Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Tuesday, August 26, 2014 (Posted 08.27.14)
The Peacock Network was victorious on the final Tuesday in the month of August of 2014 as at 8P, ‘Food Fighters’ began the evening with 4.70 million viewers. Then at 8P, ‘America’s Got Talent’ powered the 30 Rock to victory with a strong 9.40 million viewers and the top ranking show of the evening.
The Tiffany Network had a night of reruns of their powerful night of programs. But reruns just could not do it as at 8P, a rerun of the world’s top police procedural,’NCIS’, drew 8.90 million viewers with the powerful, season finale ‘Honor Thy Father’ episode centering on the passing of one of the cast members, Ralph Waite, who played Jethroe’s father, Jackson Gibbs.
At 9P, a rerun of ‘NCIS: Los Angeles’ featuring the episode which centered around a deep cover NCIS Agent walking a tightrope between right and wrong drew 6.69 million viewers. Then at 10P, a rerun of ‘Person Of Interest’ drew 4.72 million viewers as the episode which centered on the capture of one of the leads have our head’s scratching with what will come next as the new season begins.
The Alphabet Network did it’s middle thing…not good enough to be in the top tier yet not bad enough to be in the bottom of the barrel. At 8P, ‘Bachelor in Paradise’ in a two-hour episode, pulled in 4.81 million viewers. At 10P, ’20/20′ pulled in 3.81 million viewers to complete the evening.
The Animal Network of Broadcast nearly died on Tuesday. At 8P, a rerun of ‘Family Guy’ drew 1.60 million viewers. Then at 830P, a rerun of ‘Brooklyn Nine-Nine drew in 1.37 million viewers. At 9P, a rerun of ‘New Girl’ pulled in 1.25 million viewers while at 930P, a rerun of The Mindy Project’ drew 1.39 million viewers. How can the Murdoch Minions believe this lineup will improve this coming season?
The Little Network That Couldn’t flopped on Tuesday. There is no candy coating on how miserable Tuesday was for the CBS/Warner Bros. combine network. At 8P, a rerun of ‘iHeartRadio Album Release Party with Maroon 5’ drew viewers. Then at 9P, a rerun of ‘Supernatural’ pulled in viewers. Obviously, this lineup will have a difficult time finishing in the top ten of all network performances on this Tuesday evening when the cable networks are heard from.
At 1035P, a rerun of the ‘Tonight Show Starring Jimmy Fallon’ finished #1 with a 2.3/6; CBS’s ‘Late Show with David Letterman’ had a 2.0/5; and ABC’s ‘Jimmy Kimmel Live’ pulled in a 1.7/5. At 1235A, ABC’s ‘Nightline’ was #1 with an averaged a 1.1/4; a rerun of NBC’s ‘Late Night with Seth Meyers’ finished second with a 1.0/4 to tie CBS’ ‘Late Late Show with Craig Ferguson’ with 1.0/4. At 135A, ‘Last Call with Carson Daly’ averaged a 0.7/3.
For The Record
NBC finished #1 on Tuesday with 7.843 million viewers and a 4.7/8. CBS came in second with 6.771 million viewers and a 4.5/8. ABC finished third with 4.476 million viewers and a 3.1/5. Univision finished with 2.850 million viewers and a 1.5/3. Telemundo finished with 1.6 million viewers and a 0.9/2. Fox came in with 1.402 million viewers and a 1.0/2. The CW finished with 641,000 average viewers and a 0.4/1 during prime time on Tuesday.
Today In TV History
On this date in 1948, on ‘Meet the Press’, Whitaker Chambers accused Alger Hiss of being a communist. It was a bombshell. And it led into one of the biggest stories of the 1950s in America.
Television Cable News
Top Ten Cable Programs On Tuesday, August 26, 2014
#1 Rizzoli & Isles TNT 5.163 million viewers @ 9P
#2 The Big Bang Theory TBS 2.787 million viewers @ 930P
#3 The Big Bang Theory TBS 2.646 million viewers @ 9P
#4 The Big Bang Theory TBS 2.358 million viewers @ 830P
#5 Counting Cars HIST 2.304 million viewers @ 9P
#6 Counting Cars HIST 2.300 million viewers @ 931P
#7 Pretty Little Liars FAM 2.294 million viewers @ 8P
#8 Rizzoli & Isles TNT 2.159 million viewers @ 1001P
#9 American Dad ADSM 2.129 million viewers @ 1030P
#10 American Dad ADSM 1.865 million viewers @ 10P
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One won the evening behind the drama, ‘In The Club’ which was the top program of the evening outside of the soaps and brought in 4.45 million viewers (20.6%).
