Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Wednesday, August 27, 2014 (Posted 08.28.14)
NBC Was #1 On Wednesday as ‘America’s Got Talent’ Was The Top Program.
NBC
The Peacock Network slipped ahead of CBS on Wednesday to take the prime time crown. At 8P a rerun of ‘AGT’ finished in second-place with 5.50 million viewers and a 3.8/7. But at 9P, the live version of ‘America’s Got Talent’ dominated the evening with 9.30 million viewers and a 6.1 rating/10 share in the household overnights, which was equal to the year-ago evening. And at 10P, it led into a second-place ‘Taxi Brooklyn’ which drew 4.70 million viewers and a 2.9/5. It was 32% above failed year-ago dramedy ‘Camp’ (2.2/4 on 8/28/13). For those critics who say that ‘Taxi Brooklyn’ is not good enough, baloney. This is one of the great new programs on the air this summer. This give NBC the spark of new life it needs. Look what it did to the competition this summer on Wednesday. It smashed CBS and the over-hyped critic favorite, ‘Extant’. Moral: critics don’t know everything. They just talk.
CBS
The Tiffany Network came up a bit short on Wednesday. It was #1 in the 8P hour, as usual, as ‘Big Brother’ pulled in 6.78 million viewers and a 4.4/8, which was equal to a year earlier. But at 9P, that critic favorite was back and it led into two more episodes the drama ‘Extant’ which drew 5.72 million viewers and a 3.8/6. Moral: critics don’t know anything.
ABC
The Alphabet Network had a lovely Wednesday evening reruns of sitcoms as at 8P, ‘The Middle’ brought in 4.12 million viewers and a 2.8/5. At 830P, a rerun of ‘The Goldbergs’ drew 3.80 million viewers and a 2.6/4. At 9P, there were two rerun episodes of Emmy winner ‘Modern Family’ which drew 4.46 million viewers and a 3.0/5. At 10P, in the season finale, the drama ‘Motive’ concluded with a 3.70 million viewers and a 2.4/4, which trailed year-ago newsmagazine ‘ABC’s Lookout’ (2.7/ 5 on 8/28/13) by 11%.
FOX
The Animal Network of Broadcast brought us at 8P the tired ‘So You Think You Can Dance’ and it pulled in 3.58 million viewers and a 2.8/ 5, which basically felt very old. Moral: critics probably like it.
The CW
The Little Network That Couldn’t at 8P had ‘Penn & Teller: Fool Us’ and it remained on of the bright hopes on The CW with 1.72 million viewers and a 1.3/2. Comparably, that was 44% above a rerun of ‘Arrow’ on the year-ago evening. Next at 9P was a rerun of ‘The 100’ which pulled in 620,000 viewers and a 0.4/1. Moral: Thank goodness for Penn & Teller.
For The Record
NBC finished #1 on Wednesday with 6.487 million viewers and a 4.3/7. CBS came in second with 6.074 million viewers and a 4.0/7. ABC came in with 4.043 million viewers and a 2.7/5. FOX finished with 3.582 million viewers and a 2.8/5. Univision finished with 2.8 million viewers and a 1.5/3. Telemundo had 1.5 million viewers and a 0.9/2. The CW drew 1.168 million viewers and a 0.9/1.
Today In TV History
On this date in 1945, there were only seven cities in the U.S. that had licenses for commercial television stations. They were: Chicago (WBKB, which was established in 1943); New York (There were three stations, WABD, which was established on June 28, 1042; WCBS, which was established on July 1, 1941; and WNBT, which was established on July 1, 1941); Schenectady (WRGB, which was established on November 10, 1939); Philadelphia (WPTZ, which was established in September 1941); Milwaukee (WMJT, which had a certificate); Chicago (WTZR, which had a certificate) and Hollywood (KTSL, which had a certificate). The above is a fascinating story about what they thought television would be like, way back in 1945 as the troops began coming home.
