Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Sunday, August 24, 2014 (Posted 08.25.14)
The Peacock Network began the evening at 7P with a rerun of ‘Dateline’ and drew 6.905 million viewers. Then at 8P, coverage of ‘Sunday Night Football’ with a preseason game between the Cincinnati Bengals and the Arizona Cardinals and drew 6.55 million viewers and a 4.8 rating and an 8 share in metered-market households. The top 10 local markets were: 1. Cincinnati, 20.3/31; 2. Phoenix, 15.2/27; 3. Dayton, 13.0/20; 4. New Orleans, 9.5/14; 5. Memphis, 7.4/10; 6. Greenville, 7.2/11; 7T. Jacksonville, 6.9/10; 7T. Richmond, 6.9/11; 9T. Kansas City, 6.6/11; 9T. Columbus, 6.6/11. NBC won on the strength of football.
The Tiffany Network may have seen how the Fall will look on Sunday nights as NFL football continues to be supreme, even in the preseason. At 7P, a rerun of the legendary ’60 Minutes’ drew 8.375 million viewers, which was the #1 program in its timeslot and #1 on broadcast networks on Sunday. At 7P ‘Big Brother’ drew 7.26 million viewers again winning its time slot, even against NFL football. At 9P, ‘Unforgettable’ drew 6.38 million, falling behind football into second place. And at 10P, the Achilles heal of the network on summer Sundays, ‘Reckless’ drew 4.04 million, dropping Black Rock into second place on the evening.
The Alphabet Network was up to its usual tricks on Sunday and could draw only half as much as either of its competitors, NBC or CBS. At 7P, ‘Wipeout’ drew 2.985 million viewers with is usual silly programming of silly folks doing silly things and always getting wet. Has anyone every completed a single run without falling in the water? At 8P, another episode of ‘Wipeout’ drew the same 2.985 million viewers proving once again that there are 2.985 million who are all wet. At 9P, ‘Rising Star’ drew 3.2 million viewers. Perhaps we are all sung out by this time of the year. And finally at 10P, a rerun of the brilliant ‘Castle’ was the network’s high water mark for the evening with 3.27 million viewers proving that this program can save the Disneyites from themselves on Sunday.
The Animal Network of Broadcast does what the Animal Network of Broadcast always does on Sunday. It runs cartoons. At 7P, a rerun of ‘American Dad’ drew 3.82 million viewers and it did what every other program in the Sunday line up does…finishes last in their time slots. At 730P, a rerun of ‘The Simpsons’ drew 2.34 million viewers as it was in competition with itself on the FXX marathon of all 500+ episode of ‘The Simpsons’. At 8P, another rerun of ‘The Simpsons’ drew 2.50 million viewers making it one of the few programs to present 50 episode of itself in a single 24 hour period on television. At 830P, a rerun of ‘Bob’s Burgers’ drew 1.86 million viewers. At 9P, a rerun of ‘Family Guy’ drew 2.32 million viewers. At 930P, another rerun of ‘Bob’s Burgers’ drew 2.01 million viewers. And this was the network that critics were complaining that ‘Cosmos’ was not drawing enough? Bring back ‘Cosmos’. Perhaps the suits should consider running the lineup in French? Univision beat you by nearly a half a million viewers on Sunday.
For The Record
NBC finished #1 with 6.55 million viewers and a 4.2/7. CBS came in second with 6.51 and a 4.1/7 as they can blame it on ‘Reckless’. ABC finished third with 3.12 million viewers 2.0/3. Univision finished with 2.9 million viewers and a 1.4/2. FOX had 2.48 million viewers and a 1.53. Telemundo had 900,000 viewers and a 0.4/1
Today In TV History
On this date in 1958, ‘Concentration’ aired for the first time on NBC. It ran on the Peacock Network from 1958-73 for over 3,000 episodes.
‘2014 MTV Video Music Awards’ were awarded on Sunday at the Forum in Inglewood, CA, Sunday. Opening the ceremony were a medley of three hit songs, of current: Ariana Grande’s “Break Free,” Nicki Minaj’s “Anaconda” and the trio of Jessie J, Grande and Minaj to perform “Bang Bang.” Other performances included Taylor Swift, Sam Smith, Iggy Azalea with Rita Ora, Maroon 5, Usher with Nicki Minaj, and 5 Seconds of Summer. Video Vanguard winner Beyoncé accepted her award at the conclusion of the show after performing her 15-minute medley of the songs from her 2013 self-titled album.
