Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Friday, August 15, 2014 (Posted 08.16.14)
The Tiffany Network through it powerful Friday lineup in reruns at the rest of the world and it was too much for any other network as it drew over six million on average for victory. At 8P, ‘CSI’ rerun easily won the time slot with 5.80 million viewers, better than two-plus million over its nearest competitor. At 9P, another rerun of ‘Hawaii Five-O’ which featured the murder of a classmate at a 25th high school reunion upped the ante to 5.83 million viewers. And at 10P, a rerun of ‘Blue Bloods’, in an episode titled ‘Righting Wrongs’ pulled in the night’s biggest audience with 6.54 million viewers. Will anyone be able to challenge Black Rock on Fridays this season?
The Peacock Network began the evening with a rerun of ‘Running Wild With Bear Grylls’ and drew 3.02 million viewers. Then at 9P, a two-hour rerun of ‘Dateline’ brought in 5.74 as the fourth biggest show of the night (behind all of the CBS episodes). 30 Rock tried but it didn’t quite have the power to pull off a victory on Friday.
The Alphabet Network began Friday at 8P with a rerun of ‘Wipeout’ and it drew 3.65 million viewers. At 9P, a rerun of ‘Shark Tank’ drew 4.20 million viewers which was the highest of the evening for the Disney Broadcast Network. At 10P, a rerun of ’20/20′ pulled in 3.93 million viewers. It’s reruns simply were not as good as CBS’ or NBC’s rerun schedules.
The Animal Network of Broadcast began the Friday evening at 8P with a rerun of ‘MasterChef’ and it drew 2.88 million viewers. But at 9P, this week they decided to have a rerun of ‘Bones’ which was a good choice as it pulled in 3.05 million viewers which finished 8th for the evening, better than they have been in past weeks on ‘All Rerun Fridays’ in the summer. But everyone is looking forward to the final season of ‘Bones’, based off its exciting conclusion of last’s season’s ending episode.
The Little Network That Couldn’t pulled out an original program at 8P with ‘Master of Illusion’ and it did better than yesterday’s entry as it pulled in 1.4 million viewers. And at 9P, a rerun of ‘Penn & Teller: Fool Us’ drew 1.25 million viewers. While not looking that good, it was much better than the network usually performs on Friday.
For The Record
CBS took Friday as usual with a 6.059 million viewers on average during prime time. NBC finished with 4.833 million viewers for second on Friday. ABC came in with 4.136 million viewers. FOX finished with 2.965 million viewers. The CW had 1.264 million viewers.
Today In TV History
On this date in 1954, Jack Paar replaced Walter Cronkite as host of ‘The Morning Show’ on CBS-TV. Well, it isn’t exactly Charlie Rose but then again Paar did replace Cronkite when Walter moved to the evening news.
The Mobile Revloution
85% Of Consumers Say Mobile Devices Are A Central Part Of Their Everyday Lives
While many businesses believe mobile is a collective term for a number of various devices including smartphones, tablets, wireless laptops et al, the consumer believed mobile is most frequently associated with a smartphone/cell phone. According to exact target in a new survey, ‘56% selected this as the sole term whereas 14% said mobile was tablets/e-readers. 32% believed mobile was associated with devices for ‘ease on the go’, meaning that consumers felt a strong link between that device in their pockets and the connected freedom it brings.
Mobile is considered essential in consumers day-to-day lives.
89% say mobile devices allow them to stay up to date with loved ones and social events. They believe this signifies connectivity of all that is going on in their world. On average, people spend 3.3 hours a day on their smartphones.
Mobility is indispensable in the digital age. Mobile devices are our portals through which we connect with everything and everyone. Like the societal and personal effects of electricity and the Model T, the smartphone continues to revolutionize daily activities and how people perform them. Through analysis of smartphone and tablet tracking data and consumer’s response, several primary conclusions emerge about the state of mobile behavior.
