Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, September 15, 2014 (Posted 09.16.14)
ESPN was the overall winner on Monday as ‘Monday Night Football’ was #1 in America.
ESPN
The Philadelphia Eagles 30-27 last-second victory over the Indianapolis Colts, helped ESPN win the night among all networks, broadcast or cable, in households, viewers and all key male and adult demos. The MNF game also ranked as the top telecast of the night across cable and broadcast in those same categories. The Eagles-Colts telecast averaged a 9.2 household US rating, 10,681,000 households and 14,891,000 viewers (P2+), according to Nielsen. It peaked from 930-945P with a 10.2 rating and 16,956,000 viewers.
In Philadelphia, the game delivered a 16.3 rating on ESPN and a 13.7 on WPHL-IND, for a combined 30.0 rating in the market. In Indianapolis, the game delivered a 14.7 rating on ESPN and a 21.2 on WRTV-ABC, for a combined 35.9 rating in the market.
The top 10 metered markets (in addition to the markets of the competing teams) included: Las Vegas (14.6), San Diego (14.5), Richmond (13.9), Norfolk (13.2), Sacramento (12.8), New Orleans (12.6), Baltimore (12.5), Phoenix (11.9), Washington, D.C. (11.8) and Jacksonville (11.5).
ABC
The Alphabet Network jumped into the new Fall schedule fray early as it marched out one of its plums. At 8P, ‘Dancing With The Stars’ came out of the box tip toeing with new stars and some new instructors. It opened with 13.55 million viewers and a 9.5 rating/15 share in the household overnights, peaking in the 9P half-hour with a 9.8/15. Comparably, it finished 12% below the year-ago season-opener (10.8/17 on 9/16/13), which translated into 16.04 million viewers, based on the Live + Same Day data. Like last year’s launch, it did not face regularly scheduled programming on either CBS or NBC (with ‘The Voice’, in particular, a fierce competitor). It remains a primary attraction for older-skewing females. At 10P, a rerun of ‘Castle’ delivered 7.01 million viewers and a 4.4/7, with a replay of their last season finale as it won its time slot with the second biggest audience on broadcast on Monday. One of the main features in what will certainly be the biggest battle of the new season, its seventh, against ‘The Blacklist’ and ‘NCIS Los Angeles’ begins the new season next Monday. Let’s get ready to rumble. As ABC topped the charts on Monday as a Broadcast Network, its sports cousin, ESPN, will probably win the evening once ratings are posted later this afternoon. Check back and they will be posted when available. NOTE: ABC was preempted in Indianapolis for local NFL coverage of the Colts against Philadelphia. As a result, ratings for ABC are likely inflated.
CBS
The Tiffany Network in its final shake down period before the Fall season begins, continued to air reruns. At 8P, a rerun of ‘The Big Bang Theory’ drew 6.29 million viewers and a 4.7/8. At 830P, a rerun of ‘Mom’ pulled in 4.87 million viewers and a 3.6/6. At 9P, a rerun of ‘Two and a Half Men’ drew 4.57 million viewers and a 3.3/5. At 930P another rerun of ‘The Big Bang Theory’ pulled in 5.39 million viewers and a 4.0/6. At 10P, the drama ‘Under the Dome’ drew 6.97 million viewers and a 4.7/8. In a year-to-year comparison, ‘Under the Dome’ dropped 36% (vs a 7.4/13 on 9/16/13). But history will be made next Monday as ‘Under the Dome’ concludes its second season out of the series-premiere of drama ‘Scorpion’, which is only the second time since ‘I Love Lucy’ in 1951 that the Black Roc is opening the season without comedies in the Monday 9-10P hour. Since he came in to save CBS, Les Moonves and his team are making a major change in how this network will face the 21st Century. Will it work?
FOX
The Animal Network of Broadcast held its finale of one of the summer season’s strong players. At 8P, ‘MasterChef’ drew 5.48 million viewers and a 3.9/6. While it finished third in its time slot on broadcast, it did give Murdoch’s Minions a chance to pull up averages over a host of reruns that they scheduled throughout the summer.
NBC
The Peacock Network probably won’t be in this position many times this Fall as it burned off one of its summer series. But on this Monday, it finished fourth among the broadcast networks. At 8P, the evening belonged to the season finale of ‘American Ninja Warrior’ and it pulled in 5.16 million viewers and a 3.0/5. It is just getting ready for a powerful Monday schedule to begin the Fall season next week.
