Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Friday, September 5, 2014 (Posted 09.06.14)
Friday began prime time in a most unusual way. The special ‘Stand Up to Cancer’ aired from 8-9P on each of the Big 4 networks and numerous cable networks as sustaining programming. Ratings for the hour will not be included in night-long or weeklong averages. For the record, ABC drew 2.80 million; CBS drew 2.57 million; NBC drew 2.50 million and FOX drew 970,000 viewers for this special
One of the most popular programs in the nation, CBS’ ‘Blue Bloods’ starring Tom Selleck won again on Friday.
CBS
The Tiffany Network had what it will have all year, a victory with a solid veteran lineup. At 9P, a rerun of ‘Hawaii Five-0’ drew 3.83 million viewers in an episode which continued to have Dano’s mother needlessly involved while the rest of the crew does the hard work of finding a Chinese spy satellite crook. At 10P, a rerun of ‘Blue Bloods’ topped the evening with 5.75 million viewers as Frank and his family all experience standing up to do the right thing.
ABC
The Alphabet Network began at 9P with a rerun of ‘Shark Tank’ and it pulled in 3.67 million viewers. At 10P, ’20/20′ with a fresh episode drew a strong 5.34 million viewers good for solidifying second place on Friday.
NBC
The Peacock Network at 9P began with an original edition of ‘Dateline’ and it won the time slot with 4.77 million. At 10P, ‘Saving Dr. Brantly’ finished last with 2.99 million viewers.
FOX
The Animal Network of Broadcast did what it has been doing most of the week at 9P by running another rerun episode of ‘Bones’. It drew 1.84 million viewers as we all prepare for another great season of one of FOX’s better programs.
The CW
The Little Network That Couldn’t didn’t participate in the industry-wide event supporting cancer. Make up your own conclusion. Regardless, at 8P, it ran a fresh episode of ‘Masters of Illusion’ and it drew 1.66 million viewers. At 830P, a rerun of ‘Whose Line Is It Anyway?’ pulled in 1.49 million viewers. At 9P, a rerun of ‘America’s Next Top Model’ drew 940,000 viewers.
Late Night
At 1035P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ had 2.6/6 to finish first in late night; CBS, with a rerun of ‘Late Show with David Letterman’ drew a 1.9/5 and ABC’s ‘Jimmy Kimmel Live’ with a rerun had a 1.9/5. From 1235A, ABC’s ‘Nightline’ won the time slot with a 1.2/4; NBC’s ‘Late Night with Seth Meyers’ with a rerun finished second and drew 1.1/4; CBS’s ‘Late Late Show with Craig Ferguson’ had a 1.0/3. At 135A, NBC’s ‘Last Call with Carson Daly’ averaged a 0.7/3 with a rerun.
For The Record
CBS finished #1 with 4.047 million viewers. ABC finished with 3.937 million viewers. NBC finished third with 3.421 million viewers. FOX finished with 1.405 million viewers. The CW finished with 1.259 million viewers.
Today In TV History
On this date in 1952, in Montreal, Canadian television began broadcasting. The first broadcast was from CBC’s Montreal station CBFT. The premiere broadcast was bilingual, spoken in English and French. Two days later, on September 8, 1952, the Toronto station CBLT went on the air. This became the English-speaking flagship station for the country, while CBFT became the French-language flagship after a second English-language station was licensed to CBC in Montreal later in the decade. The CBC’s first privately owned affiliate television station, CKSO in Sudbury, Ontario, launched in October 1953 (at the time, all private stations were expected to affiliate with the CBC, a condition that was relaxed in 1960–61 when CTV, Canada’s second national English-language network, was formed). For the record, the above was the first hockey telecast.
