Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Thursday, August 14, 2014 (Posted 08.15.14)
CBS was #1 on Thursday as ‘Big Bang Theory’ was the top program.
CBS
The Tiffany Network CBS won this second August Thursday. At 8P, a rerun of ‘The Big Bang Theory’ finished #1 in the time slot and #1 for the evening with 7.67 million viewers and a 5.3 rating and a 10 share of the available audience. At 830P, a rerun of ‘Mom’ pulled in 5.96 million viewers and a 3.8/7. At 9P, the LIVE ‘Big Brother’ eviction show pulled in 6.39 million viewers and a 4.1/7. At 10P, and a rerun of ‘Elementary’ finished with 3.24 million viewers and a 2.2/4.
NBC
The Peacock Network did well on Thursday. At 8P, a rerun of ‘Hollywood Game Night’ with 3.79 million viewers and a 2.6/5. But 30 Rock at 9P increased its audience by 33% year-to-year and 39% from last week due to the season-finale of ‘Last Comic Standing’ as delivered 4.87 million viewers and a 3.5/6 (peaking in the 1030P half-hour at a 3.7/7). Comparably, ‘Last Comic Standing’ rose to its highest metered market rating since the season-opener on May 22 as it was also 17% above the season-finale for the prior edition four years ago (3.0/5 on Monday, Aug. 9, 2010).
ABC
The Alphabet Network at 8P brought the world exactly what they didn’t want to see, as ‘The Quest’, a replacement for one of the most brilliant programs of the summer season, ‘Black Box’, brought a series and a network time slot-low of 2.76 million viewers and a 1.5/3. It was followed at 9P by ‘Rookie Blue’ and it doubled the audience quickly with 5.06 million viewers and a 3.1/5. At 10P, in the season finale of ‘NY Med’, a number of cases were presented but none more touching than that of the man who came in with a breathing problem and left with a chance for hope of a longer future as he battled not only cancer in his lungs but in his stomach as well. This superb program finished second in the time slot with 5.22 million viewers and a 3.3/6, the high for the network on Thursday and is expected back next season.
FOX
The Animal Network of Broadcast once again finished behind Univision and it looks like it is becoming a habit. At 8P it began with a rerun of ‘Sleepy Hollow’ and it finished fourth with one of the worst lead-ins by having only 1.73 million viewers and a 1.3/2. It hardly gave the series finales at 9P for ‘Gang Related’ much of a chance to succeed. It ended with a fourth-place 2.36 million viewers and a 1.9/3, the highest rating on the network on Thursday. While the program lost much of its magic last week with the violent death of one of the leads, the revenge-filled hour became blinded with its own demise. Great potential went down with few watching and less caring. Murdoch’s Minions better be hiding. When they finish fifth or sixth in a four team race, heads are about to roll.
The CW
The Little Network That Couldn’t didn’t. In one of the poorest performance in the history of broadcast networks, the CBS/Warner combine demonstrated very little evidence it belongs on the big dial. At 8P, a rerun of ‘The Vampire Diaries’ drew 540,000 viewers and a 0.5/1. And at 9P, ‘The Originals’ did even worse with 520,000 viewers and a 0.4/1.
For The Record
CBS won Thursday with 5.48 million viewers and a 3.6/6. NBC came in second with 4.51 million viewers and a 3.2/6. ABC finished with 4.45 million viewers and a 2.6/5. Univision finished with 3.61 million viewers. FOX came in with 2.04 million viewers and a 1.6/3. Telemundo finished with 1.4 million viewers. The CW had 527,000 viewers and a 0.4/1.
Today In TV History
On this date in 1948, CBS television network inaugurated the first nightly news broadcast with anchorman Douglas Edwards.
