Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Wednesday, August 13, 2014 (Posted 08.14.14)
The Peacock Network had a winner on Wednesday and it was at 8P, as a rerun of ‘America’s Got Talent’ led off the evening with 5.83 million viewers and a 4.0/7. Then an original episode of ‘America’s Got Talent’ drew the top number of the evening with 9.70 million viewers and a 6.6/11. At 10P, the amazing ‘Taxi Brooklyn’ brought a unique French twist to the police procedural, much like any of the ‘Transporter’ series of movies as Leo helped Kate in a most unusual way as they faced multi-racial fighting between Iranian heritage and French resolve. If you love Luc Beeson’s work, you will love this episode. It was one of the best written episodes of the year and as usual it was a Must See TV ON DEMAND. It drew 5.20 million viewers and a 3.2/6, down 9% from a week earlier. It is simply one of the best programs 30 Rock has put on the air in a long time. Check out the central premise of the show as Leo really makes a catch.
The Tiffany Network began the evening at 8P with ‘Big Brother’ and it delivered a time slot leading 6.59 million viewers and a 4.4/8. It was even with last season on this same, comparable day. At 9P, ‘Criminal Minds’ drew 4.90 million viewers and a 3.2/5. And at 10P, ‘Extant’ drew 5.63 million viewers and a 4.0/7, winning it time slot but not enough to take the evening for Black Rock. The program really needed to draw more than that with all of the hype behind it. Now, the suits at Tiffany are dropping the finale of the series from the premiere week schedule and double running episodes next Wednesday to burn through the remaining episodes.
The Animal Network of Broadcast put on its dancing shoes and presented the aging ‘So You Think You Can Dance?’ beginning at 8P and delivering 3.44 million viewers and a 2.9/5 for the two-hour run. Safe programming which is economical for a summer run but decidedly past its prime is a hallmark of Murdoch’s Minions. But it allows of ‘Debate and Wait’ among the suits and as long as debate is going on, jobs are safe. That is every everyone forgets about Tuesday’s disaster.
The Alphabet Network ran its ‘Tuesday Lineup’ beginning at 8P with a rerun of ‘The Middle’ with 4.24 million viewers and a 2.7/5, the network’s high for Wednesday evening. At 830P, a rerun of ‘The Goldbergs’ had 3.70 million viewers and a 2.6/4. At 9P, a rerun of ‘Modern Family’ pulled in 3.93 million viewers and a 2.8/5 and at 930P, another rerun of ‘Modern Family’ with a 3.93 million viewers and a 2.8/5. Then at 10P, the letters began falling off the marque when a ‘Motive’ fell to 3.50 million viewers and a 2.3/5. At Disneyville, ‘Black Box’ was brilliant summer fare that was original and brought excitement back to summer television. But ‘Motive’ cannot match the brilliance of ‘Black Box’.
The Little Network That Couldn’t almost did. At 8P, they have one of the true summer hits of the season in ‘Penn & Teller: Fool Us’ drew 1.67 million viewers and a 1.4/3, for a growth of 15% from one week earlier (1.3/ 2 on Aug. 6). And at 830P, a rerun of ‘Whose Line Is It Anyway?’ did very well by drawing million viewers and a 1.4/2. This combo was 40% above a repeat of ‘Arrow’ on the year-ago evening (1.0/2 on 8/14/13). Looks like The Little One has something going on Thursday nights. But at 9P, a rerun of ‘The 100’ drew only 640,000 viewers and a (0.4/1). Well, you can’t build Rome overnight or something like that. But this little broadcast network has found a bit of a building block in the first hour on Thursdays.
NBC’s ‘The Tonight Show Starring Jimmy Fallon’ with guest Taylor Swift, had 2.9/8; CBS’s ‘Late Show with David Letterman’, with a rerun with guest Syl Stallone had 1.8/5; and ABC’s ‘Jimmy Kimmel Live’, with a rerun drew 1.6/4. NBC’s ‘Late Night with Seth Meyers’ led the 1235A time slot with a 1.2/4; ABC’s ‘Nightline’ drew 1.1/4. CBS’s ‘Late Late Show with Craig Ferguson’ rerun drew 0.9/3. At 135A, NBC’s ‘Last Call with Carson Daly’ averaged a 0.7/3.
For The Record
NBC finished first on Wednesday with 6.912 million viewers and a 4.6/8. CBS came in second with 5.709 million viewers and a 3.9/7. ABC finished with 3.765 million viewers and a 2.6/4. FOX improved over Tuesday with 3.444 million viewers and a 2.7/5. Univision finished with 3.387 million viewers and a 1.7/3. Telemundo finished with 1.6 million viewers and a 0.9/2. The CW had 1.153 million viewers and a 0.9/2.
