Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, September 16, 2014 (Posted 09.17.14)
NBC Won Tuesday But ABC’s ‘Dancing With The Stars’ Was #1 Program.
NBC
The Peacock Network, in a rare win on Tuesday, said in effect, CBS can’t run reruns forever and expect to win. At 8P, NBC rolled out a rerun of its own, ‘America’s Got Talent’ and it drew 5.31 million viewers and a third-place 3.3/6. But then came the power. At 9P, in its second to last program of the season, ‘America’s Got Talent’ unloaded with a semi-final performance that drew 8.391 million viewers and a 7.1/12, its best overnight performance since July 1st. It was up 15% from last week.
ABC
The Alphabet Network brought out its big gun right off the top. At 8P, ‘Dancing With the Stars’ results show brought in 12.28 million viewers and an 8.6/14, which was double the overnight household rating of summer favorite “Big Brother” on CBS, and was the #1 program on the night, even bigger than ‘AGT’. That’s the power of dance, the ABC way. At 9P, a rerun of ‘Marvel’s Agents of S.H.I.E.L.D.’ drew 3.02 million viewers and a 2.1/3. At 10P, the usually reliable ’20/20′ drew 3.24 million viewers and a 2.6/4 with a themed “Relationships From Hell: A Downhill Slope” episode. It needs to do better than this to push to the top after such a great beginning.
CBS
The Tiffany Network usually dominates Tuesday. But this week it began at 8P with ‘Big Brother’ and it pulled in 6.87 million viewers and a 4.3/7. At 9P, in its last appearance on Tuesday, (it moves to Monday’s at 9P next week), the final spring episode of ‘NCIS: Los Angeles’ drew 5.40 million viewers with a 3.7/6 as our two boys were trapped in a submersible heading out to see in a cliffhanger filled with explosives and three bad guys with guns. At 10P, the last season ender of ‘Person Of Interest’ pulled in 4.69 million viewers and a 2.9/5 as the main characters took on new identities to baffle the new machine.
FOX
The Animal Network of Broadcast continues to shoot itself in the foot. At 8P, the horrible ‘Utopia’ began the evening with 2.50 million viewers and a fourth place in the time slot and a weak 1.9/3. This was one-tenth of a rating point (or 5%) below its already horrible 2.0/3 one week earlier. And that 2.0 overnight household rating translated into 2.48 million viewers. Comparably, just to let you know, ‘Utopia’ fell by a hefty 57% from the average 4.4/7 for the debuts of sitcoms ‘Dads’ (4.2/7 on 9/17/13) and ‘Brooklyn Nine-Nine’ (4.6/7) on the year-ago evening. Another amazingly horrible job by the suits at Murdochville. At 9P, the season-premieres of the comedies ‘New Girl’ (season four) and ‘The Mindy Project’ (season three) did not benefit from the truly bad lead-in of ‘Utopia’. ‘New Girl’ brought in 3.06 million viewers and a 2.3/4, which was a considerable 41% below the 3.9/6 for the season-opener on the year-ago evening. ‘The Mindy Project’ drew 2.75 million viewers and a 2.0/3, which was 33% below the 3.0/5 season-premiere one year earlier. Just fire these suits.
The CW
The Little Network That Couldn’t was just getting in position for their launch next week. At 8P, a rerun of ‘Arrow’ drew 1.12 million viewers and a 0.8/1. At 8P, a rerun of ‘Supernatural’ drew 960,000 viewers and a 0.6/1.
Late Night
NBC’s ‘The Tonight Show Starring Jimmy Fallon’ won with 3.4/9; CBS’ with a rerun of the ‘Late Show with David Letterman’ had a 1.8/5; and ABC’s ‘Jimmy Kimmel Live’ had 1.8/5. ABC’s ‘Nightline’ averaged a 1.2/4. NBC’s ‘Late Night with Seth Meyers’ with Craig Ferguson as guess had a 1.4/5 in metered-market households); CBS’s ‘Late Late Show with Craig Ferguson’ had a 1.0/4. NBC’s ‘Last Call with Carson Daly; averaged a 0.8/4.
