninth inning as his teammates — past and present — and his family were there to celebrate him on the field afterwards.
According to Nielsen, the New York Yankees’ 6-5 victory over the visiting Baltimore Orioles (7-1045P) averaged 1.245 million total viewers and a massive 10.84 household rating within the New York market. The viewer figure is also the largest ever set from any sports telecast that had ever aired on any New York regional sports network. The entire game telecast was the most-viewed program on any single network in the New York market on the night of Sept. 25, including the competing New York football Giants’ victory over Washington which drew 1.225 million viewers on New York’s CBS affiliate, WCBS (218,000 viewers saw the NFL Network game simulcast).
From 1015 to 1030P, the Orioles-Yankees telecast peaked at 1.99 million viewers and a 16.55 average New York TV household rating — the most-viewed quarter-hour in YES’ history. MLB Network also aired the Baltimore-N.Y. Yankees game, but its version of the telecast was blacked out in the New York and Baltimore markets. YES Network’s previous record-high was 1.21 million viewers for Yankees-Red Sox at Fenway Park on April 3, 2005 (11.64 New York household rating) — the first Yankees-Red Sox game since the Red Sox had clinched the 2004 American League pennant against the Yankees at Yankee Stadium, completing an historic best-of-seven-series comeback win after being previously down 0 games to 3. Prior to the game, YES drew a 2.97 local rating in New York and 304,000 viewers for its pre-game show — third-largest audience for the program on record. The Yankees post game on YES averaged 400,000 viewers (3.68 average New York TV Household rating), the fifth-most-viewed Yankees postgame show ever on the network.
Television Broadcast News
On Mondays this Fall at 10P, a battle will be waged between ABC’s ‘Castle’, CBS’ ‘NCIS: Los Angeles and NBC’s ‘The Blacklist’. Anyone want to bet on who is going to win this one their first head-to-head match-up on Monday, September 29th? Take the survey and see how well you can predict the future of television. https://www.surveymonkey.com/s/XXXMF5Q
Top Five Box Office This Weekend (September 26-28, 2014)
1. ‘The Equalizer’ – $32 million
2. ‘The Maze Runner’ – $15.6 million
3. ‘The Boxtrolls’ – $14 million
4. ‘This Is Where I Leave You’ – $7.8 million
5. ‘Dolphin Tale 2’ – $5.1 million
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One brought back to power and dancing outdid singing. BBC One kicked off the evening at 7P with ‘The One Show’ with 3.39 million (19%). It was followed by ‘A Question of Sport’ with 3.2 million (16.7%) immediately after. At 830P, ‘Would I Lie To You’ was seen by 3.33 million (15.4%). Then at 9P, faced with the strong competition of ITV’s ‘The X Factor UK’, ‘Strictly Come Dancing’ won its ratings battle on Friday night (September 26) as the show, which saw six couples take to the dance floor, was seen by an average audience of 6.53 million (28.5%). Strictly peaked with an audience of 6.67 million (28.7%), while The X Factor peaked with 5.6 million (24.3%). Following the BBC News, at 1035P, the first in a new series of ‘The Graham Norton Show’ entertained 3.14 million (24.1%).
ITV at 8P presented ‘Gino’s Italian Escape: A Taste of the Sun’ and got the network off to a good start, picking up viewing figures of 2.38 million (11.6%). But network felt the jarring presence of ‘Strictly’ At 9P, ‘The X Factor’, which also started at 9P, was seen by an average audience of 5.28 million (23.3%). No matter what Simon Cowell does, he simply cannot beat ‘Strictly’. It is his kryptonite.
BBC Two began the evening at 7P with ‘Mastermind’ and it was watched by 990,000 viewers (5.6%). At 730P, it was followed by ‘Lorraine Pascale: How To Be A Better Cook’ with 1 million viewers (5.2%). At 8P, the powerful ‘Gardeners’ World’ was seen by a network evening high of 2.32 million viewers (11.4%). At 830-10P, footage from the first day of ‘The Ryder Cup’ was watched by 1.57 million (7%).
The latest episode from the ‘Mock the Week’ brought in 1.38 million viewers (7.6%).