The CW
The Little Network That Couldn’t played with a schedule of familiar shows. At 8P, a rerun of ‘Whose Line Is It Anyway?’ drew 1.14 million viewers and a 0.8/1. At 830P, another rerun of ‘Whose Line Is It Anyway?’ drew 950,000 viewers and a 0.8/1. At 9P, ‘America’s Next Top Model’ was the network high with 990,000 viewers and a 1.0/1.
Late Night
At 1135P, NBC’s ‘The Tonight Show with Jimmy Fallon’ with guest Barbara Streisand dominated late night on Monday with a 3.0/8. ABC’s ‘Jimmy Kimmel Live’ drew a 1.9/5. CBS’ had a rerun of ‘Late Show with David Letterman’ which finished with 1.6/4. At 1235A, NBC’s ‘Seth Meyers’ finished with a 1.3/5. ABC’s ‘Nightline’ had a 1.1/4. CBS’ ‘Craig Ferguson finished with 0.9/3. At 135A NBC’s ‘Carson Daly’ had an 0.7/3.
For The Record
ABC finished first in the Broadcast category on Monday with 11.367 million viewers and a 7.8 rating and a 12 share of the available audience. CBS finished #2 with 5.841 million viewers and a 4.2/7. FOX finished third with 5.484 million viewers and a 3.9/6. NBC finished fourth on Monday with 5.160 million viewers and a 3.0/5. Univision finished with 2.835 million viewers. Telemundo finished with 1.7 million viewers and a 0.9/2. The CW finished with 1.018 million viewers and a 0.9/1.
Today In TV History
On this date in 1984, the first episode of ‘Miami Vice’ aired on NBC. It changed the face of police procedurals with style.
Television Broadcast News
NBC’s Sunday Night Football drew an average of 22.2 million viewers for the Chicago Bears’ come-from-behind 28-20 victory. The top rated cities for the game were:
RK CITY Rating/Share
1. Chicago 31.8/49
2. Sacramento 28.6/47
3. San Francisco 27.0/51
4. Las Vegas 20.9/33
5. San Diego 19.9/35
6. Milwaukee 19.2/31
7. Phoenix 18.5/31
8. Indianapolis 18.4/31
9. Richmond 16.1/26
10. Albuquerque 15.8/25
‘Yo soy el Artista’ #1 most-Buzzed About Series Across Broadcast & Cable Networks
The premiere of Telemundo’s new mega-reality competition, “Yo Soy El Artista” (I Am the Artist) reached a cumulative U.S. audience of 3,325,000 total viewers and 1,715,000 adults 18-49 this past Sunday night, according to Nielsen. Hosted by international star Lucero and featuring worldwide premieres from Latin music icon Juan Luis Guerra and celebrity judge Luis Fonsi, the show averaged 1,368,000 total viewers and 685,000 adults 18-49, a 65% and 45% growth, respectively, compared to the prior four-week average in the timeslot. Telemundo’s share among broadcast Spanish-language networks with adults 18-49 was 32%, up 10 percentage points vs. prior four-week average in the timeslot. Locally, “Yo Soy El Artista” was the #1 Spanish-language show in Miami among total viewers, and #1 in Miami and Phoenix with adults 18-49.
The official hashtag ‘#YSEA’ became a worldwide “trending topic” on Twitter and Facebook, as did four other hashtags related to the show. According to Nielsen Social, “Yo Soy el Artista” was the #1 most-buzzed-about series across all broadcast and cable networks, regardless of language, in terms of Tweets per unique author, outperforming Univision’s “Va Por Ti” and CBS’s “Big Brother.” Globally, the premiere delivered close to 1.8 million page views and 241,000 video streams and was a “trending topic” in Mexico, Venezuela, Colombia and the Dominican Republic.
“Yo Soy el Artista” airs simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional. Joining Lucero is a select panel of celebrity judges, including Luis Fonsi, Olga Tañon, Mario Quintero Lara, Stephanie Himonidis ‘La Chiquibaby’ and Boris Izaguirre, along with 100 international social media influencers, who will vote on contestants from around the country. Participants will have to sing, dance and demonstrate star quality and showmanship, in an intense 13-week competition, where the winner will be named the ultimate true “Artist.”
