Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, September 17, 2014 (Posted 09.18.14)
NBC Wins Wednesday with ‘America’s Got Talent’ finale #1.
NBC
The Peacock Network finished #1 on Wednesday for the second straight night as ‘AGT’ had its finale. At 8P, the live two-hour season-finale of summer favorite ‘America’s Got Talent’, was an easy midweek overnight victory for NBC. ‘America’s Got Talent’ concluded with 11.98 million viewers and a 7.9 rating/13 share in households, which was 11% above the 7.1/12 for the year-ago season-ender (on 9/18/13), which translated into 11.49 million viewers based on the Live + Same Day data. Lifted by the hefty lead-in support, at 10P, the new drama ‘The Mysteries of Laura’, headlined by Emmy winner Debra Messing, previewed with a dominant 10.43 million viewers and a 6.6/12. Comparably, ‘The Mysteries of Laura’ outdelivered the finale of competing CBS drama ‘Extant’ by 78%. But don’t be fooled. ‘Laura’ is Lite procedural. It would be a shock if it continued to lead in this time slot. Written as if it were half-comedy and half-popular one liners, ‘Laura’ without ‘AGT’ could be in trouble. For the time being, the suits at 30 Rock get a pass.
CBS
The Tiffany Network began at 8P with ‘Big Brother’ and it was at a consistent level of 6.65 million viewers and a 4.3/7 for a solid #2. At 9P, a rerun of ‘ “Criminal Minds’ prepared for its launch next week with 4.75 million viewers and a 3.3/8. And at 10P there was the Tiffany Disaster named ‘Extant’, which in its finale, pulled in 5.45 million viewers and a 3.7/6. Not only was it not the top program at Black Rock on Wednesday, it did not even win its time slot as it was out delivered by ‘Laura’ by an embarrassing 78%. Which tells us what, exactly? That everyone loves Debra Messing more? Or is it that ‘Extant’ just never caught on and was a bust out of the gate?
FOX
The Animal Network of Broadcast was a mix master of hope and dreams, crossing fingers and praying. At 8P, ‘Hell’s Kitchen’ delivered 3.89 million viewers and a 3.2/5. Then at 9P, came the premiere of ‘Red Band Society,” headlined by Oscar winner Octavia Spencer, opened with a quiet 4.03 million viewers and a 2.9/5. Murdoch’s Minions can be found fleeing the scene of a crime this morning as ‘The Red Ban Society’ compared not very favorable to the year-ago time period occupant, ‘The X Factor’, was much stronger at a 5.0/8 in the hour. Way to go, Minions. You did it again. Pretty soon you will be at zero.
ABC
The Alphabet Network was just getting ready for the new season, or at least that is what the suits were telling the bigger suits at Disney. At 8P, a rerun of ‘The Middle’ pulled in 3.96 million viewers and a 2.8/5. At 830P, a rerun of ‘The Goldbergs’ pulled in 3.48 million viewers and a 2.4/4. At 9P, ‘Modern Family’ drew 3.60 million viewers and a 2.9/5. At 930P, another rerun of ‘Modern Family’ pulled in 3.96 million viewers and a 2.9/5. At 10P, a rerun of ‘Nashville’ drew 5.45 million viewers and a 1.6/3.
The CW
The Little Network That Couldn’t while not setting the world on fire, did have at 8P, ‘Penn & Teller: Fool Us’ and it pulled in 1.60 million viewers and a 1.2/2. That led into a rerun of ‘The 100’ with 660.000 viewers and a 0.5/1. Week-to-week, ‘Penn & Teller: Fool Us’ slipped by 14% (versus a 1.4/ 2 on Sept. 10), primarily due to the finale of ‘AGT’.
Late Night
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ was #1 with 3.4/9; ABC’s ‘Jimmy Kimmel Live’ had a 1.7/5; CBS had a rerun of ‘Late Show with David Letterman’ had 1.5/4. At 1235A, NBC’s ‘Late Night with Seth Meyers’ delivered a 1.5/6; ABC’s ‘Nightline’ had a 1.1/4. CBS’s lame duck ‘Late Late Show with Craig Ferguson’ finished with an 0.9/3. At 135A, NBC’s ‘Carson Daly’ out delivered Craig Ferguson an hour later with an 0.9/4. Its time to take Ferguson off and bring in the new guy.
For The Record
NBC finished #1 on Wednesday with 11.463 million viewers and a 7.4/13. CBS finished second with 5.616 million viewers and a 3.7/6. FOX finished with 3.960 million viewers and a 2.9/5. ABC finished with 3.212 million viewers and a 2.4/4. Univision finished with 2.945 million viewers and a 1.5/3. Telemundo finished with an 0.9/1. The CW finished with 1.130 million viewers and a 0.8/1.
Today In TV History
On this date in 1965, the first episode of “I Dream of Jeannie” was shown on NBC-TV. The last show was televised on September 1, 1970.