Cinema News
Top Ten At The Box Office This Weekend (September 5-7, 2014)
1). Guardians of the Galaxy, 3,221 theaters $2.7 Million on Friday
2). If I Stay, 3,157 theaters $1.6 Million on Friday
3). Let’s Be Cops, 2,932 theaters $1.57 Million on Friday
4). Teenage Mutant Ninja Turtles, 3,273 theaters $1.5 Million on Friday
5.) The November Man, 2,776 theaters $1.238 Million on Friday
6.) As Above, So Below, 2,650 theaters $1.149 Million on Friday
7). The Giver, 2,576 theaters $970,000 on Friday
8). When the Game Stands Tall, 2,766 theaters $958,000 on Friday
9). The Hundred-Foot Journey, 2,167 theaters $888,000 on Friday
10). Lucy, 1,171 theaters $528,000 on Friday
‘The Disappearance of Eleanor Rigby’ sneak preview.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
Strangely, BBC One won the slow night with not a single program drawing more than 3 million viewers. BBC One at 7P had ‘The One Show’ begin the evening with 2.95 million viewers (17.2%). It was followed at 730P by ‘A question of Sport’ which drew 2.57 million viewers (13.7%). At 830P, ‘Scrapers’ drew 2.62 million viewers (13%). AT 9P, ‘Boomers’ drew 2.86 million viewers (14.1%). It was followed by ‘Big School’ and drew 2.64 million viewers (13.2%). ‘Outnumbered’ pulled in 1.83 million viewers (14.3%) and ‘Live at the Apollo’ ended the evening with 1.22 million viewers (12.3%).
ITV at 8P had ‘Gino’s Italian Escape: A Taste of the Sun’ and it competed with 2.62 million viewers (13.4%). At 9P, Piers Morgan’s ‘Life Stories’ drew 2.31 million (11.5%) to watch Morgan’s first guest, ‘Britain’s Got Talent’ judge Alesha Dixon. From CNN to ITV. That Piers doesn’t miss a beat.
BBC Two at 7P had ‘Celebrity Antiques Road Trip’ and it drew 1.12 million viewers (6.3%). It was followed by ‘Mastermind’ with 1.82 million viewers (9.3%) and ‘Hairy Bakers’ which had 1.51 million unsanitary viewers (7.4%) watch. The network peaked with ‘The Great British Bake Off, An Extra Slice’ with 2.49 million viewers (12.2%). Next, ‘Gardeners’ World’ attracted 2.04 million viewers (10.2%).
Channel 5 at 9P presented the latest ‘Celebrity Big Brother’ live eviction which peaked with 1.74 million viewers . Friday’s (September 5) double eviction brought an audience of 1.61 million (8.4%), as Kellie Maloney and Stephanie Pratt were the latest to leave the house. It was followed by 811,000 viewers (5.9%) for an episode of ‘The Joan Rivers Position’ and ‘Big Brother’s Bit on the Side’ with 519,000 viewers (0.9%).
Channel 4 at 8P had ‘The Million Pound Drop’ which drew 890,000 viewers (4.4%). At 9P, ‘8 Out of 10 Cats Does Countdown’ was Channel 4’s highest-rated show of the evening, with 1.57 million viewers (7.8%). At 10P, ‘The Last Leg’ drew 1.13 million viewers (7%).
Down Under
Seven finally broke though with a victory on Friday as it ended Nine’s string with 33.8% share. But Nine still had the #1 & #2 programs. Seven broke through with #3, ‘Seven News’ with 892,000 viewers and #4, ‘Seven News/Today Tonight’ with 866,000 viewers. #6 was ‘Better Homes and Gardens’. Then perhaps the deciding difference was #7, ‘Seven’s AFL: Friday Night Football Finals’ which drew 699,000 viewers, beating out rugby by 27,000 viewers.
Nine, with 28.8% share again had the #1 program and newscast, ‘Nine News’ which drew 987,000 viewers. #2 was ‘Nine News 6:30’ which was the only other program to draw over 900,000 viewers on the night with 940,000 viewers. #5 was ‘A Current Affair’ which came in with 811,000, less than its nightly average. #8, ‘Friday Night NRL Live’ couldn’t quite go up against Aussie Rules Football as it pulled in 670,000 viewers.
Ten finished third with 17.4% share as it had #10, ‘Family Feud’ draw 612,000 viewers.
ABC1 came in fourth with 15.3% share and had #9, ‘ABC News’ which pulled in 651,000 viewers.
SBS finished fifth with 4.7% share.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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John Coltrane, Stan Getz and Oscar Peterson
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