Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Wednesday, August 20, 2014 (Posted 08.21.14)
NBC with ‘America’s Got Talent’ #1 on Wednesday.
NBC
The Peacock Network won again for the second night in a row beginning at 8P with a rerun of ‘America’s Got Talent’ which pulled in 5.60 million viewers and a 3.9/7 which was good for second place in this time slot. Then, at 9P, an original episode of ‘America’s Got Talent’ topped the night in the households with 9.19 million viewers and a 6.3 rating/10 share. That was 5% above the 6.0/10 on the year-ago evening. And it led into a second-place finish at 10P by the brilliant ‘Taxi Brooklyn’ which again brought laughter and seriousness in that Luc Beeson way with 4.93 million viewers and a 3.1/5. This episode upped the ante again as it continues to rise on tremendous scripts performed by some really fine actors. On Wednesday, the episode featured Cat & Leo, trying to understand why her mother’s maid got shot. And knowing their victim’s shooter will return to finish the job, they along with Capt. Baker and Esposito wait for him at a hospital. Watch the clip below.
This is one of the great summer programs, and not just in this summer but perhaps in many, many summers. It is so good, that if it were matched with ‘Suits’ on The CW, it would seriously challenge any network for an evening of fun. Can you imagine Louis Litt and Cat on one network, back-to-back?
CBS
The Tiffany Network gave a charge on Wednesday beginning at 8P with ‘Big Brother’ which pulled in 6.58 million viewers and a 4.5/8. It led the rerun of ‘AGT’ by 13%. Then in desperation beginning at 9P, the burning off of two episodes of the much hyped Halle Berry drama ‘Extant’ drew 5.58 million viewers and a 3.7/6 while at 10P, another episode of ‘Extant’ pulled in 5.58 million viewers and a 3.7/6. The suits at Black Rock can’t wait for this experiment to end. But by doubling up the episodes, it did finally capture the 10P time slot, taking away from ‘Taxi Brooklyn’s’ final half hour.
ABC
The Alphabet Network just ran its normal Wednesday night lineup in rerun mode and it again got battered. At 8P, a rerun of ‘The Middle’ pulled in 3.27 million viewers and a 2.5/5. At 830P, a rerun of ‘The Goldbergs’ drew 3.08 million viewers and a 2.3/4. At 9P, a rerun of ‘Modern Family drew 3.55 million viewers and a 2.5/4 while at 930P, another rerun of ‘Modern Family’ drew 3.84 million viewers and a 2.5/4, and tops for the evening on Disney’s Broadcast Channel. Then at 10P, an original episode of ‘Motive’ pulled in 3.80 million viewers and a 2.3/4. If nothing else, this lineup shows the power of loyal fans to one network. From beginning to end, the followers of Disney stayed loyal throughout the evening.
FOX
The Animal Network of Broadcast at 8P began and ended with ‘So You Think You Can Dance’, as Murdoch’s Minions slipped down again by drawing only 3.36 million viewers and a 2.6/4. From its highs years ago, it has fallen nearly half of it former self. Perhaps all this dancing has run its course, no matter how good or exciting it seems. It is time to give this dancing show a rest, even if it is only just summer pabulum.
Univision
Univision de ‘Hasta el Fin del Mundo’ # 1 el miércoles. At 8P presented 'Mi Corazon es Tuyo' and it drew a 1.3 A18-49. But it was at 9P when 'Hasta el Fin del Mundo' pulled in a 1.5 A18-49 rating that took top honors for the evening on Univision. At 10P, 'Que Pobres Tan Ricos' finished first in the demo and drew a 1.3 A18-49 rating.
The CW
The Little Network That Couldn’t can be completely outlined as a Case Study of Suit Failure by this evening’s lineup. First, they lead the tine one-off at 8P with one of the summer’s big hits, ‘Penn & Teller: Fool Us’ which, while dropping 14% week to week with 1.72 million viewers and a 1.2/2, it was matched up with…at 9P, a rerun of nothing that flows with it at all as ‘The 100’ dropped to the bottom of the bottom of the barrel with 470,000 viewers and a 0.3/ 1 finishing behind the DuMont test pattern in 1955. Great job, suits. Imaginative. Disgusting.
