Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Thursday, September 4, 2014 (Posted 09.05.14)
NBC Wins Thursday as ‘Thursday Night Football’ kicked off the season.
NBC
Football was back and the Peacock Network had it on Thursday. The Green Bay Packers faced the World Champion Seattle Seahawks and NBC was the victor with a resounding 22.505 million viewers and a whopping 15.5 rating and 26 share of the available audience for the evening. These are numbers that haven’t been seen since last Fall. At 8P, ‘The NFL Kick-Off’, meanwhile, drew 16.76 million viewers and a 7.9/14. While the game was fairly close in the beginning, it became a run away but few bothered to watch anything else. The victory belonged to NBC. But next week, this plum in the weekly schedule goes to CBS. Final result this week, Seahawks 36, Packers 16 with 24.67 million viewers and a 16.8 rating and a 28 share opening NFL season. This was 10% above the 15.3/28 for the Baltimore Ravens at the Denver Broncos on the year-ago evening. NOTE: results for all live sporting events are always approximate.
CBS
The Tiffany Network didn’t stand a chance on this first football Thursday of the new season. At 8P was a rerun of ‘The Big Bang Theory’ which delivered 8.20 million viewers and a 5.7/10. At 830P, a rerun of ‘The Millers’, also finishing second, drew 5.86 million viewers and a 3.8/6. The LIVE double eviction episode of ‘Big Brother’ drew 6.36 million viewers and a 4.2/7 which was 17% ahead week-to-week despite facing football on NBC (4.2/7 vs 3.6/6). At 10P, a rerun of the great ‘Elementary’ drew 3.60 million viewers and a 2.3/4, again finishing second only to football. Next week, the Pittsburgh Steelers at the Baltimore Ravens opens ‘Thursday Night Football’ on CBS.
FOX
The Animal Network of Broadcast went into hibernation on this Thursday. The Murdoch Minions on this first Thursday in September came up with reruns of two dramas and at 8P, a rerun of ‘Sleepy Hollow’ drew a CW-like low of 1.64 million viewers and a 1.3/2. At 9P, a rerun of ‘Bones’ brought some respect back to the network with 2.69 million viewers and a 1.9/3. Just a short note on this incredible series: ‘Bones’ is one of the great procedurals in the history of television and the two stars are absolutely the reason for its success. We can only hope that FOX convinces the two stars to continue as long as they want.
ABC
The Alphabet Network finished with as few viewers as has been seen for years on a Thursday. The Disney Dudes aired two episodes of reality/competition ‘The Quest’ and at 8P drew 1.56 million viewers and a series low 1.1/2. It was followed at 10P by a rerun of ‘Shark Tank’ which had some dignity for the Mouse That Wimpered Network with 2.56 million viewers and a 1.9/3.
The CW
The Little Network That Couldn’t absolutely didn’t this Thursday. When all is said and done, it will be luck to finish in the top ten of all networks after the cable ratings are reported for this day. At 8P, a rerun of ‘The Vampire Diaries’ drew 520,000 viewers and a 0.4/1. At 9P, ‘The a rerun of ‘The Originals’ drew 490,000 viewers and a 0.3/1. It can’t be said too many times: if they don’t get people into this network that know how to draw an audience, they might as well take the tax credit and fold this joint. If not, just call it another cable channel and let it find its way among the various second tier cable networks.
For The Record
NBC was #1 with 22.505 million viewers and a 15.5/26. CBS finished second with 5.664 million viewers and a 3.8.6. Univision finished third with 2.865 million viewers and a 1.5/3. FOX finished with 2.160 million viewers and a 1.6/3. ABC had 1.891 million viewers and a 1.4/2. Telemundo finished with 1.4 million and a 0.9/2. The CW finished with 506,000 viewers and a 0.4/1.
Today In TV History
On this date in 1958, the first color videotaped program was aired. It was ‘The Betty Freezor Show’ on WBTV-TV (CBS-3) in Charlotte, NC.
Cinema News
‘The Disappearance of Eleanor Rigby’ sneak preview.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 8P had ‘DIY SOS: The Big Build’ and it topped the night overall outside soaps with 4.55 million viewers (22.2%). It was followed at 9P by Sheridan Smith’s ‘Who Do You Think You Are?’ with 4.06 million viewers (18.9%). Following the news at 1035P, ‘So You Think You Can Drive?’ was seen by 1.92 million viewers (18.2%) considering that you probably shouldn’t be driving when watching television. But that’s another story.
