Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, September 19, 2014 (Posted 09.20.14)
Overnights in the U.S for Friday were delayed by Nielsen.
The Tiffany Network took Friday as they always seem to dominate this night. Leading off at 8P, ‘Big Brother’ drew 5.23 million viewers. At 9P, ‘Hawaii Five-0’ with an exceptional episode titled ‘A’ohe kahi e pe’e ai’ which involved the kidnapping of the head of police’s daughter, his dismissal from HPD and his acceptance of a position on Five-0, drew 4.83 million viewers. At 10P, ‘Blue Bloods’ in one of the most brilliant episode in the series titled ‘Partners’, where Danny is moved off of a case which leads to the forced retirement of NYPD Chief of Police; where Erin is forced to accuse her boss of also being in on the same case for taking bribes; where Jamie and his partner come across the strange case of a woman marrying a Syrian for something greater than just allowing him to stay in the country; and where Frank oversees the melding of all of this drew 6.06 million viewers, the highest of the evening on all broadcast television.
The Tiffany Network at 8P began the evening with ‘The Biggest Loser’ and it drew 5.23 million viewers. At 9P, a new episode of ‘Dateline’ pulled in 5.24 million viewers for its two hour airing.
The Alphabet Network at 8P presented a rerun of ‘Last Man Standing’ which drew 4.19 million viewers. At 830P, another rerun of ‘Last Man Standing’ pulled in 4.06 million viewers. At 9P, a rerun of ‘Shark Tank’ drew 4.34 million viewers. At 10P, a new episode of ’20/20′ drew 4.11 million viewers.
The Animal Network of Broadcast they marched out at 8P, a rerun of the pilot episode of ‘Red Band Society’ drew 2.08 million viewers. This show has promise and could be with us for awhile. At 9P, ‘Utopia’ which drew 1.54 million viewers for a show which can’t possible long for this life.
The Little Network That Couldn’t brought out its biggest gun of the summer at 8P with the summer finale of ‘Masters of Illusion’ and it drew 1.50 million viewers. At 830P, a rerun of ‘Whose Line Is It Anyway?’ drew 1.26 million viewers. At 9P, a rerun of ‘America’s Next Top Model’ pulled in 650,000 viewers.
For The Record
CBS was #1 with 5.373 million viewers. NBC was second with 5.237 million viewers. ABC finished with 4.192 million viewers. FOX finished with 1.81 million viewers. The CW finished with 1.015 million viewers.
Today In TV History
On this date in 1953, the TV show ‘Letter to Loretta’ premiered. The name was changed to ‘The Loretta Young Show’ on February 14, 1954.
Television Broadcast News
On Monday this Fall at 10P, a battle will be waged between ABC’s ‘Castle’, CBS’ ‘NCIS: Los Angeles and NBC’s ‘The Blacklist’. Anyone want to bet on who is going to win this one? Take the survey and see how well you can predict the future of television. https://www.surveymonkey.com/s/XXXMF5Q
Top Ten At The Box Office This Weekend (September 19-21, 2014)
#1 ‘The Maze Runner’ $11,250,000 on 3,604 screens
#2 ‘A Walk Among The Tombstones’ $ 4,700,000 on 2,712 screens
#3 ‘This Is Where I Leave You’ $3,910,000 on 2,868 screens
#4 ‘No Good Deed’ (2014) $2,950,000 on 2,175 screens
#5 ‘Dolphin Tale 2’ $2,135,000 on 3,656 screens
#6 ‘Guardians Of The Galaxy’ $1,381,000 on 2,846 screens
#7 ‘Let’s Be Cops’ $760,000 on 2,312 screens
#8 ‘The Drop’ $645,000 on 1,192 screens
#9 ‘Teenage Mutant Ninja Turtles’ (2014) $630,000 on 2,348 screens
#10 ‘If I Stay’ $540,000 on 2,371 screens
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
Considering all of the tense anticipation of the Scottish Decision, it was little wonder that BBC One’s ‘Would I Lie To You?’ would be the #1 program in the UK on Friday as it delivered 3.12 million viewers and a 14.7% share of the available audience yesterday, up 330,000 over last week. At 9P, ‘Boomers’ brought in 2.85 million viewers (14.4%). ‘Big School’ drew 2.57 million viewers.
