Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, September 14, 2014 (Posted 09.15.14)
The Peacock Network had the NFL on Sunday which powered them to the top. At 7P, ‘Football Night in America’ drew 7.50 million viewers and a 2.1/4. At 730P, it drew 10.32 million viewers and a 4.3/7. At 8P, it had 16.99 million viewers and an 8.9/15. At 830P, the Chicago Bears at the San Francisco 49ers on ‘Sunday Night Football’ led NBC to a solid Sunday victory with an estimated 19.43 million viewers and a 14.0 rating/23 share in households. Comparably, that was 6% below the 14.9/25 in the overnights for the Indianapolis Colts at the Denver Broncos last Sunday (and that translated into 23.69 million viewers).
The Tiffany Network flew out of its coverage of the NFL thriller between the New York Jets and the victorious Green Bay Packers in the second game of Black Rock’s double-header from famed Lambeau Field in Green Bay. At 7P, this gave the network a bit of a lift with 21.45 million viewers and a 15.7/29. At 750P, ’60 Minutes’ pushed through with 10.83 million viewers and a 10.8/18. At 950P ‘Big Brother’ pulled in an above-average 7.31 million viewers and a 6.0/9. At 950P, the drama ‘Unforgettable’ pulled in 6.31 million viewers and a 4.4/ 7. Then at 1050P, a second episode of ‘Unforgettable’ in the season finale, drew 5.46 million viewers and a 3.9/7. It has pulled in a solid audience this summer (6.97 million last week, based on the Live + Same Day data).
Rarely listed in the overnights because of its public status, Public Broadcasting System had a fantastic evening. The premiere night of Ken Burns’s critically acclaimed ‘The Roosevelts: An Intimate History’ earned a 5.8 rating on Sunday, September 14 with an average audience of 9.06 million viewers for the first chapter of the family saga, which continues at 8P through Saturday, September 20 on PBS stations. For historical comparisons, using Nielsen overnights data only, THE ROOSEVELTS 4.5 overnights rating from 8:00-10:00 p.m. ET is the highest-rated premiere for a Ken Burns film since 2007’s THE WAR, which debuted to a 5.0 overnight rating. Other recent premiere ratings include 2011’s PROHIBITION (2.6 overnight) and 2012’s THE DUST BOWL (3.0 overnight) (Nielsen Station Index, Live+Same Day metered market ratings).
The Alphabet Network brought back a September broadcast tradition on Sunday as it brought us the ‘2015 Miss America Pageant’. At 7P ‘America’s Funniest Home Videos’ brought in 4.56 million viewers and a 2.9/5. It was followed at 8P by one-hour special ‘Countdown to Miss America’ and it drew 3.34 million viewers and a 2.4/4. At 9P, ‘The 2015 Miss America Pageant’ drew 6.74 and a 4.7/7, peaking at 1030P with a 5.1/9. Comparably, this was 15% below the 5.5/9 on the year-ago evening (which translated into 8.59 million viewers). New York’s Kira Kazantsey was crowned the winner at this 88th pageant, making her the third consecutive ‘Miss America’ winner from the Big Apple.
The Animal Network of Broadcast had a two rerun night in each of their hours. At 7P, two reruns of ‘Bob’s Burgers’ drew 3.02 million viewers and a 2.2/4. At 730P, ‘Bob’s Burgers’ drew 2.28 million viewers and a 2.2/4. At 8P, two reruns of ‘The Simpsons’ drew 2.65 million viewers and a 1.8/3. At 830P, ‘The Simpsons’ drew 2.79 million viewers and a 1.8/3. At 9P, two reruns of ‘American Dad’ brought in 2.62 million viewers and a 1.8/3. At 930P, it drew a 2.63 million viewers and a 1.8/3.
For The Record
NBC won Sunday with 16.495 million viewers and a 10.8 rating and 18 share of the available audience. CBS finished second with 11.475 million viewers and a 7.7/13. ABC finished third on Sunday with 5.346 million viewers and a 3.7/6. FOX finished fourth with 2.685 million viewers and a 1.9/3. Univision finished with 1.867 million viewers and a 1.0/2. Telemundo finished with 1.1 million viewers and a 0.6/1.
