Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Thursday, August 28, 2014 (Posted 08.29.14)
The Tiffany Network began, on one of the slowest nights of the year, at 8P, with a rerun of ‘The Big Bang Theory’ and it drew 6.49 million viewers and a 2.9/5. At 830P, a rerun of ‘The Millers’ pulled in 6.31 million viewers and a 2.6/5. At 9P, ‘Big Brother’ won the evening as it drew 7.50 million viewers and a 3.6/7. Then at 10P, a rerun of ‘Elementary’ drew 4.48 million viewers and a 2.3/4 to win its time slot. Please see the Evening Note below.
The Peacock Network placed a season finale in a sandwich of two reruns. At 8P, a rerun of ‘Hollywood Game Night’ pulled in 5.86 million viewers and a 2.4/4 as it was the top program on the night at 30 Rock. Ouch! Then at 9P, ‘Welcome to Sweden’ drew 4.89 million viewers and a 1.6/3. At 930P, the season finale of ‘Welcome to Sweden’ drew 4.40 million viewers and a 1.3/2. Then at 10P, a rerun of ‘America’s Got Talent’ drew 4.12 million viewers and a 1.6/3. Must be the beginning of Labor Day weekend. And ‘Sweden’ has been renewed?
The Animal Network of Broadcast had a night. At 8P, they ran a rerun of ‘Sleepy Hollow’ which drew 4.46 million viewers and a 1.2/2. And at 9P, a rerun of ‘Bones’ pulled in 4.99 million viewers and a 1.7/3. It was just a bad night for the Murdoch Minions.
The Alphabet Network flopped to fourth on Thursday by putting up a two-hour edition, at 8P, of ‘The Quest’ as it really didn’t help when it drew 3.91 million viewers and a 1.2/3. At 9P, the second episode of ‘The Quest’ had a ridiculously low 0.8/1. At 10P, ‘World’s Wildest Commercials’ ran through a host of spots from around the world drew 4.17 million viewers and a 2.3/4. Proving one thing…people will watch a show of just commercials rather than a show itself.
The Little Network That Couldn’t decided to throw away Thursday and place two reruns on their schedule with predictable results. At 8P, a rerun of ‘The Vampire Diaries’ drew 1.38 million viewers and a 0.5/1. At 9P, a rerun of ‘The Originals’ pulled in 1.28 million viewers and a 0.4/1. Result? Not very good.
Evening Note: Due to the numerous pre-emptions across the networks for preseason football, all individual series results are approximate. CBS was preempted 27% of the U.S. from 8-9P, 23% from 9-10P and 13% from 10-11P. FOX was preempted in San Francisco with the Oakland Raiders defeating the World Champion, Seattle Seahawks.
NBC’s ‘The Tonight Show Starring Jimmy Fallon’ with a rerun had a 2.0/5 ; CBS’s ‘Late Show with David Letterman’ finished with a 1.9/5; and ABC’s ‘Jimmy Kimmel Live’ finished with a 1.8/5. At 1235A, ABC’s ‘Nightline’ won the time slot again with an average of 1.1/4. NBC’s ‘Late Night with Seth Meyers’ with a rerun finished second again and tied ‘Late Late Show with Craig Ferguson’ which was also a rerun both finishing with a 1.0/4. At 135A, NBC’s ‘Carson Daly’ finished with a 0.7/3.
For The Record
CBS won Thursday with 6.125 million viewers and a 2.9/5. NBC came in second with 4.874 million viewers and a 1.8/3. FOX had 4.728 million viewers and a 1.4/2. ABC finished with 3.997 million viewers and a 1.4/3. The CW drew 1.327 million viewers and a 0.4/1.
Today In TV History
On this date in 1940, Peter Goldmark of CBS announced his invention of a color TV system. Above is an historic view of the first test in color in 1949. This is a rare look into the history of television.
