Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, September 18, 2014 (Posted 09.19.14)
CBS #1 on Thursday as ‘NFL Thursday Night Football’ tops all.
CBS
The Tiffany Network finished #1 on the evening because it was all about football. AT 8P, The NFL Thursday Night Kick-Off drew 7.89 million viewers and a 5.1/9. Results for any live sporting event are always approximate. At 9P, ‘Thursday Night Football’ finished #1 in the evening but the Tampa Bay Buccaneers at the Atlanta Falcons match-up, was a mis-match. Excluding coverage on the NFL Network, it drew 9.24 million viewers and an estimated 7.0 rating/12 share in the household overnights, which was 37% below the 11.2/19 (also excluding the NFL Network) for the Baltimore Ravens vs. the Pittsburgh Steelers one week earlier (11.2/19 on Sept. 11). The Buccaneers not showing up for the game was considerably below last week. If the Thursday scheduling is not stronger, CBS has regular programming that can top this. Maybe FOX would like this.
NBC
The Peacock Network brought us, at 8P, the second week of the new season of ‘The Biggest Loser’, but it dipped to a 4.58 million viewers and a 3.3/6 in the overnights for its two-hour run, which was 11% below the season opening 3.7/ 6 one week earlier. That translated into 5.4 million viewers and a 1.6 rating/5 share, based on the Live + Same Day data. At 10P, a rerun of yesterday’s pilot episode of ‘The Mysteries of Laura’ drew 4.00 million viewers and a 2.7/5. This was a strange schedule placement. The suits at 30 Rock must still have been giddy over Wednesday’s big audiences.
ABC
The Alphabet Network gave us reruns…well mostly reruns. AT 8P, a rerun of ‘Grey’s Anatomy’ drew only 3.62 million viewers and a 2.6/5. At 9P, another rerun installment of ‘Scandal’ fell further with 3.35 million viewers and a 2.4/4. At 10P, a repeat of ‘Scandal’ drew the network’s high for the evening, 3.81 million viewers and a 2.8/5.
FOX
The Animal Network of Broadcast used all the brain power the Murdoch Minions could muster. At 8P, a rerun of ‘Sleepy Hollow’ drew 2.06 million viewer and a 1.5/3. Then at 9P, another rerun of ‘Sleepy Hollow’ pulled in 2.12 million sleepy viewers and a 1.5/3. But next week, the launch of highly anticipated drama ‘Gotham’ will finally be here. That might improve FOX chances if CBS gets another dud of a matchup on Thursday Night Football. NFL…get your act together. Stop being just a bunch of greedy money eaters. Sorry. Didn’t mean to offend the Indianapolis Colts owner in that statement and certainly not the 300,000 owners of ‘America’s Team’, the Green Bay Packers. NOTICE: As an official stockholder of the Green Bay Packers, any comments I make about any NFL team may be prejudicial. No harm was intended to any other team fans. And the making of the statement did not injure any animals.
Univision vs Telemundo
In the battle at 10P between the two major Hispanic networks, Telemundo’s ‘El Señor de los Cielos’ with a 1.0 A18-49 ratings defeated Univision’s ‘La Malquerida’ with a 0.9 A18-49, in A18-49 demo on Thursday. This is the biggest battle going on in Hispanic television this season. ‘El Señor de los Cielos’ was second only to ‘NFL Thursday Night Football’ in A18-49.
The CW
The Little Network That Couldn’t didn’t. It barely broke through the ‘Test Pattern’ numbers. At 8P, a rerun of ‘The Vampire Diaries’ drew 600,000 viewers and a 0.5/1. At 9P, a rerun of ‘The Originals’ drew 600,000 viewers and a 0.4/1.
For The Record
CBS was #1 on Thursday, more than doubling its nearest competitor with 9.017 million viewers and a 6.8 rating and a 12 share of the available audience. NBC finished second with 4.387 million viewers and a 3.1/5. ESPN finished with 3.846 million viewers and was the top cable network performance on Thursday. ABC finished with 3.593 million viewers and a 2.6/4. Univision finished #4 with 3.058 million viewers and a 1.5/3. TBS finished with 3.037 million viewers. NFL Network finished with 2.347 million viewers. FOX finished with 2.089 million viewers and a 1.5/3. Telemundo drew a 0.9/2. The CW finished with 600,000 viewers and a 0.4/1.
