Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Monday, September 2, 2014 (Posted 09.03.14)
CBS and ‘NCIS’ was #1 on Tuesday.
CBS
The Tiffany Network dominated Tuesday and was #1 for the third straight night. At 8P it ran a rerun of Part 1 of ‘NCIS’ introduction featuring Scott Bakula in the pilot for upcoming ‘NCIS: New Orleans’ and it drew 10.33 million viewers and a 6.2/10. At 9P, a rerun of Part 2 drew 10.55 million and a 6.1/10, the top program of the evening. At 10P, a rerun of ‘NCIS: Los Angeles’ finished the evening with 7.38 million viewers and a 4.5/8. And it was up against the top summer program, ‘AGT’ and provided ‘AGT’ with its lowest rating of the summer. When ‘NCIS:LA’ moves to Monday’s opposite NBC’s ‘The Blacklist’ and ABC’s ‘Castle’, this performance with a rerun against the top summer program bodes well for the Battle of Monday 2014-15 at 10P.
NBC
The Peacock Network at 8P brought on the culinary competition ‘Food Fighters’ and it opened with 4.66 million viewers and a third-place 2.7/5, which was 7% below the 2.9/ 5 one week earlier. At 9P, ‘America’s Got Talent’ drew 8.88 million viewers and a 5.9/10. Comparably, it was even with last week.
ABC
The Alphabet Network began the evening at 8P with a Disney special, ‘The Story of Frozen: The Making of An Animated Classic’, which pulled in 4.74 million viewers and a 3.3/5. At 9P, another episode of ‘Extreme Weight Loss’ drew 2.82 million viewers and a 2.1/3.
Univision
America’s #1 Hispanic Network again beat FOX. At 8P, it beat everybody in the A18049 demographic as ‘Mi Corazon es Tuyo’ produced a 1.4 demo rating and the #1 Hispanic program on Tuesday. At 9P, ‘Hasta el Fin del Mundo.’ finished the evening with a 1.2 A18-49. And at 10P, ‘La Malquerida’ was a disappointment as it finished fourth with a 0.9 A18-49 rating, which suffered the indignity as it was behind Telemundo’s ‘El Señor de los Cielos’ which pulled in a 1.0 A18-49 rating.
FOX
The Animal Network of Broadcast had Rerun Tuesday. At 8P, a rerun of ‘MasterChef’ drew 2.08 million viewers and a 1.5/2. At 9P, a rerun of ‘New Girl’ drew 1.11 million viewers and a 1.0/2. At 930P, a rerun of ‘The Mindy Project’ pulled in 1.20 million viewers and a 0.9/1. With this effort, if that is to be considered the appropriate word, the suits at Murdochville are destined to failure this coming season.
The CW
The Little Network That Couldn’t really didn’t even pay its viewer bill on Tuesday. At 8P, it ran a rerun of ‘Arrow’ and drew 700,000 viewers and a 0.6/1. Then at 9P, it aired a rerun of ‘Supernatural’ and drew 580,000 viewers and a 0.5/1. What more can be said? While some critics claim the young are abandoning television due to mobile, digital and the world of expanded alternatives, the real reason is that suits at networks like this are robots of the accounting departments. Under the guise of maximizing profits and with the false promise of a unique demographic reach, nothing is being done to retain the audience until the next season comes around which will be like the last season and the season before that. The more that bean counters are in charge, networks will suffer. Television is a creative entertainment medium least we forget.
Late Night
NBC’s ‘The Tonight Show Starring Jimmy Fallon’ drew a 2.9/8; CBS’s ‘Late Show with David Letterman’ had a 2.0/5; and ABC’s ‘Jimmy Kimmel Live’ produced a 1.7/5. NBC’s ‘Late Night with Seth Meyers’ finished with a 1.3/5; CBS’s ‘Late Late Show with Craig Ferguson’ and ABC’s ‘Nightline’ averaged a 1.1/4.