For The Record
NBC was #1 on Tuesday with 9.352 million viewers and a 5.8/10. ABC finished second with 6.181 million viewers and a 4.4/7. CBS finished with 5.652 million viewers and a 3.6/6. Univision finished fourth with 3.031 million viewers and a 1.5/3. FOX finished with 2.701 million viewers and a 2.0/3. Telemundo finished with an 0.9/1. The CW drew 1.037 million viewers and a 0.7/1.
Today In TV History
On this date in 1963, ‘The Fugitive’ premiered on ABC-TV. The show starred David Janssen. The hunt began.
Television Broadcast News
On Monday this Fall at 10P, a battle will be waged between ABC’s ‘Castle’, CBS’ ‘NCIS: Los Angeles and NBC’s ‘The Blacklist’. Anyone want to bet on who is going to win this one? Take the survey and see how well you can predict the future of television. https://www.surveymonkey.com/s/XXXMF5Q
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV had football on Tuesday evening and it was #1 in the UK. At 730P, UEFA Champions League football appealed to more than 3.6 million viewers last night (September 16), according to overnight figures. Coverage between Liverpool and Bulgarian champions Ludogorets Razgrad, which ended 2-1 to the Reds after an injury-time penalty, drew 3.68 million viewers (18.2%), peaking towards the end of the match with 4.63 million viewers (22.6%).
BBC One’s highlight was a 9P, as ‘Scotland Decides’ managed 2.13 million viewers (10.6%).
BBC Two at 7P presented ‘Celebrity Antiques Road Trip’ which brought in 1.43 million viewers (7.8%). ‘The £100 House: Tricks of the Trade’ drew 1.89 million viewers (9.2%) and ‘The Motorway: Life in the Fast Lane’ had 2.42 million viewers (12%).
Channel 4 at 8P had ‘Posh Pawn’ and it was watched by 1.22 million viewers (5.9%). ‘Don’t Stop the Music’ had 379,000 viewers (1.9%).
Channel 5 at 8P gave us ‘Cowboy Builders’ as it averaged 847,000 viewers (4.1%). Later, CBS’ ‘CSI’ attracted 1.28 million viewers (6.3%), and NBC’s ‘Law & Order: Special Victims Unit’ drew half of that with 640,000 viewers (4.2%).
Sky Atlantic at 9P presented ‘The Leftovers’, starring Justin Theroux, premiered with 222,000 viewers (1.2%) .
BBC Three had at 9P, ‘Don’t Tell the Bride’ as it brought in 807,000 viewers (4%). At 10P, ‘Bad Education’ managed 762,000 viewers (4.6%).
Down Under
Nine takes back the crown on Tuesday as it had a 30.6% share of the available audience in Australia on Tuesday. It again had the #1 program as ‘The Block Glasshouse’ pulled in 1,364,000 viewers. It also had #2, ‘Nine News’ with 1,121,000 viewers. #4 was ‘Nine News 6:30’ with 1,003,000 viewers. #7 was ‘A Current Affair’ with 839,000 viewers.
Seven came in second with 29.1% share. It had the #3 program, ‘Seven news’ with 1,030,000 viewers and #5, ‘Seven News/Today Tonight’ with 969,000 viewers. #6 was ‘Home and Away’ with 916,000 viewers. And, Seven had #8, ‘Winners & Losers’ with 839,000 viewers.
Ten finished third with 18.4% share. It had one program in the Top Ten as #10, was ‘The Project 7PM’ which drew 704,000 viewers.
ABC1 came in fourth on Tuesday as it drew 16.7% share. It also had one program in the Top Ten which was #9, ABC News’ which drew 779,000 viewers.
SBS finished fifth with 5.2% share.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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