Today In TV History
On this date in 1970, the first episode of ‘The Mary Tyler Moore Show’ aired on CBS. It was a night to remember.
Television Cable News
Thursday Top Ten Cable Programs
#1 Auburn v Kansas St ESPN 3.846 million viewers @ 725P
#2 The Big Bang Theory TBS 3.389 million viewers @ 9P
#3 The Big Bang Theory TBS 3.375 million viewers @ 930P
#4 The Big Bang Theory TBS 3.320 million viewers @ 10P
#5 The Big Bang Theory TBS 2.970 million viewers @ 1030P
#6 The Big Bang Theory TBS 2.901 million viewers @ 830P
#7 Pawn Stars HIST 2.608 million viewers @ 931P
#8 Pawn Stars HIST 2.577 million viewers @ 9P
#9 Project Runway LIF 2.430 million viewers @ 9P
#10 NFL Thr NT Football NFLN 2.347 million viewers @ 826P
Television Broadcast News
On Monday this Fall at 10P, a battle will be waged between ABC’s ‘Castle’, CBS’ ‘NCIS: Los Angeles and NBC’s ‘The Blacklist’. Anyone want to bet on who is going to win this one? Take the survey and see how well you can predict the future of television. https://www.surveymonkey.com/s/XXXMF5Q
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
Top News of the Day
Scotland Vote ‘No’ To Independence
BBC One again was #1 in the UK as at 8P, ‘DIY SOS’ brought in 4.2 million viewers (20.2%). That was before the big show at 9P, ‘Who Do You Think You Are?’ which brought in the top audience in prime time with 4.64 million viewers (22.7%).
BBC Two at 7P, had ‘Celebrity Antiques Road Trip’ and it brought in 1.37 million trippers (7.6%). At 8P, ‘Operation Stonehenge: What Lies Beneath’ drew 1.67 million viewers (8%). At 9P, ‘Penguins on a Plane: Great Animal Moves’ were watched by 1.07 million viewers (5.2%).
ITV at 830P presented ‘Paul O’Grady: For the Love of Dogs’ was it was seen by 3.5 million viewers (16.6%). At 9P, ‘Chasing Shadows’ drew 2.69 million viewers (13.2%).
Channel 4 At 8P by ‘Location, Location, Location’ which drew 1.43 million viewers (6.9%). At 9P had ‘Educating the East End’ and it drew 1.41 million viewers last night (September 18), according to overnight figures.
Channel 5 at 8P peaked with ‘Britain’s Craziest Commutes’ and only managed 609,000 viewers (2.9%). At 9P, ‘Illegals: Breaking into Dallas’ increased the audience to 980,000 viewers (4.8%). At 10P, ‘Dallas’ fell a bit to 372,000 viewers (2.3%).
ITV2, at 10P, ‘Celebrity Juice’ drew 850,000 viewers (5.2%).
On Sky1, at 9P had ‘Glee’ and it entertained 125,000 viewers (0.6%).
Down Under
Network Nine powered again and dominated prime time with a solid 31.8% share of the available audience, up 1.7% above Wednesday’s share. It also had the #1 program on Australian television as ‘The Block Glasshouse’ continued to perform at the top rung with 1,180,000 viewers. #2 was ‘Nine News’ with 1,125,000 viewers, 85,000 more viewers than its major news competition. #3 was ‘Nine News 6:30’ with 1,041,000 viewers, 132,000 more viewers than its major competition. #5 was ‘A Current Affair’ with 920,000 viewers. And, #9, ‘Big Brother’ came through with 748,000 viewers as Nine had five of the Top Ten program on Thursday.
Seven finished second with 26.0% share, down a full 5.0% from Wednesday. #4 was ‘Seven News’ with 1,040,000 viewers. #6 was ‘Seven News/Today Tonight’ with 908,000 viewers. #7 was ‘Home and Away’ with 901,000 viewers. It was not a good night for Seven.
Ten finished third with 18.9% share, up 1.2% ahead of Wednesday, but it did not have any programs in the Top Ten.
ABC1 finished fourth with 18.0% share, up 1.8% over Wednesday, but it did have two programs in the Top Ten. #8 was ‘ABC News’ with 842,000 viewers. #10 was ‘7.30’ with 743,000 viewers.
SBS finished fifth with 5.3% share, up 0.4% from the previous evening.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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Stan Getz
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