Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, September 24, 2014 (Posted 09.25.14)
NBC Won Wednesday But ABC’s ‘Modern Family’ Top Program.
NBC
The Peacock Network won on Wednesday in households and breaking CBS’ string of victories this week. At 8P, ‘The Mysteries of Laura’ topped the time slot with 9.9 million viewers and a 6.6/11. It was a strong performance by a new show which already had been tested a week ago. This episode was especially fun as it cemented the star’s position and how she would take the character. At 9P, in the season premiere of ‘Law & Order: SVU’ drew 10.10 million viewers and a 6.6/11, for second in its time slot. The show was up, +6% from year-ago season opener (6.2/11). At 10P, the season premiere of ‘Chicago PD’ brought in 8.40 million viewers with a sensational opening episode which seemed like a feature film with all of the excitement and drama necessary to give it Must See TV ON DEMAND kudos. It was a great opening episode.
CBS
The Tiffany Network came in with a new and when out with an old. At 8P, an hour and one-have opening of the first reality show in television, ‘Survivor’ began yet another year and it drew an average of 9.65 million viewers and a 5.9/9 for second place in its time slot. The season premiere was down -5% from last fall’s season opener (6.2/10). At 930P, the season finale of ‘Big Brother’ fell a bit and drew 7.0 million viewers and a 4.3/7.
ABC
The Alphabet Network had their old comedy lineup with a bit of the new. AT 8P, ‘The Middle’ began the evening with its season premiere and drew 7.39 million viewers and a 5.4 rating/9 share. The season premiere finished #3 in its time slot and was down -13% from last fall’s season opener (6.2/11). Then at 830P, the season premiere of ‘The Goldbergs’ fell a bit by drawing 6.97 million viewers and a 4.9/8, again third in its time slot and down -9% from year-ago occupant ‘Back in the Game’ which drew a 5.4/9. Then at 9P, the power of the evening began with the season premiere of Emmy Winning comedy ‘Modern Family’ and it drew 10.93 million viewers and a 7.6/12, which was #1 in its time slot. However, it was down -5% from one-hour year-ago season opener at 8.0/13. At 930P, a brand new comedy, the season premiere of ‘Black-ish’ did spectacularly well by also winning its time slot with 10.79 million viewers and a 7.6/12, up by double-digits over failed fall 2013 occupant ‘Super Fun Night’. Suits! You did good here. Then at 10P, back into third place in a three-horse race as the season premiere of ‘Nashville’ drew 5.60 million viewers and a 4.1/7, down -7 percent from last fall’s season opener which had a 4.4/8. Suits! You did bad here. Not too many shows can lose nearly half of its lead in and stay on a schedule.
FOX
The Animal Network of Broadcast just didn’t do so well. At 8P, the yelling and screaming of dear ol Gordo had ‘Hell’s Kitchen’ trapping the 3.70 million viewers as it averaged a 2.7/4 to finish fourth in its time slot. Then at 9P, one of the bright lights of the network this fall, fell down 13% from its week ago premiere as ‘Red Band Society’ drew 3.40 million viewers and a 2.6/4 (vs 3.0/5 last week). Are you under your desks yet Suits before the boss walks in. Murdoch Minions did bad Wednesday.
The CW
The Little Network That Couldn’t had an all-Penn & Teller evening. At 8P, the season finale of ‘Penn & Teller: Fool Us’ pulled in 1.51 million viewers and a 1.3/2. At 9P, a rerun of ‘Penn & Teller: Fool Us’ drew 1.38 million viewers and a 1.0/2. Note to Suits: Keep Penn & Teller on all year-long.
For The Record
NBC was #1 on Wednesday with 9.47 million viewers and a 6.2 rating/10 share of the available audience. CBS came in second with 8.32 million viewers and a 5.0/8. ABC finished third with 7.90 million viewers and a 5.6/9. FOX finished with 3.52 million viewers and a 2.7/4. Univision finished with 3.0 million viewers and a 1.5/3. Telemundo finished with 1.6 million and an 0.9/2. The CW finished with 1.45 million viewers and a 1.1/2.
Today In TV History
On this date in 1999, the 10th season of “Baywatch” began with the airing of the 200th episode. The original NBC theme was “Save Me”, performed by Peter Cetera, with Bonnie Raitt on guitar and Richard Sterban, bass singer for The Oak Ridge Boys, as one of the background vocalists. The song is from Cetera’s 1988 album One More Story.