Television Cable News
Top Ten Cable Programs on Friday
#1 ‘WWE Friday Night Smackdown!’ Syfy 2.82 million at 8P
#2 ‘Girl Meets World’ Disney 2.38 million at 830P
#3 ‘Gravity Falls’ Disney 2.05 million at 9P
#4 ‘The Kelly File’ Fox News Channel 1.92 million at 9P
#5 ‘The O’Reilly Factor’ Fox News Channel 1.88 million at 8P
#6 ‘American Dad’ Adult Swim 1.75 million at 10P
#7 ‘American Dad’ Adult Swim 1.73 million at 1030P
#8 ‘Dog With a Blog’ Disney Channel 1.70 million at 8P
#9 ‘Z Nation’ Syfy 1.58 million at 10P
#10 ‘House Hunters International’ HGTV 1.57 million at 1030P
Television Research News
People Are Watching Less Television Today
Bill Cromwell wrote in Media Life Magazine, ‘We’ve become used to hearing the same old refrain from the TV industry: Despite the rise of digital media, people are watching more TV than ever.
Suddenly, however, it turns out that’s not true.
During the second quarter of this year, TV screen time actually dropped among the three major adult demos compared to the same time last year, according to Nielsen’s latest cross-platform viewing report. That’s a big change from past reports, which noted an uptick in digital usage but steady or increasing TV screen usage by the older demos.
This marks the first time that all three demos have decreased their TV screen time from the previous quarter. To be clear, these aren’t big declines, but they are notable because they reverse a longtime trend. And while digital video usage is soaring, it’s still well behind TV in time spent.
As you’d expect, the biggest TV screen dip came among 18-34s, who watched 4 hours and 17 minutes during second quarter, down 2 percent from 4 hours and 22 minutes during the same quarter in 2013. Since 2012, time watching TV has decreased 10 minutes for this demo. Among adults 35-49 and 50-64, the declines were smaller, with both off 1 percent. The 35-49s watched 4 hours and 57 minutes, off 4 minutes from 2012 and 8 minutes from 2012. And the 50-64s watched 6 hours and 12 minutes, down 6 minutes from 2013.
While the Nielsen study did not directly correlate gains in digital video to a decrease in TV screen time, it’s not hard to tie the two together. All three demos saw double-digit percentage gains in time spent with web video, and that time has to be taking away from other parts of the day, most likely other media consumption. The 35-49s saw the largest surge in digital video usage, up 80 percent to 26 minutes per day and double what the amount they were viewing in 2012. Among 50-64s, the jump was nearly as big, 60 percent, to 19 minutes per day. And while 18-34s had the smallest jump, up 53 percent, they spend the most time with online video, an average 35 minutes per day.
Nielsen’s study also found that minorities ages 50-64 watch much more online video than the overall population. This is a bit of a surprise, since two minority groups, Hispanics and Asians, spend less time on TV screens than the overall population. The study found that Black Americans ages 18-34 watch the most digital video, an average 48 minutes per day. They also watch more TV than other 18-34 demos. Asian Americans actually watch the most digital video of any group ages 50-64, which is very different from TV patterns, where Asians watch by far the least amount of television. Greater access to technology is, of course, driving these gains too. No matter their age, practically everyone can access the web.
Nielsen found that 81% of all those surveyed have a personal computer with an internet connection, 72% have smartphones, and 39% have tablets.
Digital/Mobile News
Steve McClellan, wrote in Media Post yesterday that Global Digital advertising expenditures will surpass TV spending by 2017 and the phenomenon is already occurring in some of the world’s largest ad markets. Speaking at an investor conference last week, Interpublic Group CEO, Michael Roth, noted that company research shows that one-third of all ad expenditures are currently allocated to digital.
IPG’s research and marketplace intelligence unit Magna Global is predicting that by 2017, more dollars will be allocated to digital than TV. In China, where spending growth remains in double digits for the foreseeable future, digital ad expenditures will surpass TV this year, according to a just released GroupM forecast for the country.
TV spending in the country is projected to total $36 billion this year, representing 47% of ad spending. That said, the GroupM report notes that “TV still holds a dominant place among all forms of media in terms coverage and influence.” For example, GroupM reported that 45% of the top 10 “hot topics” on Chinese social network Sina Weibo were “inspired by TV programs,” through the first four months of 2014. Last month during a WPP conference call with analysts, the holding company’s chief forecaster Adam Smith was asked if the marketplace had reached an “inflection point,” that signaled a much steeper decline in the amount of TV ad spending globally. Smith replied, “not like print, but we are managing a transition. It’s more of a slow burn thing,” with TV.
IPG’s Roth agreed with Smith that it’s more about managing a transition, which is why IPG is embedding digital across its offering. “There’s no uber digital capability,” he said. Rather, “we are making it a part of the DNA of all of our agencies. It’s a part of everything we do.”