The following is the entire list of winners on the night:
VIDEO OF THE YEAR
Miley Cyrus – “Wrecking Ball”
BEST HIP-HOP VIDEO
Drake ft. Majid Jordan – “Hold On (We’re Going Home)”
BEST MALE VIDEO
Ed Sheeran ft. Pharrell – “Sing”
BEST FEMALE VIDEO
Katy Perry ft. Juicy J – “Dark Horse”
BEST POP VIDEO
Ariana Grande ft. Iggy Azalea – “Problem”
BEST ROCK VIDEO
Lorde – “Royals”
MTV ARTIST TO WATCH
Fifth Harmony – “Miss Movin On”
BEST LYRIC VIDEO
5 Seconds of Summer – “Don’t Stop”
MTV CLUBLAND AWARD
Zedd ft. Hayley Williams – “Stay the Night”
MICHAEL JACKSON VIDEO VANGUARD
Tonight ‘The 2014 Emmy’s’ on NBC
Will Minnie Drive win an Emmy Award tonight in Hollywood? The star of Sean Hanish’s film, ‘Return To Zero’ is a decided underdog. But so was the movie.
And Speaking of a Sneak Preview…
In one of the most anticipated new shows of this coming year, ABC presents ‘Galavant’ which is supposed to debut during ‘Once Upon…’ is on Winter hiatus. Whenever it comes out, look for Spamalot meets Princess Bride meets an Alan Menken
musical comedy. Which is exactly what it is. Bring on Broadway.
Top Ten Box Office This Weekend (Thru Saturday, August 23, 2014)
Now the top performer at the box office this summer in North America, ‘Guardians of the Galaxy’ edged into the top spot after Saturday.
#1 ‘Guardians of the Galaxy’ 3,371 theaters $17.6M
#2 ‘Teenage Mutant Ninja Turtles’ 3,864 theaters $16.8M
#3 ‘If I Stay’ 2,907 theaters $16.4M
#4 ‘Let’s Be Cops’ 3,140 theaters $11.0M
#5 ‘When the Game Stands Tall’ 2,673 theaters $9.0M
#6 ‘The Giver’ 3,003 theaters (0) $6.7M
#7 ‘The Expendables 3’ 3,221 theaters $6.6M
#8 ‘Sin City: A Dame to Kill For’ 2,894 theaters $6.5M
#9 ‘The Hundred-Foot Journey’ 1,944 theaters $5.6M
#10 ‘Into The Storm’ 2,375 theaters $3.8M
The State of Ecommerce in China in 2014
Online shopping in the country is ‘a lifestyle’
China’s booming ecommerce market is still gaining size and speed, even after several years of eye-popping growth, according to a new eMarketer report, “China Ecommerce: The State of the Market 2014.” Retail ecommerce sales will grow more than 60% this year, with healthy gains projected through 2018. The much anticipated initial public offering of ecommerce giant Alibaba has focused global attention on the Chinese market, but there are a wide variety of players building substantial businesses, including a growing group of specialty and niche retailers. Consumer-to-consumer (C2C) sales have played a major role in the developing market, but many observers expect business-to-consumer (B2C) channels to grow faster and ultimately surpass the C2C market.
A June 2014 survey by GroupM found that nearly three-quarters of digital buyers said they preferred shopping online to shopping in traditional retail outlets. China’s digital buyers are unusual in that they are more likely to buy clothing and accessories online than any other type of product. More than three-quarters of respondents in the China Internet Network Information Center’s (CNNIC’s) “2013 China Online Shopping Market” report said they had bought apparel online. This overwhelming preference for buying clothes online is a reflection of Taobao and Tmall’s dominance of the ecommerce marketplace, as well as the appetite of the consumer in China for social commerce, to which fashion is particularly well suited. Consumer packaged goods and consumer electronics are also very popular, with just under half of respondents having bought these products online, with the proportion falling to around a third for bags and personal care and beauty products.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One opened the evening on Sunday of Bank Holiday Weekend with ‘Nature’s Miracle Orphans’ and it was watched by 3.73 million viewers (21.9%). At 8P, ‘Countryfile’ once again scored the biggest ratings of Sunday evening, attracting an audience of 4.71 million viewers (23.7%). At 9P, ‘The Village’ drew 3.52 million viewers (17.6% share). Following the BBC One News at 1035P, highlights of the games between Tottenham Hotspur and QPR, as well as Manchester United vs Sunderland on ‘Match of the Day 2’ was seen by 2.56 million viewers (20.4%), bringing BBC One top honors on Sunday.