Cable TV News
Top Ten Cable Programs on Thursday, August 14, 2014
#1 NFL Pre-Season Football ESPN 3.835 million viewers @ 8P
#2 The Big Bang Theory TBS 3.089 million viewers @ 930P
#3 Pawn Stars HIST 2.967 million viewers @ 931P
#4 The Big Bang Theory TBS 2.963 million viewers @ 10P
#5 Pawn Stars HIST 2.827 million viewers @ 9P
#6 Spy Kids 2: Islands/Lost DSNY 2.622 million viewers @ 9P
#7 The Big Bang Theory TBSC 2.495 million viewers @ 1030P
#8 Sharkageddon DISC 2.446 million viewers @ 1001P
#9 Pawn Stars HIST 2.273 million viewers @ 1003P
#10 The Big Bang Theory TBSC 2.195 million viewers @ 9P
Starz Renews ‘Outlander’ For Second Season
Starz Chief Executive Officer, Chris Albrecht, announced today that Starz has once again partnered with Sony Pictures Television to greenlight a second season of ‘Outlander’, the critically-acclaimed original series adapted from Diana Gabaldon’s international bestselling books. Season two will be at least 13-episodes and based upon the second of eight books in the Outlander series, entitled ‘Dragonfly in Amber’. The first 16-episode season of ‘Outlander’, filmed on location in Scotland, debuted on August 9th, 2014 at 9pm PT/ET, with the first episode setting multiplatform viewing records, surpassing 5 million views in the first week alone, drawing equal male and female viewership (SOURCE: Starz internal data and Nielsen audience figures as of 8/14/14).
Digital/Mobile News
Digital Buyers in the Nordic Countries Differ on Preferred Payment Methods
Payment cards are favored in Denmark; invoice is popular in Sweden
When it comes to paying for digital purchases, consumers in the Nordic countries have very different preferences. According to a January 2014 study by TNS Sifo for Nordic communications and logistics provider PostNord, an overwhelming majority (80%) of digital buyers in Denmark preferred to pay via credit or debit card, compared with 67% in Norway and 41% in Finland. Paying for web purchases by card was significantly less popular in Sweden, where the most-preferred payment method was against invoice (36%).
In Denmark, no other payment method came close to achieving as large a following as credit and debit cards. In fact, the second most popular payment method there was against invoice, preferred by only 8% of digital buyers. Services such as PayPal and Payson came in a close third at 6%, while direct payment via bank won just 3% of the vote. Payment preferences were somewhat more evenly distributed in Sweden. While the most popular payment method there was against invoice (36%), debit or credit cards came in a close second, preferred by 32% of digital buyers. According to PostNord, the popularity of paying against invoice has fallen over the past few years as payment cards have gained ground, leading to a relatively even share of respondents who preferred these two methods in January.
However, Q3 2013 YouGov polling for DIBS Payment Services found that card payments had actually overtaken invoice as the preferred payment method for digital purchases in Sweden. In its survey, 29% of respondents from Sweden said they preferred to pay against invoice, compared with 38% who favored paying via credit or debit card. Online bank payments were also relatively popular, preferred by almost one-quarter (23%) of respondents in Sweden. In Finland, online bank payments were the top payment method for web purchases, chosen by 40% of respondents there. Card payments came in second, preferred by 28%, while invoice was the most popular for 17%. According to DIBS, credit and debit cards were preferred by more men (32%) than women (23%), while invoice was more popular among women (24%) than men (11%). Earlier data from WorldPay and First Annapolis supported DIBS’s findings. Almost half (48.1%) of ecommerce transactions in Finland in 2012 were paid for via bank transfer, while just over one-fifth (21.1%) were paid for by card. It should be noted that this figure also includes offline bank transfers, which helps to explain why the share is somewhat higher. In Denmark, the overwhelming majority (84.2%) of ecommerce transactions in 2012 were made by credit card, while all other payment methods failed to garner more than a single-digit share of the total. In Norway, cards also took the majority share, though less so than in Denmark, at 60.0% of total ecommerce transactions. Cards took the lead in Sweden; however, the “other” category also had a 31.5% share—perhaps not surprisingly, as it included postpay methods and invoices.
