Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Monday, August 25, 2014 (Posted 08.26.14)
NBC won Monday with the ’66th Annual Emmy Awards’ telecast.
NBC
The Peacock Network presented the 66th Annual Emmy Awards from the Nokia Theatre at LA LIVE in downtown Los Angeles on Monday. The list of all of the winners is listed below. For the evening, which began at 8P (ET)/5P (PT), the show drew 15.58 million viewers. At 930P, it reached its peak. It’s NBC’s highest-rated Monday in metered-market households, excluding Olympics, in seven years, since Jan. 15, 2007 (‘Golden Globes’).
CBS
The Tiffany Network ran its regular Monday night lineup against the Emmy’s and at 8P, a rerun of ‘2 Broke Girls’ pulled in 3.93 million viewers. At 830P, a rerun of ‘Mom’, whose Allison Janney, won the Emmy for best supporting actress in a comedy, drew slightly more with 3.93 million viewers watching. At 9P, a rerun of ‘Mike & Molly’ drew 4.87 million viewers while at 930P, a rerun of ‘Two and a Half Men’ drew 4.28 million. At 10P, ‘Under The Dome’ drew 6.59 million viewers as it ranked as the top non-Emmy program of the evening.
FOX
The Animal Network of Broadcast ran its usual lineup on Monday. At 8P, ‘MasterChef’ drew 5.34 million viewers. At 9P, ‘Hotel Hell’ produced 3.90 million viewers. Gordon Ramsey must have been tried in the last hour or people were tired of Gordon Ramsey in the last hour.
ABC
The Alphabet Network had its own weird way of handling an event night. At 8P, ‘Bachelor in Paradise’ drew in 4.60 million viewers. At 10P, ‘Mistresses’ drew 3.17 million. Which all goes to prove one thing: ABC can’t help itself when it comes to T&A.
Univision
The #1 Hispanic Network in America had a mediocre Monday. At 8P, ‘Mi Corazon es Tuyo’ delivered a 1.3 A18-39 ratings which ranked it third in the time slot. At 8P, ‘Hasta el fin del Mundo’ did the same, again with a 1.3 A18-49 ratings and a third place rank in its time slot. At 10P, ‘La Malquerida’ had a 1.0 A18-49 rating but held the third place position in its time slot within this demo.
The CW
The Little Network That Couldn’t tried. At 8P, a rerun of ‘Whose Line Is It Anyway?’ drew 1.24 million viewers and at 830P, another rerun of ‘Whose Line Is It Anyway?’ drew even more, 1.27 million viewers. At 9P, ‘America’s Next Top Model’ drew 1.08 million viewers. Anytime The CW can stay above 1 million viewers for all of its program in a single night is considered a victory or sorts. Thus: it tried.
For The Record
NBC powered through with the 66th Annual Emmy Awards presentation and was #1 on Monday with 15.58 million viewers and an 10.2 rating and 18 share of the available audience. CBS finished second with 5.04 million viewers and a 3.3/5. FOX had 4.62 million viewers and a 2.8/5. ABC had 4.16 million viewers and a 2.9/5. USA Network finished with 3.974 million viewers. Univision finished with a 1.6/3. Telemundo had a 0.9/2. The CW finished with 1.16 million viewers and a 0.7/1.
Today In TV History
On this day in 1939, the first televised major league baseball games were shown. The event was a double-header between the Cincinnati Reds and the Brooklyn Dodgers at Ebbets Field in Brooklyn. Although there is no footage from that famed telecast, the above is a view of the 1939 World Series by a fan who had an 8mm color film camera.