For The Record
NBC finished first on Wednesday with 6.572 million viewers and a 4.4/8. CBS came in second with 5.913 million viewers and a 4.0/7. ESPN was second with 4.988 million viewers. ABC was next with 3.554 million viewers and a 2.5/4. FOX had 3.363 million viewers and a 2.6/4. Univision finished with 3.178 million viewers and a 1.6/3. Telemundo finished with 1.5 million viewers and a 0.9/2. The CW had 1.094 million viewers and a 0.8/1.
Today In TV History
On this date in history, 1976, Donna Summer performed “Love to Love You Baby” on ‘American Bandstand’.
Television News
The Emmy’s Are Coming. The Emmy’s Are Coming. Tune in to see if Minnie Driver wins for her role in Sean Hanish’s ‘Return To Zero’ on Monday, August 25th on NBC.
Television Cable News
Top Ten Cable Programs on Wednesday, August 20, 2014
#1 Little League World Series ESPN 4.988 million viewers @ 7P
#2 The O’Reilly Factor FOXNC 3.329 million viewers @ 8P
#3 Suits USA 2.762 million viewers @9P
#4 American Pickers HIST 2.740 million viewers @ 9P
#5 The Kelly File FOXNC 2.642 millin viewers @ 9P
#6 The Big Bang Theory TBS 2.623 million viewers @ 1030P
#7 The Big Bang Theory TBS 2.597 million viewers @ 10P
#8 American Dad ADSM 2.568 million viewers @ 1030P
#9 The Big Bang Theory TBS 2.436 million viewers @ 930P
#10 Duck Commander AEN 2.398 million viewers @ 930P
Television Station News
In a move similar to what happened when the great network station shuffle occurred in the ’90s, a bunch of station groups are swapping television stations. This time however, the moves affect hundreds of people. Media General and LIN Media, looking to comply with Federal regulations over ownership rules have initiated a TV station swap involving Sinclair Broadcast, Meredith and Hearst Corporation.
This is the breakdown:
Sinclair will buy from Media General: Providence NBC affiliate WJAR
Sinclair will buy from LIN Media: Green Bay FOX affiliate WLUK, Green Bay CW affiliate WCWF and certain assets of Savannah, GA, FOX affiliate WTGS and the rights to acquire the principal assets of WTGS, which is operated by LIN but owned by WTGS Television, LLC.
Media General will buy from Sinclair: Tampa, FL, MyTV affiliate WTTA, creating a duopoly since they already own NBC affiliate WFLA, and Colorado Springs stations KXRM (FOX) and KXTU (CW).
Media General will sell to Hearst: Birmingham, AL NBC affiliate WVTM.
LIN Media will sell to Hearst: Savannah, GA ABC affiliate WJCL.
Meredith will buy from LIN Media: Mobile-Pensacola FOX affiliate WALA.
Cinema News
Sneak Preview of what could be this weekend’s #1 movie, ‘If I Live’. Mia Hall (Chloë Grace Moretz) thought the hardest decision she would ever face would be whether to pursue her musical dreams at Juilliard or follow a different path to be with the love of her life, Adam (Jamie Blackley). But what should have been a carefree family drive changes everything in an instant, and now her own life hangs in the balance. Caught between life and death for one revealing day, Mia has only one decision left, which will not only decide her future but her ultimate fate. “If I Stay” is based on the best-selling novel of the same name.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
BBC One finished #1 again on Wednesday beginning at 730P with ‘Fake Britain’ as 3.08 million watched. At 8P, ‘The Great British Bake Off’ climbed to a new high this season as the third episode gained nearly 600,000 viewers from previous week to 7.44 million viewers (35.2%), #1 for the night. At 9P, ‘Operation Wild’ pulled in a most respectable 3.29 million viewers (16.2%). Suffice to say, it was a BBC One kind of a night.