For The Record
CBS was #1 for the third straight day on Tuesday with 9.419 million viewers and a 5.6 rating and a 9 share of the available audience which was 17% above the same day a year ago. NBC came in second with 7.408 million viewers and a 4.9/8, 9% above a year ago. ABC finished with 3.460 million viewers and a 2.5/4, 11% below a year ago. Univision finished with 2.919 million viewers and a 1.5/3. TNT finished as the #1 cable network on Tuesday with 2.691 million viewers. TLC finished #6 with 2.276 million viewers. FOX News Channel finished #7 with 2.208 million viewers. TBS finished #8 with 2.184 million viewers. The History Channel finished #9 with 2.031 million viewers. FOX finished 10th on Tuesday with 1.618 million viewers and a 1.2/2, 40% below a year ago. A&E finished #11 with 1.539 million viewers. Telemundo finished 12th with 1.5 million viewers and an 0.9/1. USA Network finished #13 with 1.461 million viewers. ESPN finished #14 with 1.388 million viewers. The CW had 641,000 viewers and a 0.6/1, a whopping 64% below a year ago.
Today In TV History
On this date in 1951, the soap, ‘Search for Tomorrow’ debuted on CBS-TV. It ran on CBS until March 26, 1982, and then it continued on NBC from March 29, 1982 to December 26, 1986. At the time of its final broadcast, it was the longest-running non-news program on television.
Television Broadcast News
‘Kelly & Michael’ Off To Another Big Start
On Tuesday, ‘LIVE with Kelly and Michael’s’ first live broadcast of the new 2014-15 Season improved over the prior season’s first live show (on 9/3/13) by 7% in Households (2.9/11 vs. 2.7/10) in the 56 U.S. Metered Markets and by 18% in Women 25-54 (1.3/10 vs. 1.1/9) in the 25 LPM Markets. ‘LIVE’ tied its 2nd-highest-rated live premiere episode in HHs in 7 years (since 2007), behind only the debut telecast of Kelly Ripa’s and Michael Strahan’s new partnership in 2012. ‘LIVE with Kelly and Michael’ ranked No. 1 in its hour in 9 of the Top 10 U.S. markets in Homes. Dominating in New York, ‘LIVE’ delivered a winning 3.6/13 in Households, more than doubling its nearest competitor in its 9A time period (NBC’s ‘Today Show’ which had a 1.5/5).
Television Cable News
Top Ten Cable Programs On Monday, September 1, 2014
#1 Love & Hip Hop Atlanta VH1 8P 4.063 million viewers
#2 WWE Entertainment USA 8P 4.009 million viewers
#3 WWE Entertainment USA 10P 3.827 million viewers
#4 WWE Entertainment USA 9P 3.925 million viewers
#5 Houdini HIST 9P 3.709 million viewers
#6 Louisville v Miami ESPN 754P 3.609 million viewers
#7 Fast N Loud DISC 901P 2.803 million viewers
#8 Pawn Stars HIST 830P 2.752 million viewers
#9 T.I. and Tiny 4 VH1 9P 2.431 million viewers
#10 Pawn Stars HIST 8P 2.394 million viewers
Top Ten Cable Programs on Tuesday, September 2, 2014
#1 Rizzoil & Isles TNT 5.037 million viewers @ 9P
#2 19 Kids & Counting TLC 3.293 million viewers @ 9P
#3 The Big Bang Theory TBSC 2.708 million viewers @ 9P
#4 The Big Bang Theory TBSC 2.713 million viewers @ 930P
#5 Houdini HIST 2.660 million viewers @ 9P
#6 The O’Reilly Factor FOXNC 2.655 million viewers @ 8P
#7 The Big Bang Theory TBSC 2.532 million viewers @ 830P
#8 Little People TLC 2.075 million viewers @ 1002P
#9 The Big Bang Theory TBSC 1.999 million viewers @ 8P
#10 American Dad ADSM 1.952 million viewers @ 1030P
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One had another strong evening on Tuesday in the UK. At 9P, ‘In the Club’ remained on top outside of soaps in the Tuesday ratings as the drama’s penultimate episode was up by nearly 300,000 viewers from last week to 4.74 million (22.9%). Later at 1035P after the ‘BBC News’, ’21 Up: The New Generation’ brought in 1.65 million viewers (15.8%).