Digital/Mobile News
Television Cable News
Top Ten Cable Prime Time Programs On Wednesday (September 24, 2014)
#1 ‘The O’Reilly Factor’ FOXNC 2.813 million viewers @ 8P
#2 ‘The Big Bang Theory’ TBS 2.728 million viewers @ 10P
#3 ‘South Park’ CMDY 2.402 million viewers @ 10P
#4 ‘The Big Bang Theory’ TBS 2.621 million viewers @ 930P
#5 ‘The Big Bang Theory’ TBS 2.578 million viewers @ 1030P
#6 ‘The Big Bang Theory’ TBS 2.264 million viewers @ 9P
#7 ‘The Big Bang Theory’ TBS 2.149 million viewers @ 830P
#8 ‘American Dad’ ADSM 2.143 million viewers @ 1030P
#9 ‘The Kelly File’ FOXNC 2.107 million viewers @ 9P
#10 ‘American Dad’ ADSM 2.043 millon viewers @ 10P
North American Email Open and Click-Through Rates Q1 2010-Q2 2014
A new Epsilon study showed Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%). Click-through rates, however, continue to decline, reaching their lowest rate (4%) going back at least as far as Q1 2010. Marketing messages – content containing merchandise information and incentives for purchasing – comprised the bulk (59.3%) of messages sent, but continued to have below-average open rates, averaging 26% in Q2.
Cinema News
‘The Equalizer’ sneak preview. It opens this weekend and is expected to top $30 million at the box office.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
At 8P, ‘The Great British Bake Off’ dipped in the ratings for the first time in six weeks on Wednesday, but still easily came out on top with 7.95 million viewers (35.2%). At 9P, the drama ‘Our Zoo’ rose slightly from last week to 4.03 million viewers (19.0%).
ITV finished second on the evening at 8P, ‘Celebrity Squares’ brought in 2.37 million viewers (10.4%). At 9P, ‘Scott and Bailey’ rose the audience level to 3.89 million viewers (18.4%) making it very competitive in this time slot.
BBC Two at 8P presented the new documentary series ‘Long Shadow’ as it was seen by 1.83 million viewers (8.1%). At 9P, it was followed by ‘Terror at the Mall’ which drew 1.04 million viewers (4.9%). At 10P, ‘The Great British Bake Off: An Extra Slice’ continued in a new time slot with 1.12 million viewers (6.6%).
Channel 4 at 8P had ‘Double Your Home for Half the Money’ and 1.17 million tuned in (5.2%). It was followed at 9P by ‘Grand Designs’ with 2.12 million viewers (10.0%). At 10P, ‘Men with Many Wives’ drew just 729,000 viewers (4.8%).
Channel 5 at 8P presented ‘The Nightmare Neighbour Next Door’ as it inched ahead of Channel 4 with 1.29 million viewers (5.8%). At 9P, ‘Can’t Pay? We’ll Take It Away’ beat BBC Two with 1.43 million viewers (6.8%). At 10P, ‘Wentworth’ tied Channel 4 with 729,000 viewers (4.8%).
ITV2 at 10P had ‘The Job Lot’ as it returned for a new season and drew 488,000 viewers (2.9%).
Down Under
Networks Nine and Seven tied on Wednesday evening in Australia as both network pulled a 30.8% share of the available audience. For Nine, it is the third straight night on top of the ratings. And on Wednesday it had four programs in the Top Ten including #1, ‘The Block Glasshouse’ with 1,185,000 viewers. #2 was ‘Nine News’ which topped all newscasts in the nation with 1,140,000 viewers. #3 was ‘Nine News 6:30’ with 1,106,000 viewers. #5 was ‘A Current Affair’ with 996,000 viewers.
Seven on the other hand had all the rest of the Top Ten programs. Its top performer was #4, ‘Seven News’ with 1,013,000 viewers followed by #6, ‘The Force-Behnd the Line’ with 972,000 viewers; #7, ‘Seven News/Today Tonight’ with 970,000 viewers; #8, ‘Home and Away’ with 893,000 viewers; #9, ‘Border Security-Australia’s Front Line’ with 876,000 viewers and #10, ‘Criminal Minds’ with 868,000 viewers.
Ten finished third with 17.1% share of the available audience.
ABC1 finished fourth with 16.5% share.
SBS came in fifth with 4.7% share.
Switching Channels!
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
George Shearing ‘Lullaby of Birdland’
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