ITV at 8P began prime time with ‘Trawlermen’s Lives’ and it was the #2 program in the time slot with 2.17 million viewers (10.3%). It was followed at 9P by ‘Secrets from the Asylum’ with 1.76 million viewers (7.7%), #1 in its time slot on Wednesday.
BBC Two at 7P had ‘Young Vets’ and it limped in with 1.08 million viewers (6.1%). It was followed at 8P by ‘The Stuarts’ and it disappointed with only 1.00 million viewers (4.8%). At 9P, the second of Michael Mosley’s ‘Horizon’ specials was seen by 1.38 million viewers (6.8%). At 10P, ‘Some People with Jokes’ drew 1.02 million viewers (6.1%).
Channel 4 at 8P had ‘Double Your House for Half the Money’ and as W.C. Field’s said, there’s a sucka born every minutes, drew 974,000 viewers (4.6%). At 9P, ‘Undercover Boss’ increased the audience to 1.34 million viewer (6.6%), a high on Channel 4 for the evening. At 10P, ‘The Mimic’ ended with 307,000 viewers (1.9%).
Channel 5 began prime time at 8P with ‘Extreme Nightmare Neighbour Next Door’ and 1.22 million watched (5.8%). At 9P, ‘Celebrity Big Brother’ continued with 1.75 million viewers (8.7%), finishing second in the time slot on Wednesday. At 10P, ‘Suspects’ returned for a new season with 826,000 viewers (5.4%).
Down Under
Seven grabbed back the top network position in Australia on Wednesday with a bit 31.4% share of the available audience. Yet it’s top program was only #4, ‘Seven News’ with 1,045,000 viewers, nearly 88,000 viewers less than its main competitor, ‘Nine News’. But it did have the #6 show, ‘The Force-Behind the Line’ which drew 1,010,000 viewers. And #7, ‘Seven News/Today Tonight’ with 991,000 viewers. And, #8, ‘Home and Away’ with 906,000 viewers. Plus, #9, ‘Border Security-Australia’s Front Line’ with 905,000 viewers and #10, ‘Criminal Minds’ with 879,000 viewers. In other words, it did it with volume…six (6) program in the Top Ten did it.
Nine finished second with 28.2% share as it again had the #1 program and newscast in the nation with ‘Nine News’ and 1,124,000 viewers. #2 was ‘Nine News 6:30’ which drew 1,102,000 viewer, an astounding 111,000 viewers ahead of it main competition. Plus it had #3, ‘The Block Glasshouse’ which drew another million plus program with 1,056,000 viewers. As well, it had #5, ‘A Current Affair’ with 1,036,000 viewers. Four programs and the Top Ten cannot beat six programs in the Top Ten.
Ten finished third with 20.4% share.
ABC1 came in fourth with 15.3% share.
SBS finished fifth with 4.8% share.
Thursday Overnight Ratings For Australia
Nine stormed back on Thursday with a strong 29.5% share of the available audience to once again become the #1 network in Australia. The #1 program and the #1 newscast win the nation was once again ‘Nine News’ with 1,075,000 viewers. It was the only program in the nation on Thursday to pull in over 1 million viewers. #3 was ‘Nine News 6:30’ which drew 990,000 viewers. #6 was ‘A Current Affair’ with 816,000 viewers. And, #10 was ‘The Footy show’ which drew 659,000 viewers.
Seven came in second on Thursday evening with a 27.3% share. It had the #2 program, ‘Seven News’ which drew 997,000 viewers. #4 was ‘Seven News/Today Tonight’ with 915,000 viewers. #5 was ‘Home and Away’ with 881,000 viewers..
The battle for third on Thursday was won by Ten which had an 18.9% share of the available audience. It had only one program in the Top Ten as #9 was ‘The Bachelor Australia’ which drew 681,000 viewers.
ABC1 finished fourth with an 18.2% share. It had two programs in the Top Ten with both tiring at #7, ‘ABC News’ which pulled in 721,000 viewers and ‘Catalyst’ which also had 721,000 viewers.
SBS finished fifth with a 6.1% share, an above average percentage.
So you can see, no matter where people were watching television, they were…
Switching Channels!
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