Channel 4 at 8P saw the return of ‘Gogglebox’ and it was the networks highest-rated show with 1.89 million viewers (8.2%). A further 782k (4.7%) watched it an hour later on +1. ‘The Million Pound Drop’ was seen by 1 million viewers (4.8%). Alan Carr: Chatty Man had 920,000 viewers (5.7%).
Channel 5 at 9P presented ‘Body of Proof’ which was the network’s highest-rated show, drew 599,000 viewers (2.6%).
ITV2 at 10P had ‘The Xtra Factor’ and it was one of the best performing multichannel shows with 505,000 viewers (2.9%).
Network Nine absolutely dominated Friday with a massive 37.9% share of the available audience as Rugby was king. The ‘Rugby League Final Series PF1’ was the #1 program in all of Australia with 1,195,000 viewers as the South Sydney Rabbitohs finally after 43 years advanced to the finals defeating the Sydney Roosters, 32-22 in the Preliminary Final at ANZ Stadium. #2 was ‘Nine News’ was the #1 newscast in the nation with 959,000 viewers. #3 was ‘Nine News 6:30’ with 937,000 viewers. #7 was ‘A Current Affair’ with 779,000 viewers. #8 was ‘Rugby League Final Series PF1 Post Game show with 759,000 viewers. For a great article, written by Phil Gould in The Sydney Morning Herald, about Russell Crowe and the Rabbitohs, go to: http://www.smh.com.au/rugby-league/league-news/russell-crowe8217s-a-great-friend-of-south-sydney-rabbitohs-and-rugby-league-20140927-10n0hv.html
Network Seven finished a distant second with 25..0% share as its best showing on the night was #4, ‘Seven news’ with 924,000 viewers. #5, ‘Better Homes and Gardens’ pulled in 843,000 viewers. #6, ‘Seven News/Today Tonight’ drew 828,000 viewers.
ABC1 finished third with 16.8% share as it had the two remaining shows in the Top Ten on Friday. #9 was a rerun of ‘Inspector George Gently’ with 653,000 viewers. #10 was ‘ABC Evening News’ with 644,000 viewers.
Ten came in fourth with 15.9% share.
SBS finished last with 4.3% share.
Saturday Australian Overnight Television for September 28, 2014
Nine with only two programs in the Top Ten came out #1 in Australia on Saturday with a whopping 36.9% share of the available audience. #7 was ‘Rugby League Final Series PF2 which drew 1,069,000 viewers. #8 was ‘Nine News Sunday’ with 876,000 viewers.
Seven, on the other hand had six programs in the Top Ten and still finished second with 27.0% share. Reason? It was not in prime time on Saturday. That space belonged to Rugby. #1 was ‘Seven’s AFL: Grand Final: Sydney vs Hawthorn’ which drew 2,813,000 viewers. With 100,000 in attendance, The Hawks have won the 2014 Grand Final against the Syndey Swans, surprisingly very easily by 63 points. Luke Hodge was the Norm Smith Medal winner to become only the 3rd player in AFL history to win two Norm Smith Medals, with his other in 2008 against Geelong. The flag for Hawks means it’s there 3rd in 6 years and now have a strong hold on the best team of this era, which Geelong has won 3 in 5 years. #2, was the ‘Grand Final Presentations’ which kept 2,557,000 viewers watching. #3 was ‘Seven’s AFL; Grand Final: On The Ground’ with 2,174,000 viewers. #4 was ‘Seven’s AFL: Grand Final: Post Match’ coverage with 1,835,000 viewers. #5 was ‘Seven’s AFL: Grand Final: Pre Match Entertainment’ with 1,698,000 viewers. #6 was ‘Seven News Saturday’ with 1,380,000 viewers.
ABC1 finished third with 19.0% share as #9 was ‘ABC News Saturday’ with 819,000 viewers and #10, a rerun of ‘New Tricks’ which drew 802,000 viewers.
Ten finished with a low 11.3% share and in fourth place.
SBS finished fifth with 5.8% share.
As you can see, no matter where you are in the world, people are …
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Frank Sinatra, Sammy Davis Jr., Dean Martin & Johnny Carson
Saturday Double Header
Frank Sinatra and Ella Fitzgerald ‘Moonlight In Vermont’