Radio Screen/Music Scene
Why It Is Important To Understand What People Are Listening To
You are a marketer of a brand that demands you get the attention of this who could, should or would buy your product(s) and/or services. And you need to build your business now. You need sales now. Summertime weather can be unpredictable—from clear sunny days to heat and humidity or sudden thunderstorms. And this summer has also presented some surprises on the airwaves, based on the ratings results pouring in from the release of the July portable people meter (PPM) radio listener shares.
While Country seemed poised to see the biggest increase in summertime listening as of the June rankings, its lead has cooled slightly this month; this could be just one of those quick passing showers that bring the mercury down for an hour on a hot day or the start of a shift in this summer’s listening habits. Why the shift? Pop Contemporary Hit Radio (CHR) logged a second consecutive month of steady growth, turning what could have been a runaway race by Country for ‘format of the summer’ into a neck-and-neck affair down the stretch.
Elsewhere in the pack of formats competing for shares of ears this summer, we saw other trends continue from previous months. The record-setting ways of both Hot Adult Contemporary (AC) and Classic Rock showed no signs of slowing down in July; meanwhile, in the spoken word arena, the heart of summer has once again proven to be a cool period for news and sports listening.
Below are some highlights from Nielsen’s July PPM data across 45 markets* using the full-week (Monday-Sunday 6A-Midnight) daypart audience shares.
After establishing new all-time highs for listening share last month, Country held steady with audiences aged 6 and over (8.6%) and 25-54 (8.4%) and dropped back by nearly half a share-point among listeners aged 18-34 (10.2%) in July. This ended an impressive run of growth stretching back to January for America’s No. 1 overall format. Country finds itself tied with Pop CHR this month among all listeners aged 6-plus, and it appears these two formats will take the race for ‘format of the summer’ down to the wire in next month’s August results.
Pop CHR’s upward movement over the last two months (growing from 8.4% in June to 8.6% this month with listeners aged 6 and over) is making May’s 8.0-share appear more and more like a blip on the radar for a format that this July was either ranked No. 1 or tied for first across the three of the demographics we analyzed. Not surprisingly, this month’s 8.6-share is Pop CHR’s best showing since July of 2012, when the format was on fire in PPM markets.
In the record-keeping department, Hot AC and Classic Rock kept our archivists busy this month, yet again. Hot AC remained the format with the most consistent upward trend in 2014 by upping the bar for 6-plus (6.4%), 18-34 (7.2%) and 25-54 (6.9%) listener shares in July, each a new all-time high. And Classic Rock made some news of its own, topping out at a 5-share with listeners aged 6 and over and a 4.1-share among audiences 18-34 years old, each marking the first time the format has been above a five or four share in PPM in those demos, respectively.
In the rock arena for the 18-34 demo though, Classic Rock is still looking up at Alternative, despite closing the gap to almost a share-point this month (5.2% for Alternative, 4.1% for Classic Rock). That 5.2-share for Alternative is its best since July 2013.
Urban AC also hit a notable historical benchmark this month as the format’s 25-54 listener share was 5.0 percent. While only a tenth of a point higher than June’s results, it was the format’s first time above a 5-share since May 2013. Prior to that, Urban AC had held steady above that mark for nearly two years.
Lastly, the changes in lifestyles, work habits and consumer trends that occur each summer, coupled with news and sports cycles create an annual down-trend for spoken word formats during the middle of the summer. 2014 is no different as July revealed that the 6-plus shares for News/Talk dropped to their lowest mark in PPM since we began tracking this data in 2011 (8.1%), All News stayed flat relative to last summer (2.5%), and Sports fared slightly better this July (4.1%) than in 2013 (3.8%). For all three of these formats, the coming months should bring an upswing in listening as football returns and we head into the mid-term election news cycle.
Of course for those who read overtheshouldermedia each day, there is alway Jazz at the bottom of the page.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV at 8P had ‘Emmerdale’. And again, ‘Emmerdale’ beat BBC One’s ‘EastEnders’ to top the ratings last night. Emmerdale drew 6.08 million viewers with a 30.3% share of the available audience. ‘Harbour Lives’ had 2.2 million viewers (11.1%) and ‘Kids with Cameras: Diary of a Children’s Ward’ brought in 1.31 million viewers (6.5%).
