Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Wednesday, September 3, 2014 (Posted 09.04.14)
NBC
The Peacock Network broke the CBS string at three days in a row with a victory on Wednesday. At 8P, a recap of ‘America’s Got Talent’ began in second place with 6.36 million viewers and a 3.9/7. At 9P, ‘America’s Got Talent’ led the evening in households, with 10.11 million viewers and a 6.5 rating/10 share, which increased by 7% week-to-week (6.1/10 on Aug. 27) and 5% from one year earlier (6.2/10 on 9/04/13). At 10P, the brilliant ‘Taxi Brooklyn’ increased 10% from last week and drew 5.53 million viewers and a 3.2/6. In an episode which untangled a bunch of webs, our heroine not only got her car back (so to speak) but also fired the winning shot at the 2 on 2 basketball championships while finding out who killed her father. Should be an exciting finale next week. 30 Rock should have little trouble keeping its lead on Thursday as ‘Sunday Night Football’ moves up a couple of days to kick off the NFL season with the first game featuring the Green Bay Packers at the Seattle Seahawks. CBS takes over ‘Thursday Night Football’ next week. That will end NBC’s winning on Thursdays.
CBS
The Tiffany Network began the evening at 8P with ‘Big Brother’ and it won the time slot with 6.51 million viewers and a 4.4/8 in the overnights. It led at 9P into a rerun of ‘Criminal Minds’ and finished with 4.92 million viewers and a 3.3/5. AT 10P, it was followed by the flop of the summer, ‘Extant’ which drew 5.75 million viewers and a 4.0/7. Although it won its time slot, it was expected to do so much more.
FOX
The Animal Network of Broadcast in the season-finale, at 8P, ‘So You Think You Can Dance’ drew 4.08 million viewers and a 3.0/5, which was only 7% above the 2.8/5 one week earlier. These are not the kind of numbers the Murdoch Minions needed to survive another horrible summer. What will the Fall bring? Lot’s of new suits will be issued in and out until this network is fixed again.
ABC
The Alphabet Network decided to die on Wednesday with a solid ‘Rerun Wednesday’. At 8P, a rerun of the sitcom ‘The Goldbergs’ had a marathon of sorts as it drew 4.14 million viewers; at 830P, it drew 3.91 million viewers; at 9P, it drew 3.39 million viewers and at 930P, it drew 3.38 million viewers all providing an average of 2.3/4. At 10P, that led into back-to-back reruns of ‘Modern Family’ and drew 3.23 million viewers and at 1030P, it drew 3.40 million viewers all averaging 2.3/4.
Univision
The #1 Hispanic Network in America had an average night as at 8P, ‘Mi Corazon es Tuyo’ placed third in its demo, A18-49 with a 1.3 rating. At 9P, ‘Hasta el Fin del Mundo’ held course with a 1.2 A18-49 again for third in its time slot. But at 10P, ‘La Malquerida’ while maintaining third in the demo with 1.0, fell behind the rival Telemundo’s ‘El Señor de los Cielos’ which finished first with a 1.1 A18-49 rating in the valuable 10P time slot. That is a bad omen for ‘La Malquerida’ which is not looked upon with smiles by the suits at UnivisiONE.
The CW
The Little Network That Couldn’t tried. At 8P, successful summer CW entry ‘Penn & Teller: Fool Us’ pulled in 2.07 million viewers and a 1.5/2, building by 15% week-to-week (versus a 1.3/2 on Aug. 27), an excellent audience level for the Tiny One. At 9P, a rerun of ‘The 100’ finished with 790,000 viewers and a 0.4/1.
For The Record
NBC finished #1 with 7.334 million viewers and a 4.5/8. CBS came in second with 5.728 million viewers and a 3.9/7. FOX finished with 4.083 million viewers and a 3.0/5. ABC finished with 3.575 million viewers and a 2.4/4. Univision finished with 2.898 million viewers. The History Channel finished with 2.121 million viewers as the top cable network on Wednesday. TBS finished with 1.926 million viewers. Telemundo finished with 1.6 million viewers. The CW finished with 1.427 million viewers and a 0.9/2 for the evening. USA finished with 1.148 million viewers.
Today In TV History
On this historic date in 1951, the first live, coast-to-coast TV broadcast took place in the U.S. The event took place in San Francisco, CA, from the Japanese Peace Treaty Conference. It was seen all the way to New York, NY.
Joan Rivers moves on to play the BIG show. “I’ve had so much plastic surgery, when I die they’ll donate my body to Tupperware. Yeah, when I meet St. Peter he won’t recognize me. I might not get in.” Not to worry. She’ll be the headliner tonight with Johnny in the audience.