Today In TV History
On this date in 1949, ‘The Lone Ranger’ premiered on ABC. Clayton Moore was the Lone Ranger and Jay Silverheels was Tonto. Who can forget the opening, ‘A fiery horse with the speed of light, a cloud of dust…’. See the very first episode above.
Television Research News
People Are Watching Less Television Today
Bill Cromwell wrote in Media Life Magazine, ‘We’ve become used to hearing the same old refrain from the TV industry: Despite the rise of digital media, people are watching more TV than ever.
Suddenly, however, it turns out that’s not true.
During the second quarter of this year, TV screen time actually dropped among the three major adult demos compared to the same time last year, according to Nielsen’s latest crossplatform viewing report. That’s a big change from past reports, which noted an uptick in digital usage but steady or increasing TV screen usage by the older demos.
This marks the first time that all three demos have decreased their TV screen time from the previous quarter. To be clear, these aren’t big declines, but they are notable because they reverse a longtime trend. And while digital video usage is soaring, it’s still well behind TV in time spent.
As you’d expect, the biggest TV screen dip came among 18-34s, who watched 4 hours and 17 minutes during second quarter, down 2 percent from 4 hours and 22 minutes during the same quarter in 2013. Since 2012, time watching TV has decreased 10 minutes for this demo. Among adults 35-49 and 50-64, the declines were smaller, with both off 1 percent. The 35-49s watched 4 hours and 57 minutes, off 4 minutes from 2012 and 8 minutes from 2012. And the 50-64s watched 6 hours and 12 minutes, down 6 minutes from 2013.
While the Nielsen study did not directly correlate gains in digital video to a decrease in TV screen time, it’s not hard to tie the two together. All three demos saw double-digit percentage gains in time spent with web video, and that time has to be taking away from other parts of the day, most likely other media consumption. The 35-49s saw the largest surge in digital video usage, up 80 percent to 26 minutes per day and double what the amount they were viewing in 2012. Among 50-64s, the jump was nearly as big, 60 percent, to 19 minutes per day. And while 18-34s had the smallest jump, up 53 percent, they spend the most time with online video, an average 35 minutes per day.
Nielsen’s study also found that minorities ages 50-64 watch much more online video than the overall population. This is a bit of a surprise, since two minority groups, Hispanics and Asians, spend less time on TV screens than the overall population. The study found that Black Americans ages 18-34 watch the most digital video, an average 48 minutes per day. They also watch more TV than other 18-34 demos. Asian Americans actually watch the most digital video of any group ages 50-64, which is very different from TV patterns, where Asians watch by far the least amount of television. Greater access to technology is, of course, driving these gains too. No matter their age, practically everyone can access the web.
Nielsen found that 81% of all those surveyed have a personal computer with an internet connection, 72% have smartphones, and 39% have tablets.
Top Ten At The Box Office This Weekend (September 12-14, 2014)
#1 ‘No Good Deed’ $24,250,283 million from 2,175 locations.
#2 ‘Dolphin Tale 2’ $15,873,397 million from 3,656 locations.
#3 ‘Guardians of the Galaxy $8,102,358 million from 3,104 location.
#4 ‘Teenage Mutant Ninja Turtles $4,855,136 million from 3,273 theaters
#5 ‘Let’s Be Cops’ $4,378,297 million from 2,755 theaters.
#6 ‘The Drop’ $4,104,552 million from 809 theaters
#7 ‘If I Stay’ $4,937,176 million from 3,040 theaters
#8 ‘The November Man’ $2,800,262 million from 2,702 theaters
#9 ‘The Giver $2,572,763 million from 2,253 theaters
#10 ‘The Hundred Foot Journey’ $2,423,269 million from 2,435 theaters
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV won for the second straight night on the back of ‘The X Factor’ as it easily topped Sunday evening’s (September 14) ratings. At 7P, ‘Sunday Night at the Palladium’ brought out 4.26 million viewers (21.4%). But at 8P, the big ITV show gained back around 400,000 viewers from last Sunday, when it went up against ‘Strictly Come Dancing’, attracting an average audience of 7.86 million viewers (32.9%). The latest arena auditions peaked at 8.28 million viewers (33.8%) at around 8.45pm (650,000/3.1%). ITV2’s ‘Xtra Factor’ gathered 827,000 viewers (3.9%) at 9P. At 9P on ITV, ‘The Suspicions of Mr Whicher’ brought in 2.56 million viewers (13.8%) at 9pm (198k/1.7%).
