Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, September 7, 2014 (Posted 09.08.14)
NBC was #1 on Sunday with ‘Sunday Night Football’s kick off of the 2014 Season.
NBC
The Peacock Network had football, the first ‘Sunday Night Football’ of the regular season. At 7P, ‘Football Night in America’ drew 7.57 million viewers and a 2.1/4. At 730P, ‘Football Night In America’ drew 11.95 million viewers and a 4.8/8. At 8P, ‘Football Night In America’ drew 18.60 million viewers and a 10.2/17, moving the network into the top spot in its time slot. The Indianapolis Colts at the Denver Broncos on ‘Sunday Night Football’ led NBC to victory with an estimated 21.20 million viewers and a 14.9 rating/25 share in households from 830P-1130P. Comparably, this led NBC to its highest-rated Sunday for any network in the metered market households since ABC’s ‘Academy Awards’ coverage on March 2. But, compared to the New York Giants at the Dallas Cowboys on the year-ago evening (16.8/27 on 9/08/13), this was down by 11%. And that match-up translated into 25.4 million viewers, based on the Live + Same Day data.
FOX
The Animal Network of Broadcast began the evening with a run over of the Sunday NFL football game of the week between the San Francisco 49ers and the Dallas Cowboys as the 49ers dominated the game from the beginning, and at 7P drew 19.09 million viewers. At 730P, ‘The OT’ drew 10.37 million viewers and a 8.9/16. At 8P, the two-hour premiere of the reality/competition ‘Utopia’, which features 15 individuals who leave their everyday lives and move to an isolated, undeveloped location, debuted with a modest 4.60 million viewers and a 3.5/ 5 in the household overnights. There was a decline in each half-hour and it only retained 39% from football post-game ‘The OT’. at 7:30 p.m. (#1: 8.9/16). Here is the half-hour breakdown for ‘Utopia’: At 8P: 4.4/7 (#3); at 830P: 3.3/5 (#3); at 9P: 3.1/5 (#3) and at 930P:3.0/5 (#3). The first half of ‘Utopia’ in addition, trailed competing CBS ‘Big Brother’ on CBS by 12%. Murdoch’s Mess reportedly has tallied more than one million online views during the first four days of live streaming of ‘Utopia’. The average viewer watched for 13 minutes per day when the site went live last Friday, and rose to 23 minutes per day by the fourth day. ‘Utopia’ debuts it the Tuesday 8P hour tomorrow, and airs in the Friday 8P this week.
CBS
The Tiffany Network really got pounded on Sunday following a most disappointing Saturday. At 7P, ’60 Minutes’ finished in an unexpected second with a rerun and drew 7.91 million viewers and a 6.0/10, leading into, at 8P, ‘Big Brother’ which pulled 7.13 million viewers and a 4.6/7, which was 24% above the 3.7/7 one week earlier. Next at 9P was older-skewing drama ‘Unforgettable’ and it kept the second place position in the hour with 6.69 million viewers and a 4.5/7. However, it was followed at 10P by the hugely disappointing drama ‘Reckless’ a mess of a program that doomed Black Rock with only 4.73 million viewers and a 3.0/5. It could only retain 65% of the ‘Unforgettable’ audience. This should not be look upon as a failure of ‘Unforgettable’ but the absolutely poor performance of ‘Reckless’.
ABC
The Alphabet Network at 7P had the special ‘The ABCs of Schoolhouse Rock’ and it limped out of the gate with 2.12 million viewers and a 1.6/3 (#4). That led, at 8P, to two-hours of the season-finale of ‘Wipeout’ which dropped further to 2.40 million viewers and a 1.5/2. At 10P, a rerun of ‘Shark Tank’ closed the night for the Disney Broadcast Network with 3.10 million viewers and a 2.0/3.
For The Record
NBC drew 18.03 million viewers and a 11.7/19 as it won Sunday handily. FOX came in a strong second with 7.98 million viewers and a 6.4/10. CBS slipped badly to third with 6.69 million viewers and a 4.5/7. ABC finished last with 2.51 million viewers and a 1.6/3. There will be many cable networks which will do better than this once the cable ratings come out on Tuesday. Univision finished with 2.41 million viewers and a 1.2/2. Telemundo finished with 700,000 viewers and a 0.4/1.