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV had a great evening. AT 8P, it began with ‘The Undriveables’ which brought in 2.74 million viewers (12.7%) which finished on top of its time slot. Then at 9P, ‘Cilla Black’ biopic topped Monday’s (September 15) ratings upon its launch, as Sheridan Smith’s picture attracted an audience of 6.11 million viewers (a whopping 27.2% share of the available audience), with an additional 558,000 viewers (3.7%) on +1. For a great behind the scenes session of Cilla Black with Burt Bacharach recording Alfie in the Abby Road Studio, check this out.
BBC One’s highlights were at 830P with the ‘Scotland’s Decision’ special which interested 2.08 million viewers (9.4%). Such an important topic. Such a small audience for it. At 9P, ‘New Tricks’ brought in 4.22 million viewers (18.8%). It is simply a sign of the times.
BBC Two at 8P presented ‘University Challenge’ and 2.55 million viewers (11.8%). It was followed at 830P by ‘Only Connect’ and it drew 1.90 million viewers (8.6%). At 9P, ‘Traders: Millions by the Minute’ dropped to sixth in the time slot as it gathered only 814,000 viewers (3.6%). After a decent beginning, BBC Two crashed at 9P.
Channel 4 clearly finished fourth on Monday as at 8P, ‘Jamie’s Comfort Food’ had 1.12 million salivating (5.2%). At 830P, ‘Gadget Man’ kept much of the audience as 1.10 million viewers (5.0%) tuned in. At 9P, ‘Britain’s Benefit Tenants’ interested 1.16 million viewers (5.2%). It was followed at 10P by ‘Jon Richardson Grows Up’ with 734,000 viewers (4.8%).
Channel 5 at 8P had ‘Ultimate Police Interceptors’ kick off the evening as it brought in 831,000 viewers (3.8%). At 9P, ‘Age Gap Love’ dropped to 750,000 viewers (3.3%). At 10P, CBS’ ‘Under the Dome’ continued with 598,000 viewers (3.8%).
E4 at 9P presented The CW’s ‘The 100’ and drew 681,000 viewers. Then at 10P, a new series, ‘Glue’ launched with 482,000 viewers (3.2%).
BBC Three at 9P had ‘Oscar Pistorius: The Truth’ as it attracted 510,000 viewers (2.3%).
Down Under
Seven surprised everyone by pushing Nine out-of-the-way and edging into first place on Monday in Australia. Although it didn’t have the #1 show, it did bring a 30.8% share. Its top program was ‘Seven News’ with 1,156,000 viewers, just 14,000 ahead of it main competition, ‘Nine News’. At 4, ‘The X Factor Australia’ came through with a strong 1,142,000 viewers. #5, ‘Seven News/Today Tonight’ pulled in 1,099,000 viewers, just 6,000 ahead of its main competition. And, #8 was ‘Home and Away’ with 991,000 viewers.
Seven, with the top program in the nation on Monday finished second with a 29.7% share. #1 was ‘The Block Glasshouse’ with a very big 1,507,000 viewers, more than 350,000 more than the second biggest program. #3 was ‘Nine News’ with 1,142,000 viewers. #6 was ‘Nine News 6:30’ with 1,093,000 viewers. #7 was ‘A Current Affair’ with an above average 1,008,000 viewers.
ABC1 came in third with a strong 19.6% share of the available audience. And it had two programs in the Top Ten with #9, ‘Australian Story’ bringing in 869,000 viewers and #10, ABC News’ drawing 822,000 viewers.
Ten finished fourth with 16.1% share.
SBS finished fifth with 3.8% share.
Tuesday Overnight Ratings for Australian Television (September 16, 2014)
Nine takes back the crown on Tuesday as it had a 30.6% share of the available audience in Australia on Tuesday. It again had the #1 program as ‘The Block Glasshouse’ pulled in 1,364,000 viewers. It also had #2, ‘Nine News’ with 1,121,000 viewers. #4 was ‘Nine News 6:30’ with 1,003,000 viewers. #7 was ‘A current Affair’ with 839,000 viewers.
Seven came in second with 29.1% share. It had the #3 program, ‘Seven news’ with 1,030,000 viewers and #5, ‘Seven News/Today Tonight’ with 969,000 viewers. #6 was ‘Home and Away’ with 916,000 viewers. And, Seven had #8, ‘Winners & Losers’ with 839,000 viewers.
Ten finished third with 18.4% share. It had one program in the Top Ten as #10, was ‘The Project 7PM’ which drew 704,000 viewers.
ABC1 came in fourth on Tuesday as it drew 16.7% share. It also had one program in the Top Ten which was #9, ABC News’ which drew 779,000 viewers.
SBS finished fifth with 5.2% share.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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