More on this in tomorrow’s edition of http://www.overtheshouldermedia.wordpress.com
Box Office Top Ten This Weekend, August 15-17, 2014
#1 Teenage Mutant Ninja Turtles (2014) $7,920,000
#2 Guardians Of The Galaxy $6,953,000
#3 The Expendables 3 $5,880,000
#4 Let’s Be Cops $5,625,000
#5 The Giver $4,740,000
#6 Into The Storm $2,265,000
#7 The Hundred-Foot Journey $2,067,000
#8 LUCY $1,600,000
#9 Hercules (2014) $580,000
#10 Get On Up $534,000
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One’s evening started at 7P with ‘The One Show’ and 2.27 million (13.2%) watched. It was followed by ‘A Question of Sport’ which drew 2.10 million (11.3%) viewers. At 830P, ‘Scrappers’ pulled in 2.35 million viewers (11.4%). At 9P, ‘Boomers’ was the evening’s highest-rated show outside of soaps, pulling in an average of 4.45 million viewers (21.9%) as the new comedy series, which stars Philip Jackson, Alison Steadman and Russ Abbot, peaked with 4.47 million viewers. Later in the evening, ‘Room 101’ pulled in 2.08 million viewers (15.3%) and ‘Would I Lie to You? The Unseen Bits’ were seen by 1.47 million (14%). It was a big night for One.
ITV had ‘The Dales’ with an average audience of 2.27 million viewers (11.9%), which was ITV’s highest-rated show outside of soaps, narrowly beating ‘Doc Martin’ with 2.12 million (10.8%).
BBC Two, after a bumper evening of athletics, at 9P, ‘The Great British Bake Off: An Extra Slice’ drew 2.02 million viewers (9.9%). It was followed at 930P with ‘Sweets Made Simple’ and 1.82 million (9.6%) watched. First you run and then you eat….sweets.
Channel 5 was all about ‘The Big Brother’ final and it pulled in 1.53 million viewers (8.3%). The live finale, which was won by Helen Wood, attracted a peak audience of 1.62 million (9.3%) as the winner was announced. At 1045P, the follow-up show ‘Big Brother’s Bit on the Side’ was seen by an average of 898,000 viewers (7.7%) immediately after.
Channel 4 brought out a host of programs on Friday beginning with ‘The Million Pound Drop’ and it was seen by 800,000 viewers (4%). ‘The Singer Takes it All’ followed and it was watched by a few less, 780,000 viewers (4%). Next, ‘The Last Leg’ pulled in 20% more with 980,000 viewers (6.1%). Just after midnight, ‘Family Guy’ peaked with 803,000 viewers (13%). Not bad for that late. But after all, this is the UK.
Seven took top honors on Friday with 32.7% share of the available audience but it didn’t have a single program which drew more than one million viewers. It’s top program was ‘Seven News’ with 988,000 viewers. #4 was ‘Seven News/Today Tonight’ with 906,000 viewers. #6 was ‘Better Homes and Gardens’ with 723,000 viewers.
Nine, again powerful, ended up just a bit short with 30.5% share. But it did have four programs in the Top Ten and it did have the #1 program, ‘Nine News’ which drew 1,016,000 viewers and was the only program which drew over one million viewers on Friday in Australia. It was the top newscast of the night, some 28,000 viewers more than its main rival, ‘Seven News’. #3 was ‘Nine News 6:30’ with 968,000 viewers, beating it rival by 62,000 viewers. #5 was ‘A Current Affair’ with 804,000 viewers, a bit less than normal. Finally, ‘Friday Night NRL LIVE’ finished #8 with 637,000 viewers.
ABC1 finished third with 16.3% share. #7 was ‘ABC News’ with 673,000 viewers.
Ten came in fourth with 15.7% share. It finished with two Top Ten programs, #9, ‘Ten Eyewitness News’ with 581,000 viewers and #10, ‘Family Feud’ with 573,000 viewers.
SBS finished fifth with 4.8% share.
So you can see, no matter where people were watching television, they were…
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Today’s featured ‘Music to read overtheshouldermedia by’:
Modern Jazz Quartet with Charlie Mingus