Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, September 20, 2014 (Posted 09.21.14)
The Alphabet Network took top honors on Saturday with NCAA Football. At 8P, it presented one of the most exciting games so far this year as Florida State with their #2 QB, Sean Maguire, beat the Clemson Tigers in Tallahassee in overtime. It drew the top audience of the evening as 6.134 million viewers tuned in. Their dancing to the ‘War Chant’ in Tallahassee.
The Tiffany Network finished second with a host of reruns. At 8P, a rerun of ‘NCIS’ pulled in 4.36 million viewers. At 9P, a rerun of ‘NCIS:Los Angeles’ drew 4.23 million viewers. At 10P, a rerun of ’48 Hours’ drew 4.46 million viewers. These were big numbers for an entire evening of reruns. It is the power of CBS.
The Animal Network of Broadcast finished third with NCAA Football. At 8P, Murdochville presented Oklahoma Sooners victory over the West Virginia Mountaineers from Morgantown, West Virginia, and brought in 3.24 million viewers. For a moment it looked like an upset might occur. But in the end, the Sooners were just too strong.
The Peacock Network tried to emulate CBS but simply did not have the guns. With a three-hour rerun of ‘American Ninja Warriors’ 30 Rock pulled in 2.42 million viewers, good for last place among broadcast networks on Saturday. It wasn’t a good night to be a Peacock.
Note: Due to the nature of live sports coverage, ratings for ABC & FOX (College Football) are preliminary and likely to change in the final ratings.
For The Record
ABC finished #1 with 6.134 million viewers. CBS came in second with 4.347 million viewers. FOX finished third with 3.24 million viewers. NBC finished last with 2.42 million viewers.
Today In TV History
On this date in 1957, the first episode of ‘Perry Mason’ aired on CBS. The Earl Stanley Gardner character was played by Raymond Burr from 1957 to 1966. It can still be seen on one network or another today. Also starring were Barbara Hale as Della Street, William Hopper as Paul Drake, William Talman as Hamilton Burger, and Ray Collins as Arthur Tragg. The familiar theme song was ‘Park Avenue Beat’ by Fred Steiner.
Television Broadcast News
On Mondays this Fall at 10P, a battle will be waged between ABC’s ‘Castle’, CBS’ ‘NCIS: Los Angeles and NBC’s ‘The Blacklist’. Anyone want to bet on who is going to win this one their first head-to-head match-up on Monday, September 29th? Take the survey and see how well you can predict the future of television. https://www.surveymonkey.com/s/XXXMF5Q
Top Ten At The Box Office This Weekend (September 19-21, 2014)
#1 ‘The Maze Runner’ $11,250,000 on 3,604 screens
#2 ‘A Walk Among The Tombstones’ $ 4,700,000 on 2,712 screens
#3 ‘This Is Where I Leave You’ $3,910,000 on 2,868 screens
#4 ‘No Good Deed’ (2014) $2,950,000 on 2,175 screens
#5 ‘Dolphin Tale 2’ $2,135,000 on 3,656 screens
#6 ‘Guardians Of The Galaxy’ $1,381,000 on 2,846 screens
#7 ‘Let’s Be Cops’ $760,000 on 2,312 screens
#8 ‘The Drop’ $645,000 on 1,192 screens
#9 ‘Teenage Mutant Ninja Turtles’ (2014) $630,000 on 2,348 screens
#10 ‘If I Stay’ $540,000 on 2,371 screens
Top Five At The International Box Office this Weekend (September 19-21, 2014)
#1 ‘The Maze Runner’ $37,600,000 on 7,384 screens
#2 ‘Lucy’ $13,000,000
#3 ‘Dawn of the Planet of the Apes’ $8,100,000
#4 ‘Sex Tape’ $7,600,000
#5 ‘Teenage Mutant Ninja Turtles’ $7,300,000
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV had ‘The X Factor’ and that was enough to finished on top in the UK on Saturday. At 7P, ‘The Chase’ pulled in 4.03 million viewers and a 21.6% share. At 8P, ‘The X Factor’ continued with 8.36 million viewers on ITV last night as the Simon Cowell singing competition averaged 39.2% shares of the available audience. By anyone’s standard, that is dominating. A further 211k (1.1%) tuning in on +1. ‘The Xtra Factor’ on ITV2 attracted 615,000 viewers (3.2%). At 920P, ‘Through the Keyhole’ pulled in 3.78 million viewers (19.6%).
