Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Sunday, August 16, 2014 (Posted 08.17.14)
NBC was #1 on Saturday as ‘Dateline’ was the top program.
NBC
The Peacock Network won again on Saturday as audiences were splintered throughout the nation with MLB baseball locally as well as the second pre-season game of NFL football and ratings will be adjusted downward after the adjustment of these games. At 8P, a rerun of ‘Dateline’ pulled in 5.08 million viewers which not only won its time slot but was the #1 program of the evening on broadcast. At 10P, a rerun of ‘Law & Order:SVU’ drew 4.05 million viewers.
CBS
The Tiffany Network came close to winning the night in reverse of what 30 Rock had done. At 8P, a rerun of ’48 Hours’ drew 4.03 million viewers. At 9P, a rerun of ‘CSI’ came in with 3.90 million viewers. Then at 10P, ’48 Hours’ pulled in 5.00 million viewers and #1 in its time slot but not enough to overcome Peacock’s lead.
ABC
The Alphabet Network decided to run a ‘Saturday Night at the Movies’ like in the old days of broadcast and beginning at 8P and throughout prime time, ‘Harry Potter and the Chamber of Secrets’ drew 3.41 million viewers. In a day where you can watch a movie on anything anywhere, it seems a bit out of sync with what is happening in the world today.
FOX
The Animal Network of Broadcast began at 8P with a rerun of ‘Brooklyn Nine-Nine’ and drew 1.20 million viewers. At 830P, another rerun of ‘Brooklyn Nine-Nine’ pulled in even less with 1.13 million viewers. Then Murdoch’s Minions pulled out a rerun of ‘Glee’ and the network died with 960,000 viewers, attempting to compete with The CW. But the Little Network That Couldn’t wasn’t even on the air. Thus, FOX filled the bottom rung of the ladder.
For The Record
NBC won Saturday 4.74 million viewers. CBS finished second with 4.31 million viewers. ABC came in third with 3.41 million viewers and FOX finished with 1.06.
Today In TV History
On this date in 1969, Elvis Presley’s TV special was re-broadcasted on NBC-TV. The song “Blue Christmas” was edited out and replaced with “Tiger Man.”
Television Broadcast News
Sneak Preview of NBC’s ‘Constantine’ which will air on Fridays this fall. Based on the popular comic book series “Hellblazer” from DC Comics, seasoned demon hunter and master of the occult John Constantine (Matt Ryan, ‘Criminal Minds’) is armed with a ferocious knowledge of the dark arts and a wickedly naughty wit. He fights the good fight – or at least he did. With his soul already damned to hell, he’s decided to abandon his campaign against evil until a series of events thrusts him back into the fray, and he’ll do whatever it takes to protect the innocent. With the balance of good and evil on the line, Constantine will use his skills to travel the country, find the supernatural terrors that threaten our world and send them back where they belong. After that, who knows… maybe there’s hope for him and his soul after all.
Cinema News
Box Office Top Ten This Weekend, August 15-17, 2014
#1 Teenage Mutant Ninja Turtles (2014) $28,400,000
#2 Guardians Of The Galaxy $24,735,000
#3 Let’s Be Cops $17,700,000
#4 The Expendables 3 $16,200,000
#5 The Giver $12,760,000
#6 Into The Storm $7,720,000
#7 The Hundred-Foot Journey $7,109,000
#8 LUCY $5,317,000
#9 Step Up All In $2,700,000
#9 Boyhood $2,150,000
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 630P began with ‘Tumble’ and it grew on its debut audience as the celebrity gymnastics show was watched by an average of 3.30 million viewers (20.2%) across its 90-minute time slot, a small increase on the 3.16 million viewers who watched the first episode. This episode, which saw presenter Andrea McLean become the first celebrity eliminated, peaked with 4.13 million viewers (23.3%). At 8P, ‘The National Lottery: Break the Safe’ brought in 3.44 million viewers (19.2%). At 9P, a rerun of ‘Mrs Brown’s Boys’ won the day with its 4.80 million viewers (26.6%) average audience share.
ITV began the evening with ‘You’ve Been Framed and Famous!’ as it opened with 2.32 million viewers (14.3%. At 745P presented Ben Shephard-fronted game show ‘Tipping Point: Lucky Stars’, and it pulled in 3.06 million viewers (17.3%). It was followed at 845P by ‘All Star Family Fortunes’ which drew a bit less, 2.76 million viewers (14.4%).
BBC Two’s athletics coverage from 430P to 515P had 1.72 million viewers (14.6%), while at 745P, ‘Dad’s Army’ had 1.25 million viewers (7.2%).
Channel 5’s coverage of day two of the ‘Fifth Test’, as England take on India, had 917,800 viewers (5.5%).
Sky Sports 1 had the opening day of the Premier League between 4.45pm and 8pm, for the Premier League’s return with Arsenal v Crystal Palace was watched by 1.13 million viewers (8.9%). Chelsea opens Monday on MSNBC in the U.S. at 1P (ET). Go Blue!
Down Under
Seven wins with a a huge 33.5% share of the available audience on Saturday in Australia and had the #1 show and the #1 newscast as ‘Seven News’ finished with 998,000 viewers as no program topped one million viewership. #10 was ‘Robin Williams: Aladdin’ which drew 535,000 viewers.
Nine finished second on Saturday with 27.3% share as it had #2, ‘Nine News Saturday’ which drew 904,000 viewers, some 94,000 viewers less than its main competitor, ‘Seven News’. #9 was ‘The Birdcage’ which drew 564,000 viewers.
ABC1 came in with its usually strong Saturday with 17.7% share of the available audience with #3 ‘ABC News Saturday’ with 752,000 viewers #4, ‘Father Brown’ drew 729,000 viewers. #5 was a rerun of ‘New Tricks’ which drew 707,000 viewers. #9 was ‘Gardening Australia’ which drew 548,000 viewers.
It’s rugby season so Ten finished a close fourth with 17.2% share as #6 ‘Rugby: 2014 Bledisloe Cup Game 1 Post-Match’ drew 684,000 viewers. #7 was ‘Rugby: 2014 Bledisloe Cup Game 1 LIVE’ which had 623,000 fans tuned in. For fans of the game with the All-Blacks taking on the Wallabies, the second half is above. We’ll keep the results for you to see.
SBS finished with 4.3% share of the available audience.
Sunday Night Overnights in Australia
Nine and Seven tied again, each with a 31.4% share of the available audience in Australia on Sunday evening. But it was Nine with the #1 program, as ‘The Block Glasshouse’ drew a strong 1,498,000 viewers for clear leadership in prime time. #2, ‘Nine News Sunday’ powered through with 1,321,000 viewers to become the #1 newscast in the nation, ahead of its competition by 61,000 viewers. #5 was ’60 Minutes’ with 1,056,000 viewers.
Seven also had three programs in the Top Ten with #4, ‘Seven News Sunday’ pulling in 1,260,000 viewers. #4, ‘The X Factor LIVE’ drew 1,129,000 viewers. #6 was ‘Sunday Night’ with 1,021,000 viewers.
ABC1 finished third with 17.8% share but it had four programs in the Top Ten. #7 was’ Grand Designs Revisited’ with 969,000 viewers; #8 ‘Anzac Girls’ pulled in 875,000 viewers; #9, ‘ABC News Sunday’ drew 828,000 viewers and #10, ‘ABC News Update’ had 774,000 viewers.
Ten came in fourth with 14.9% share of the available audience and had no Top Ten programs.
SBS finished fifth with 4.5% share.
So you can see, no matter where people were watching television, they were…
Switching Channels!
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