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Advertising Note
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Across The Pond
BBC One at 8P had ‘The Great British Bake Off’ and it climbed to new heights for its latest episode on Wednesday, as it featured a particularly controversial moment and rose to 8.10 million viewers (35.6%), increasing by around 700,000 viewers from last week. Later, at 9P, ‘Last Chance Academy’ brought in 2.45 million viewers (11.9%). At 1035P, ‘A Question of Sport’ brought in 2.00 million viewers (15.5%).
BBC Two at 7P had ‘Young Vets’ and it brought in 1.16 million viewers (6.1%). That was followed at 8P by ‘Hotel India’ with 2.03 million viewers (8.9%). At 9P, ‘Horizon’ fell to 1.55 million viewers (7.5%).
ITV at 8P brought us ‘Secret Life of Cats’ and 1.87 million meowed (8.2%). It was followed at 9P by ‘Secrets from the Asylum’ with 1.82 million viewers (8.8%).
Channel 4 began at 8P with ‘Double Your House for Half the Money’ and it was seen by 883,000 viewers (3.9%). At 9P,’Star Paws’ should have been matched with ITV’s ‘Secret Life of Cats’ as it brought in 963,000 viewers (4.7%).
Channel 5 at 8P had ‘Emergency Bikers’ and it continued with 613,000 viewers (2.7%). At 9P it was followed by the latest ‘Celebrity Big Brother’ which pulled in 1.74 million viewers (8.5%). At 10P, 5 fell back to earth with ‘Suspects’ as it pulled in 630,000 viewers (4.0%)
BBC Three topped the multichannels with the movie, ‘Indiana Jones and the Kingdom of the Crystal Skull’ and 1.19 million viewers watched (6.6%) at 9P.
Down Under
Seven tops all on Wednesday evening with a 31.1% share of the available audience. It had the #2 program of the evening, ‘Seven news’ which drew 1,074,000 viewers. #3 was ‘Seven News/Today Tonight’ which drew 1,070,000 viewers. #7 was ‘Home and Away’ with 881,000 viewers. #8 was ‘The Force-Behind the Line’ which pulled in 875,000 viewers. And, #9 was the fifth program in the Top Ten for Network Nine with ‘Border Security-Australia’s Front Line’ which drew 860,000 viewers.
Nine finished second with 28.7% share. It had the #1 program and the #1 newscast of the evening in ‘Nine News’ which drew a nation’s high of 1,109,000 viewers, some 35,000 more viewers than its competition at Seven. #4 was ‘Nine news 6:30’ which drew 1,069,000 viewers. #5 was ‘The Block Glasshouse’ with 1,066,000 viewers. #6 was ‘A Current Affair’ which drew 1,007,000 viewers.
Ten came in third with a 19.5% share.
ABC1 finished with 15.9% share and one program in the Top Ten on Wednesday, #10, ‘ABC News’ which drew 778,000 viewers.
SBS had a 4.7% share, done from the previous evening.
So you can see, no matter where people were watching television, they were…
Thursday Australia Overnight Ratings Results
Network Nine wins back top honors in Australia on Wednesday evening with a strong 32.9% share of the available audience. And they did it with four programs in the Top Ten with #1, ‘Nine News’ leading the way with 1,013,000 viewers, the top newscast in the nation, 43,000 viewers ahead of its main competition. #3 was ‘Nine News 6:30’ with 932,000 viewers, finishing 5,000 viewers ahead of its main rival. #6 was ‘A Current Affair’ with 831,000 viewers. And #9 was ‘The Footy Show’ with 702,000 viewers.
While Seven also had four programs in the Top Ten, it didn’t have the fire power. #2 was ‘Seven News’ with 964,000 viewers. #4, ‘Seven News/Today Tonight’ drew 927,000 viewers. #5, ‘Home and Away’ pulled in 882,000 viewers. And, #7 was ‘The World’s Oddest Animal Couples’ with 765,000 viewers.
Ten came in third on Wednesday with 17.4% share of the available audience. It also had #10, ‘The Bachelor Australia’ which drew 661,000 viewers.
ABC1 finished fourth on the evening with 16.7% share and had one program in the Top Ten, ‘#8 ‘ABC News’ which drew 731,000 viewers.
SBS was fifth with 5.8% share.
Switching Channels!
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Dizzy Gillespie & Stan Getz: A Night In Tunisia
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