ITV began the evening at 7P with their best show of the night, ‘Come On Dow! The Game Show Story’ as it drew 2.27 million viewers (13.4%). At 8P, ‘The Zoo’ brought in 2.07 million viewers (9.9%). At 9P, ‘The Great War: People’s Story’ drew 1.3 million viewers (6.5%).
The ‘Formula 1: Belgian Grand Prix’ and it brought in 860,000 viewers (5.1%). It was followed at 8P by ‘Dragons’ Den’ which jumped the audience level to 1.99 million viewers (10%).
BBC Two had ‘James May’s ‘Cars of the People’ and it drew 2.16 million viewers. Then, a rerun of the Mark Gatiss program, ‘An Adventure in Space and Time’ was seen by only 640,000 viewers (4.6%).
Channel 5 at 7P presented ‘Legally Blonde’ and the movie drew 995,000 viewers (5.4%). Then at 9P, ‘Celebrity Big Brother’ brought in a strong 1.7 million viewers (8.6%).
Channel 4 had at 9P, the premiere of 2012’s ‘The Cold Light of Day’ and it was seen by 1.37 million viewers (7.6%). ‘How Britain Worked’ brought in 620,000 viewers (3.6%). ‘The Mill’ ended with 1.2 million viewers (6%).
‘Family Guy’ performed well for the multichannels, with the first of a double-bill and it drew 894,000 viewers (5.1%).
E4, at 9P, ‘Made in Chelsea’ drew just 372,000 viewers (1.9%).
Nine wins Sunday’s network battle with a 32.7% share of the available audience and the #1 program as ‘The Block Glasshouse’ as it delivered 1,641,000 viewers. It also had the #2 program, ’60 Minutes’ with 1,259,000 viewers and the #3 program and #1 newscast in the nation, ‘Nine News Sunday’ with 1,255,000 viewers.
Seven came in second with 29.2% share and its top program was #4, ‘Seven News Sunday’ with 1,176,000 viewers, some 79,000 viewers behind it main rival, ‘Nine News Sunday’. It also had the #5 program, ‘The X Factor LIVE’ with 1,115,000 viewers and the #6 program, ‘Sunday Night’ with 888,000 viewers. #10 was the ABC import, ‘Castle’ which delivered 493,000 viewers.
ABC1 finished third with 16.9% share of the available audience. It had three programs in the Top Ten with #7, ‘ABC News Sunday’ with 834,000 viewers and #8, ‘Anzac Girls’ which delivered 758,000 viewers. #9 was the BBC One Classic premiere of ‘Dr. Who’ which drew 710,000 viewers.
Ten finished fourth with 16.7% share.
SBS finished with 4.6% share.
Monday Overnight Ratings for Australia
Nine won again on Monday evening in Australia with a strong 30.2% share of the available audience. Again, the three off the Top Three programs, #1 'The Block Glasshouse' brought in 1,191,000 viewers followed by #2, 'Nine News' with 1,157,000 viewers as the top newscast of the evening and #3, 'Nine News 6:30' which drew 1,098,000 viewers. In addition, Network Nine also had #7, 'A Current Affair' with 994,000 viewers and #8, 'House Husbands' with 928,000 viewers.
Seven came in second with 29.5% share. It had the #4 program, 'Seven News' with 1,006,000 viewers; #5 'The X Factor Results' with 1,057,000 viewers; #6, 'Seven News/Today Tonight' with 1,006,000 viewers and #9, 'Home and Away' with 901,000 viewers.
ABC1 came in third with 20.2% share and had one program in the Top Ten as #10 was 'Australian Story' with 811,000 viewers.
Ten finished fourth with 16.9% share.
SBS came in fifth with a very low 3.4% share.
So you can see, no matter where people were watching television, they were…
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Today’s featured ‘Music to read overtheshouldermedia by’:
Hoagy Carmichael ‘Stardust’ Original Version