Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, September 11, 2014 (Posted 09.12.14)
CBS #1 on Thursday led by ‘Thursday Night Football’
CBS
The Tiffany Network kicked off the football season on Thursday night with ‘Thursday Night Football’ and it was a huge winner. At 8P, ‘Thursday Night Football Kick Off’ drew 11.90 million viewers. And at 830P, ‘Thursday Night Football’, while not enormous, drew 15.91 million viewers and a 10.6/18, triple what the next network brought in for the evening. Baltimore beat Pittsburgh 26-6 in a one-sided contest. Better match ups in the future will bring bigger audiences. And there may have been an exhaustion factor over the Ray Rice matter.
NBC
The Peacock Network at 8P had the season-premiere, two-hours of ‘The Biggest Loser’ as it moved to its new night with 5.37 million viewers and a 3.7/6, peaking at 930P with a 3.9/6. Comparably, this was 24% below the 4.9/8 it opened with on Tuesday 10/15/13 with a one-hour edition from 8-9 p.m. ‘The Biggest Loser’ led into NBC News special at 10P, ‘The Secret Lives of Pets’ and it drew 4.17 million viewers and a 2.8/5.
FOX
The Animal Network of Broadcast had a night of reruns beginning at 8P of ‘Hell’s Kitchen’ which drew 2.54 million viewers and a 1.8/3. At 9P a rerun of ‘Bones’ drew 2.48 million viewers and a 1.6/3 as the world prepares for the premiere finding Booth in prison.
ABC
The Alphabet Network began the evening at 8P with the finale of ‘The Quest’ which drew a most disappointing 1.83 million viewers. The network was saved at 10P with a rerun of ‘Shark Tank’ as it drew 2.60 million viewers.
The CW
The Little Network That Couldn’t on Thursday ran reruns. At 8P, a rerun of ‘The Vampire Diaries’ pulled in 730,000 viewers and a 0.6/1. At 9P a rerun of the spin-off ‘The Originals’ drew 580,000 viewers and a 0.4/1.
Late Night
While this usually devoted to ratings of the various late night shows, this coming Monday is going to be a very big night for ‘The Tonight Show with Jimmy Fallon’ in New York. Barbra Streisand, will be making her first appearance on NBC’s ‘The Tonight Show’ in more than 50 years this coming Monday, Sept. 15. Her last appearance on the late night staple was in 1963 when Johnny Carson hosted and she appeared to promote her first album. And now she is returning with Jimmy Fallon – as the sole guest that evening – to promote her latest album, “Partners.” Streisand, 72, will also be the subject of a coffee table book called “Barbra: Streisand’s Early Years in Hollywood, 1968-76” in December, and SiriusXM is launching an exclusive, limited-run Streisand channel.
For The Record
CBS finished first with 15.2 million viewers and a dominating 10.6 rating and a 18 share of the available audience. NBC finished second with 5.0 million viewers and a 3.4/6. NFL Network finished third with 3.117 million viewers. TBS finished fourth with 2.803 million viewers. Univision came in fifth with 2.8 million viewers. FOX finished fourth with 2.5 and a 1.7/3. ABC finished with a 2.1 million viewers and a 1.4/2. USA Network finished with 1.784 million viewers. ADSM finished with 1.616 million viewers. Telemundo finished with a 1.5 million viewers. The CW finished with 700,000 viewers and 0.5/1.
Today In TV History
On this date in 1966, the first episode of ‘The Monkees’ aired on NBC. ‘Here we come. Hey Hey’.
Television Cable News
‘White Collar’ To Air Sixth and Final Season. See the trailer above.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One was the champ again on Thursday as ‘DIY SOS: The Big Build’ at 8P brought in 4.52 million viewers (21.8%). Then ‘Mary Berry’s Who Do You Think You Are?’ topped the night overall with 4.91 million viewer (23.3%) at 9P. At 1035P following BBC News, ‘Scotland Decides’ was the topic as 1.59 million watched (15.1%). All over the world the debate continues.
ITV at 830P had Paul O’Grady’s ‘For the Love of Dogs’ and 3.47 million bow-wowed (15.4%). At 9P, the drama ‘Chasing Shadows’ dropped to 2.66 million viewers (12.7%).
BBC Two at 8P presented ‘Operation Stonehenge’ and it brought in 2.22 million viewers (10.7%). It was followed at 9P by ‘Penguins on a Plane’ with 1.31 million viewers (6.2%). At 10P, ‘Mock the Week’ drew 1.51 million viewers (8.8%).
Channel 4 at 8P had ‘Location, Location, Location’ and it appealed to 1.36 million viewers good for fourth in the time slot (6.6%). It was followed at 9P by ‘Educating the East End’ with 1.46 million viewers (6.9%).
Channel 5 began at 8P with ‘Police Interceptors’ as it drew 732,000 viewers (3.5%). At 9P, ‘Celebrity Big Brother’ continued with 1.49 million viewers (7.1%). At 10P, ‘Dallas’ was seen by 516,000 viewers (3.3%).
ITV 2 at 9P presented ‘Bad Bridesmaid’ as it launched with 400,000 viewers (1.9%). At 10P, ‘Celebrity Juice’ returned and it was down from its last season opener on Thursday evening. It brought in 726,000 viewers (4.6%), down from March’s opening of 1.1 million (7.1%).
BBC Three at 10P had ‘Cuckoo’ and it drew only 447,000 viewers (2.6%). It was followed at 1030P by ‘Siblings’ with 288,000 viewers (2.1%).
Down Under
Network Nine drove to another victory on Thursday with a strong 31.6% share, well ahead of the rest of the networks in Australia. And once again it had the top three programs and half of the Top Ten on the night. #1 was ‘The Block Glasshouse’ with 1,283,000 viewers. #2, ‘Nine News’ was the #1 newscast of the evening with 1,034,000 million viewers. #3 was ‘Nine News 6:30’ with 980,000 viewers. #5 was ‘A Current Affair’ with 957,000 viewers. #7 was ‘Big Brother’ with 881,000 viewers.
Seven finished second with a 25.3% share. #4 was ‘Seven News’ with 957,000 viewers. #6 was ‘Seven News/Today Tonight’ with 925,000 viewers. #9 was ‘Home and Away’ with 770,000 viewers.
ABC1 and Ten tied with 17.7% share with ABC1 having two programs in the Top Ten. #8 was ‘ABC News’ with 771,000 viewers. And #10 was 7.30′ with 655,000 viewers.
SBS finish the evening with a strong 7.7% share, well above the average it usually earns.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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Today’s featured ‘Music to read overtheshouldermedia by’:
Barbra Streisand ‘The Way We Were’
Weekend Double Feature of Music
Barbra Streisand & Celine Dion
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