ITV finished #2 on the evening beginning at 8P with the documentary ‘Harry at 30’ and it interested 3.07 million viewers (15.1%). At 9P, a new special ‘Gems TV’ fell below expectations to 1.43 million viewers (6.9%). When you lose half of your audience, it is not a good sign when Channel 5 now become extremely competitive for the #2 slot.
Channel 5 began at 8P with ‘Cowboy Builders’ and it had 758,000 viewers (3.8%). It was followed at 9P by the CBS’ drama, ‘CSI’ and it pulled in a big 1.42 million viewers (6.9%). At 10P, the latest ‘Celebrity Big Brother’ increased the audience with 1.52 million viewers (9.7%).
BBC Two at 7P began with ‘Young Vets’ which brought in 1.34 million viewers (7.2%). It was followed at 8P by ‘Tricks of the Trade’ with 1.89 million viewers (9.4%). At 9P, ‘Super Senses’ drew 1.33 million viewers (6.4%).
Channel 4 at 8P had ‘Dogs: Their Secret Lives’ and non-cat lovers watched as part of the 1.33 million viewers (6.6%). At 9P, ‘Worst Place to Be a Pilot’ is probably not in the air, and it attracted 991,000 viewers (4.8%). And at 10P, ‘Hotel Hell’ dropped the audience further, to 766,000 viewers (4.9%).
BBC Three presented at 9P, ‘Don’t Tell the Bride’, probably not always a good thing to do, had 643,000 viewers (3.1%)At 10P, ‘Sexy Beasts’ dropped like a lead balloon with only 295,000 viewers (1.7%).
ITV 2 at 9P had ‘Educating Joey Essex’ and it was seen by 475,000 viewers (2.3%).
Down Under
Network Nine again powered to #1 in Australia on Tuesday as it pulled in another dominating evening with 32.4% share of the available audience. With three of the top three programs on Tuesday, there was little doubt of its superiority. #1 was agin ‘The Block Glasshouse’ with 1,211,000 viewers. #2 was ‘Nine News’ with 1,191,000 viewers, 158,000 ahead of its main rival. #3 was ‘Nine News 6:30’ with 1,072,000 viewers. #6, ‘A Current Affair’ drew 950,000 viewers, slightly more than its usual audience level.
Seven finished second 28.0% share. #4 was ‘Seven news’ with 1,033,000 viewers; #5, ‘Seven News/Today Tonight’ with 953,000 viewers; #7, ‘Home and Away’ with 897,000 viewers and #9, ‘Winners & Losers’ with 770,000 viewers.
Ten came in third on Tuesday with 17.8% share as it had one program in the Top Ten which was #10, ‘Family Feud’ with 697,000 viewers.
ABC1 finished fourth with 15.7% share. It also had one program in the Top Ten which was #8, ‘ABC News’ which drew 816,000 viewers.
SBS finished fifth with an above average 6.0% share.
Wednesday Overnight Australian Ratings
Nine edged ahead for another victory with a 30.8% share of the available audience on Wednesday led by #1 ‘The Block Glasshouse’ with 1,151,000 viewers. #2 was ‘Nine News’ with 1,137,000 viewers and the top newscast in the nation. #3 was ‘Nine News 630’ with 1,093,000 viewers. #6 was ‘A Current Affair’ with 992,000 viewers.
Seven narrowly missed the top spot with a 30.7% share. It had the #4 program, ‘Seven News’ with 1,050,000 viewers and #5, ‘Seven News/Today Tonight’ with 1,033,000 viewers. Also, #7, ‘The Force-Behind the Line’ drew 944,000 viewers; #8, ‘Border Security-Australia’s Front Line’ with 909,000 viewers and #9, ‘Home and Away’ with 871,000 viewers.
Ten came in third with 19.3% share. It had one program in the Top Ten, #10, ‘The Bachelor Australia’ with 863,000 viewers.
ABC1 finished fourth with 15.2% share.
SBS came in fifth with 4.1% share.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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