Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, September 13, 2014 (Posted 09.14.14)
The Tiffany Network won for the second night in a row with football, college football. At 8P, it presented in prime time the over run of the South Carolina upset of Georgia and it pulled in the biggest numbers of the night as 6.24 million tuned into the contest. At 9P, a first run of the failing program, ‘Reckless’ drew 3.06 million viewers and at 10P, another episode of ‘Reckless’ drew even less, with only 2.58 million viewers. Black Rock should be thanking Steve Spurrier for the exciting Gamecock’s thriller.
The Alphabet Network presented its college football game of the evening as at 8P, it brought Tennessee Volunteers against the Oklahoma Sooners in an intersectional match up as the Sooners beat the Vols as 3.72 million viewers tuned in.
The Peacock Network threw its football hat into the ring with the only team that has its own broadcast television network, the Fighting Irish of Notre Dame. At 8P in a game against the Purdue Boilermakers from Lucas Oil Stadium in Indianapolis, the Irish won with 3.20 million viewers tuning in. While it was a big battle in Indiana, it didn’t match up and finished third on the evening (that is before the cable results of the Southern Cal upset loss to Boston College on ESPN comes in).
The Animal Network of Broadcast completed the all college football evening as at 8P, as it presented another intersectional clash between the UCLA Bruins of the Pac 12 and the Texas Longhorns of the Big 8 from Jerryworld in Arlington, Texas. UCLA remained undefeated as it beat the Longhorns 20-17 as 2.23 million viewers watched.
NOTE: Due to the nature of live sports coverage, ratings for ABC NBC CBS & FOX (College Football) are preliminary and likely to change in the final ratings.
For The Record
CBS finished #1 on Saturday with 4.38 million viewers on average for the evening. ABC finished second with 3.72 million viewers. NBC came in #3 with 3.20 million viewers. FOX finished last with 2.23 million viewers.
Today In TV History
On this date in 1978, the first episode of ‘Mork and Mindy’ aired on ABC TV.
Top Ten At The Box Office This Weekend (September 12-14, 2014)
#1 ‘No Good Deed’ $24.5 million from 2,175 locations.
#2 ‘Dolphin Tale 2’ $16.55 million from 3,656 locations.
#3 ‘Guardians of the Galaxy $8.041 million from 3,104 location.
#6 ‘The Drop’ $4.2 million from 809 theaters
#5 ‘Let’s Be Cops’ $4.3 million from 2,755 theaters.
#4 ‘Teenage Mutant Ninja Turtles $4.8 million from 3,273 theaters
#7 ‘If I Stay’ $4.050 million from 3,040 theaters
#8 ‘The November Man’ $2.750 million from 2,702 theaters
#9 ‘The Giver $2.626 million from 2,253 theaters
#10 ‘The Hundred Foot Journey’ $2.461 million from 2,435 theaters
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV had the big show Saturday night. At 7P ‘The Chase’ brought in 4.01 million viewers (21.8%). But at 8P, ‘The X Factor’ dominated Saturday primetime TV last night (September 13), averaging more than 8 million viewers. The singing contest was watched by 8.43 million viewers (38.9%), with a further 441k (2.2%) tuning in on +1. Afterward at 820P, ‘The Xtra Factor’ had 667,000 viewers (3.4%) on ITV2. After ‘The X Factor’, ‘Through the Keyhole’ brought in 3.85 million viewers (19.8%).
BBC One had an interesting Saturday. The ‘Tumble’ finale drew only 2.72 million viewers (17.4%). But at 730P, ‘Doctor Who’ episode ‘Listen’ jumped up to 4.81 million viewers (23.5%). Then came ‘The National Lottery: In It to Win It’ and the audience dropped to 2.89 million viewers (13.4%). Then at 910P, ‘The BBC Proms 2014’ bounced the audience back up to 3.43 million viewers (18%). So they went from jumping to the ‘Doc’ to the lottery and then to music. Quite a night for BBC One. Can’t say they don’t theme a night, can you.
BBC Two was distant third as at 730P, its own coverage of ‘The Proms’ attracted 1.22 million viewers (5.8%) from 7.30pm. At 9P, ‘The Invictus Games’ dropped to 865,000 viewers (4.3%).
Channel 4, at 9P had a rerun of ‘Peter Kay: Live & Back on Nights!’ and it was viewed by 1.15 million viewers (5.7%).
ITV3 at 9P had ‘Midsomer Murders’ as 703,000 viewers (3.7%) looked on.
Channel 5 at 920P presented ‘Most Shocking Reality TV Moments’ and few watched as 531,000 (3.5%) tuned in.
With 68% of the audience watching two channels, Seven came out on top on Saturday in Australia with a whopping 35.0% share of the available audience. And it was led by football although rugby was the top choice of fans on Saturday. The #1 program was ‘Seven News Saturday’ with 1,012,000 viewers. #4 was ‘Seven’s AFL: Saturday Night Football Finals’ with 727,000 viewers. The #9 program was the ‘Pre-Match’ of the football finals with 616,000 viewers. And, the #10 program was the ‘Post Match’ coverage of the football finals with 539,000 viewers.
Network Nine came in with a huge 33.5% share of the available audience and finished second even though it had the bigger sporting viewership of the day. The #2 program was ‘Rugby League Finals Series EF1- Pre Game’ coverage with 960,000 viewers. Then the #3 program was ‘Nine News Saturday’ with 730,000 viewers. #6 was ‘Rugby League Final Series QF2; with 717,000 viewers. #7 was ‘Rugby League Final Series EF1’ with 696,000 viewers.
ABC1 with 16.1% share had two programs in the Top Ten. #5 was ‘ABC News Saturday’ with 719,000 viewers. And, #8 was a rerun of ‘New Tricks’ with 634,000 viewers.
Ten finished fourth with 11.2% share.
SBS finished fifth with 4.2% share.
As you can see, no matter where people were watching the tube, they were
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Today’s featured ‘Music to read overtheshouldermedia by’:
Bobby McFerrin ‘Don’t Worry. Be Happy.’
Weekend Double Feature of Music
Bob Marley. The Legend Lives.
Weekend Triple Feature of Music
Harry Belafonte ‘Banana Boat Song’