ITV at 730P began the evening with a rerun of ‘Ade at Sea’ and it won its time slot by appealing to 2.41 million viewers (12.9%). However at 8P, a rerun of ‘Midsomer Murders’ was seen by 2.55 million viewers (12.2%).
BBC Two at 7P had ‘Young Vets’ and it was seen by 1.29 million viewers (7.2%). It was followed at 8P by ‘Russia’s Lost Princesses’ with 1.51 million viewers (7.5%). At 9P, ‘Super Senses’ drew 1.37 million viewers (6.3%).
Channel 4 at 8P presented ‘Dogs: Their Secret Lives’ and 1.63 million viewers (8.1%) sniffed around. At 9P, ‘The Worst Place to be a Pilot’, which had nothing in common with ‘Dogs’, had 1.17 million viewers (5.4%). Then at 10P, FOX’s Gordon Ramsay’s ‘Hotel Hell’ which had nothing to do with ‘Pilot’ drew 771,000 (4.6%) lovers of screaming and shouting.
Channel 5 at 8P brought on ‘Cowboy Builders’ and it interested 783,000 viewers (3.9%). It was followed at 9P, the latest CBS ‘CSI’ drew 1.13 million viewers (5.2%). At 10P, ‘Celebrity Big Brother’ was the network’s top show with 1.58 million viewers (9.6%).
BBC Three at 9P had ‘Don’t Tell the Bride’ and it entertained 664,000 viewers (3.1%). AT 1130P, ‘Family Guy’ had 856,000 viewers (10.4%).
Sky1 at 7P presented ‘Got To Dance’ and it drew 328,000 viewers (1.7%).
Nine powers through to the top Network position again with a solid 32.0% share of the available audience in Australia on Tuesday evening. And again, it had the #1 program in the nation, ‘The Block Glasshouse’ which drew 1,181,000 viewers. It also had the #3 program, ‘Nine News’ which delivered 1,067,000 viewers and #4, ‘Nine News 6:30’ which drew 1,057,000 viewers. #6 was ‘A Current Affair’ with it normal 938,000 viewers.
Seven had five Top Ten programs and a 28.0% share to finish second in the evening. #2 and the top rated newscast in the nation was ‘Seven News’ which drew 1,091,000 viewers. #5 was ‘Seven news/Today tonight’ with 1,038,000 viewers. #7 was ‘Home and Away’ with 926,000 viewers; #8 ‘Winners & Losers’ and #10, ‘Bringing Sexy Back’ with 687,000 viewers.
Ten finished third with 17.3% share.
ABC1 came in fourth and had one Top Ten program which was #9, ‘ABC News’ which drew 809,000 viewers.
SBS finished fifth with 6.4%, above from Monday evening’s horrible finish.
Wednesday Overnight Australian Ratings
Seven tops all on Wednesday evening with a 31.1% share of the available audience. It had the #2 program of the evening, ‘Seven news’ which drew 1,074,000 viewers. #3 was ‘Seven News/Today Tonight’ which drew 1,070,000 viewers. #7 was ‘Home and Away’ with 881,000 viewers. #8 was ‘The Force-Behind the Line’ which pulled in 875,000 viewers. And, #9 was the fifth program in the Top Ten for Network Nine with ‘Border Security-Australia’s Front Line’ which drew 860,000 viewers.
Nine finished second with 28.7% share. It had the #1 program and the #1 newscast of the evening in ‘Nine News’ which drew a nation’s high of 1,109,000 viewers, some 35,000 more viewers than its competition at Seven. #4 was ‘Nine news 6:30’ which drew 1,069,000 viewers. #5 was ‘The Block Glasshouse’ with 1,066,000 viewers. #6 was ‘A Current Affair’ which drew 1,007,000 viewers.
Ten came in third with a 19.5% share.
ABC1 finished with 15.9% share and one program in the Top Ten on Wednesday, #10, ‘ABC News’ which drew 778,000 viewers.
SBS had a 4.7% share, done from the previous evening.
So you can see, no matter where people were watching television, they were…
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