Today In TV History
On this date in 1938, ‘The Student of Prague’ is the first feature film to be shown in full on 405-line television by the BBC.
Broadcast Television News
‘CBS SUNDAY MORNING WITH CHARLES OSGOOD’ POSTS YEAR-TO-YEAR GAINS IN VIEWERS
The amazing, ‘CBS Sunday Morning With Charles Osgood has posted year-to-year gains in viewers and was again the #1 Sunday morning news program with viewers, according to Nielsen live plus same day ratings for August 10. ‘CBS Sunday Morning’ averaged 5.24 million viewers this past Sunday. Compared to the same day last year, the show was up +7% in viewers (from 4.90 million viewers). Sunday’s broadcast was anchored by Jane Pauley and featured Lee Cowan’s profile of actor Pierce Brosnan, Dean Reynold’s look at the history and future of the TV show ‘Candid Camera’, Rocco DiSpirito’s essay on the benefits of cooking at home, Steve Hartman’s story about a sign company owner paying back a past mentor, Anthony Mason’s profile of Pharrell Williams, and Tracy Smith’s look at the latest science in cardiac resuscitation.
Overall, the television year-to-date figures, ‘CBS Sunday Morning’ is up +6% in viewers (5.82 million viewers from 5.50 million viewers) compared to last year.
Chuck Todd Named Host Of ‘Meet The Press’
While racing back from an abbreviated vacation, David Gregory knew the word was flying around that the suits were talking about removing him, especially after the news broke on Page Six. That’s all anyone needs to get the heart fluttering and knowing that Six is an official pipeline to disaster. So, cutting his vacation short, he raced back to his desk at ‘Meet The Press’ to show the bosses that he was very serious in keeping his job and his huge paycheck.
‘Meet The Press’ will have a new host. Meet Chuck Todd, a political wonk who works the ins and outs of Washington D.C. better than most. Beginning on November 6, 1947, with Co-Creators Martha Rountree and Lawrence Spivak as hosts, Martha Rountree was the Moderator from November 6, 1947 – November 1, 1953.
Ned Brooks followed her from November 22, 1953 – December 26, 1965. Lawrence Spivak took over the moderator duties on January 1, 1966 – November 9, 1975. Bill Monroe moved to moderator on November 16, 1975 – September 9, 1984. Roger Mudd and Marvin Kalb became co-moderators on September 16, 1984 – June 2, 1985. That was a bit complex. So Chris Wallace became the moderator for a very short period from May 10, 1987 – December 4, 1988. Garrick Utley then became the moderator on January 29, 1989 – December 1, 1991. Then the legendary Tim Russert took over moderator on December 8, 1991 – June 13, 2008 until his death. David Gregory followed on December 7, 2008, a date that will live in infamy. It has now dropped from a dominating first place on the Sunday morning news programs to now third or even fourth place.
Cable Television News
Behind The Scenes of ‘Legends’ on TNT. The premiere of ‘Legends’ on TNT last night garnered 2.6 million total viewers during its first airing
Top Ten Cable Programs on Wednesday, August 13, 2014
#1 Duck Dynasty AEN 3.81 million viewers @ 9P
#2 The Big Bang Theory TBSC 2.72 million viewers @ 10P
#3 Zombie Sharks DISC 2.68 million viewers @ 9P
#4 Spawn Of Jaws:The Birth DISC 2.64 million viewers @ 1001P
#5 Legends TNT 2.58 million viewers @ 9P
#6T American Pickers HIST 2.52 million viewers @ 9P
#6T The Big Bang Theory TBSC 2.52 million viewers @ 1030P
#8 The Big Bang Theory TBSC 2.30 million viewers @ 930P
#9 Spy Kids DSNY 2.20 million viewers @ 9P
#10 Lair Of Mega Shark DISC 2.20 million viewers @ 8P
Final season of ‘Boardwalk Empire’ begins September 7, 2014 on HBO.
Global Mobile Ad Spending Soars As North America Overtakes Asia-Pacific To Become The World’s Largest Mobile Market
Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS. While search remained the dominant revenue format, its share of total revenues remained flat at 48.9%, as its 92% year-over-year increase in revenues was on par with the overall gains. Display ad spending showed more rapid growth, more than doubling en route to 41.5% share of total revenues, up from 35.7% the year prior.
Mobile display ad revenues grew most rapidly in Latin America, though they began from the smallest base. Display gains – on an absolute basis – were more significant in North America, where spending almost tripled, up 173% year-over-year.