BBC One at 8P presented ‘EastEnders’ and it averaged 5.70 million viewers (30.6%). At 9P, ‘Who Do You Think You Are?’ brought in 4.56 million viewers (22.8%). ‘The Sheriffs Are Coming’ had 3.1 million viewer (15.6%).
What were the other 39.1% share in the UK watching?
BBC Two at 9P presented ‘The Honourable Woman’ and this episode pulled in 1.51 million viewers (7.5%).
Channel 4 had ‘Location, Location, Location’ and it appealed to 1.37 million viewers (6.9%). It was followed by ‘Embarrassing Bodies’ which drew 1.09 million viewers (5.4%) and then, ‘First Time Farmers’ drew 508,000 viewers (3.3%).
Channel 5 at 8P had ‘The Body in the Freezer: Countdown to Murder’ which drew 927,000 viewers (4.7%). At 9P, ‘The Last Secrets of 9/11’ increased the audience to 1.05 million viewers (5.2%). At 10P, the last highlights episode of this year’s ‘Big Brother’ was taken in by 1.22 million viewers (7.6%). 588,000 viewers (6.2%) watched ‘Bit on the Side’ following ‘Big Brother’.
BBC Three at 10P had ‘Cuckoo’. The half-hour sitcom, which stars Taylor Lautner, had 516,000 viewers (3%).
SKY Living at 8P had ‘America’s Next Top Model’ and it had 113,000 viewers (0.6%). Then at 9P, ‘Scandal’ continued with 68,000 viewers (0.3%).
Media use outdraws sleep in the UK
People in the UK now spend more time with media each day than they do sleeping. That’s according to an annual study from the British communications regulator Ofcom, which found that UK adults spend an average of 8 hours, 41 minutes per day with media, compared to 8 hours, 21 minutes sleeping. Ofcom says much of that media usage still belongs to TV, with folks in the UK watching nearly four hours a day on average (3 hours, 52 minutes). Still, it’s the first time daily TV viewing has dropped below four hours a day since 2010.
Among other British media habits: people in the UK spend an average of 2 hours, 46 minutes a day listening to radio, 1 hour, 8 minutes online on a PC or laptop, and 28 minutes each day using a mobile phone. The study also found that younger people are media multitaskers–those aged 16-24 cram 14 hours, 7 minutes of media activity per day into just over nine hours of actual time.
Down Under
Nine took top honors again on Thursday in Australia as the network drew a strong 31.9% share, a full 5.6% ahead of its closest rival. The number one program, as it has been, was the #1 newscast of the evening. ‘Nine News’ drew 1,065,000 viewers. #3 was ‘Nine News 6:30’ with 990,000 viewers. #5 was ‘A Current Affair’ drew 865,000 viewers. #10 was ‘The Footy Show’ with 701,000 viewers.
Seven came in second again, this time with 26.3% share as its top program was #2, ‘Seven news’ which drew 1,001,000 viewers, some 64,000 viewers behind it main rival. The #4 program was ‘Seven News/Today Tonight’ with 953,000 viewers, again finishing behind it rival, this time by 37,000 viewers. #8 was ‘Home and Away’ with 802,000 viewers.
Both ABC1 and Ten tied for third place on this evening with a matching 17.7% share. ABC1 had the #6 program, ‘ABC News Update’ with 859,000 viewers. And it also had #7, ‘Catalyst’ with 842,000 viewers. In addition, it had #9, ‘ABC News’ which drew 718,000 viewers. Ten finished with no programs in the Top Ten.
SBS finished fifth with 6.4% share.
So you can see, no matter where people were watching television, they were…
Switching Channels!
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Today’s featured ‘Music to read overtheshouldermedia by’:
Modern Jazz Quartet with Charlie Mingus
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