#ScotlandDecides on BBC1/BBC News peaked with 2.83m/41.1% at 8am yesterday. Share peaked at 5.10am with 57.7% of viewers watching (888k).
BBC Two with ‘Bake Off Extra Slice’ drew 2.57 million viewers.
ITV had Piers Morgan’s ‘Life Stories’ draw 2.45 million viewers on Friday.
Morning News Note: With ‘Scotland Decides’ as the big news event early Friday morning, BBC One’s BBC News at 8A drew 2.83 million viewers or a 41.1% share of the available audience. The program peaked at 510A with 57.7% share watching. ITV’s, ‘Good Morning Britain’ peaked at 735A with 921,000 viewers (14.5%). SkyNews ‘Sunrise’ at 725A hit a high of 194,000 viewers or 3.2% share.
Network Seven finished first with 34.1% share of the available audience, breaking Network Nine’s streak atop the standings. It had the #1 show, ‘Seven News’ which drew 940,000 viewers on a weak Friday evening but led its main rival by 12,000 viewers. #4 was ‘Seven News/Today Tonight’ which finished with 820,000 viewers. #7 was ‘Seven’s AFL: Friday Night Football Finals’ which drew 744,000 viewers, training the Rugby League Finals by 38,000 viewers. #10 was ‘Better Homes and Gardens’ with 657,000 viewers.
Nine finished second on Friday in Australia. Curiously, it had the Rugby League Finals featuring the Sydney Roosters vs. North Queensland Cowboys, which beat football in viewership. Strangely, it finished second in the overall ratings battle. With five programs in the Top Ten, there was little doubt of the outcome as it pulled in a 28.7% share of the available audience. #2, ‘Nine News’ pulled in 928,000 viewers. #3 was ‘Nine News 6:30’ which drew 910,000 viewers, outdrawing its rival by 90,000 viewers or ahead by 10%. #5 was the ‘Rugby League Finals’ which drew 782,000 viewers as the Sydney Roosters denied North Queensland the greatest comeback in rugby league history in the most thrilling semi final 31-30. If you don’t believe it, check out the highlights above. It was the third straight year North Queensland has been denied a spot in the finals. #6, ‘A Current Affair’ pulled in 764,000 viewers, less than its normal viewership. #9 was ‘Rugby League Finals Post Game’ which had 669,000 viewers.
Ten finished third with 17.6% share and no programs in the Top Ten.
ABC1 finished fourth with 15.4% share and it was the only other network to have a program in the Top Ten. #8 was ‘ABC Evening News’ with 702,000 viewers.
SBS finished fifth with 4.2% share of the available audience.
Saturday Overnight Television Ratings in Australia
Seven came through with a second straight victory on Saturday, narrowly beating Nine with a 31.5% share of the available audience in Australia, down 2.6% share from Friday. And they did it with football. It had the top three programs in the evening’s Top Ten as #1 was ‘Seven News Saturday’ with 1,215,000 viewers. #2 was ‘Seven’s AFL: Saturday Night Football Finals-Post Match’ with 1,044,000 viewers. #3, the game itself, ‘Seven’s AFL: Saturday Night Football Finals’ drew 996,000 viewers. It solidly beat the Rugby League on this Saturday evening.
Nine finished second with 30.8% share, up 2.7% share from Friday. #4 was ‘Rugby League Finals-Post Game’ drew 876,000 viewers while #5, the match itself, ‘Rugby League Finals’ drew 811,000 viewers. #7 was ‘Nine News Saturday’ with 766,000 viewers. #9, ‘Rugby League Finals-Pre Game’ came in with 555,000 viewers.
ABC1, as it usually does on Saturday, finished strong and third with 17.7% share, up 2.3% share above Friday. #6, ‘ABC News Saturday’ drew 787,000 viewers. #8, ‘New Tricks’ finished with 752,000 viewers. #10, a rerun of ‘Foyle’s War’ drew 551,000 viewers.
Ten finished fourth with 13.9% share, down 3.7% from Friday evening.
While SBS finished fifth with a strong 6.1% share, 1.9% more than on Friday.
SBS finished fifth with 4.2% share of the available audience.
As you can see, no matter where people were watching the tube, they were
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