While mobile display ad spending is increasing rapidly in North America, a recent MarketingCharts Debrief [download page] on stated advertising influence indicates that few adults ascribe purchase influence to mobile display ads in comparison to other advertising channels. Nevertheless, mobile display ads tend to have an outsized influence on key demographic segments, per the study, including affluents, Millennials (for smartphones) and Baby Boomers (for tablets). For the time being, display’s share of North American mobile ad revenues is slightly lagging the global average (40.3% and 41.5%, respectively), as search maintains a majority 53.2% of mobile ad revenues in the region. Indeed, mobile search advertising spend more than doubled in North America, per the study, outpacing growth in other major markets.
With mobile display and search ad revenues quickly rising, North America overtook Asia-Pacific to become the world’s largest mobile advertising market, with $8.1 billion in revenues. The IAB recently reported that mobile ad revenues in the US grew to $7.1 billion last year, or 17% of total online ad revenues. Along with that increasing spend, new research indicates that mobile owners in the US are developing more favorable attitudes to mobile advertising.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One had the top program of Wednesday evening, outside of the soaps, with the ‘Great British Bake Off’ which drew 6.87 million viewers and a 31.9% share of the available audience.
ITV put up the documentary, ‘100 Year Old Drivers’ which drew 3.73 million viewers (17.1%) opposite Bake Off.
BBC Two had the second day of the ‘European Athletics’ and it drew an average of 1.86 million viewers (11.2%) from 445P to 930P, with a peak of 3.14 million viewers (15.1%).
Time To Fire The Crew Member Who….
Water way to kickstart the new series of Downton Abbey! The stars have been posing for some new promotional shots but in the grand old home a plastic water bottle was left in shot, despite the fact the fifth series is set in 1924. A bottle, complete with blue top had been left on the fireplace as Hugh Bonneville as Robert, Earl of Grantham and Laura Carmichael as Lady Edith Crawley, posed up for the return of the show this autumn. Fans spotted the bottle over the shoulder of Lady Edith. Plastic bottles like the one in the promo picture weren’t used widely until the early 1960s.
Seven slides by Nine to take top honors on Wednesday evening in Australia with 30.5% share of the available audience. But it did so without the top show as #2 was ‘Seven News’ with 1,084,000 million viewers, 87,000 viewers less than the leader, ‘Nine News’. #6, ‘Seven News/Today Tonight’ drew 987,000 viewers, which was 82,000 viewers less than its competitor, ‘Nine News 6:30’. #7, ‘Border Security-Australia’s Front Line’, 975,000 viewers. #8 was ‘The Force-Behind The Line’ with 958,000 viewers. #9 was ‘Home and Away’ with 864,000 viewers. And, #10, ‘Criminal Minds’ pulled in 837,000 viewers. This was a rare time with a single network had six of the Top Ten programs on a single night.
Nine finished close behind in second based on the power of its news programs as it finished second with 29.2% share. #1 was ‘Nine News’ with 1,171,000 viewers. #3, ‘Nine News 6:30’ delivered 1,069,000 viewers. #4 was ‘The Block Glasshouse’ which delivered 1,024,000 viewers. In the #5 position, ‘A Current Affair’ delivered 987,000 viewers. Between Seven and Nine, they held all of the Top Ten positions on Wednesday.
But there is a problem with ‘The Block Glasshouse’ as some are beginning to troll some of the contestants, leaving some feeling so shaken they haven’t wanted to leave the house or speak to their families.
The Nine Network’s reality renovation show has launched an anti-bullying campaign on its Facebook page, urging fans to have an opinion but don’t make it personal. “Opinions are welcome, but personal attacks are not,” a post pinned to the top of the show’s page says, with a photo of site foreman Keith.
Executive producer Justin Sturzaker says social media trolls have targeted several contestants this season, remarking on things like their personality, looks and relationship with their partner.
“We have had moments where people have not wanted to leave the house because they feel that the whole world hates them because of something that they’ve read on social media,” Sturzaker told AAP.
Darren and Dee Jolly. “They have not wanted to do media appearances and they have not even wanted to go out and talk to their own family until they have been able to be reassured that the troll that posted those comments was a very, very small part of the larger audience.”
The Block Facebook page has more than 468,000 fans. “If you get 20 or 30 comments that are negative in a row on a night that can be really upsetting,” Sturzaker said. “There can be quite a vicious tone to these statements. “We just felt that it was time to take a stand.” Sturzaker said several contestants have been targeted by internet trolls this series, particularly former AFL footballer Darren Jolly and his wife Deanne.
Getting back to Wednesday’s ratings, Network Ten with 17.7% share and ABC1 with 17.7% battled for the third spot.
SBS with 5.1% share finished fifth.
So you can see, no matter where people were watching television, they were…
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Bola Sete & The Vince Guaraldi Trio.