Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Friday, August 29, 2014 (Posted 08.30.14)
CBS and ‘Blue Bloods’ #1 on Friday.
CBS
The Tiffany Network used their powerful Friday lineup, with all reruns, to take it to the top on Friday in prime time. At 8P, a rerun of ‘CSI’ drew 4.91 million viewers, which was more than 1 1/2 million viewers ahead of their nearest competitor. At 9P, a rerun of ‘Hawaii Five-0’ upped the ante with 5.33 million viewers and again are #1 in their time slot. But it was at 10P when the Master of Friday, ‘Blue Bloods’ finished the evening, again raising the total to 5.71 million viewers and not only taking the #1 spot in its time slot but #1 overall on the evening.
NBC
The Peacock Network began the evening at 8P with a rerun of ‘Running Wild With Bear Grylls’ and drew only 2.88 million, which ranked third in its time slot. But at 9P, two hours of a rerun of ‘Dateline’ pulled in 4.57 million viewers, boosting 30 Rock into second place for the evening.
ABC
The Alphabet Network simply couldn’t push ahead just a bit to capture second on the evening. At 8P, a rerun of ‘Last Man Standing’ pushed hard to finished #2 in its time slot with 3.44 million viewers. At 830P, another rerun of ‘Last Man Standing’ finished with 3.36 million viewers, slipping just a bit. At 9P, a rerun of ‘Shark Tank’ lifted up the audience on the network but fell to third in its time slot with 3.86 million viewers. Then at 10P, with a rerun of ’20/20′, it could not but ‘Dateline’s’ position and drew only 3.82 million viewers, finishing third in its time slot and for the evening.
FOX
The Animal Network of Broadcast continued their sorry plight with rerun Friday. At 8P, a rerun of ‘MasterChef’ drew 2.12 million viewers. At 9P, a rerun of ‘Bones’ drew 2.10 million viewers. It doesn’t take a genius to figure out you cannot claim victory by only averaging 2.11 million viewers. The Murdoch Minions did it again. They simply are no better than finishing fourth.
The CW
The Little Network That Couldn’t really has a very good program leading off their evening. Remembering anything over one million viewers is good for TLNTCouldn’t, at 8P, ‘Masters of Illusion’ pulled in a 1.39 million viewer average. And at 830P, a rerun of ‘Whose Line Is It Anyway?’ pulled in 1.24 million. But it was at 9P the couldn’t. A rerun of this week’s ‘America’s Next Top Model’ pulled in 950,000 viewers. Another last place for TLNTC.
For The Record
CBS finished #1 on Friday which is normal, this time with 5.32 million viewers. NBC finished second with 3.80 million viewers. ABC slipped to third with 3.69 million viewers. FOX limped in next with 2.11 million viewers. The CW finished with 1.13 million viewers.
Today In TV History
On this date in 1993, Bill Murray as guest and Billy Joel became the first musical guest on the very first show of CBS-TV’s ‘The Late Show with David Letterman’ when the show debuted. And in case you did see the above, now below is the actual promo for the first show.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
While everyone in the UK is waiting for Saturday night and the next season of ‘The X Factor’ on ITV, BBC One had a couple of so-so sitcom’s. First was the second season of David Walliams’ ‘Big School’ which began with a disappointing 2.85 million viewers and a 14.2% share of the available audience. Then, ‘Boomers’ continues it slid by drawing only 3.01 million viewers (14.4%) which was down 550,000 viewer from the second episode.
In the meantime, ‘The Great British Bake Off: An Extra Slice’ drew the biggest audience of the night outside of BBC One or ITV, with a series high of 2.52 million viewers and a 12.1% share of the available audience.
Down Under
Network Seven took top honors on Friday in Australia with a powerful 33.7% share of the available audience. But it was a very low rated evening in the nation as the #1 program ‘Seven News’ drew only 978,000 viewers. #3 was ‘Seven news/Today Tonight’ with 910,000 viewers. #5 was ‘Better Homes and Gardens’ with 830,000 viewers.
Nine came in second on Friday with 27.9% share as it had ‘#2, ‘Nine News’ with 930,000 viewers. #4 was ‘Nine News 6:30’ with 846,000 viewers. #6 was ‘A Current Affair’ with 683,000 viewers, some 300,000 viewers below its regular average. #9 was ‘Friday Night NRL Live’ with 584,000 viewers.
Ten came in third with 17.6% share. #8 was ‘Ten Eyewitness News’ with 588,000 viewers. And, #10 was ‘Family Feud’ which drew 576,000 viewers
ABC1 finished fourth with 15.8% share as it had #7, ‘ABC News’ which drew 653,000 viewers.
SBS finished fifth with 5.0% share.
As you can see, no matter where people were watching the tube, they were
Switching Channels!
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Joao Gilberto ‘Desafinado’
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