BBC One had the Doctor but it wasn’t enough to take the top spot on this Saturday. At 730P, the latest episode of ‘Doctor Who’ drew 4.92 million viewers (23.5%). It was followed at 830P by ‘The National Lottery: In It to Win It’ which was no contest up against Cowell’s phenom as it could only draw 3.04 million viewers (14.4%). Then ‘Casualty’ drew 3.9 million viewers (19.5%).
BBC Two at 9P presented Daniel Craig’s World War II drama ‘Defiance’ and it drew 1.01 million viewers (5.5%).
Channel 4 at 8P presented a rerun of ‘Grand Designs’ and 690,000 watched (3.2%). At 9P, the action-comedy movie ‘The A-Team’ drew 1.17 million viewers (6.4%).
Channel 5, had reruns of ‘The First Great Escape’ which drew 525,000 viewers (2.5%) and ‘World War II in Color’ which pulled in 666,000 viewers (3.3%).
ITV3 had at 9P, ‘Midsomer Murders’ with 886.000 viewers (4.7%).
Sky Atlantic at 9P presented HBO’s ‘Boardwalk Empire’ and it flopped with only 97,000 viewers (0.5%). Unacceptable. It now is playing The CW game.
Seven came through with a second straight victory on Saturday, narrowly beating Nine with a 31.5% share of the available audience in Australia, down 2.6% share from Friday. And they did it with football. It had the top three programs in the evening’s Top Ten as #1 was ‘Seven News Saturday’ with 1,215,000 viewers. #2 was ‘Seven’s AFL: Saturday Night Football Finals-Post Match’ with 1,044,000 viewers. #3, the game itself, ‘Seven’s AFL: Saturday Night Football Finals’ drew 996,000 viewers. It solidly beat the Rugby League on this Saturday evening.
Nine finished second with 30.8% share, up 2.7% share from Friday. #4 was ‘Rugby League Finals-Post Game’ drew 876,000 viewers while #5, the match itself, ‘Rugby League Finals’ drew 811,000 viewers. #7 was ‘Nine News Saturday’ with 766,000 viewers. #9, ‘Rugby League Finals-Pre Game’ came in with 555,000 viewers.
ABC1, as it usually does on Saturday, finished strong and third with 17.7% share, up 2.3% share above Friday. #6, ‘ABC News Saturday’ drew 787,000 viewers. #8, ‘New Tricks’ finished with 752,000 viewers. #10, a rerun of ‘Foyle’s War’ drew 551,000 viewers.
Ten finished fourth with 13.9% share, down 3.7% from Friday evening.
While SBS finished fifth with a strong 6.1% share, 1.9% more than on Friday.
Sunday Overnight Ratings in Australia
Nine powers back to win on Sunday evening with a strong 31.5% share of the available audience, up 0.7% from Saturday. And it all began with the #1 program, ‘The Block Glasshouse’ which drew a very big 1,664,000 viewers. #3 was ‘Nine News Sunday’ with 1,220,000 viewers, 5,000 less than its main competition. #4, ’60 Minutes’ drew 1,211,000 viewers. And, #9, ‘Big Brother’ pulled in 667,000 viewers.
Seven came in second for the evening with 28.7% share, down 2.1% share from Saturday. #2 was ‘Seven News Sunday’ which was the nation’s top newscast with 1,225,000 viewers. #5 was ‘The X Factor Live’ with 1,131,000 viewers. #6, ‘Sunday Night’ drew 1,058,000 viewers.
ABC1 finished third with 16.6% share, 1.1% share less than Saturday. It had three programs in the Top Ten. #7 was ‘ABC News Sunday’ which delivered 841,000 viewers. #8, ‘The Code’ pulled in 771,000 viewers. And #10 was ‘Doctor Who’ which drew 644,000 viewers.
Ten finished fourth with 16.4% share, 2.5% share above Saturday night.
SBS came in fifth with a strong 6.9% share, 0.8% share above Saturday evenings effort.
As you can see, no matter where people were watching the tube, they were
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Today’s featured ‘Music to read overtheshouldermedia by’:
Chick Corea with Stevie Wonder