Television Broadcast News
Television Cable News
Wednesday Cable Top Ten Programs
#1 The Big Bang Theory TBS 2.934 million viewers @ 930P
#2 The Big Bang Theory TBS 2.905 million viewers @ 10P
#3 The Big Bang Theory TBS 2.787 million viewers @ 9P
#4 The Big Bang Theory TBS 2.567 million viewers @ 1030P
#5 The O’Reilly Factor FOXNC 2.561 million viewers @ 8P
#6 The Big Bang Theory TBS 2.526 million viewers @ 830P
#7 The Kelly File FOXNC 2.254 million viewers @ 9P
#8 The Big Bang Theory TBS 1.923 million viewers @ 8P
#9 Teen Mom II MTV 1.884 million viewers @ 10P
#10 American Dad ADSM 1.881 million viewers @ 1030P
Tyrant Is Renewed For Season Two By FX
FX has picked up the political drama ‘Tyrant’ for a second season. The 10-episode first season run of ‘Tyrant’ which averaged 5.1 million total viewers inclusive of linear, time-shifted and non-linear viewing. It was also mired by filming problems, such as a move to Turkey after this summer’s Gaza conflict made it unsafe to continue production in Israel. Production on the new season of the Middle East-set family drama, which stars Adam Rayner, Jennifer Finnigan and Ashraf Barhom, will begin this spring with an eye on a summer premiere date.
On Monday this Fall at 10P, a battle will be waged between ABC’s ‘Castle’, CBS’ ‘NCIS: Los Angeles and NBC’s ‘The Blacklist’. Anyone want to bet on who is going to win this one? Take the survey and see how well you can predict the future of television. https://www.surveymonkey.com/s/XXXMF5Q
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 8P presented ‘The Great British Bake Off’ drew 8.3 million viewers last night (September 17), according to overnight figures. The latest episode, which saw the remaining contestants take on pastries, averaged 8.32 million viewers (37.4%). At 9P, ‘Our Zoo’ delivered less than half with 3.98 million viewers (18.8%).
ITV on its part, presented at 8P ‘Celebrity Squares’ as it brought in 2.48 million viewers (6.5%). Later, ‘Scott & Bailey’ increased the audience to 3.74 million viewers (17.6%).
BBC Two at 7P had ‘Celebrity Antiques Roadshow’ and it continued with 1.2 million viewers (6.5%). At 8P, ‘Hotel India’ followed with 1.15 million viewers (5.2%). At 9P, ‘This World’ had 1.38 million viewers (6.5%). At 930P, ‘Some People with Jokes’ were watched by only 895,000 viewers (5.4%).
Channel 4 at 8P presented Sarah Beeny’s ‘Double Your House for Half the Money’ and a little less than a million, 984,000 viewers, watched (4.4%). AT 9P, ‘Grand Designs’ had 1.54 million viewers (7.3%). At 10P, ‘The Great British Break-Up? The Live Debate’ delivered 609,000 viewers (4.4%) as the voting began early Thursday morning in what was a dead heat. We will post the final results here when they are available.
Channel 5 at 8P had ‘Britain’s Deadliest Roads’ was seen by 885,000 viewers (4%). At 9P, ‘Can’t Pay? We’ll Take It Away’ drew a bit more with 1.35 million viewers (6.4%).
In the multichannels, at 10P, Sean Bean’s ‘Legends’ premiered to 201,000 viewers (1.4%). One of the best programs to hit television was not a favorite in the UK, it seems. ‘Legends’ is exceptional. The twists and turns are fascinating and Sean Bean is brilliant. It airs in the U.S. on Wednesday on TNT as well.
Down Under
Seven, without the top program, took top honors Wednesday, and finished with 31.0% share of the available audience, edging Nine. Its top program was ‘Seven News’ with 1,096,000 viewers, 67,000 more than it main rival. #5 was ‘Seven News/Today Tonight’ with 1,012,000 viewers. #7 was ‘Home and Away’ with 931,000 viewers. #8 was ‘The Force-Behind The Line’ with 864,000 viewers. #9, ‘Border Security-Australia’s Front Line’ drew 820,000 viewers. And, with yet another, the sixth program in the Top Ten, #10 ‘Criminal Minds’ drew 799,000 viewers.
Nine with 30.1% share, had the top program at #1, ‘The Block Glasshouse’ delivered 1,167,000 viewers. #3 was Nine News 6:30′ with 1,086,000 viewers. #4 was ‘Nine News’ with 1,029,000 viewers. And the final spot in the Top Ten on Wednesday was #6, ‘A Current Affair’ which delivered 968,000 viewers.
Ten with no Top Ten programs finished third with 17.7% share.
ABC1 finished fourth with 16.2% share.
SBS finished fifth with 4.9% share.
Thursday Overnight Ratings For Australian Television
Network Nine powered again and dominated prime time with a solid 31.8% share of the available audience, up 1.7% above Wednesday’s share. It also had the #1 program on Australian television as ‘The Block Glasshouse’ continued to perform at the top rung with 1,180,000 viewers. #2 was ‘Nine News’ with 1,125,000 viewers, 85,000 more viewers than its major news competition. #3 was ‘Nine News 6:30’ with 1,041,000 viewers, 132,000 more viewers than its major competition. #5 was ‘A Current Affair’ with 920,000 viewers. And, #9, ‘Big Brother’ came through with 748,000 viewers as Nine had five of the Top Ten program on Thursday.
Seven finished second with 26.0% share, down a full 5.0% from Wednesday. #4 was ‘Seven News’ with 1,040,000 viewers. #6 was ‘Seven News/Today Tonight’ with 908,000 viewers. #7 was ‘Home and Away’ with 901,000 viewers. It was not a good night for Seven.
Ten finished third with 18.9% share, up 1.2% ahead of Wednesday, but it did not have any programs in the Top Ten.
ABC1 finished fourth with 18.0% share, up 1.8% over Wednesday, but it did have two programs in the Top Ten. #8 was ‘ABC News’ with 842,000 viewers. #10 was ‘7.30’ with 743,000 viewers.
SBS finished fifth with 5.3% share, up 0.4% from the previous evening.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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Stan Getz
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