Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Saturday, September 6, 2014 (Posted 09.07.14)
The Animal Network of Broadcast edged ahead for victory on Sunday with a big intersectional game between Michigan State of the Big Ten and Oregon of the Pac 12. The game, won by the Ducks, drew 4.62 million viewers from Eugene, OR.
The Alphabet Network counter programmed their schedule with cars. ‘NASCAR’ on the Disney Channel of Broadcast drew 4.46 million viewers to place second on Saturday.
The Peacock Network had everything working for it. Notre Dame football. The Big rivalry with Michigan. And Prime Time coverage. It still fell to third place as it failed to live up to much of a game as the Irish shut out the Wolverines for the first time in their long football history and drew 4.43 million viewers.
The Tiffany Network decided to counter football and auto racing with more of what they have given us the entire summer…reruns and more reruns. At 8P, a rerun of another episode of ‘Person Of Interest’ drew 2.32 million viewers. At 9P, a rerun of ’49 Hours’ drew 3.33 million viewers. And at 10P, yet another rerun of ’48 Hours’ drew 3.99 million viewers. No points. No touchdowns. 30 Rock loses…big. And this is the network of the SEC. Go figure.
For The Record
FOX won on Saturday with 4.62 million viewers and edged all the others. ABC drew 4.46 million viewers to place second. NBC finished third with 4.43 million viewers. CBS finished last with reruns on a Saturday filled with LIVE sports programming and 3.213 million viewers. Due to the nature of live sports coverage, ratings for ABC (NASCAR Sprint Cup) and NBC & FOX (College Football) are preliminary and likely to change in the final ratings.
Today In TV History
On this day in 1979, ESPN, the Entertainment and Sports Programming Network, made its debut on cable TV. The world will never be the same after that.
Television Cable News
Top Cable Networks In Prime Time In August 2014
1 USA 1.981 million
2 TNT 1.919
3 DSNY 1.896
4 FOXN 1.746
5 HIST 1.661
6 ESPN 1.619
7 TBSC 1.565
8 DISC 1.402
9 NAN 1.368
10 HGTV 1.355
11 ADSM 1.308
12 SYFY 1.142
13 AEN 1.115
14 FOOD 1.030
15 FX 1.024
16 LIF 0.892
17 FAM 0.885
18 AMC 0.844
19 SPK 0.827
20 TLC 0.809
21 MTV 0.784
22 ID 0.716
23 BRAV 0.691
24 VH1 0.685
25 HALL 0.675
Top Ten At The Box Office This Weekend (September 5-7, 2014)
1). Guardians of the Galaxy, 3,221 theaters $10.160 Million
2). Teenage Mutant Ninja Turtles, 3,273 theaters $5.5 Million
3). If I Stay, 3,157 theaters $5.750 Million
4). Let’s Be Cops, 2,932 theaters $5.40 Million
5.) The November Man, 2,776 theaters $4.2 Million
6.) As Above, So Below, 2,650 theaters $3.723 Million
7). When the Game Stands Tall, 2,766 theaters $3.7 million
8). The Giver, 2,576 theaters $3.591 million
9). The Hundred-Foot Journey, 2,167 theaters $3.2 million
10). Lucy, 1,171 theaters $1.950 million
‘The Drop’ sneak preview. Begins next weekend starring Tom Hardy and James Gandolfini.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV at 7P, ‘The Chase’ drew 4.17 million viewers (23%) to begin the evening. But at 8P, it had the top show of the night as ‘The X Factor’ averaged 8.91 million viewers and a huge 41.7% share of the available audience, which was 610,000 viewers up on last year’s equivalent episode. At 920P, ‘Through the Keyhole’ managed 3.46 million viewers (17.6%).
On BBC One, ‘Tumble’ continued its run with 2.97 million viewers (19.5%). But it was last night’s episode of ‘Doctor Who’ that was the biggest on One on Saturday. It was watched by 5.2 million (a 25.4% audience share) viewers in the UK, according to early overnight viewing figures. ‘The National Lottery: In It to Win It’ pulled in 3.08 million viewers (14.6%) and ‘Casualty’ drew 3.88 million viewers (18.9%) later in the night.
Channel 4 at 9P had a rerun of ‘Peter Kay: Live & Back on Nights!’ and 1.22 million viewers (5.9%) tuned in.
Channel 5 at 915P had the latest ‘Celebrity Big Brother’ installment and it was watched by 1.16 million viewers (5.8%).
BBC Two had at 7P, ‘Proms Extra’ and 471,000 of the faithful watched (2.7%). AT 915P, an airing of ‘The Ides of March’ took 731,000 viewers (4%).
Digital/Mobile UK News
Only 1 In 5 People Online Follow TV On Twitter In The UK
In a story by Ellen Hammett on MediaTel.co.uk wrote less than one in five (18%) people online follow the shows they’re watching on TV via Twitter, according to a new report from Strategy Analytics, which identifies the six main ways people watch TV today. Traditional TV viewers, dubbed ‘couch potatoes’ in the report, are the largest segment but only account for a third of people online who watch TV. This group never phone or text people about what they are watching and hardly ever use social media to follow a programme.