Television News
66th Annual Emmy Award Winners
Best Drama Series
“Breaking Bad” (WINNER)
Best Comedy Series
“Modern Family” (WINNER)
Lead Actor in a Drama Series
Bryan Cranston, “Breaking Bad” (WINNER)
Lead Actress in a Drama Series
Julianna Margulies, “The Good Wife” (WINNER)
Lead Actor, Comedy
Jim Parsons, “The Big Bang Theory” (WINNER)
Lead Actress, Comedy
Julia Louis Dreyfus, “Veep” (WINNER)
Lead Actor in a Miniseries or a Movie
Benedict Cumberbatch, “Sherlock: His Last Vow” (WINNER)
Lead Actress in a Miniseries or a Movie
Jessica Lange, “American Horror Story: Coven” (WINNER)
Helena Bonham Carter, “Burton and Taylor”
Minnie Driver, “Return to Zero”
Sarah Paulson, “American Horror Story: Coven”
Cicely Tyson, “The Trip to Beautiful”
Kristen Wiig, “The Spoils of Babylon”
Supporting Actor, Drama
Aaron Paul, “Breaking Bad” (WINNER)
Supporting Actress, Drama
Anna Gunn, “Breaking Bad” (WINNER)
Supporting Actor, Comedy
Ty Burrell, “Modern Family” (WINNER)
Supporting Actress, Comedy
Allison Janney, “Mom” (WINNER)
Reality-Competition Series
“The Amazing Race” (WINNER)
Variety Series
“The Colbert Report” (WINNER)
Miniseries
“Fargo” (WINNER)
Television Movie
“The Normal Heart” (WINNER)
Supporting Actor, Miniseries or Movie
Martin Freeman, “Sherlock: His Last Vow” (WINNER)
Supporting Actress, Miniseries or Movie
Kathy Bates, “American Horror Story: Coven” (WINNER)
Outstanding Writing for a Drama Series
“Breaking Bad” • Ozymandias • AMC • Sony Pictures Television (WINNER)
Written by Moira Walley-Beckett
Directing for a Drama Series
True Detective • Who Goes There • HBO • HBO Entertainment in association with Neon Black, Anonymous Content, Parliament of Owls and Passenger (WINNER)
Directed by Cary Joji Fukunaga
Directing for a Comedy Series
Modern Family • Vegas • ABC • Picador Productions and Steven Levitan Productions in association with 20th Century Fox Television (WINNER)
Directed by Gail Mancuso
Writing for a Comedy Series
Louie • So Did The Fat Lady • FX Networks • Pig Newton, Inc. and FX Productions (WINNER)
Written by Louis C.K.
Writing for a Miniseries, Movie or a Dramatic Special
Sherlock: His Last Vow (Masterpiece) • PBS • Hartswood West for BBC/Cymru Wales in co-production with Masterpiece (WINNER)
Written by Steven Moffat
Directing for a Miniseries, Movie or a Dramatic Special
Fargo • Buridan’s Ass • FX Networks • MGM and FX Productions (WINNER)
Directed by Colin Bucksey
Writing in a Variety Special
“Sarah Silverman: We Are Miracles” (WINNER)
Directing in a Variety Special
“67th Annual Tony Awards” (WINNER)
Television Cable News
Monday Night Top Ten Cable Program Ratings August 25, 2014
#1 WWE Entertainment USA 4.057 million viewers @ 9P
#2 WWE Entertainment USA 4.005 million viewers @ 10P
#3 Love & Hip Hop Atlanta 3 VH1 3.982 million viewers @ 8P
#4 WWE Entertainment USA 3.859 million viewers @ 8P
#5 Fast N Loud DISC 2.692 million viewers @ 9P
#6 T.I. and Tiny 4 VH1 2.469 million viewers @ 9P
#7 Love & Hip Hop Atlanta 3 VH1 2.160 million viewers @ 1030P
#8 Jessie DSNY 2.090 million viewers @ 8P
#9 The Big Bang Theory TBSC 2.044 million viewers @ 1030P
#10 Atlanta Exes VH1 1.932 million viewers @ 930P
STARZ ‘Outlander’ Draws Record Numbers on Saturday
It was another big week for ‘Outlander’ as 1 million viewers tuned into watch the third episode on Saturday at 9P. 1.7 million viewers in total watched Saturday night. 2.4 million viewers for the total weekend on STARZ, slightly up from the premiere episode (2.3 million viewers).
Digital/Mobile News
mCommerce Fuels Growth In France
Though France’s economy is in the doldrums, the country’s ecommerce sector is enjoying double-digit growth. According to a July 2014 report from CCM Benchmark Group, digital sales were up 14% in 2013, compared with 2012. The analysis was based on data from 50 ecommerce sites, including those of Accor, Carrefour and Air France.
The largest online sellers generally fared best. Overall, seven out of 10 ecommerce merchants in France were profitable in 2013, according to CCM. But among smaller businesses—those with annual turnover of less than €1 million ($1.3 million)—the proportion seeing a profit was just 45%. Much of the sales gain was traceable to mobile devices. Fully 60% of retailers polled said mcommerce was their main growth driver during the year. Across the industry, 12% of online revenues in France came from mcommerce in 2013, a gain of 5 percentage points compared with 2012. But most online sellers also used other strategies to increase their competitiveness in the cutthroat world of retailing. When researchers asked these digital retailers about other sources of growth in 2013, 56% said they personalized offers to consumers, and the same number provided multichannel offerings. Almost half (46%) said international expansion contributed to better sales results in 2013. Two in five posted growth after diversifying their product range, and 14% of merchants said using social media raised their profits.
Delivery was another area where merchants in France aimed to increase their appeal to consumers. Fully 100% of those quizzed by CCM offered home delivery, and 74% of consumers used this option. More than half (53%) of retailers also let shoppers collect their purchases in-store; 44% of shoppers did so. There was one significant mismatch between delivery option and uptake: While 71% of online retailers enabled consumers to collect their shopping at a pickup point, only 34% of customers chose this method.