ITV at 830P presented Paul O’Grady’s ‘For the Love of Dogs’ as it returned for a new season with 3.70 million viewers (17.6%). At 9P, the new drama ‘Chasing Shadows’ launched with over 3 million viewers on Thursday as the Reece Shearsmith series opened with 3.38 million viewers (17.6%), with an added 200,000 (1.3%) watching on +1.
BBC Two at 7P presented ‘Young Vets’ and it began the evening with 1.45 million viewers (8.0%). At 8P, ‘Egypt’s Lost Queens’ gathered a few more as 1.53 million watched (7.5%). At 9P, ‘Castles in the Sky’ brought in 1.91 million viewers (9.5%).
Channel 4 at 8P had ‘Location, Location, Location’ and it drew 1.37 million viewers (6.7%). It was followed at 9P by the launch of ‘Educating the East End’ and it built an audience of 1.80 million viewers (8.4%), beating ‘Celebrity Big Brother’ at its rival Channel 5.
Channel 5 at 9P had another episode of ‘Celebrity Big Brother’ and it continued to draw it fans, all 1.48 million worth (6.9%). At 10P, ‘Dallas’ dropped to 678,000 viewers (5.0%).
BBC Three at 10P brought out ‘Cuckoo’ and it drew 517,000 viewers (3.0%). It was followed at 1030P by ‘Siblings’ with 399,000 viewers (3.0%).
Down Under
Nine continued to lead as the #1 network in Australia on Thursday. And it did it without ‘The Block Glasshouse’ as the network had a 33.9% share of the available audience, something that is considered dominant when you gather a 1/3rd of all available viewers to your programming. The #1 program on Thursday was ‘Nine News’ which drew 1,082,000 million viewers as it was the top newscast in the nation. It also had the #2 program ‘Nine News 6:30’ which drew 1,029,000 viewers as Network Nine was the only network to draw over one million viewers programs on Thursday. #4 was ‘A Current Affair’ which delivered its usual 916,000 viewers. #7 was ‘The Footy Show’ which had 761,000 viewers. And, #8 was ‘Thursday Night NRL Live’ which drew 760,000 viewers.
Seven finished second with 26.2% share on a night that it could only have #3 program, ‘Seven News’ with 965,000 viewers, attempt to reach 1 million viewers. #5, ‘Seven news/Today Tonight’ drew 901,000 viewers some 128,000 viewers behind it main rival. #6 was ‘Home and Away’ with 819,000 viewers.
Ten finished third with 18.2% share with one program in the Top Ten, #9, ‘The Bachelor Australia’ which drew 750,000 viewers.
ABC1 came in fourth with 16.2% share and it too had one program in the Top Ten, that being #10, ‘ABC News’ which drew 735,000 viewers.
SBS came in fifth with 5.6% share.
Friday Australian Overnight Ratings (September 5, 2014)
Seven finally broke though with a victory on Friday as it ended Nine’s string with 33.8% share. But Nine still had the #1 & #2 programs. Seven broke through with #3, ‘Seven News’ with 892,000 viewers and #4, ‘Seven News/Today Tonight’ with 866,000 viewers. #6 was ‘Better Homes and Gardens’. Then perhaps the deciding difference was #7, ‘Seven’s AFL: Friday Night Football Finals’ which drew 699,000 viewers, beating out rugby by 27,000 viewers.
Nine, with 28.8% share again had the #1 program and newscast, ‘Nine News’ which drew 987,000 viewers. #2 was ‘Nine News 6:30’ which was the only other program to draw over 900,000 viewers on the night with 940,000 viewers. #5 was ‘A Current Affair’ which came in with 811,000, less than its nightly average. #8, ‘Friday Night NRL Live’ couldn’t quite go up against Aussie Rules Football as it pulled in 670,000 viewers.
Ten finished third with 17.4% share as it had #10, ‘Family Feud’ draw 612,000 viewers.
ABC1 came in fourth with 15.3% share and had #9, ‘ABC News’ which pulled in 651,000 viewers.
SBS finished fifth with 4.7% share.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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