BBC One began at 7P with ‘Countryfile’ and it brought in a strong 5.52 million viewers (27.8%). It was followed at 8P by ‘Antiques Roadshow’ with its faithful 5.11 million viewers (21.4%). At 9P, ‘The Village’ concluded with 3.63 million viewers (17.0%). After the BBC News at 10P, ‘Match of the Day 2’ scored 2.19 million viewers (17.3%).
BBC Two at 8P continued coverage of the ‘Invictus Games’ closing ceremony and it brought in 1.67 million viewers (7.7%).
Channel 4 at 8P presented ‘Secret History’ and it was seen by 1.12 million viewers (4.7%). It was followed at 9P by the concluding of ‘Houdini’ with 713,000 viewers (3.7%).
Channel 5 presented at 7P, ‘The League of Extraordinary Gentlemen’ and it brought in a smallish 775,000 viewers (3.5%). But at 9P, ‘The Rock’ boosted viewership to a solid 999,000 viewers (6.2%).
BBC Three at 10P had ‘Family Guy’ and it pulled in an amazing 993,000 viewers (5.5%).
E4 at 9P had ‘Made in Chelsea: NYC’ came to a close with 547,000 viewers (2.6%).
Network Nine was back on top on Sunday as it powered through with a 32.0% share of the available audience. And again, the #1 program was ‘The Block Glasshouse’ as it pulled in 1,695,000 viewers. #2 was ‘Nine News Sunday’ with 1,368,000 viewers. #5 was ’60 Minutes’ as it drew 1,107,000 viewers. And #9 was ‘Rigby League Final Series EF2’, which pulled in 738,000 viewers.
Seven finished second with 30.7% share. While a big number, it could not achieve enough to jump over Nine. It’s top program was #3, ‘Seven News Sunday’ with 1,310,000 viewers, on of its largest numbers in awhile. #4 was ‘The X Factor LIVE’ as it drew 1,202,000 viewers. #6 was ‘Sunday Night’ with 1,059,000 viewers.
ABC1 finished third with 17.4% share of the available audience. It had three programs in the Top Ten including #7, ‘ABC News Sunday’ with 866,000 viewers. #8 was ‘Anzac Girls’ with 817,000 viewers and #10, ‘ABC News Update’ with 718,000 viewers.
Ten came in fourth with 13.8% share.
SBS finished fifth with 5.0% share.
Australian Overnight Ratings on Monday (September 15, 2014)
Seven surprised everyone by pushing Nine out of the way and edging into first place on Monday in Australia. Although it didn’t have the #1 show, it did bring a 30.8% share. Its top program was ‘Seven News’ with 1,156,000 viewers, just 14,000 ahead of it main competition, ‘Nine News’. At 4, ‘The X Factor Australia’ came through with a strong 1,142,000 viewers. #5, ‘Seven News/Today Tonight’ pulled in 1,099,000 viewers, just 6,000 ahead of its main competition. And, #8 was ‘Home and Away’ with 991,000 viewers.
Seven, with the top program in the nation on Monday finished second with a 29.7% share. #1 was ‘The Block Glasshouse’ with a very big 1,507,000 viewers, more than 350,000 more than the second biggest program. #3 was ‘Nine News’ with 1,142,000 viewers. #6 was ‘Nine News 6:30’ with 1,093,000 viewers. #7 was ‘A Current Affair’ with an above average 1,008,000 viewers.
ABC1 came in third with a strong 19.6% share of the available audience. And it had two programs in the Top Ten with #9, ‘Australian Story’ bringing in 869,000 viewers and #10, ABC News’ drawing 822,000 viewers.
Ten finished fourth with 16.1% share.
SBS finished fifth with 3.8% share.
As you can see, no matter where people were watching the tube, they were
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Today’s featured ‘Music to read overtheshouldermedia by’:
Duke Ellington ‘It Don’t Mean A Thing’ (1943)