It is estimated that French business-to-consumer ecommerce sales will reach $47.65 billion this year, surpassing the 2013 total by 10.0%. People purchasing on digital platforms for the first time will fuel some of that rise. More than two-thirds of internet users in France are expected to be digital buyers in 2014. Yet this market still has enormous potential for expansion, if developments in neighboring countries are anything to go by. In Germany, it is expected that nearly 80% of web users ages 14 and older to make a digital purchase this year, and in the UK, 88.0% will do so.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One began the Bank Holiday Monday at 6P with ‘Countryfile’ and it drew 4.30 million viewers and a 23.5% share of the available audience. It was followed at 7P by the coverage of the royal ‘Edinburgh Military Tattoo 2014’ which 4.53 million viewers tuned into (21.0). A rerun at 830P of ‘Miranda’ brought in 3.33 million viewers (13.8%) and then at 9P, ‘New Tricks’ rose slightly from last week to win the ratings outside soaps as the drama climbed by around 50,000 viewers to an average audience of 5.84 million viewers (23.8%). Following the BBC One News at 1035P, a look back on the career of Lord Richard Attenborough was seen by 2.26 million viewers (17.5%).
BBC Two at 8P presented ‘University Challenge’ and it was watched by 2.65 million viewers (11.2%). At 9P, ‘The Scotland Decides’ debate between Alex Salmond and Alistair Darling was followed by 1.66 million viewers (6.8%).
ITV at 8P had ‘Countrywise’ and it brought in 2.49 million viewers (10.5%). It was followed at 9P by the latest ‘Long Lost Family’ which drew in 3.28 million viewers (13.4%).
Channel 4 at 730P had ‘Food Unwrapped’ was seen by only 777,000 viewers (3.4%). At 830P, Richard Ayoade’s ‘Gadget Man’ returned and drew 995,000 viewers (4.0%). That at 9P to the ‘Royal Marines Commando School’ Channel 4 was saved as it brought in 1.34 million viewers (5.5%), the network’s high for the evening.
Channel 5 did little better on this Monday as at 8P, ‘Police Interceptors’ could only attract 931,000 viewers (3.9%). It was followed at 9P by the latest ‘Celebrity Big Brother’ which did beat Channel 4 with 1.41 million viewers (5.8%) in this time slot. But at 10P, CBS’ ‘Under the Dome’ returned for its second season and only drew 807,000 viewers (4.7%).
E4 at 9P had ‘The 100’s’ latest episode and it pulled in 650,000 viewers (2.6%).
Sky1 at 730P had ‘Got To Dance’ but it could only draw 358,000 viewers (1.5%).
Down Under
Nine won again on Monday evening in Australia with a strong 30.2% share of the available audience. Again, the three off the Top Three programs, #1 'The Block Glasshouse' brought in 1,191,000 viewers followed by #2, 'Nine News' with 1,157,000 viewers as the top newscast of the evening and #3, 'Nine News 6:30' which drew 1,098,000 viewers. In addition, Network Nine also had #7, 'A Current Affair' with 994,000 viewers and #8, 'House Husbands' with 928,000 viewers.
Seven came in second with 29.5% share. It had the #4 program, 'Seven News' with 1,006,000 viewers; #5 'The X Factor Results' with 1,057,000 viewers; #6, 'Seven News/Today Tonight' with 1,006,000 viewers and #9, 'Home and Away' with 901,000 viewers.
ABC1 came in third with 20.2% share and had one program in the Top Ten as #10 was 'Australian Story' with 811,000 viewers.
Ten finished fourth with 16.9% share.
SBS came in fifth with a very low 3.4% share.
Tuesday Overnight Australian Prime Time Program Ratings
Nine powers through to the top Network position again with a solid 32.0% share of the available audience in Australia on Tuesday evening. And again, it had the #1 program in the nation, ‘The Block Glasshouse’ which drew 1,181,000 viewers. It also had the #3 program, ‘Nine News’ which delivered 1,067,000 viewers and #4, ‘Nine News 6:30’ which drew 1,057,000 viewers. #6 was ‘A Current Affair’ with it normal 938,000 viewers.
Seven had five Top Ten programs and a 28.0% share to finish second in the evening. #2 and the top rated newscast in the nation was ‘Seven News’ which drew 1,091,000 viewers. #5 was ‘Seven news/Today tonight’ with 1,038,000 viewers. #7 was ‘Home and Away’ with 926,000 viewers; #8 ‘Winners & Losers’ and #10, ‘Bringing Sexy Back’ with 687,000 viewers.
Ten finished third with 17.3% share.
ABC1 came in fourth and had one Top Ten program which was #9, ‘ABC News’ which drew 809,000 viewers.
SBS finished fifth with 6.4%, above from Monday evening’s horrible finish.
So you can see, no matter where people were watching television, they were…
Switching Channels!
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