Today In TV History
On this date in 1997, the television show ‘Ally McBeal’ debuted on FOX. Who knew smelling bottoms would lead to this.
Cinema News
Top Ten At The Box Office This Weekend (September 5-7, 2014)
1). Guardians of the Galaxy, 3,221 theaters $10.160 Million
2). Teenage Mutant Ninja Turtles, 3,273 theaters $5.5 Million
3). If I Stay, 3,157 theaters $5.750 Million
4). Let’s Be Cops, 2,932 theaters $5.40 Million
5.) The November Man, 2,776 theaters $4.2 Million
6.) As Above, So Below, 2,650 theaters $3.723 Million
7). When the Game Stands Tall, 2,766 theaters $3.7 million
8). The Giver, 2,576 theaters $3.591 million
9). The Hundred-Foot Journey, 2,167 theaters $3.2 million
10). Lucy, 1,171 theaters $1.950 million
‘The Drop’ sneak preview. Begins next weekend starring Tom Hardy and James Gandolfini.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
Let the battle begin. Dancing vs singing. ‘The X Factor’ vs ‘Strickly Come Dancing’. As Simon Cowell said, ‘Round One to them.’ And indeed, BBC One took top honors on Sunday. At 8P, ‘Strictly Come Dancing’s’ launch episode easily beat ‘The X Factor’ on Sunday evening (September 7). The BBC One competition entertained 8.43 million viewers (33.7%) on average, with a peak audience of 8.61 million viewers (33.3%) at around 845P. The figures are exactly the same as last year’s average ratings of 8.43m, which launched on a Saturday evening. However, it had a higher audience share of 41.3%. Earlier on BBC One, ‘Countryfile’ at 7P brought in 4.65 million viewers (23.3%). While ‘The Village’ continued with 4.18 million viewers (19.9%).
ITV at 8P presented ‘The X Factor’ and it dipped by over a million viewers from Saturday to 7.12 million viewers (28.4%), with a peak audience of 7.46 million viewers (28.9%) at around 845P. 673,000 (3.0%) watched the show on +1, with a peak of 822k (3.9%) at around 945P. ITV2 at 9P had ‘Xtra Factor’ which attracted 764,000 viewers (3.4%). At 9P on ITV, Paddy Considine returned for ‘The Suspicions of Mr Whicher’ with 2.42 million viewers (12.6%).
Channel 5 at 9P had ‘Celebrity Big Brother’ continued with 1.29 million viewers (5.8%).
Channel 4 at 8P presented ‘Time Team’ and it only drew 833,000 viewers (3.3%). It was followed at 9P by new film ‘Houdini’ with 910,000 viewers (4.6%), finishing fourth behind BBC One, ITV and Channel 5.
E4 had at 9P ‘Made in Chelsea NYC’ with only 378,000 viewers (1.7%).
Down Under
Network Nine jumped back into the top spot with a solid 31.4% share of the available audience on Sunday in Australia. It again had the #1 program, as ‘The Block Glasshouse’ pulled in a strong 1,622,000 viewers. #3 was ‘Nine News Sunday’ with 1,323,000 viewers which was 28,000 fewer than its rival, ‘Seven News Sunday’. #6 was ’60 Minutes’ with 1,120,000 viewers.
Seven finished second with 30.7% share. It had the #2 program, ‘Seven News Sunday’ with 1,351,000 viewers and #4, ‘The X Factor Live Performance’ with 1,180,000 viewers. #5 was ‘Sunday Night’ with 1,121,000 viewers. And, #10, ‘Seven’s AFL: Sunday Afternoon Football Finals’ which drew 673,000 viewers.
ABC1 came in third with 16.8% share as it finished with three programs in the Top Ten. #7, ABC News Sunday’ pulled in 809,000 viewers. #8, ‘Anzac Girls’ drew 783,000 viewers. And it had #9, ‘Dr. Who’ with 681,000 viewers.
Ten narrowly came in fourth with 16.2% share.
SBS finished fifth with 4.9% share of the available audience.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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