Television Cable News
Top Ten Cable Programs on Wednesday, September 3, 2014
#1 American Pickers HIST 3.205 million viewers @ 9P
#2 The Big Bang Theory TBS 2.566 million viewers @ 1030P
#3 The Big Bang Theory TBS 2.450 million viewers @ 10P
#4 The Big Bang Theory TBS 2.429 million viewers @ 930P
#5 A Cinderella Story DSNY 2.365 million viewers @ 8P
#6 American Dad ADSM 2.322 million viewers @ 1030P
#7 American Dad ADSM 2.176 million viewers @ 10P
#8 American Restoration HIST 2.105 million viewers @ 1003P
#9 House Hunters HGTV 2.009 million viewers @ 10P
#10 The Big Bang Theory TBS 1.905 million viewers @ 9P
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
How can you explain it. At 8P, ‘The Great British Bake Off’s’ ratings were not dented by live international football coverage. The BBC One series actually climbed again to a new high of 8.29 million viewers (36.1%). Just before at 730P, ‘Fake Britain’ had brought in 4.01 million viewers (22.6%). At 9P, ‘Our Zoo’ launched to 5.07 million viewers (23.2%), probably thanks to the huge ‘TGBBO’ audience delivery.
ITVs coverage at 730P of England’s win over Norway pulled in 4.37 million viewers (20.8%). It won 730P-8P but that was all.
BBC Two began the evening at 7P with ‘Young Vets’ and it attracted 1.46 million viewers (8.2%). It was followed at 8P by ‘Hotel India’ with 1.22 million viewers (5.3%). At 9P, ‘Horizon’ drew only 967,000 viewers (4.4%) finished behind Channel 4’s entry in the time slot. It squeaked ahead of Channel 4 by the slightest of margins for third place on Wednesday.
Channel 4 at 8P offered ‘Double Your House for Half the Money’ and few, only 833,000 viewers (3.6%)tuned in. While at 9P, ‘Grand Designs’ doubled the audience to 1.68 million viewers (7.7%). And at 10P, ‘The Gypsy Matchmaker’ was seen by 983,000 viewers (6.5%). It was just enough to keep 4 ahead of 5.
Channel 5 just couldn’t push it a bit more to jump over Channel 4. At 8P, ‘Countdown to Murder’ brought in 924,000 viewers (4.0%) slightly ahead of 4 by 91,000 viewers. It was followed at 9P by ‘Celebrity Big Brother’ with 1.62 million viewers (7.4%), slightly behind 4 by 60,000 viewers. And at 10P, ‘Wentworth Prison’ couldn’t compete with 4 as it delivered only 940,000 viewers (6.2%), some 43,000 viewers less than ‘Gypsy’. 12,000 viewers in the three hours made the difference.
Down Under
Nine edged ahead for another victory with a 30.8% share of the available audience on Wednesday led by #1 ‘The Block Glasshouse’ with 1,151,000 viewers. #2 was ‘Nine News’ with 1,137,000 viewers and the top newscast in the nation. #3 was ‘Nine News 630’ with 1,093,000 viewers. #6 was ‘A Current Affair’ with 992,000 viewers.
Seven narrowly missed the top spot with a 30.7% share. It had the #4 program, ‘Seven News’ with 1,050,000 viewers and #5, ‘Seven News/Today Tonight’ with 1,033,000 viewers. Also, #7, ‘The Force-Behind the Line’ drew 944,000 viewers; #8, ‘Border Security-Australia’s Front Line’ with 909,000 viewers and #9, ‘Home and Away’ with 871,000 viewers.
Ten came in third with 19.3% share. It had one program in the Top Ten, #10, ‘The Bachelor Australia’ with 863,000 viewers.
ABC1 finished fourth with 15.2% share.
SBS came in fifth with 4.1% share.
Thursday Australian Overnight Ratings
Nine continued to lead as the #1 network in Australia on Thursday. And it did it without ‘The Block Glasshouse’ as the network had a 33.9% share of the available audience, something that is considered dominant when you gather a 1/3rd of all available viewers to your programming. The #1 program on Thursday was ‘Nine News’ which drew 1,082,000 million viewers as it was the top newscast in the nation. It also had the #2 program ‘Nine News 6:30’ which drew 1,029,000 viewers as Network Nine was the only network to draw over one million viewers programs on Thursday. #4 was ‘A Current Affair’ which delivered its usual 916,000 viewers. #7 was ‘The Footy Show’ which had 761,000 viewers. And, #8 was ‘Thursday Night NRL Live’ which drew 760,000 viewers.
Seven finished second with 26.2% share on a night that it could only have #3 program, ‘Seven News’ with 965,000 viewers, attempt to reach 1 million viewers. #5, ‘Seven news/Today Tonight’ drew 901,000 viewers some 128,000 viewers behind it main rival. #6 was ‘Home and Away’ with 819,000 viewers.
Ten finished third with 18.2% share with one program in the Top Ten, #9, ‘The Bachelor Australia’ which drew 750,000 viewers.
ABC1 came in fourth with 16.2% share and it too had one program in the Top Ten, that being #10, ‘ABC News’ which drew 735,000 viewers.
SBS came in fifth with 5.6% share.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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