The next biggest group, ‘OTTers’, account for one in four people and are the most likely group to go 24 hours without watching TV. They prefer to watch shows via online or over-the-top services, with 95% of OTTers catching up with missed programmes on a computer, tablet or smartphone. ‘Couch chatterers’ account for 12% of TV viewers. They are similar to couch potatoes but are two and a half times more likely than the average person online to phone or text others about what they are watching on TV (90% compared with 37%, respectively). As with couch potatoes, none of this group use Twitter to follow what they are watching but are much more likely than the average viewer to use another device while watching TV (80% vs. 65%).
Three in ten people are ‘multi-screeners’, which the report splits into a further three sub-groups. ‘Indifferent’ and ‘moderate’ multi-screeners each account for 11% of people online who watch TV. ‘Indifferent multi-screeners’ are the least interested in TV of all six groups; 83% use another device whilst watching TV and are highly likely (84%) to phone or text people about what they are watching. 91% use Twitter to follow a show.
‘Moderate multi-screeners’ do 45% of TV viewing on computers, tablets or smartphones, and 90% go online if they have missed a show. However, this group is the second most likely (66%) to have a pay TV subscription.
‘Manic multi-screeners’ account for just 7% of people. Along with indifferent multi-screeners (51%) they are the only group where over half (55%) of TV viewing is conducted on other devices. Despite this, this group is the most likely (74%) to have a pay TV subscription. Manic multi-screeners are also most likely to use another device whilst watching TV (97%), the most likely to phone/text about a show (96%) and most likely to use Twitter on a weekly basis to follow a show (100%).
“The traditional way broadcasters and advertisers have discussed TV audiences for 70 years – by age and gender – is becoming increasingly irrelevant and outdated,” said David Mercer, principal analyst at Strategy Analytics.
“People within a traditional group, say 18-34 year old men, can watch TV in completely different ways so new behaviours are as important as demographics when it comes to planning for all elements within the TV industry – be it content, scheduling and advertising.” Mercer said that broadcasters and advertisers need to learn the intricacies of the relationship between TV and new devices. “For instance, there’s been a lot of hype about how Twitter is changing TV viewing but, in reality, only two types of people are remotely engaged with ‘Twitter + TV’,” he said. “Consequently, strategies heavily focused on this would be a big waste as it’s irrelevant to over 80% of TV viewers.”
For the second straight night in a row, Network Seven took top honors in Australia on Saturday as it delivered a strong 34.4% share of the available audience. And for the first time in a long time, ‘Seven News Saturday’ was the #1 show and the #1 newscast in the nation. And it won by a bunch, with a huge 213,000 viewers margin over its main rival, ‘Nine News’. #5 was ‘Seven’s AFL: Saturday Afternoon Football Finals’ which drew 712,000 viewers. #7, ‘Seven’s AFL: Saturday Night Football Finals’ drew 654,000 viewers.
Nine had a 28.9% share and it did have the #2 program, ‘Network Nine News Saturday’ with 896,000 viewers, one of its lowest totals in a long time. #9 was ‘Goldfinger’ which drew 507,000 viewers.
The remainder of the Top Ten belonged to ABC1 which finished with a 19.7% share of the available audience. #3, ‘Father Brown’ was the top drama of the evening with 797,000 viewers. #4 was ‘ABC News’ with 742,000 viewers. #6, ‘DCI Banks’ drew 684,000 viewers. #8, ‘The Checkout: Snack Size’ pulled in 603,000 viewers. And at #10, ‘Gardening Australia’ pulled in 501,000 viewers.
Ten finished fourth on Saturday with 13.1% share.
SBS finished fifth with a very disappointing 3.9% share of the available audience.
Sunday Overnight Australian Ratings
Network Nine jumped back into the top spot with a solid 31.4% share of the available audience on Sunday in Australia. It again had the #1 program, as ‘The Block Glasshouse’ pulled in a strong 1,622,000 viewers. #3 was ‘Nine News Sunday’ with 1,323,000 viewers which was 28,000 fewer than its rival, ‘Seven News Sunday’. #6 was ’60 Minutes’ with 1,120,000 viewers.
Seven finished second with 30.7% share. It had the #2 program, ‘Seven News Sunday’ with 1,351,000 viewers and #4, ‘The X Factor Live Performance’ with 1,180,000 viewers. #5 was ‘Sunday Night’ with 1,121,000 viewers. And, #10, ‘Seven’s AFL: Sunday Afternoon Football Finals’ which drew 673,000 viewers.
ABC1 came in third with 16.8% share as it finished with three programs in the Top Ten. #7, ABC News Sunday’ pulled in 809,000 viewers. #8, ‘Anzac Girls’ drew 783,000 viewers. And it had #9, ‘Dr. Who’ with 681,000 viewers.
Ten narrowly came in fourth with 16.2% share.
SBS finished fifth with 4.9% share of the available audience.
As you can see, no matter where people were watching the tube, they were
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Today’s featured ‘Music to read overtheshouldermedia by’:
John Coltrane, Stan Getz and Oscar Peterson
Ahmad Jamal Trio ‘All The Thing You Are’