Television Cable News
Top Ten Wednesday Cable Programs August 27, 2014
#1 American Pickers HIST 3.196 million viewers @ 9P
#2 The O’Reilly Factor FOXNC 2.659 million viewers @ 8P
#3 The Big Bang Theory TBS 2.410 million viewers @ 10P
#4 American Restoration HIST 2.368 million viewers @ 1003P
#5 The Big Bang Theory TBS 2.356 million viewers @ 1030P
#6 The Big Bang Theory TBS 2.308 million viewers @ 930P
#7 The Kelly File FOXNC 2.270 million viewers @ 9P
#8 Law & Order: SVU USA 2.237 million viewers @ 9P
#9 Law & Order: SVU USA 2.156 million viewers @ 8P
#1 American Pickers HIST 2.099 million viewers @ 8P
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One topped all in the UK on Thursday. At 8P, ‘DIY SOS: The Big Build’ returned with 4.48 million viewers (22.6%). At 9P, the network really took off as Brendan O’Carroll’s appearance on ‘Who Do You Think You Are?’ topped the ratings on Thursday. The ‘Mrs Brown’s Boys’ star’s turn on the ancestry series brought in 5.30 million viewers (25.7%). AT 1035P, ‘Motorway Cops’ brought in 2.34 million viewers (20.9%). It was a good night for One.
ITV at 730P had ‘Tonight: The Food We Eat’ and it drew 2.51 million viewers (13.8%). At 830P, ‘Harbour Lives’ had 2.16 million viewers (10.7%). Then at 9P, ‘Prom Crazy’ drew 1.51 million viewers (7.3%).
BBC Two finished third on Thursday beginning at 7P with live athletics coverage as it drew 1.32 million viewers (7.0%). It was followed, at 9P, by ‘Natural World’ with 1.28 million viewers (6.2%).
Channel 4 presented at 8P ‘Location, Location, Location’ and it drew 1.12 million viewers (5.7%). It was followed at 9P by ‘Stammer School’ with 824,000 viewers (4.0%). At 10P, ‘First Time Farmers’ drew 525,000 viewers (3.4%).
Channel 5 at 8P had ‘Burned Alive: Anatomy of a Murder’ as it brought in 663,000 viewers (3.4%). It was followed at 9P by the latest ‘Celebrity Big Brother’ with 1.70 million viewers (8.3%). At 10P, ‘Suspects’ concluded with 697,000 viewers (4.5%).
BBC Three at 10P had ‘Cuckoo’ and it brought in 532,000 viewers (3.2%). At 1030P, ‘Siblings’ brought in 476,000 viewers (3.4%).
Network Nine wins back top honors in Australia on Wednesday evening with a strong 32.9% share of the available audience. And they did it with four programs in the Top Ten with #1, ‘Nine News’ leading the way with 1,013,000 viewers, the top newscast in the nation, 43,000 viewers ahead of its main competition. #3 was ‘Nine News 6:30’ with 932,000 viewers, finishing 5,000 viewers ahead of its main rival. #6 was ‘A Current Affair’ with 831,000 viewers. And #9 was ‘The Footy Show’ with 702,000 viewers.
While Seven also had four programs in the Top Ten, it didn’t have the fire power. #2 was ‘Seven News’ with 964,000 viewers. #4, ‘Seven News/Today Tonight’ drew 927,000 viewers. #5, ‘Home and Away’ pulled in 882,000 viewers. And, #7 was ‘The World’s Oddest Animal Couples’ with 765,000 viewers.
Ten came in third on Wednesday with 17.4% share of the available audience. It also had #10, ‘The Bachelor Australia’ which drew 661,000 viewers.
ABC1 finished fourth on the evening with 16.7% share and had one program in the Top Ten, ‘#8 ‘ABC News’ which drew 731,000 viewers.
SBS was fifth with 5.8% share.
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Today’s featured ‘Music to read overtheshouldermedia by’:
Charlie Parker and Coleman Hawkins with Hank Jones on Piano; Ray Brown on Double bass and Buddy Rich on Drums.