Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, September 12, 2014 (Posted 09.13.14)
The Tiffany Network finished first on Friday, as it always does and will probably continue throughout 2014-15. At 8P, ’48 Hours’ delivered a second place finish with 4.33 million viewers, only 180,000 viewers behind first place. Then at 9P, the Horses of Tiffany, a rerun of ‘Hawaii Five-0’ brought in a 4.87 million viewers and then at 10P, the Warhorse of Tiffany, a rerun of ‘Blue Bloods’ pulled in the top program audience level of the evening, with 6.04 million viewers.
The Peacock Network had an interesting evening. At 8P, a rerun of ‘Running Wild with Bear Grylls’ placed third with 2.99 million viewers. But at 9P, the warhorse of their Friday night schedule, a rerun of ‘Dateline’ drew 5.44 million viewers for two hours. Note: these figures may be inflated as MLB San Francisco Giants vs Los Angeles Dodgers were telecast on the NBC affiliate in the San Francisco DMA.
The Alphabet Network at 8P began with a rerun of ‘Last Man Standing’ and drew a respectable and time slot leading 4.51 million viewers. At 830P, another rerun of ‘Last Man Standing’ pulled in 4.37 million viewers. The power of Tim. At 9P, a rerun of ‘Shark Tank’ drew 4.87 million viewers. At 10P, ’20/20′ got squashed by the boys in blue and finished with 3.75 million viewers.
The Animal Network of Broadcast began with ‘Utopia’ with 1.89 million viewers and it could never recover after this disaster of a program. This was not a rerun. This was an original episode of one of the biggest mistakes the Minions of Murdoch has ever made. It is the ‘Extant’ multiplied by the force of -2. At 9P, ‘Kitchen Nightmares’ could do anything about it as the audience was already leaving in droves as it finished the evening with 1.80 million viewers.
The Little Network That Couldn’t almost did. At 8P, ‘Masters of Illusion’ drew 1.47 million viewers, just 520,000 viewers less than ‘Utopia’. At 830P, a rerun of ‘Whose Line Is It Anyway?’ pulled in 1.1 million viewers. But at 9P, a rerun of ‘America’s Next Top Model’ could only draw 800,000 viewers. From the hope of illusion to the land of reruns, the suits of the CBS/Warner Bros. little network failed.
For The Record
CBS finished #1 on Friday with 5.08 million viewers. NBC came in second with 4.437 million viewers. ABC finished third with 4.03 million viewers. FOX drew 1.89 million viewers. The CW finished with 1.04 million viewers.
Today In TV History
On this date in 1974, the first episode of ‘The Rockford Files’ aired on NBC.
Top Ten At The Box Office This Weekend (September 12-14, 2014)
#1 ‘No Good Deed’ $8.8 million Friday from 2,175 locations.
#2 ‘Dolphin Tale 2’ $4.27 million Friday from 3,656 locations.
#3 ‘Guardians of the Galaxy $2.09 million from 3,104 location.
#4 ‘The Drop’ $1.46 million from 809 theaters
#5 ‘Let’s Be Cops’ $1.27 million from 2,755 theaters.
#6T ‘Teenage Mutant Ninja Turtles $1.1 million from 3,273 theaters
#6T ‘If I Stay’ $1.1 million from 3,040 theaters
#8 ‘The November Man’ $835,000 from 2,702 theaters
#9 ‘The Giver $733,000 from 2,253 theaters
#10 ‘When The Game Stands Tall’ $715,000 from 2,435 theaters
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One took the honors on Friday. At 830P, outside of soaps, ‘Would I lie to You?’ was the most watched primetime show. Guest panelists Fiona Bruce, Micky Flanagan, Steve Jones and Claudia Winkleman entertained 2.79 million viewers (13.6%).
At 9P, the latest episode of ‘Boomers’ also performed well, with an average of 2.65 million viewers (13.2%), while at 930P, the new series of ‘Big School’ continued with 2.34m (12.1%).
BBC Two had ‘The Great British Bake Off: An Extra Slice’ as 2.50 million viewers (12.4%) tuned in, as Jo Brand and fans look back at European cake week. From 930P, ‘Gardeners’ World’ kept 1.89 million of the audience (9.8%).
ITV had Italian chef Gino D’Acampo venturing to Venice in his latest culinary adventure for ‘Gino’s Italian Escape’, and 2.41 million viewers tuned in (12.6%) and an extra 109,100 (0.5%) on +1. At 9P, Andrew Flintoff was the subject of this week’s ‘Piers Morgan’s Life Stories’, which attracted 1.85 million viewers (9.4%).
Channel 5 had a big night as the final of ‘Celebrity Big Brother 2014’ was watched by 2.10 million last night (September 12), as Gary Busey was crowned the winner. Overnight data suggests that Channel 5 took an 11.4% average share of the audience from 9P, with an additional 56.8k (0.4%) who tuned in an hour later on +1. Celebrity Big Brother’s Bit On The Side followed at 1045P, falling short of the million mark with 977,500 watching (9%) (+1: 70.2k, 1.2%).
Channel 4 at 9P had a new episode of ‘8 Out of 10 Cats Does Countdown’ and drew 1.64 million viewers (8.3%), with guests David Baddiel and Trevor Noah. Alan Carr was joined by Jack Whitehall, Jon Richardson, Matt Forde, Piers Morgan and Abbey Clancy in this week’s episode of ‘Chatty Man’, which entertained 1.04 million viewers (6.9%).
Seven broke the string as the top network in Australia as football was back and the network drew a 35.2% share of the available audience, even though Nine had 30%+ of the audience. Seven had four of the Top Ten programs including #3, ‘Seven News’ which drew 875,000 viewers and #4, ‘Seven News/Today Tonight’ with 819,000 viewers. #7 was the ‘Seven’s AFL: Friday Night Football Finals’ which drew 768,000 and #8, ‘Better Homes and Gardens’ with 736,000 viewers.
Network Nine finished second on Friday as it drew 30.7% and it too had four of the Top Ten programs including #1, ‘Nine News’ with 970,000 viewers. #2 was ‘Nine News 6:30’ with 928,00 viewers. #5 was ‘A Current Affair’ which drew 804,000 viewers. But it was rugby that beat football by some 24,000 viewers as #6 ‘Rugby League Final Series QF1’ which drew 792,000 viewers. If you want to see how the early days of American football were like, take a look at the Rugby League.
ABC1 finished third with 16.2% share and had the final two of the Top Ten programs on Friday. #9 was ‘ABC News’ with 670,000 viewers and #10, a rerun of ‘Inspector George Gently’ which drew 599,000 viewers.
Ten finished fourth with 13.6% share.
SBS on Friday finished with a 4.3% share.
As you can see, no matter where people were watching the tube, they were
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Today’s featured ‘Music to read overtheshouldermedia by’:
Bobby McFerrin ‘Don’t Worry. Be Happy.’
Weekend Double Feature of Music
Bob Marley. The Legend Lives.
Weekend Triple Feature of Music
Harry Belafonte ‘Banana Boat Song’